Tips en tricks om winkelwagen verlating te voorkomen Marjolein Koppelaar (Ve Interactive)

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Tips en tricks om winkelwagen verlating te voorkomen
Marjolein Koppelaar (Ve Interactive) #ETS13

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Tips en tricks om winkelwagen verlating te voorkomen Marjolein Koppelaar (Ve Interactive)

  1. 1. Marjolein Koppelaar Ve Interactive Amsterdam Twitter along! @MarjKoppelaar #ETS13  
  2. 2. •  Opgericht in 2009 •  Acht vestigingen wereldwijd •  Vier international desks Wie  is  Ve  Interac.ve?   Ve Interactive Increasing revenues for online retailers Operating worldwide
  3. 3. Let’s talk about…. Shopping cart abandonment!
  4. 4. •  Quote leaving things How big is this problem?
  5. 5. •  “I don’t have a shopping cart abandonment problem” –  On average, 91% of people abandon in the checkout •  “People that abandon will come back themselves at some point” –  ‘Natural return rate’ : 5% –  Online price comparison: 75% THE FACTS Sources: Forrester Research, Econsultancy.com, Ve Interactive
  6. 6. Why do people abandon in the first place?
  7. 7. 1. ‘Window shopping’ – 57% 2. Saving items – 56% 3. Delivery costs– 55% Bron:  comscore.com  &  entrepreneur.com  
  8. 8. What now?!
  9. 9. •  Long-term strategy •  Short-term strategy Hoe  los  je  dit  probleem  op?  
  10. 10. 1. Long-term strategy: Optimise your checkout!
  11. 11. 1. Have a clear design with logical steps in your checkout
  12. 12. 2. Have a clear and complete

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