Social Media Jumpstart: Keeping your marketing plan simple, searchable and sharable.<br />withDiane K. Danielson<br />
The business meeting<br />The reunion/night out<br />The cocktail party<br />2<br />The big three<br />
Before you start tweeting<br />Build your online footprint<br />Helps your target market find you<br />Control what you ca...
Google Maps = New Yellow Pages<br />4<br />
Google.com>Business Solutions>Local Business Center<br />5<br />
Blogs: The backbone of social media<br />
Blogs: the backbone of social media<br />Website<br />Website<br />Blogs<br />Blogs<br />Target market<br />You<br />
Blogs – searchable & share-able<br />
Business Blog – Success Story<br />
Business Blog – Success Story<br />
Facebook Pages: Give them something to talk about<br />
Twitter: The Social Media Swiss Army Knife<br />
Why Twitter?<br />What business problems do you need to solve?<br />Marketing<br />Networking<br />Publicity/brand awarene...
A few Twitter truths<br />Social media = conversational selling.<br />Give them the what; sell them the how.<br />Social m...
<ul><li>What to post - 30/30/30/10 rule:
30% self promotion
30% promoting others
30% your personality/interacting
10% just for fun
How to post regularly
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9/23 Social Media Jumpstart: Keeping your social media plan, simple, searchable and shareable with Diane K. Danielson

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9/23 DWC+ Teleclass: Social Media Jumpstart: Keeping your social media plan, simple, searchable and shareable with Diane K. Danielson

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9/23 Social Media Jumpstart: Keeping your social media plan, simple, searchable and shareable with Diane K. Danielson

  1. 1. Social Media Jumpstart: Keeping your marketing plan simple, searchable and sharable.<br />withDiane K. Danielson<br />
  2. 2. The business meeting<br />The reunion/night out<br />The cocktail party<br />2<br />The big three<br />
  3. 3. Before you start tweeting<br />Build your online footprint<br />Helps your target market find you<br />Control what you can about what they find<br />Adds to credibility<br />Distinguish yourself/your company<br />Set it and forget it<br />3<br />
  4. 4. Google Maps = New Yellow Pages<br />4<br />
  5. 5. Google.com>Business Solutions>Local Business Center<br />5<br />
  6. 6. Blogs: The backbone of social media<br />
  7. 7. Blogs: the backbone of social media<br />Website<br />Website<br />Blogs<br />Blogs<br />Target market<br />You<br />
  8. 8. Blogs – searchable & share-able<br />
  9. 9. Business Blog – Success Story<br />
  10. 10. Business Blog – Success Story<br />
  11. 11. Facebook Pages: Give them something to talk about<br />
  12. 12.
  13. 13.
  14. 14.
  15. 15.
  16. 16. Twitter: The Social Media Swiss Army Knife<br />
  17. 17. Why Twitter?<br />What business problems do you need to solve?<br />Marketing<br />Networking<br />Publicity/brand awareness<br />Crises management<br />Customer service<br />Market research<br />CRM<br />
  18. 18. A few Twitter truths<br />Social media = conversational selling.<br />Give them the what; sell them the how.<br />Social media doesn’t work if you don’t work social media.<br />--Lena West, www.RealWomenDoSocialMedia.com<br />
  19. 19. <ul><li>What to post - 30/30/30/10 rule:
  20. 20. 30% self promotion
  21. 21. 30% promoting others
  22. 22. 30% your personality/interacting
  23. 23. 10% just for fun
  24. 24. How to post regularly
  25. 25. Link your blog
  26. 26. Twitthat
  27. 27. Connect to other social networks</li></ul>How to be a Renaissance tweeter<br />
  28. 28.
  29. 29. Time Management<br /><ul><li>Create a schedule
  30. 30. Sampling of Twitter Tools:
  31. 31. www.hootsuite.comto time tweets, tracks links, connect to facebook, keywords
  32. 32. www.twitterfeed.com links your blog to Twitter
  33. 33. Facebook Twitter app links to Facebook</li></ul>Cell phone<br />
  34. 34. Using a Twitter interface<br />
  35. 35. Hootsuite – tracking keywords<br />
  36. 36. Thank you!<br />Diane K. Danielson<br />Founder, Downtown Women’s Club<br />Twitter: @DowntownWoman<br />New Media Marketing Consulting<br />Email: diane@convengine.com<br />www.DianeDanielson.com<br />

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