Google’s consumers are gradually increasing their mobile searches
on smartphones at the expense of traditional searches.
Despite previous steps towards mobile integration, cost-per-click
(CPC) fell by 9% YOY, in light of the fact that advertising paid clicks
are up 26% YOY.
The self-learning algorithm is bullish for Google in the 1-month and
3-month time horizon.
Google presented earnings of $6.27/share on revenue totaling $15.42B, an
increase of 19%. Analysts expected revenues of $15.52B with EPS of $6.41.
Revenue Growth from 2002 until 2013
(Billions of U.S. Dollars)
Google’s Problem With CPC
Last year Google's total revenue amounted to $59.83 billion, where
$50.58 billion was accredited to advertising revenue.
Cost-Per-Click (CPC) fell by 9% year-over-year, in light of the fact that
advertising paid clicks are up approximately 26% year-over-year.
Mobile advertising on smartphones has been a problem for Google. While
the volume of paid clicks for smartphones has increased, they also yield
less than advertisements on desktops.
Smartphones have a smaller screen, which consequently limits the scope
Comparison of Unique U.S.
Visitors to Google & Facebook
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