Power point Presentation in the topic Electronic Marketing

1. e-
marketin
g
Noushad P.K
Department of Commerce
Irshadiya College of Commerce and
Social Sciences, Feroke
noushadferoke@gmail.com

2. MEANING
It is also known as digital marketing, web
marketing, on-line marketing or search
marketing
It refers to the marketing of goods and
services through electronic devices and
digital media
It is the process of building and maintaining
customer relationships through electronic
media to facilitate exchange of goods and
services for the purpose of achieving
marketing objectives

3. FEATURES
Identifying and satisfying customer needs
through electronic media
Keeping close to the customers through
electronic means
Extension of direct marketing
Highly interactive in nature
Personalization is possible

4. MERITS
Lower transaction costs
Immediate response
Customer relationship
Easy to personalize
Effective targeting

5. DEMERITS
Misleading information
Wrong/defective product shipment
Less interaction between buyer and seller
High set up cost
Customer privacy

6. TRADITIONAL V/S E-MARKETING
Traditional Marketing
Marketing through
traditional devices
Customer is a target
High transaction costs
Based on segmentation
There is a physical
market
Dealings in cash or
cheque
E-Marketing
Marketing through
electronic devices
Customer is a partner
Low transaction costs
Based on communities
There is a virtual
market
Dealing in digital cash
or e-cheque

7. REASONS FOR NON-POPULARITY
Computers have not penetrated in home use
Many customers feel comfortable with the
concept of touch, feel, buy
Many people consider shopping as an
entertainment
Many consumers prefer to get the news in a
traditional manner
In industrial market, it is virtually impossible
to buy

8. IMPORTANCE
Reach
Scope
Interactivity
Immediacy
Demographics and Targeting
Adaptivity and Closed Loop Marketing

9. SCOPE
Internet Marketing
Digital Marketing
Search Engine Marketing
E-Mail Marketing
Viral Marketing
Tele-Shopping
E-Branding
E-Advertising