Introduction to E-Commerce - Week 1 .pptx

1. Introduction to E-
Commerce
SE-413
Week 1

2. Lecture Outcome
 Define the meaning and scope of e-business and e-commerce and their
different elements.
 Summarize the main reasons for adoption of e-commerce and e-business and
barriers that may restrict adoption
 Outline the ongoing business challenges of managing e-business and e-
commerce in an organization

3. Internet and Innovation
 Internet has constantly evolved as a result of Innovation taking
leverage of improvements in Information Technologies.
 WWW, Email
 FTP
 Gopher
 NNTP
 Rich Content
 Multimedia
 Social Networks
 Mobile Apps and Service

4. Innovations over the years

5. E-Business vs E-Commerce
 E-Business
 The transformation of key business processes through the use of Internet
technologies
 Marketing, Inventory Management, Selling,
 Used to describe businesses that mainly operate online, i.e. they have no physical
presence on the high streets and seek to minimize customer service and support
through enabling ‘web self-service’, i.e. customers serve themselves before,
during and after sales.

6. Intranet Vs Extranet
 Intranet
 Connects departments within a Organization
 Sales, Marketing, Procurement etc.
 Extranet
 Used to provide Access to Data to External Partners
 Vendor Portals

7. E-Business vs E-Commerce
 E-Commerce
 Often refer to buying and selling using the Internet
 E-commerce involves much more than electronically mediated financial transactions
between organizations and customers.
 A communications perspective
 The delivery of information, products or services or payment by electronic means.
 A business process perspective
 The application of technology towards the automation of business transactions and workflows.
 A service perspective
 Enabling cost cutting at the same time as increasing the speed and quality of service delivery. 4
 An online perspective
 The buying and selling of products and information online.

8. Drivers for Adaption of E-Commerce
 Cost/efficiency drivers
 Increasing speed with which supplies can be obtained
 Increasing speed with which goods can be dispatched
 Reduced sales and purchasing costs
 Reduced operating costs.
 Competitiveness drivers
 Customer demand
 Improving the range and quality of services offered
 Avoiding losing market share to businesses already using e-commerce.

9. Barriers to Adoption of E-Commerce
 Bad Website Traffic Management
 Security Risk
 Customer Annoyance via Marketing E-Mails and E-Brochures
 Bad Customer Services
 Issues related to working with 3rd Party Vendors

10. Drivers to Customer Adaptation of EC
 Content
 Customization
 Convenience
 Choice
 Cost reduction

11. Barrier to Customer Adaptation of EC
 No perceived benefit
 Lack of trust
 Security problems
 Lack of skills
 Cost

12. Evaluating Business Capabilities