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Consumer trends
Near future and beyond
Michael Held
Director Design Management
Lifestyle Entertainment Hong Kong, May 2013
Connectivity
Content
Technologies
Identity
Connectivity
Mobile OS growth
Apps

iTunes users spending at the rate of $40/yr.
Apps are the new channels
Content
Music playback evolution
Performance

Ecosystem evolution

Based on Clayton Christiansen’s book ‘The Innovators Dilemma’ (1997)

Time
Distribution
Discovery
Production
Professional grade consumer tools
Upstream Color
Technologies
Wireless Charging
Payment
Advanced Gesture Control
Advanced Gesture Control
Motion Control
Virtual Reality
Augmented Reality
Voice Control
Wearable Technology
Smart Fashion
examples
Belkin WeMo
Belkin WeMo
1.
2.
3.
4.

Save time by scheduling
Take care while away, remote access/control
Less to worry about, less to forget
Automate as much or as little as you want
Belkin WeMo <> IFTTT

Triggers

Protocols, Ap
plications,
IF THIS
Standards,
Connectors,
OS

Protocols, Ap
plications,
THEN THAT
Standards,
Connectors,
OS

Actions
Belkin WeMo IFTTT recipes
Philips hue
Nest – the learning thermostate
Driverless cars
Telepresence
Identity
Authentification
Prosthetics
Aimee Mullins
Alternative limbs
Robotic limbs
Robotic limbs
Robohand
3D printed limbs
Bionic Man Project
Sources
http://ben-evans.com
http://blog.flurry.com
http://asymco.com
http://daringfireball.net
https://www.thalmic.com/myo/
http://www.withings.com/
http://www.oculusvr.com/
http://lark.com/
http://nikeplus.nike.com/plus/what_is_fuel/
http://fluid.media.mit.edu/projects/smarter-objects
http://www.wirelesspowerconsortium.com/
http://sitegeist.sunlightfoundation.com/
http://venturebeat.com/2013/05/08/robohand-3d-printing/
http://www.facebook.com/pages/Robohand/2608648873669
12

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Consumer Trends Michael Held Thales Innovation Retreat 2013

Editor's Notes

  1. knowledge at the tip of a finger 24/7
  2. This can be well observed by the development of playback solutions for music:In the beginning there was Radio for most people. It was simply a speaker with a built in receiver = Music or news that didn’t really stop.After WWII the introduction of the LP format helped Vinyl to take off and sales of record player skyrocketed. Radio was still popular in places where Vinyls were no good (like in cars) but was often relegated to a background/ambient music level by then (also because the TV became popular).The Philips Compact Cassette tape standard was open sourced in the 1960s (free for all) and soon allowed users to take their music to places, record own mixes and share music easier with others. In 1979 Philips and Sony introduced the Compact Disc (and started to license it in 1982) improving sound quality dramatically. In 2001 this all started to change with the introduction of the iPod, the move to PCs accelerated. Today the fastest growing audio systems stream music wirelessly from the Internet, like Sonos or Philips just announced wireless HiFi music system.
  3. Each of these started with fairly low quality or niche use and had to work its way up.The Compact Cassette was meant for voice recordings but advances in noise cancelation and tape improvements made use for music recordings feasible. Easy recording was its killer feature.The Compact Disc was originally developed to store and playback sound recordings only, but the format was later adapted for storage of data, rewritable media,VCD, PhotoCD, DVD and now even BluRay (one could argue). MP3 was created as a lossy format to reduce the amount of data per song often resulting in low quality. Today we have lossless formats.MP3s paved the way for online streaming of content &gt; lossless streaming?
  4. Since Radio the first time we had to care about content channels. Good thing &gt; they are mostly platform agnostic
  5. From Belkin: WeMoWhat is WeMo?“WeMo is a family of simple, ingenious products that allow you to control home electronics from anywhere. Turn them on or off, trigger them with motion, even put them on a schedule.WeMo lives on your smartphone and uses your home WiFi and mobile internet. Setting up and using it is a snap. WeMo truly is your home at your fingertips.”
  6. WeMo is a family of simple, ingenious products that allow you to control home electronics from anywhere. Turn them on or off, trigger them with motion, even put them on a schedule.WeMo lives on your smartphone and uses your home WiFi and mobile internet. Setting up and using it is a snap. WeMo truly is your home at your fingertips.
  7. But, WeMo is not just a few products you interact with via an App. They are also connected to IFTTT = an online service that lets you create powerful connections with one simple statement/logic. They provide lots of basic ingredients for everybody to work with. By combining them via IFTTT users create recipes.
  8. The mainly used ingreadients are:Triggers: Temperature/Weather, Mention/Mail/SMS, Schedule, MotionActions: Turn stuff On/Off, send notifications, store logsExamples