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2011 IBM Collaboration Solutions Directions and Strategy


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This presentation is an overview of IBM's Social Business strategy. The two primary components of this strategy are the Social Business Framework, which contains the products and services that provide the social capabilities, and the Social Business Toolkit, which provides the standards-based mechanisms for integrating with the Framework. The Toolkit enables the integration of IBM's social capabilities into an organization's internal or external facing IT infrastructure.

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2011 IBM Collaboration Solutions Directions and Strategy

  1. 1. 2011 IBM Collaboration Solutions Directions and Strategy Charlie Hill CTO, IBM Collaboration Solutions
  2. 2. <ul><li>“ We’re at the beginning of a new era for social Internet innovators who are re-imagining and re-inventing a Web of people and places, looking beyond documents and websites.” </li></ul><ul><li>John Doerr, Partner, KPCB </li></ul><ul><li>Top 10 Mobile Internet Trends (Feb 2011) </li></ul><ul><li> </li></ul>
  3. 3. Social Business is driven by exceptional experiences Exceptional Web Experiences Exceptional Work Experiences Enable nimble employee experiences Peer to peer, in teams and processes, with customers and partners, and with the company overall (performance, reputation) Enable engaging customer experiences Self-service, with other customers, with company representatives, and with the company overall (revenue, brand, reputation) Realized through Business outcomes Deepen client relationships Drive operational effectiveness Optimize your workforce IBM Social Business Framework A modular and open set of capabilities that accelerate the development of advanced Social Business solutions Enabled by
  4. 4. IBM's Social Business Framework is being designed to make it easy and profitable for IBM customers to capitalize on Social Business opportunities <ul><li>Differentiated by... </li></ul><ul><li>IBM's deep understanding of Social Business strategy, roles and processes </li></ul><ul><li>Exceptional user experiences and mobility </li></ul><ul><li>Unmatched capabilities for social interaction, content management and insight </li></ul><ul><li>Robust identity management, governance, compliance and security capabilities </li></ul><ul><li>The ability to integrate industry-leading capabilities in business analytics, commerce, enterprise content management, and others </li></ul><ul><li>A compelling approach to developing, deploying and managing solutions </li></ul><ul><li>A vibrant ecosystem of employees, business partners and customers </li></ul>
  5. 5. Social Business capabilities Governance, Compliance and Security Identity Integration and Management Interaction Content Insight Social Business Foundation Technologies Enable data capture, analysis and collaboration User Experience and Mobility Solution planning, design and development Solution delivery and management Hybrid model supporting cloud and on premises components Social Business Solutions Transform business processes using social technologies Cooperative Application Technologies Integrate business functions with the social infrastructure Business process management Information management Business analytics and optimization Roles Processes Applications Strategy Change Management
  6. 6. Key technical directions <ul><li>Social </li></ul><ul><li>Mobile </li></ul><ul><li>Accelerated development </li></ul>
  7. 7. Social capabilities transform the experience <ul><li>Enabling interactions through online social networks </li></ul><ul><ul><li>Rich user profiles and social methods to collaborate, share and reuse content </li></ul></ul><ul><li>Enhancing situational awareness by analyzing social data </li></ul><ul><ul><li>Consumer insight </li></ul></ul><ul><ul><li>Expertise location </li></ul></ul><ul><ul><li>Recommendations </li></ul></ul><ul><li>Supporting contextual collaboration by integrating social capabilities into business applications </li></ul><ul><ul><li>Communities </li></ul></ul><ul><ul><li>Microblogging, social sharing </li></ul></ul><ul><ul><li>Unified communications </li></ul></ul>
  8. 8. IBM Project Vulcan Delivering an exceptional work experience <ul><li>Integrated collaboration experience </li></ul><ul><li>Integrated mobile suite optimized for smart phone devices </li></ul><ul><li>Activity Streams – social aggregation for the enterprise </li></ul><ul><li>Embedded Experiences </li></ul><ul><li>Ease of extensibility </li></ul><ul><li>Social analytics </li></ul><ul><li>Attention management </li></ul>
  9. 9. Act and collaborate in context File sharing embedded experience in email Reach your entire collaboration environment from one URL
  10. 10. Home Page Mail widget for inbox access Calendar widget Enterprise Activity Stream Filters help to sift through content quickly.
  11. 11. Share Box is available from any destination. Share Box
  12. 12. Pervasive access to unified communications capabilities Built-in unified communications
  13. 13. Integrated collaborative editing Collaborative, simultaneous editing with commenting and tasks
  14. 14. Common, extensible, navigation “ Quick Look” dropdowns for mail, calendar, people and places triggered on hover Apps menu includes all other applications a user has access to including third-party extensions Site-wide settings, identity and access to My Profile
  15. 15. Key technical directions <ul><li>Social </li></ul><ul><li>Mobile </li></ul><ul><li>Accelerated development </li></ul>
  16. 16. Mobile landscape and trends These changes are driving shifts in expectations for enterprise mobility In the past Today and tomorrow Only a few devices supported Many device platforms & form factors (Smartphones, tablets, etc) Communication focused devices Social and collaboration focused devices Phone, mail, calendar contacts, chat, SMS Social collaboration, meetings, VoIP, video Enterprise owned & controlled devices “ Bring your own device” – but enterprise controls management & security policies
  17. 17. Mobile landscape and trends Access to mobility solutions changes the way that employees can work Reply e-Mail Locate Project Expert Check Tomorrows Schedule Check meeting details Attend a Web Meeting Check Project Details Update Meeting Minutes Private Chat to Expert Update Project Tasks Lotus Notes ® Lotus Notes ® Traveler Lotus Mobile Connect Lotus Sametime Lotus Connections Update Biz Blog Roaming VPN Travel Customer Home Office Travel
  18. 18. <ul><li>Fastest growing business mobile email platform (IDC, September 2010) </li></ul><ul><li>“ Lotus Notes Traveler product has seen a tremendous spike in interest and supports iPhone, iPad, Symbian, and Windows Mobile, and launched its Android Beta in June 2010. iPhone and Nokia ESeries devices have been key for IBM in 2010, and Android will have an impact in 2011. In general, IBM is experiencing successful adoption of Notes Traveler as about half of its customer base migrated to Notes/Domino 8.5x.” </li></ul>Mobile landscape and trends Lotus is well positioned to help enterprises harness these trends
  19. 19. Lotus Mobile Strategy Enabling users to participate in social business on the move <ul><li>A comprehensive solution for Social Business delivered as first-class mobile platform experiences </li></ul><ul><li>Made available on leading devices through the device platforms' associated distribution channel </li></ul><ul><li>Supported by application development tools to help partners and customers reach their mobile user base by mobilize their information and applications </li></ul><ul><li>Complete with enterprise governance capabilities that are easily managed on premises, hosted, or in the cloud </li></ul>
  20. 20. Mobile Solution for Collaboration Enabling employees to participate in social business on the move Social Business Applications Zero-Install Web Applications Installable Mobile Applications Mail Social XPages, Portlets, Mail, Calendar, Contacts, Chat, Meetings, Activities, Blogs, Wikis, Forums ... Activity Stream, Embedded Experiences, Application Launcher IBM Social Business Toolkit Device Platforms Device Management Apple Nokia Connectivity, Management, Security IBM Lotus Traveler Android Research in Motion On premises LotusLive Delivery Methods Calendar Meetings UC
  21. 21. Lotus Mobile Solution for Collaboration First-class mobile experiences delivered to leading devices <ul><li>Communication via email, instant messaging, meetings, voice and video </li></ul><ul><li>Personal management of calendar, contacts and tasks </li></ul><ul><li>Mobile-optimized experiences for online meetings and collaborative document editing </li></ul><ul><li>Innovative and open-standards based social networking, centered around a converged activity stream for delivering notifications </li></ul>
  22. 22. Lotus Mobile Solution – Email, Calendar and Contacts IBM Lotus Traveler for push-based access to email and calendar <ul><li>Quick access to email (including attachments), calendar, address book, journal and to-do list for Lotus mobile users, either through on-premises IBM Lotus Domino® deployments, in the cloud with IBM LotusLive Notes or a mixed hybrid environment. </li></ul><ul><li>A no-charge mobile solution for entitled Lotus Notes and Domino customers </li></ul><ul><li>2011 Next </li></ul><ul><li>Nokia Symbian 3 enhancements </li></ul><ul><li>Android enhancements </li></ul><ul><ul><li>Calendar Invitation Creations </li></ul></ul><ul><ul><li>Domino Encrypted Mail </li></ul></ul><ul><ul><li>Widgets (Calendar, Mail) </li></ul></ul><ul><ul><li>G2 and G3 Languages </li></ul></ul><ul><li>Corporate Lookup for Groups </li></ul><ul><li>2011 Next + </li></ul><ul><li>High Availability and failover </li></ul><ul><li>iPhone “partial wipe” </li></ul><ul><li>Android Calendar Month view </li></ul>
  23. 23. Lotus Mobile Solution – Instant Messaging IBM Lotus Sametime for access to chat, voice and video <ul><li>Collaborate in real time - virtually anywhere you are working. The Sametime mobile client extends many of the capabilities available from the desktop Sametime client to key mobile devices. </li></ul><ul><li>2011 Next </li></ul><ul><ul><li>Installable application for Android </li></ul></ul><ul><li>2011 Next + </li></ul><ul><ul><li>Installable application for Apple iOS </li></ul></ul><ul><ul><li>Installable application for Symbian 3 </li></ul></ul><ul><li>Future </li></ul><ul><ul><li>Audio and video </li></ul></ul>
  24. 24. Lotus Mobile Solution – Mobile Meetings Optimized experiences for online meetings and document sharing <ul><li>Access to meetings functionality on mobile devices </li></ul><ul><ul><li>Participate in online meetings </li></ul></ul><ul><ul><li>View content, add comments </li></ul></ul><ul><ul><li>Launch from other applications such as calendar </li></ul></ul><ul><li>2011 Next </li></ul><ul><ul><li>RIM Blackberry application </li></ul></ul><ul><ul><li>Browser access from iPhone/iPad </li></ul></ul><ul><li>2011 Next+ </li></ul><ul><ul><li>Browser access from Android </li></ul></ul><ul><ul><li>Enhancements </li></ul></ul><ul><li>Future </li></ul><ul><ul><li>Audio and video </li></ul></ul>
  25. 25. <ul><li>Mobile access to enterprise social collaboration services </li></ul><ul><li>Available now </li></ul><ul><ul><li>Browser application for Android, iOS, and Symbian </li></ul></ul><ul><li>2011 Next </li></ul><ul><ul><li>Installable application for major platforms </li></ul></ul><ul><ul><li>Activity Stream and Embedded Experience </li></ul></ul>Lotus Mobile Solution – Enterprise Social Collaboration First-class mobile platform experience for Social Business
  26. 26. <ul><li>Full-featured access to IBM Lotus applications, including deep integration with device capabilities </li></ul><ul><ul><li>Desktop widgets, etc </li></ul></ul><ul><li>Policy-based management of key capabilities </li></ul><ul><ul><li>Device password requirements </li></ul></ul><ul><ul><li>Lockout after incorrect login attempts </li></ul></ul><ul><ul><li>Administrative wipe of device, application and/or cards </li></ul></ul>Managing enterprise risk Installable applications provide high function with managed capabilities
  27. 27. Key technical directions <ul><li>Social </li></ul><ul><li>Mobile </li></ul><ul><li>Accelerated development </li></ul>
  28. 28. Approach to accelerated development <ul><li>Make the new generation of applications easy to build </li></ul><ul><ul><li>Productive tools </li></ul></ul><ul><ul><li>Powerful and consistent APIs </li></ul></ul><ul><ul><li>Integration capabilities </li></ul></ul><ul><li>Fast-start options for Social Business developers </li></ul><ul><ul><li>Ready to use appliances in the cloud for developers </li></ul></ul><ul><ul><li>Attractive licensing for developers </li></ul></ul><ul><li>Vibrant community engagement </li></ul>WebSphere Portlet Factory Domino Designer
  29. 29. Technical strategy Extend existing platforms with social capabilities <ul><li>Simplify the stack, emphasizing a focused set of common technologies across IBM and third-party capabilities </li></ul><ul><li>Make it easy for (lots of) developers to build Social Business applications – improve developer productivity and increase skills availability for our customers </li></ul><ul><li>An evolutionary strategy creates many opportunities for developers </li></ul><ul><li>Enhance existing applications with new capabilities without rewriting </li></ul><ul><li>Create entirely new applications with existing skills and technology investments </li></ul><ul><li>Start the journey today with current IBM products </li></ul>
  30. 30. Technical strategy Lead the industry with open standards for Social Business <ul><li>A commitment to drive and leverage open web standards </li></ul><ul><ul><li>Maximize choice, agility, and ease of integration </li></ul></ul><ul><ul><li>Drive enterprise innovation and leverage rapid innovation on the web </li></ul></ul><ul><ul><li>Minimize incremental cost of targeting additional desktop and mobile platforms </li></ul></ul><ul><ul><li>Leverage dominant skillsets based around web technologies </li></ul></ul><ul><li>Enabling the next generation of socially-enabled solutions on customers' existing investments and heterogeneous infrastructures </li></ul><ul><li>A runtime-agnostic approach allows you to use established runtime technologies: Java, Domino, etc. </li></ul>HTML5 ARIA SAML Atom
  31. 31. Introducing the IBM Social Business Toolkit We're creating a common API for Social Business solution development that will be capable of integrating not only the core social modules, but also IBM and partner value-added modules! IBM Social Business Core Modules IBM Social Business Toolkit APIs Solutions Services and Support IBM Value-Added Modules Partner Value-Added Modules
  32. 32. Introducing the IBM Social Business Toolkit <ul><li>Brings together a set of strategic social APIs to simplify development </li></ul><ul><li>APIs for Connections, Sametime, Domino, Quickr, etc. services with new cross-product capabilities coming soon </li></ul><ul><li>Runtime enablement in Lotus Domino, WebSphere Portal, Lotus Connections, and LotusLive as well as mobile runtime support </li></ul><ul><li>Tooling support for Web, Domino and Java developers </li></ul><ul><li>Leverages technology consistency in IBM products </li></ul><ul><ul><li>APIs based on web patterns including JSON, ATOM, REST </li></ul></ul><ul><ul><li>Runtime technologies such as OSGi, Dojo, HTML </li></ul></ul><ul><ul><li>Tooling based on Eclipse </li></ul></ul>IBM Social Business Toolkit APIs
  33. 33. Coming soon: New unified APIs for the IBM Social Business Toolkit <ul><li>New APIs and services designed to help developers build unified user experiences and consistent extensibility independent of product, delivery model (cloud, on-premises), and client type (desktop client, browser, mobile) </li></ul><ul><li>Activity Streams API available now on Greenhouse for developer use </li></ul><ul><li>First GA releases planned for Connections Next, Notes Next... </li></ul>Activity Streams Embedded Experiences Share Box
  34. 34. <ul><li>Maximize speed and minimize development costs for partners and customers by enabling mobile extension development through familiar and open technologies </li></ul><ul><li>IBM Social Business Toolkit is designed to address key mobile capabilities </li></ul><ul><ul><li>Deliver notifications and embedded experiences consistently using an extensibility model for mobile that is the same as on desktop browser and clients </li></ul></ul><ul><ul><li>Abstract embedded experiences and adapt to specific device experiences </li></ul></ul><ul><ul><li>Access to social and device capabilities through web programming standards </li></ul></ul>Lowering the cost of mobilizing applications Reach users by mobilizing enterprise information and applications
  35. 35. Lowering the cost of mobilizing applications Working with embedded experiences in a mobile environment <ul><li>Leveraging the same open extensibility model as the desktop browser and install clients </li></ul><ul><li>Gadgets linked in context to the activity stream to provide: </li></ul><ul><ul><li>CRM </li></ul></ul><ul><ul><li>HR </li></ul></ul><ul><ul><li>Customer support </li></ul></ul><ul><ul><li>Document management </li></ul></ul><ul><ul><li>Workflow </li></ul></ul><ul><ul><li>Rich media </li></ul></ul><ul><ul><li>And more . . . </li></ul></ul>Same gadget, different experiences on different platforms
  36. 36. Extensibility through Activity Stream
  37. 37. Platform optimized and independent
  38. 38. Accelerated development Supporting the tools you already use Portlet Factory Portlets and Widgets Domino Designer XPages Work with third-party SDKs IBM Customer Experience Suite IBM Lotus Notes IBM Lotus Domino Third-Party Development Environments IBM Social Business Core Modules IBM Social Business Toolkit APIs Solutions Services and Support IBM Value-Added Modules Partner Value-Added Modules
  39. 39. Lotus Domino + XPages + Domino Designer The RADD platform for developing collaborative workflow applications <ul><li>Seamless integration with Social Business services </li></ul><ul><ul><li>Access to Connections though REST services and single sign-on </li></ul></ul><ul><ul><li>Easy integration planned with the new Social Business Toolkit APIs </li></ul></ul><ul><ul><li>Supports key standards: Dojo, OSGi, etc. </li></ul></ul><ul><ul><li>A production-proven, performant, NoSQL store! </li></ul></ul><ul><ul><li>The XPages Extension Library on openNTF provides unmatched productivity for writing “OneUI”, standards-based, socially-enabled applications </li></ul></ul><ul><li>Future directions </li></ul><ul><ul><li>New Web 2.0 templates on OpenNTF (available now/coming soon) </li></ul></ul><ul><ul><li>Plan to provide an OpenSocial container, participate in embedded experiences, and generate gadgets out of XPages (Domino Next) </li></ul></ul><ul><ul><li>Plan to provide data access through REST services, including calendaring and other higher level services (Domino Next) </li></ul></ul>
  40. 40. Lowering the cost of mobilizing applications Using Domino XPages to create mobile ready applications <ul><li>Build mobile applications </li></ul><ul><ul><li>Using XPages' rapid application development mechanism </li></ul></ul><ul><ul><li>Look and feel like native apps to achieve the best user experience </li></ul></ul><ul><ul><li>Access to native services </li></ul></ul><ul><ul><li>Support for offline </li></ul></ul><ul><li>Supports: Android, iPhone, and Blackberry </li></ul><ul><li>See: </li></ul>
  41. 41. Lowering the cost of mobilizing applications Dedicated mobile controls available from OpenNTF
  42. 42. Social Business Appliance for Developers Coming soon! Pre-integrated software appliance IBM Social Business Toolkit APIs IBM Social Business Core Modules IBM developerWorks Cloud Amazon® VMWare® Including realistic sample data Workflow and forms Lotus Domino Social collaboration Lotus Connections Unified communications Lotus Sametime
  43. 43. WebSphere Portlet Factory <ul><li>Dramatically simplifies and supercharges the development, deployment, maintenance and reuse of multichannel applications that deliver exceptional experiences </li></ul><ul><li>Key directions for 2011 </li></ul><ul><li>Mobile Builders, tools and sample apps for Android, iPhone, iPad, Blackberry (In Beta Q1) </li></ul><ul><li>Social New portlets and builders speed integration of Lotus Connections within WebSphere Portal </li></ul><ul><li>Accelerated development Growing Catalog of Extensible Solution Assets: Provide common application and integration patterns in horizontal and industry uses </li></ul>Write an application once, deploy to a Browser, Tablet, Smart Phone, Kiosk, and more
  44. 44. Lowering the cost of mobilizing applications WebSphere Portal mobile options <ul><li>Extend a Web experience to mobile devices for specific smart phone browsers </li></ul>Customer Need Solutions Mobile Portal Accelerator Portal Mobile Webkit Themes Available today for iPhone Coming soon for Android, Blackberry, iPad Works with your favorite development tools! <ul><li>Rapidly develop and deploy web and hybrid mobile applications that have a native smart phone, look and feel </li></ul><ul><li>Write once, run on many devices – tablets, kiosks, web, PDA and more </li></ul>Portlet Factory + Portal Mobile Webkit Themes Q1 2011 Beta Preview 7,500 + Devices <ul><li>Mobile Web applications or content for virtually any mobile device browser </li></ul>
  45. 45. Lowering the cost of mobilizing applications WebSphere Portlet Factory hybrid approach <ul><li>Web and hybrid mobile application approach allows customers to: </li></ul><ul><li>Support multi-channel strategy by creating once and running on multiple smart devices in multiple formats </li></ul><ul><li>Quickly build engaging, personalized, and relevant hybrid mobile experiences that take advantage of portal framework and device specific capabilities </li></ul><ul><li>Leverage existing and widely available skill sets (HTML, Javascript, CSS) </li></ul><ul><li>Save costs by leveraging a common infrastructure for both web and mobile applications </li></ul><ul><li>Support mobile standards for web technologies such as HTML5 and CSS3 </li></ul>Hybrid Abstraction Layer (API) Camera GPS Microphone Device Data Accelerometer Device Specific Capabilities Mobile Application
  46. 46. Convergence <ul><li>IBM's strategy is to deliver a consistent set of Social Business capabilities and APIs for deployment on premises and in the cloud </li></ul><ul><ul><li>Single focus of development investments </li></ul></ul><ul><ul><li>Flexibility of deployment options </li></ul></ul><ul><ul><li>Hybrid scenarios </li></ul></ul>IBM Social Business Core Modules Solutions Services and Support IBM Social Business Toolkit APIs LotusLive IBM Cloud Amazon IBM Value-Added Modules Partner Value-Added Modules
  47. 47. LotusLive Partner Integration <ul><li>An integration platform for SaaS-based collaboration </li></ul><ul><ul><li>Strong focus on building an ecosystem of partners </li></ul></ul><ul><ul><li>Designed to integrate with other cloud services and on-premises applications </li></ul></ul><ul><li>Inbound integration: Consume LotusLive services in another application </li></ul><ul><ul><li>E.g., use LotusLive services in SugarCRM, Ariba, etc. </li></ul></ul><ul><li>Outbound integration: Deliver your application or service to LotusLive users </li></ul><ul><ul><li>E.g., use eXpresso, Tungle, Vondle Live, Silanis, Skype services in LotusLive </li></ul></ul><ul><li>Signup for use of the platform planned to be available to Advanced and above IBM Partners in Q2 2011 </li></ul><ul><ul><li>Dev and Test environment: An instance of LotusLive that partners can access and start development </li></ul></ul><ul><ul><li>API Explorer: Allows partners to test APIs </li></ul></ul>
  48. 48. Summary <ul><li>Social Business applications build on our heritage... </li></ul><ul><li>... but Social Business today demands new types of applications </li></ul><ul><ul><li>Beyond the firewall </li></ul></ul><ul><ul><li>Systems of systems </li></ul></ul><ul><ul><li>Both in the cloud and on premises </li></ul></ul><ul><li>The IBM Social Business Framework enables customers to capitalize on Social Business opportunities through deep IBM and Partner capabilities </li></ul><ul><ul><li>All IBM collaboration products are part of the framework </li></ul></ul><ul><ul><li>Opportunities for web developers in general as well as established Lotus and Portal developers, building on their existing skills </li></ul></ul><ul><li>The new IBM Social Business Toolkit is planned to enable a new class of unified social capabilities based on the latest born-on-the web open standards </li></ul><ul><ul><li>Consistent extensibility across products, deployment models and user experiences </li></ul></ul><ul><li>Easy to get started with today's products and cloud developer options </li></ul>
  49. 49. Questions?