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THE SILENT DEBATE
In SILENCE walk between the table and look at
the images in front of you. On the sheets write
down any thoughts, feelings, etc that you have
about the images or another person’s
comments.
https://www.youtube.com/watch?v=nA-
IYHM7u6A
What can be learned about collective identity
from David Gauntlett?
David Gauntlett
Identity is mediated
 Identity is now consciously constructed, and the
media provides some of the tools to help us
construct our identities.The media contains a
huge number of messages about identity and
acceptable lifestyles. At the same time the
public have their own diverse set of feelings.The
media and media consumers are engaged in a
dialogue.
What other media theory can this be linked to?
Using your theoretical knowledge of collective
identity, find contemporary media examples which
can be seen to supportGauntlett’s theory that
media helps shape identity through a ‘dialogue’.
This could be a film clip, advert, magazine, etc.
that you feel that you identify with.
Post examples on your blog, I will then choose
people at random and we will conduct a micro
analysis of your example.
How might binary oppositions influence
collective identity?

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Gauntlett theory

  • 1. THE SILENT DEBATE In SILENCE walk between the table and look at the images in front of you. On the sheets write down any thoughts, feelings, etc that you have about the images or another person’s comments.
  • 2. https://www.youtube.com/watch?v=nA- IYHM7u6A What can be learned about collective identity from David Gauntlett?
  • 3. David Gauntlett Identity is mediated  Identity is now consciously constructed, and the media provides some of the tools to help us construct our identities.The media contains a huge number of messages about identity and acceptable lifestyles. At the same time the public have their own diverse set of feelings.The media and media consumers are engaged in a dialogue. What other media theory can this be linked to?
  • 4. Using your theoretical knowledge of collective identity, find contemporary media examples which can be seen to supportGauntlett’s theory that media helps shape identity through a ‘dialogue’. This could be a film clip, advert, magazine, etc. that you feel that you identify with. Post examples on your blog, I will then choose people at random and we will conduct a micro analysis of your example.
  • 5.
  • 6. How might binary oppositions influence collective identity?