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Cloudera Case Study

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For B2B Social Marketing
Professionals
Cloudera Customer Case Study
Cloudera: Company Background


Palo Alto based enterprise data
management company



Provides software, support, services
and training to data driven
enterprises



Grew to 450+ employees in 6 years



Needed to quickly get serious about
social media
“With Oktopost we can clearly see
how social media marketing
generates value for our business.”
(John Zuanich, Digital Marketing Manager)
Cloudera’s Conundrum
The Problem






Marketing department went
from four to seventeen
employees in a single year
Managing daily posts across
all social channels became
extremely time consuming
Could not measure ROI from
ad-hoc social posting
Tools like HootSuite and
Sprout Social were
overpriced and included
features irrelevant to their
marketing needs

What Cloudera Wanted






To see real business value
from social media
Central location for large-scale
content distribution through
social media
Integration with CRM’s like
Salesforce.com
Synchronized support for
multiple team members across
all social networks
Cloudera needed a social media
strategy that could keep up with
its rapid growth
Our Solution: Oktopost


The first tool of its kind that was
built for B2B



The only tool that measures
effectiveness of social media
marketing for B2B



The only tool that bridges the
gap between social media
content marketing and lead
generation

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Cloudera Case Study

  • 1. For B2B Social Marketing Professionals Cloudera Customer Case Study
  • 2. Cloudera: Company Background  Palo Alto based enterprise data management company  Provides software, support, services and training to data driven enterprises  Grew to 450+ employees in 6 years  Needed to quickly get serious about social media
  • 3. “With Oktopost we can clearly see how social media marketing generates value for our business.” (John Zuanich, Digital Marketing Manager)
  • 4. Cloudera’s Conundrum The Problem     Marketing department went from four to seventeen employees in a single year Managing daily posts across all social channels became extremely time consuming Could not measure ROI from ad-hoc social posting Tools like HootSuite and Sprout Social were overpriced and included features irrelevant to their marketing needs What Cloudera Wanted     To see real business value from social media Central location for large-scale content distribution through social media Integration with CRM’s like Salesforce.com Synchronized support for multiple team members across all social networks
  • 5. Cloudera needed a social media strategy that could keep up with its rapid growth
  • 6. Our Solution: Oktopost  The first tool of its kind that was built for B2B  The only tool that measures effectiveness of social media marketing for B2B  The only tool that bridges the gap between social media content marketing and lead generation
  • 7. How Cloudera Leverages Oktopost  Cloudera was able to manage multiple social profiles and company pages from one convenient, powerful intrace  Enabled the company to participate in dozens of LinkedIn discussion groups related to big data  The marketing team could easily distribute content using all of their social profiles and LinkedIn groups
  • 8. Integrate with Leading 3rd Party Platforms Salesforce.com • Oktopost synced all important lead information with Salesforce.com • This valuable data helped significantly increase the rate in which leads converted to sales
  • 9. Measure Your Social Media ROI  Cloudera was able to see exactly which campaign a specific lead had come from  Able to see the real business value of their social marketing activities  Assess what type of content, and which social network, produced the highest ROI
  • 10. Successful Campaign: Training Webinar Using Oktopost, Cloudera conducted a large scale campaign to promote registration for a training webinar. The campaign was a huge success. Clicks  From 119 posts, the campaign received 986 clicks! Conversions   The webinar campaign generated over 130 registered attendee conversions By knowing which attendee eventually turned to a paid customer, Cloudera was able to establish actual ROI for their activities with this campaign
  • 11. Cloudera Today Social Activities Growth • Cloudera has tripled its social media activity since it started using Oktopost LinkedIn Discussion Groups • Prior to using Oktopost, Cloudera’s primary focus on LinkedIn was managing its company page • Now Cloudera 5+ posts a day on dozens of LinkedIn discussion groups
  • 12. By working with Oktopost, Cloudera not only found a solution that could keep up with its growth, but also accelerated its ability to continue growing
  • 13. Thank You! Questions? feel free to contact us @Oktopost or on Facebook