onion.tv presentation given in Nov 2008


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YouTube video: http://www.youtube.com/watch?v=XWXI-UpjPTI

This presentation was given in Nov 2008 at SIBM Pitch Perfect where we won first prize and later after couple of months started the company.


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  • * Gotuit Media has video player, marker and also integrates with advertisement solutions for media monetization. Mainly targeting big video players on Internet. * Veotag has a software-as-a-service solution for video hosting and tagging and targets to small-medium players as one stop solution for enhanced video distribution. * Omnisio the latest company in similar space created traction with this technology and sleek UI above YouTube and popular video sites only to be bought by Google to integrate in their YouTube annotation strategy.
  • Total e-learning market size from e-learning magazine (http://www.thejournal.com/articles/21046/) MarketResearch.com – Corporate Training Market Report 2007 - Corporate Training market - LMS / Platform % - soft skill training % - live training % Other % assumptions
  • onion.tv presentation given in Nov 2008

    1. 1. TEAM ONION Registration Type: Existing Start Up Onion Technologies Team Member Name Email ID Prashant Sachdev [email_address] Nilesh Daine [email_address] Giridhar Sachdev [email_address]
    2. 2. CONTENTIFY
    3. 3. Agenda <ul><li>Introduction </li></ul><ul><ul><li>Market Background </li></ul></ul><ul><ul><li>Market Need </li></ul></ul><ul><li>Solution Value Proposition </li></ul><ul><li>Competitive Positioning </li></ul><ul><li>Team </li></ul><ul><li>Marketing </li></ul><ul><ul><li>Go-to-market strategy </li></ul></ul><ul><ul><li>Market Size </li></ul></ul><ul><ul><li>Marketing and Sales Plan </li></ul></ul><ul><li>Current Status </li></ul><ul><li>Growth Plan </li></ul><ul><li>Investment Opportunity </li></ul>
    4. 4. Introduction <ul><li>Video is the best media </li></ul><ul><li>User’s time is limited </li></ul><ul><li>Users want to drive what they want to watch in the video </li></ul><ul><li>We help add value to video </li></ul><ul><li>Watching videos will never be the same! </li></ul>
    5. 5. Market Background <ul><li>CD / DVD are important medium for audios / videos </li></ul><ul><li>Tremendous increase in use of audios / videos in various verticals </li></ul><ul><li>(more than 50% traffic on Internet is due to videos) </li></ul><ul><li>VOD and DVR are right around the corner </li></ul>
    6. 6. Market Need <ul><li>Rising need for annotating long videos and audios </li></ul><ul><li>Need of browsing inside audio / video and advanced playback options like filtering </li></ul>
    7. 7. Our Solution ‘Contentify’ <ul><li>‘ Contentify’ is easy to use software that helps create ‘ Table of Contents’ for videos and audios </li></ul><ul><li>Clients can deliver audios /videos in CDs, DVDs, or with online streaming / download </li></ul>
    8. 8. Snapshot
    9. 9. Value Proposition <ul><li>Content Companies </li></ul><ul><ul><li>Increase video / audio adoption by making them similar to traditional media </li></ul></ul><ul><ul><li>Strong differentiator in a very competitive market </li></ul></ul><ul><li>Content Users </li></ul><ul><ul><li>Easy to navigate through the contents </li></ul></ul><ul><ul><li>Make audio / video more useful </li></ul></ul>
    10. 10. Competitive Positioning <ul><li>Competitive Landscape </li></ul><ul><ul><li>‘ Gotuit Media’ in Boston (2000) </li></ul></ul><ul><ul><ul><li>Funded by Highland Capital, Atlas Ventures [$16M] </li></ul></ul></ul><ul><ul><li>‘ Veotag’ in New York (2006) </li></ul></ul><ul><ul><ul><li>Funded by Angel and VC [$2M] </li></ul></ul></ul><ul><ul><li>‘ Omnisio’ in Silicon Valley (2007) </li></ul></ul><ul><ul><ul><li>Ycombinator start-up acquired by Google [$15M] </li></ul></ul></ul><ul><li>Unique Selling Proposition </li></ul><ul><ul><li>Flexible to support online / offline consumption </li></ul></ul><ul><ul><li>Unique business model </li></ul></ul>Source: www.crunchbase.com
    11. 11. Org Structure Giridhar Sachdev CFO Nilesh Daine Co-founder / VP Engineering David Connor * VP Sales & Biz Dev Development Team Josh Shortlidge Mentor Prashant Sachdev Founder / CEO David Connor Advisor - Marketing New Hire * Sales Lead - India * => Probable
    12. 12. Team : Leadership <ul><li>Management </li></ul><ul><ul><li>Founder & CEO: Prashant Sachdev </li></ul></ul><ul><ul><ul><li>Babson College – MBA Entrepreneurship, Pune University – BE Computers; Kenati Technologies – Core Technical Member </li></ul></ul></ul><ul><ul><ul><li>Passionate about Digital Media, TV and embedded devices </li></ul></ul></ul><ul><ul><li>VP, Engineering: Nilesh Daine </li></ul></ul><ul><ul><ul><li>Shivaji University – BE Electronics; Working Professional in MNC – Dev Manager </li></ul></ul></ul><ul><ul><ul><li>Leads Product Development for niche start-ups and MNCs </li></ul></ul></ul><ul><ul><li>VP, Sales and Biz Dev: David Connor* </li></ul></ul><ul><ul><ul><li>Senior Marketing Consultant </li></ul></ul></ul><ul><ul><ul><li>www.t-a-g.com – Business Development </li></ul></ul></ul><ul><ul><li>CFO: Giridhar Sachdev </li></ul></ul><ul><ul><ul><li>Successful Entrepreneur, monitors every penny invested to ensure that it results into more pennies in future </li></ul></ul></ul><ul><ul><li>Mentor: Josh Shortlidge </li></ul></ul><ul><ul><ul><li>Harvard Undergrad and Babson Alum </li></ul></ul></ul><ul><ul><ul><li>Serial Entrepreneur in technology space </li></ul></ul></ul>
    13. 13. Go-to-market Plan <ul><li>First Beach-head is Education / Training Vertical </li></ul><ul><ul><li>Focused approach towards success </li></ul></ul><ul><ul><li>Saves sales effort </li></ul></ul><ul><ul><li>Willing and ready to buy </li></ul></ul><ul><li>Other target markets like recorded events (e.g. wedding, cooking), news channels, movies and other premium videos </li></ul><ul><li>Eyeing for DVR and VOD market </li></ul>
    14. 14. Market Size in 2007 <ul><li>Total Addressable Market (TAM) </li></ul><ul><li>Market growing at 15% </li></ul>Source: MarketResearch.com
    15. 15. Sales and Marketing Plan <ul><li>Category of product </li></ul><ul><ul><li>Pre-Existing Category of Video Indexing Software </li></ul></ul><ul><li>Channel Strategy </li></ul><ul><ul><li>Direct - Mail and Sales Force </li></ul></ul><ul><ul><li>Online - Keyword based marketing </li></ul></ul><ul><li>Education Market </li></ul><ul><ul><li>Blogs, forums, conference like Adobe MAX </li></ul></ul><ul><ul><li>Technology partnership with company like Brightcove </li></ul></ul>
    16. 16. Current Status <ul><li>Market Traction </li></ul><ul><ul><li>Potential Early Customers – Babson, EDII </li></ul></ul><ul><ul><li>Demand among wedding videos </li></ul></ul><ul><li>Engineering </li></ul><ul><ul><li>Closed Beta [Dec’08] </li></ul></ul><ul><ul><li>Beta [Mar’09] </li></ul></ul><ul><ul><li>Software-as-a-Service Deployment [June’09] </li></ul></ul><ul><li>Marketing </li></ul><ul><ul><li>Basic market research done </li></ul></ul>
    17. 17. Growth Plan <ul><li>Average annual revenue per customer => 129,000 </li></ul><ul><li>Software-as-a-Service Model </li></ul><ul><li>NPV@25% => 5,560,468 </li></ul><ul><li>IRR => 47% </li></ul><ul><li>Plan to enter other markets in year 3 </li></ul><ul><li>(Funding and projections of which are not present here) </li></ul>Figures in Rupees
    18. 18. Investment Opportunity <ul><li>Seeking Rs 130 lakhs approx $300K as seed fund </li></ul><ul><li>Use of Funds </li></ul><ul><ul><li>$150K initially </li></ul></ul><ul><ul><ul><li>Best Product in the Market </li></ul></ul></ul><ul><ul><ul><li>10 customers signed up </li></ul></ul></ul><ul><ul><li>$150K after year 1 </li></ul></ul><ul><ul><ul><li>100 customers signed up in year 2 </li></ul></ul></ul><ul><ul><ul><li>Cash Positive by end of year 2 </li></ul></ul></ul><ul><li>Preferred VC Profile </li></ul><ul><ul><li>Business Experience and contacts in the domain of company </li></ul></ul><ul><ul><li>Ability to fund future rounds and / or contacts in investor community </li></ul></ul><ul><li>Exit Possibilities – Acquisition by e-learning companies (e.g. Adobe) </li></ul><ul><li>Value of company in year 5: Rs 24,00 lakhs (Revenue Multiple of 3) </li></ul><ul><li>With 25% ownership, investor earns 600 lakhs (4.6X returns) </li></ul>
    19. 19. Thank You …..!
    20. 20. Campaign Video
    21. 21. Brochure
    22. 22. Advertisement – Flyer
    23. 23. We later re-branded as onion.tv Enhance Your Media Playback Experience www.onion.tv