The radio advertisement introduces an upcoming documentary called "Café Nation" that will air on Channel 4. It poses a variety of questions to pique the listener's interest in learning more about coffee, including where it comes from, why it is so popular, and its effects on the body. The advertisement provides some brief context that coffee is the second most popular drink globally and that Brits drink 70 million cups per day. It encourages listeners to watch the documentary to seek answers to the questions posed.

1. Café Nation – Script for Radio
Advert
In the UK alone we drink 70 million cups
of coffee everyday, its strong flavour,
enticing aroma and energy boosting
properties make it the 2nd most popular
drink across the globe.
But just where does it come from?
Why is it so popular?
What does it do to the body?
What’s the most popular coffee drink?
The nation’s favourite brand?
What effect do the “super chains” have
on smaller British businesses?
Why are we becoming so obsessed with
the drink?
Café Nation
Monday 8:30 PM
Channel 4
Gives interesting
facts
Grasps the
listener’s attention
Asks a variety of questions
to make the audience want
to seek answers from the
documentary
Gives title
Date and
Time
Channel
During the editing process we
decided to reverse the order,
beginning with “Its strong
flavour…” opening without
directly addressing coffee
means the audience has to
listen to find out what the
trailer is talking about
We also added in appropriate voxpops
whilst editing, answering some of the
questions, blatantly inaccurately to gain the
listener’s attention.
Highlighted sections are
examples of how
conventional features
are used in our radio
advert