4. Dir. Jonathan Caouette
Initially made for a total budget of $218.32
Eventually cost $400,000 in royalties and other
fees in order for it to have a cinematic release.
Screened at Sundance Festival and was then
invited to show at Cannes for Director’s Fortnight.
The filmmaker didn't have the $30,000 to make a
film print for the festival but at the last minute
respected art house distributorWellspring picked
it up and brought it to Cannes where it garnered
great critical acclaim and worldwide distribution
5. Watch the trailer
What can you learn about production
and distribution?
https://www.youtube.com/watch?v=AIzbwV7o
n6Q
8. What business model makes cross media
convergence and synergy easy to achieve?
9. We are going to use Film4 andWB as case
studies in order to compare how synergy and
convergence are used to target different
audiences
Can you give examples of howWB used synergy and/
or convergence to target a mass audience?
10. Research Film4 in order to find
out how it produces, distributes and exhibits films
Prompt questions
Who owns Film4?
How long has Film4 been around?
What are the most successful films associated with
Film4?
Who is the target market?
What examples can you find which demonstrate how
Film4 contributes to the production, distribution and
exhibition of films
Any other interesting/ useful information
11. What have you learned from your research?
Challenge: Can you give examples of how Film4 uses either media
convergence or synergy?
http://www.film4.com
12. Choose a Film4 film as a case study (ideally one
that was a commercial success) and research
how synergy and convergence was used to
promote that film.
13. ‘Cross-media convergence and synergy are vital
processes in the successful marketing of media
products.’To what extent do you agree with
this statement in relation to your chosen media
