1. The
Target Audience andgenre
The target audience isyoungadults
so 18+. The genre is dance as it
focusesonDJs and festivals.Aswe
learnfromthe cover titles.
Main Image
The main image isa picture of hedi
whois a Dj. The picture isinformally
balanced,andinthe picture she’s
got a messyhairstyle boldlipcolour
and dark clothes.The darkclothes
are commonlywornbydjsand the
boldlipcolourattracts attentionto
her.
Main CoverLine
The Main CoverLine is simply
“HEDI” ina boldfontand capital
letters.The colourof the textis
white tomake it standout and
capture the audience’sattention.
Model Credit
The Model Creditiswelcome tothe
jungle Heidi getsreadytojackthe
festival season. Everythingexcept
the model creditisinred writing,it
doesn’tstandoutas much as the
white someansyou’dhave topick
the magazine upin orderto readit.
The main coverline makes
reference tothe jungle andthis
goesalongwiththe picture as itsset
ina jungle.
Colours/Typefaces/House style
The house style intermsof colour always
consistof a white matheadandwhite writing
howevertheyusuallyinclude othercoloursfor
example pink. The mastheadisalwaysthe
same size andstretchesacross the topsection
of the magazine.
Masthead– the mastheadisinthe centre of
the page at the top. Mix mag is a connotation
as DJS mix music/ make musicremixesand
mag isslangfor magazinessuggestingit’s
targetedat youngadults.The mastheadisa
boldfontinwhite tocapture the audience’s
attention.
The GutenbergDesignPrinciple
The axisof orientationisthe storiesondusky
takeoverandsynthobsession.The coloursare
redand white todraw the attentionof the
audience. The primaryoptical areaisthe
mastheadas ithas a boldfontand drawsour
attentiontoit.
Coverlines “DrugsSurvey”– thiscoverline suggeststhe
magazine istargetedatan olderaudience whohashad
experience withdrugsandalcohol.“synthObsession”this
coverline reinforcesthe dance musicgenre assynthesisers
are usedindance music. “ festival special”–thistitle shows
the worlddance musicis associatedwithandhowbig
festivalsare inthe dance world,thisalsoshowsit’sanolder
audience whocanaffordtickets.
Banners/Flashes/badges
There are nobannersor badgeson the front
coveras the targetaudience wouldn’tbe
drawnto themas there usuallyfoundon
teenage magazines.
