The Leading Internet Venture Builder
Crossing borders with your business: our lessons learned
Patrick Hurenkamp – MD Rocke...
#1 Start with a flexible set-up
Involve existing talentSmall new team
Flexible infrastructureExternal help as-needed
Create an entrepreneurial and learnin...
…be ready to scale when you
get traction
#2 Invest in local talent and
dare to give them autonomy…
…but make sure to share knowledge
and track performance
#3 Test your product and roadmap
against all country markets
Swipe & Sign Chip & PIN
Clear differences in product needs from
country to country
#4 Adapt marketing to local context
#5 Be ready to make mistakes…
… but learn fast and document for
the next roll-out
De grens over: internationaal uitrollen van een Business venture (case study) Patrick Hurenkamp
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De grens over: internationaal uitrollen van een Business venture (case study) Patrick Hurenkamp

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De grens over: internationaal uitrollen van een Business venture (case study)
Patrick Hurenkamp #ETS13

Published in: Technology, Business
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De grens over: internationaal uitrollen van een Business venture (case study) Patrick Hurenkamp

  1. 1. The Leading Internet Venture Builder Crossing borders with your business: our lessons learned Patrick Hurenkamp – MD Rocket Internet Benelux
  2. 2. #1 Start with a flexible set-up
  3. 3. Involve existing talentSmall new team Flexible infrastructureExternal help as-needed Create an entrepreneurial and learning environment
  4. 4. …be ready to scale when you get traction
  5. 5. #2 Invest in local talent and dare to give them autonomy…
  6. 6. …but make sure to share knowledge and track performance
  7. 7. #3 Test your product and roadmap against all country markets
  8. 8. Swipe & Sign Chip & PIN Clear differences in product needs from country to country
  9. 9. #4 Adapt marketing to local context
  10. 10. #5 Be ready to make mistakes…
  11. 11. … but learn fast and document for the next roll-out

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