This document discusses two theories of genre - one based on media language and the other on the ideologies and themes that genres portray. It suggests that genres guarantee meaning and pleasure for audiences as well as economic success for the industry. The document also notes that genres can be analyzed using these two theories and provides examples of applying genre theory when creating a "sweded" genre film or conducting audience research.

3. Understand 2 genre theories and how they can be
applied to a media text

4. Suggests that genres can be defined in 2
ways;
Through media language
Through ideologies, themes, emotions they
provoke, etc
Understand 2 genre theories
and how they can be applied
to a media text

5. Media language
•Camera
•Mise-en-scene
•Editing
•Sound
•Ideologies
•themes
Understand 2 genre theories
and how they can be applied
to a media text

6. Genre has 2 interrelated functions
1.Guarantee meaning and pleasure for the
audience
2.Economic guarantee for the industry
Understand 2 genre theories
and how they can be applied
to a media text

7. 1. Pleasure for the
audience
2. Economic success
Understand 2 genre theories
and how they can be applied
to a media text

8. 1. How might media
language offer
pleasure for the
audience?
Understand 2 genre theories
and how they can be applied
to a media text

9. Analyse your production in relation to genre
Sweded films
http://knowyourmeme.com/memes/sweded-films
Understand 2 genre theories
and how they can be applied
to a media text

10. AO1: understand media
concepts (media
language) and critical
debates (genre theory)
AO1: understand media
concepts (media
language) and critical
debates (genre theory)
Create a sweded genre film (AO2, AO3)
•Focusing on re-creating media
language, themes and ideologies
(Altman) (AO1)
•Audience pleasure and expectations (Neale) (AO1)
Conduct audience research
in order to assess audience
Pleasures and expectations (AO1)
AO2: understand how
meaning is created
AO2: understand how
meaning is created
AO3: ability to plan and
construct media products
AO3: ability to plan and
construct media products
Understand 2 genre
theories and how they
can be applied to a
media text