Get your offer in front of more people:
Online and offline
Visibility in the press
Guest posts on other blogs
Ads online and offline
Valuable piece of content that you give away
Free video training
Your list is worth nothing
without the relationship
Offer immediate value
Many links to the website
Give the offer
CTA: add to address book
Links to the website
Don’t forget about your contact after the sign-up
Create a narrative
The first 10 days are crucial, not 30!
Maximum of 90 days
1. Sign up for free e-book to help solve a problem (internal trigger)
2. Get a mail the inbox to download ebook (external trigger)
3. They click on link to read the ebook (action)
4. They read the ebook & get new ideas but don’t know what to do next (reward)
5. 2 days later they’re invited to comment on a discussion with their peers
“You have to understand that nothing appeals to
– Rocker Gene Simmons of KISS.
How often were you impressed by personalization
in an email message?
Michelle, do you have some time?
Super deal for Michelle
Michelle – good news and bad news
MICHELLE, save 20% now!
à No real personal messages!!!!
Consider the needs, wishes, fears, preferences
and other personality traits
Sex (men have other decision patterns then women)
Product group (based on recent purchases )
The type of content a contact clicks on
Documentation downloaded on the website
How they got on your list
Activity in your newsletters
Mail with recipe to go with that wine
Try something different in stead of only sending
I wanted to send you a quick email because you’ve purchased product x a
couple of months ago. I was wondering what your experience was.
I also wanted to let you know that we’ve created a new upgrade package for
this product. This allows you to…
On #date_appointment# you came to our salon for a new haircut. Together we opted for
#name_haircut#. I hope you’re happy with the result!
To make sure your haircut looks great as long as possible, I suggest the following tips:
I used a specific shampoo and conditioner for your hair type. Those were #shampoo# and
#conditioner#. These are always available in or salon.
If you bring this email along with your next visit, you’ll get a 10% discount on your next
See you soon!
Your stylist at salon X
All kinds of performances
You are interested in comedy
Optimize your subscription form
Dedicated landing pages
Enrich your contact database
Clicking behaviour and interest groups
Look for ways to personalize and target
Segmentation into relevant groups
“Human nature has a tendency to admire complexity but reward
– Ben Huh, CEO, Cheezburger Network
Don’t waste your contact’s time!
Get to the point quickly
Don’t hide the value of your email
Let’s get to the examples!
Enlarge your fonts:
o At least 13 px for text
o At least 22 px for titles
Be careful with images
Let your links be noticed
One column design
Small screens require focus
3 questions to ask for your next email
What is the point if this email?
Why should they care?
How do they take action?
Sender address: make it personal
Subject line: make it interesting
Preheader: get to the point