Competitive Intelligence: An Opportunity to Promote Knowledge and Information Science Professionals

1. ‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬:
‫ﺷﻨﺎﺳﯽ‬ ‫داﻧﺶ‬ ‫و‬ ‫اﻃﻼﻋﺎت‬ ‫ﻋﻠﻢ‬ ‫ﻣﺘﺨﺼﺼﺎن‬ ‫ﺟﺎﯾﮕﺎه‬ ‫ارﺗﻘﺎء‬ ‫ﺑﺮاي‬ ‫ﻓﺮﺻﺘﯽ‬
‫ﺳﻠﻄﺎﻧﯽ‬ ‫اﻓﺴﺎﻧﻪ‬
‫ﻧﻮروزي‬ ‫ﻋﻠﯿﺮﺿﺎ‬ ‫دﮐﺘﺮ‬
‫درﻣﻨﺪه‬ ‫ﻣﮋده‬
‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬:
‫ﺷﻨﺎﺳﯽ‬ ‫داﻧﺶ‬ ‫و‬ ‫اﻃﻼﻋﺎت‬ ‫ﻋﻠﻢ‬ ‫ﻣﺘﺨﺼﺼﺎن‬ ‫ﺟﺎﯾﮕﺎه‬ ‫ارﺗﻘﺎء‬ ‫ﺑﺮاي‬ ‫ﻓﺮﺻﺘﯽ‬
‫ﺳﻠﻄﺎﻧﯽ‬ ‫اﻓﺴﺎﻧﻪ‬
‫ﻧﻮروزي‬ ‫ﻋﻠﯿﺮﺿﺎ‬ ‫دﮐﺘﺮ‬
‫درﻣﻨﺪه‬ ‫ﻣﮋده‬
‫ﮐﻨﻨﺪه‬ ‫اراﺋﻪ‬‫ﮐﻨﻨﺪه‬ ‫اراﺋﻪ‬::‫ﺳﻠﻄﺎﻧﯽ‬ ‫اﻓﺴﺎﻧﻪ‬‫ﺳﻠﻄﺎﻧﯽ‬ ‫اﻓﺴﺎﻧﻪ‬

2. ‫ﻣﻘﺪﻣﻪ‬
‫ﺗﻌﻄﯿﻠﯽ‬‫ﮐﺘﺎﺑﺨﺎﻧﻪ‬‫ﻫﺎ‬‫و‬‫ﮐﻤﺒﻮد‬‫ﺑﻮدﺟﻪ‬‫و‬‫ﺗﻠﻘﯽ‬‫ﺷﺪن‬‫آﻧﻬﺎ‬‫ﺑﻪ‬‫ﻋﻨﻮان‬‫ﺳﺎزﻣﺎن‬‫ﺿﺮر‬‫ده‬
‫ﻣﻮاﺟﻪ‬‫ﺷﺮﮐﺖ‬‫ﻫﺎ‬‫ﺑﺎ‬‫اﺳﺘﺮس‬‫ﻫﺎي‬‫اﻗﺘﺼﺎدي‬‫و‬‫ﺗﻤﺎﯾﻞ‬‫ﺑﻪ‬‫اﻓﺰاﯾﺶ‬‫ﺳﻬﻢ‬‫ﺧﻮد‬‫در‬‫ﺑﺎزار‬
‫ﻧﯿﺎز‬‫ﺑﻪ‬‫اﻃﻼﻋﺎت‬‫ﺑﻪ‬‫ﻋﻨﻮان‬‫ﭘﺸﺘﯿﺒﺎن‬‫ﺗﺼﻤﯿﻢ‬‫ﮔﯿﺮي‬‫ﻣﺪﯾﺮان‬
‫اﻧﻔﺠﺎر‬‫اﻃﻼﻋﺎت‬‫و‬‫ﻧﯿﺎز‬‫ﺑﻪ‬‫اﻃﻼﻋﺎت‬،‫ﻣﻨﺎﺳﺐ‬‫در‬‫زﻣﺎن‬‫و‬‫ﻗﺎﻟﺐ‬‫ﻣﻨﺎﺳﺐ‬‫و‬‫ﺑﻪ‬‫ﻓﺮد‬‫ﻣﻨﺎﺳﺒﯽ‬
‫ﻣﻘﺪﻣﻪ‬
‫ﺗﻌﻄﯿﻠﯽ‬‫ﮐﺘﺎﺑﺨﺎﻧﻪ‬‫ﻫﺎ‬‫و‬‫ﮐﻤﺒﻮد‬‫ﺑﻮدﺟﻪ‬‫و‬‫ﺗﻠﻘﯽ‬‫ﺷﺪن‬‫آﻧﻬﺎ‬‫ﺑﻪ‬‫ﻋﻨﻮان‬‫ﺳﺎزﻣﺎن‬‫ﺿﺮر‬‫ده‬
‫ﻣﻮاﺟﻪ‬‫ﺷﺮﮐﺖ‬‫ﻫﺎ‬‫ﺑﺎ‬‫اﺳﺘﺮس‬‫ﻫﺎي‬‫اﻗﺘﺼﺎدي‬‫و‬‫ﺗﻤﺎﯾﻞ‬‫ﺑﻪ‬‫اﻓﺰاﯾﺶ‬‫ﺳﻬﻢ‬‫ﺧﻮد‬‫در‬‫ﺑﺎزار‬
‫ﻧﯿﺎز‬‫ﺑﻪ‬‫اﻃﻼﻋﺎت‬‫ﺑﻪ‬‫ﻋﻨﻮان‬‫ﭘﺸﺘﯿﺒﺎن‬‫ﺗﺼﻤﯿﻢ‬‫ﮔﯿﺮي‬‫ﻣﺪﯾﺮان‬
‫اﻧﻔﺠﺎر‬‫اﻃﻼﻋﺎت‬‫و‬‫ﻧﯿﺎز‬‫ﺑﻪ‬‫اﻃﻼﻋﺎت‬،‫ﻣﻨﺎﺳﺐ‬‫در‬‫زﻣﺎن‬‫و‬‫ﻗﺎﻟﺐ‬‫ﻣﻨﺎﺳﺐ‬‫و‬‫ﺑﻪ‬‫ﻓﺮد‬‫ﻣﻨﺎﺳﺒﯽ‬

3. ‫اﻫﺪاف‬‫ﺗﺤﻘﯿﻖ‬
‫اﺻﻠﯽ‬ ‫ﻫﺪف‬‫ﭘﮋوﻫﺶ‬ ‫اﯾﻦ‬‫و‬ ‫اﻃﻼﻋﺎت‬ ‫ﻋﻠﻢ‬ ‫ﻣﺘﺨﺼﺼﺎن‬ ‫ﺟﺎﯾﮕﺎه‬ ‫ارﺗﻘﺎء‬ ‫ﺑﺮاي‬ ‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬ ‫ﺑﺮرﺳﯽ‬
‫ﺷﻨﺎﺳﯽ‬ ‫داﻧﺶ‬‫اﺳﺖ‬.
‫ﻓﺮﻋﯽ‬ ‫اﻫﺪاف‬:
•‫آﺷﻨﺎﯾﯽ‬‫ﻣﺘﺨﺼﺼﺎن‬ ‫ﺑﯿﺸﺘﺮ‬‫اﻃﻼﻋﺎت‬ ‫ﻋﻠﻢ‬‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬ ‫ﺑﺎ‬
•‫آﺷﻨﺎﯾﯽ‬‫در‬ ‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬ ‫ﻣﺘﺨﺼﺼﺎن‬ ‫ﮐﺎر‬ ‫ﺑﺎ‬‫ﻫﺎ‬‫ﺷﺮﮐﺖ‬
‫اﻫﺪاف‬‫ﺗﺤﻘﯿﻖ‬
‫اﺻﻠﯽ‬ ‫ﻫﺪف‬‫ﭘﮋوﻫﺶ‬ ‫اﯾﻦ‬‫و‬ ‫اﻃﻼﻋﺎت‬ ‫ﻋﻠﻢ‬ ‫ﻣﺘﺨﺼﺼﺎن‬ ‫ﺟﺎﯾﮕﺎه‬ ‫ارﺗﻘﺎء‬ ‫ﺑﺮاي‬ ‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬ ‫ﺑﺮرﺳﯽ‬
‫ﺷﻨﺎﺳﯽ‬ ‫داﻧﺶ‬‫اﺳﺖ‬.
‫ﻓﺮﻋﯽ‬ ‫اﻫﺪاف‬:
•‫آﺷﻨﺎﯾﯽ‬‫ﻣﺘﺨﺼﺼﺎن‬ ‫ﺑﯿﺸﺘﺮ‬‫اﻃﻼﻋﺎت‬ ‫ﻋﻠﻢ‬‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬ ‫ﺑﺎ‬
•‫آﺷﻨﺎﯾﯽ‬‫در‬ ‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬ ‫ﻣﺘﺨﺼﺼﺎن‬ ‫ﮐﺎر‬ ‫ﺑﺎ‬‫ﻫﺎ‬‫ﺷﺮﮐﺖ‬

4. ‫ﺳﻮاﻻت‬‫ﺗﺤﻘﯿﻖ‬
•‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬‫ﭼﯿﺴﺖ‬‫و‬‫ﻣﺘﺨﺼﺼﺎن‬‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬‫ﭼﻪ‬‫ﮐﺴﺎﻧﯽ‬‫ﻫﺴﺘﻨﺪ؟‬
•‫ﻧﯿﺎزﻫﺎي‬‫اﻃﻼﻋﺎﺗﯽ‬‫ﻣﺘﺨﺼﺼﺎن‬‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬‫ﭼﯿﺴﺖ؟‬
•‫ﻫﺎي‬‫ﮐﺘﺎﺑﺨﺎﻧﻪ‬‫ﺗﺨﺼﺼﯽ‬‫ﻫﺎ‬‫ﺷﺮﮐﺖ‬‫ﭼﮕﻮﻧﻪ‬‫ﺗﻮاﻧﻨﺪ‬‫ﻣﯽ‬‫در‬‫ﺑﺮآوردن‬‫ﻧﯿﺎزﻫﺎي‬‫اﻃﻼﻋﺎﺗﯽ‬‫ﻣﻮرد‬‫ﻧﯿﺎز‬‫اﯾﻦ‬
‫ﻣﺘﺨﺼﺼﺎن‬‫و‬‫ﻓﺮآﯾﻨﺪ‬‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬‫ﻧﻘﺶ‬‫ﻣﺆﺛﺮي‬‫اﯾﻔﺎء‬‫ﮐﻨﻨﺪ؟‬
‫ﺳﻮاﻻت‬‫ﺗﺤﻘﯿﻖ‬
•‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬‫ﭼﯿﺴﺖ‬‫و‬‫ﻣﺘﺨﺼﺼﺎن‬‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬‫ﭼﻪ‬‫ﮐﺴﺎﻧﯽ‬‫ﻫﺴﺘﻨﺪ؟‬
•‫ﻧﯿﺎزﻫﺎي‬‫اﻃﻼﻋﺎﺗﯽ‬‫ﻣﺘﺨﺼﺼﺎن‬‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬‫ﭼﯿﺴﺖ؟‬
•‫ﻫﺎي‬‫ﮐﺘﺎﺑﺨﺎﻧﻪ‬‫ﺗﺨﺼﺼﯽ‬‫ﻫﺎ‬‫ﺷﺮﮐﺖ‬‫ﭼﮕﻮﻧﻪ‬‫ﺗﻮاﻧﻨﺪ‬‫ﻣﯽ‬‫در‬‫ﺑﺮآوردن‬‫ﻧﯿﺎزﻫﺎي‬‫اﻃﻼﻋﺎﺗﯽ‬‫ﻣﻮرد‬‫ﻧﯿﺎز‬‫اﯾﻦ‬
‫ﻣﺘﺨﺼﺼﺎن‬‫و‬‫ﻓﺮآﯾﻨﺪ‬‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬‫ﻧﻘﺶ‬‫ﻣﺆﺛﺮي‬‫اﯾﻔﺎء‬‫ﮐﻨﻨﺪ؟‬

5. ‫ﺗﻌﺎرﯾﻒ‬‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬
•‫اﺧﻼﻗﯽ‬ ‫و‬ ‫ﺳﯿﺴﺘﻤﺎﺗﯿﮏ‬ ‫ﺑﺮﻧﺎﻣﻪ‬
•‫ﻣﺪﯾﺮﯾﺖ‬ ‫و‬ ‫ﺗﺤﻠﯿﻞ‬ ‫و‬ ‫ﺗﺠﺰﯾﻪ‬ ،‫آوري‬ ‫ﺟﻤﻊ‬
‫ﺳﺎزﻣﺎن‬ ‫ﺑﯿﺮوﻧﯽ‬ ‫اﻃﻼﻋﺎت‬
‫ﺗﻌﺎرﯾﻒ‬‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬
•‫اﺧﻼﻗﯽ‬ ‫و‬ ‫ﺳﯿﺴﺘﻤﺎﺗﯿﮏ‬ ‫ﺑﺮﻧﺎﻣﻪ‬
•‫ﻣﺪﯾﺮﯾﺖ‬ ‫و‬ ‫ﺗﺤﻠﯿﻞ‬ ‫و‬ ‫ﺗﺠﺰﯾﻪ‬ ،‫آوري‬ ‫ﺟﻤﻊ‬
‫ﺳﺎزﻣﺎن‬ ‫ﺑﯿﺮوﻧﯽ‬ ‫اﻃﻼﻋﺎت‬
•‫ذﺧﯿﺮه‬ ‫و‬ ‫ﻓﺮآوري‬ ،‫آوري‬ ‫ﺟﻤﻊ‬ ،‫ﯾﺎﻓﺘﻦ‬ ‫ﻫﻨﺮ‬
‫اﻃﻼﻋﺎت‬ ‫ﺳﺎزي‬
•‫ﻣﻘﺎﺑﻞ‬ ‫در‬ ‫ﻣﻮﺟﻮد‬ ‫وﺿﻌﯿﺖ‬ ‫از‬ ‫ﺣﻤﺎﯾﺖ‬
‫رﻗﺎﺑﺘﯽ‬ ‫ﺗﻬﺪﯾﺪﻫﺎي‬

6. ‫ﺗﻌﺎرﯾﻒ‬ ‫ﺑﻨﺪي‬ ‫ﺟﻤﻊ‬‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬
‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬،‫ﯾﮏ‬‫ﺑﺮﻧﺎﻣﻪ‬‫ﻧﻈﺎم‬،‫ﻣﻨﺪ‬‫ﺳﯿﺴﺘﻤﺎﺗﯿﮏ‬‫و‬‫اﺧﻼﻗﯽ‬‫ﺑﺮاي‬،‫ﮔﺮدآوري‬‫ﺗﺠﺰﯾﻪ‬‫و‬
‫ﺗﺤﻠﯿﻞ‬‫و‬‫ﻣﺪﯾﺮﯾﺖ‬‫اﻃﻼﻋﺎت‬‫ﺑﯿﺮوﻧﯽ‬‫اﺳﺖ‬‫ﮐﻪ‬‫ﻣﯽ‬‫ﺗﻮاﻧﺪ‬‫ﺑﺮﻧﺎﻣﻪ‬،‫ﻫﺎ‬‫ﺗﺼﻤﯿﻢ‬‫ﻫﺎ‬‫و‬‫ﻋﻤﻠﮑﺮدﻫﺎي‬‫ﺷﺮﮐﺖ‬‫را‬
‫ﺗﺤﺖ‬‫ﺗﺄﺛﯿﺮ‬‫ﻗﺮار‬‫دﻫﺪ‬.‫ﻣﺒﺘﻨﯽ‬‫ﺑﺮ‬‫ﻓﻨﺎوري‬‫ﻫﺎي‬‫اﻃﻼﻋﺎت‬‫و‬‫ارﺗﺒﺎﻃﺎت‬)،‫اﯾﻨﺘﺮﻧﺖ‬‫ﺷﺒﮑﻪ‬‫ﻫﺎي‬
،‫اﺟﺘﻤﺎﻋﯽ‬...(‫راﯾﺞ‬‫اﺳﺖ‬.‫در‬‫ﻧﻮﺷﺘﻪ‬‫ﻫﺎي‬‫ﻓﺎرﺳﯽ‬‫زﺑﺎن‬‫از‬‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬‫ﺑﺎ‬‫ﻋﻨﻮان‬»‫ﻫﻮﺷﻤﻨﺪي‬
‫ﺗﺠﺎري‬/‫ﺗﺠﺎرﺗﯽ‬«،‫و‬»‫ﻫﻮﺷﻤﻨﺪي‬‫ﮐﺴﺐ‬‫وﮐﺎر‬/‫ﺑﺎزرﮔﺎﻧﯽ‬«‫ﻧﯿﺰ‬‫ﯾﺎد‬‫ﻣﯽ‬‫ﺷﻮد‬‫ﮐﻪ‬‫ﻣﻔﺎﻫﯿﻢ‬‫ﻣﺘﻔﺎوﺗﯽ‬
‫ﻫﺴﺘﻨﺪ‬.
‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬،‫ﯾﮏ‬‫ﺑﺮﻧﺎﻣﻪ‬‫ﻧﻈﺎم‬،‫ﻣﻨﺪ‬‫ﺳﯿﺴﺘﻤﺎﺗﯿﮏ‬‫و‬‫اﺧﻼﻗﯽ‬‫ﺑﺮاي‬،‫ﮔﺮدآوري‬‫ﺗﺠﺰﯾﻪ‬‫و‬
‫ﺗﺤﻠﯿﻞ‬‫و‬‫ﻣﺪﯾﺮﯾﺖ‬‫اﻃﻼﻋﺎت‬‫ﺑﯿﺮوﻧﯽ‬‫اﺳﺖ‬‫ﮐﻪ‬‫ﻣﯽ‬‫ﺗﻮاﻧﺪ‬‫ﺑﺮﻧﺎﻣﻪ‬،‫ﻫﺎ‬‫ﺗﺼﻤﯿﻢ‬‫ﻫﺎ‬‫و‬‫ﻋﻤﻠﮑﺮدﻫﺎي‬‫ﺷﺮﮐﺖ‬‫را‬
‫ﺗﺤﺖ‬‫ﺗﺄﺛﯿﺮ‬‫ﻗﺮار‬‫دﻫﺪ‬.‫ﻣﺒﺘﻨﯽ‬‫ﺑﺮ‬‫ﻓﻨﺎوري‬‫ﻫﺎي‬‫اﻃﻼﻋﺎت‬‫و‬‫ارﺗﺒﺎﻃﺎت‬)،‫اﯾﻨﺘﺮﻧﺖ‬‫ﺷﺒﮑﻪ‬‫ﻫﺎي‬
،‫اﺟﺘﻤﺎﻋﯽ‬...(‫راﯾﺞ‬‫اﺳﺖ‬.‫در‬‫ﻧﻮﺷﺘﻪ‬‫ﻫﺎي‬‫ﻓﺎرﺳﯽ‬‫زﺑﺎن‬‫از‬‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬‫ﺑﺎ‬‫ﻋﻨﻮان‬»‫ﻫﻮﺷﻤﻨﺪي‬
‫ﺗﺠﺎري‬/‫ﺗﺠﺎرﺗﯽ‬«،‫و‬»‫ﻫﻮﺷﻤﻨﺪي‬‫ﮐﺴﺐ‬‫وﮐﺎر‬/‫ﺑﺎزرﮔﺎﻧﯽ‬«‫ﻧﯿﺰ‬‫ﯾﺎد‬‫ﻣﯽ‬‫ﺷﻮد‬‫ﮐﻪ‬‫ﻣﻔﺎﻫﯿﻢ‬‫ﻣﺘﻔﺎوﺗﯽ‬
‫ﻫﺴﺘﻨﺪ‬.

7. ‫ﻫﺮم‬‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬
•‫ﭘﯿﺸﻨﻬﺎد‬
•‫ﻋﺮﺿﻪ‬ ‫و‬ ‫ﺑﻨﺪي‬ ‫ﺑﺴﺘﻪ‬
•‫اﺷﺎﻋﻪ‬
•‫ارﺗﺒﺎط‬ ‫ﺑﺮﻗﺮاري‬
-‫ﭘﯿﺎده‬‫اﺟﺮاء‬ ‫و‬ ‫ﺳﺎزي‬
-‫ارزﺷﯿﺎﺑﯽ‬
‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬
‫ﺑﯿﻦ‬ ‫ارﺗﺒﺎﻃﯽ‬ ‫ﭘﻞ‬
‫ﻋﻤﻞ‬ ‫داده‬
‫ﻫﺮم‬‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬
-‫داده‬ ‫ﭘﺎﻻﯾﺶ‬
-‫ﺳﺎزﻣﺎﻧﺪﻫﯽ‬
-‫ﺳﺎﺧﺘﺎرﺑﻨﺪي‬
•‫اﺷﺘﺮاك‬
•‫و‬ ‫ﺗﺮﮐﯿﺐ‬‫ﺗﻠﻔﯿﻖ‬
•‫ﺑﺎزﺑﯿﻨﯽ‬ ‫و‬ ‫ﺑﯿﻨﺶ‬
-‫ﺗﻠﻔﯿﻖ‬ ‫و‬ ‫ﺗﺮﮐﯿﺐ‬
-‫ﺗﻔﺴﯿﺮ‬
-‫ﭘﯿﺶ‬‫آﯾﻨﺪه‬ ‫و‬ ‫ﺑﯿﻨﯽ‬‫ﻧﮕﺮي‬
‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬
‫ﺑﯿﻦ‬ ‫ارﺗﺒﺎﻃﯽ‬ ‫ﭘﻞ‬
‫ﻋﻤﻞ‬ ‫داده‬

8. ‫ﭘﯿﺸﯿﻨﻪ‬‫ﺗﺤﻘﯿﻖ‬
‫ﻣﺤﻘﻖ‬‫ﻣﻮﺿﻮع‬
‫ﭘﮋوﻫﺶ‬
‫ﻣﺪل‬
/‫ﻣﺘﻐﯿﯿﺮﻫﺎ‬
‫ﺟﺎﻣﻌﻪ‬‫روش‬ ‫و‬‫ﻫﺎ‬ ‫ﯾﺎﻓﺘﻪ‬
‫ﺟﻮ‬ ‫و‬ ‫ﺟﯿﻦ‬
)2014(
‫ﻧﻘﺶ‬ ‫ﺑﺮرﺳﯽ‬
‫ﻣﺘﺨﺼﺼﺎن‬
‫در‬ ‫اﻃﻼﻋﺎت‬
‫ﻫﻮﺷﻤﻨﺪي‬
‫رﻗﺎﺑﺘﯽ‬
‫از‬ ‫ﻧﻈﺮﺳﻨﺠﯽ‬86
‫ﻣﺘﺨﺼﺼﺎن‬ ‫ﻧﻔﺮ‬
‫اﻃﻼﻋﺎت‬
‫اﻧﺠﻤﻦ‬ ‫اﻋﻀﺎي‬
‫اﻃﻼﻋﺎت‬ ‫ﻣﺘﺨﺼﺼﺎن‬/
‫ﭘﯿﻤﺎﯾﺶ‬
‫ﺗﻌﺪاد‬‫ﮐﻤﯽ‬‫از‬‫دﻫﻨﺪﮔﺎن‬‫ﭘﺎﺳﺦ‬‫ﺧﻮد‬‫را‬‫ﻋﻨﻮان‬‫ﺑﻪ‬‫ﻣﺘﺨﺼﺺ‬‫ﻫﻮﺷﻤﻨﺪي‬
‫رﻗﺎﺑﺘﯽ‬‫ﺷﻨﺎﺧﺘﻨﺪ‬‫ﻣﯽ‬‫و‬‫در‬‫ﻣﺠﻤﻮع‬‫ﺳﻄﺢ‬‫ﻣﺸﺎرﮐﺖ‬‫ﻫﺎ‬‫آن‬‫در‬‫اﯾﻦ‬
‫ﺣﻮزه‬‫ﮐﻢ‬‫ﺑﻮد‬‫و‬‫درك‬‫اﻧﺪﮐﯽ‬‫از‬‫ﻫﺎي‬‫ﻓﻌﺎﻟﯿﺖ‬‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬
‫داﺷﺘﻨﺪ‬.
‫ﺟﻮ‬ ‫و‬ ‫ﺟﯿﻦ‬
)2014(
‫ﻧﻘﺶ‬ ‫ﺑﺮرﺳﯽ‬
‫ﻣﺘﺨﺼﺼﺎن‬
‫در‬ ‫اﻃﻼﻋﺎت‬
‫ﻫﻮﺷﻤﻨﺪي‬
‫رﻗﺎﺑﺘﯽ‬
‫از‬ ‫ﻧﻈﺮﺳﻨﺠﯽ‬86
‫ﻣﺘﺨﺼﺼﺎن‬ ‫ﻧﻔﺮ‬
‫اﻃﻼﻋﺎت‬
‫اﻧﺠﻤﻦ‬ ‫اﻋﻀﺎي‬
‫اﻃﻼﻋﺎت‬ ‫ﻣﺘﺨﺼﺼﺎن‬/
‫ﭘﯿﻤﺎﯾﺶ‬
‫ﺗﻌﺪاد‬‫ﮐﻤﯽ‬‫از‬‫دﻫﻨﺪﮔﺎن‬‫ﭘﺎﺳﺦ‬‫ﺧﻮد‬‫را‬‫ﻋﻨﻮان‬‫ﺑﻪ‬‫ﻣﺘﺨﺼﺺ‬‫ﻫﻮﺷﻤﻨﺪي‬
‫رﻗﺎﺑﺘﯽ‬‫ﺷﻨﺎﺧﺘﻨﺪ‬‫ﻣﯽ‬‫و‬‫در‬‫ﻣﺠﻤﻮع‬‫ﺳﻄﺢ‬‫ﻣﺸﺎرﮐﺖ‬‫ﻫﺎ‬‫آن‬‫در‬‫اﯾﻦ‬
‫ﺣﻮزه‬‫ﮐﻢ‬‫ﺑﻮد‬‫و‬‫درك‬‫اﻧﺪﮐﯽ‬‫از‬‫ﻫﺎي‬‫ﻓﻌﺎﻟﯿﺖ‬‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬
‫داﺷﺘﻨﺪ‬.
‫و‬ ‫اﺳﺘﺮاوس‬
‫دوﺗﻮﯾﺖ‬
)2010(
‫ﻫﺎي‬ ‫ﻣﻬﺎرت‬
‫ﺑﺮاي‬ ‫ﻧﯿﺎز‬ ‫ﻣﻮرد‬
‫ﻫﻮﺷﻤﻨﺪي‬
‫رﻗﺎﺑﺘﯽ‬
‫ﻫﺎي‬‫ﺗﻮاﻧﺎﯾﯽ‬
،‫ﺗﺤﻠﯿﻞ‬ ‫و‬ ‫ﺗﺠﺰﯾﻪ‬
‫ﻫﺎي‬‫ﻣﻬﺎرت‬
،‫ﺗﺤﻘﯿﻖ‬
‫ﺷﺒﮑﻪ‬ ‫ﻫﺎي‬‫ﻣﻬﺎرت‬
‫ﻫﺎي‬ ‫ﺳﺎزﻣﺎن‬
‫ﮐﻪ‬ ‫ﺟﻨﻮﺑﯽ‬ ‫آﻓﺮﯾﻘﺎي‬
‫واﺣﺪ‬ ‫داراي‬
‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬
‫ﻫﺴﺘﻨﺪ‬/‫ﭘﯿﻤﺎﯾﺸﯽ‬
‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬‫ﺑﻪ‬‫ﻋﻨﻮان‬‫ﯾﮑﯽ‬‫از‬‫ﻣﻬﻤﺘﺮﯾﻦ‬‫اﺑﺰارﻫﺎ‬‫ﺑﺮاي‬‫ﺑﻬﺒﻮد‬
‫رﻗﺎﺑﺖ‬‫از‬‫ﻃﺮﯾﻖ‬‫ﺗﻮﺳﻌﻪ‬‫ﻣﻬﺎرت‬‫ﻫﺎي‬‫ﺳﯿﺴﺘﻤﺎﺗﯿﮏ‬.‫ﻣﻬﻤﺘﺮﯾﻦ‬‫ﺗﻮاﻧﺎﯾﯽ‬
‫ﻫﺎي‬‫ﺑﯿﺎن‬‫ﺷﺪه‬‫ﺗﻮﺳﻂ‬‫ﻣﺘﺨﺼﺼﺎن‬‫ﻋﺒﺎرﺗﻨﺪ‬‫از‬:‫ﻣﻬﺎرت‬‫ﺗﺠﺰﯾﻪ‬‫و‬
‫ﺗﺤﻠﯿﻞ‬،‫اﻃﻼﻋﺎت‬‫ﻣﻬﺎرت‬‫ﻫﺎي‬‫ﺗﺤﻘﯿﻖ‬‫و‬‫ﻣﻬﺎرت‬‫ﻫﺎي‬‫ﺷﺒﮑﻪ‬‫اﺳﺖ‬.

9. ‫اداﻣﻪ‬‫ﭘﯿﺸﯿﻨﻪ‬‫ﺗﺤﻘﯿﻖ‬
‫ﻣﺤﻘﻖ‬‫ﻋﻨﻮان‬
‫ﭘﮋوﻫﺶ‬
‫ﻣﺪل‬
/‫ﻣﺘﻐﯿﯿﺮﻫﺎ‬
‫ﺟﺎﻣﻌﻪ‬‫روش‬ ‫و‬‫ﻫﺎ‬ ‫ﯾﺎﻓﺘﻪ‬
‫ﺟﯿﻦ‬
)2008(
‫ﻫﺎي‬‫ﻓﻌﺎﻟﯿﺖ‬
‫ﯾﺎﺑﯽ‬‫اﻃﻼع‬
‫ﮐﺎرﮐﻨﺎن‬
‫ﻫﻮﺷﻤﻨﺪي‬
‫رﻗﺎﺑﺘﯽ‬
21‫ﻣﺘﺨﺼﺺ‬ ‫ﻧﻔﺮ‬
‫و‬ ‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬
7‫ﻣﺘﺨﺼﺼﺎن‬ ‫از‬ ‫ﻧﻔﺮ‬
‫اﻃﻼﻋﺎت‬/‫ﻣﺼﺎﺣﺒﻪ‬
‫ﻋﻤﯿﻖ‬ ‫ﻫﺎي‬
‫ﻋﻠﻮم‬ ‫ﻣﺪرك‬ ‫ﺑﺎ‬ ‫اﻃﻼﻋﺎت‬ ‫ﻣﺘﺨﺼﺼﺎن‬ ‫ﺑﻪ‬ ‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬ ‫ﮐﺎرﮐﻨﺎن‬ ‫از‬ ‫ﺑﺮﺧﯽ‬
‫ﺑﻮدﻧﺪ‬ ‫اﻋﺘﻤﺎد‬‫ﺑﯽ‬ ‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬ ‫ﮐﺎر‬ ‫اﻧﺠﺎم‬ ‫ﺑﺮاي‬ ‫رﺳﺎﻧﯽ‬‫اﻃﻼع‬ ‫و‬ ‫ﮐﺘﺎﺑﺪاري‬.
‫ﻫﻮﺷﻤﻨﺪي‬ ‫ﻓﺮآﯾﻨﺪﻫﺎي‬ ‫در‬ ‫ﺧﻮد‬ ‫ﺳﻬﻢ‬ ‫ﻣﻮرد‬ ‫در‬ ‫اﻃﻼﻋﺎت‬ ‫ﻣﺘﺨﺼﺼﺎن‬ ‫از‬ ‫ﺑﺮﺧﯽ‬
‫از‬ ‫ﺟﺪاﯾﯽ‬ ‫اﺣﺴﺎس‬ ‫ﻫﺎ‬‫آن‬ ‫ﻋﻤﻠﯿﺎﺗﯽ‬ ‫ﺳﻄﺢ‬ ‫در‬ ‫و‬ ‫داﺷﺘﻨﺪ‬ ‫ﺳﺮدرﮔﻤﯽ‬ ‫اﺑﺮاز‬ ‫رﻗﺎﺑﺘﯽ‬
‫دارﻧﺪ‬ ‫را‬ ‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬ ‫ﻣﺘﺨﺼﺼﺎن‬.
‫ﺟﯿﻦ‬
)2008(
‫ﻫﺎي‬‫ﻓﻌﺎﻟﯿﺖ‬
‫ﯾﺎﺑﯽ‬‫اﻃﻼع‬
‫ﮐﺎرﮐﻨﺎن‬
‫ﻫﻮﺷﻤﻨﺪي‬
‫رﻗﺎﺑﺘﯽ‬
21‫ﻣﺘﺨﺼﺺ‬ ‫ﻧﻔﺮ‬
‫و‬ ‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬
7‫ﻣﺘﺨﺼﺼﺎن‬ ‫از‬ ‫ﻧﻔﺮ‬
‫اﻃﻼﻋﺎت‬/‫ﻣﺼﺎﺣﺒﻪ‬
‫ﻋﻤﯿﻖ‬ ‫ﻫﺎي‬
‫ﻋﻠﻮم‬ ‫ﻣﺪرك‬ ‫ﺑﺎ‬ ‫اﻃﻼﻋﺎت‬ ‫ﻣﺘﺨﺼﺼﺎن‬ ‫ﺑﻪ‬ ‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬ ‫ﮐﺎرﮐﻨﺎن‬ ‫از‬ ‫ﺑﺮﺧﯽ‬
‫ﺑﻮدﻧﺪ‬ ‫اﻋﺘﻤﺎد‬‫ﺑﯽ‬ ‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬ ‫ﮐﺎر‬ ‫اﻧﺠﺎم‬ ‫ﺑﺮاي‬ ‫رﺳﺎﻧﯽ‬‫اﻃﻼع‬ ‫و‬ ‫ﮐﺘﺎﺑﺪاري‬.
‫ﻫﻮﺷﻤﻨﺪي‬ ‫ﻓﺮآﯾﻨﺪﻫﺎي‬ ‫در‬ ‫ﺧﻮد‬ ‫ﺳﻬﻢ‬ ‫ﻣﻮرد‬ ‫در‬ ‫اﻃﻼﻋﺎت‬ ‫ﻣﺘﺨﺼﺼﺎن‬ ‫از‬ ‫ﺑﺮﺧﯽ‬
‫از‬ ‫ﺟﺪاﯾﯽ‬ ‫اﺣﺴﺎس‬ ‫ﻫﺎ‬‫آن‬ ‫ﻋﻤﻠﯿﺎﺗﯽ‬ ‫ﺳﻄﺢ‬ ‫در‬ ‫و‬ ‫داﺷﺘﻨﺪ‬ ‫ﺳﺮدرﮔﻤﯽ‬ ‫اﺑﺮاز‬ ‫رﻗﺎﺑﺘﯽ‬
‫دارﻧﺪ‬ ‫را‬ ‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬ ‫ﻣﺘﺨﺼﺼﺎن‬.
‫و‬ ‫ﻣﺎرﯾﻦ‬
‫ﺗﺮ‬‫ﭘﻮل‬
)2004(
‫ﺗﺸﺮﯾﺢ‬
‫ﻫﻮﺷﻤﻨﺪي‬
‫رﻗﺎﺑﺘﯽ‬
‫ﻣﻮرد‬ ‫ﻣﻨﺎﺑﻊ‬
‫وﺳﺎﯾﻞ‬ ،‫اﺳﺘﻔﺎده‬
،‫اﻧﺘﺸﺎر‬ ‫و‬ ‫ﺗﻮزﯾﻊ‬
‫ﺗﻮزﯾﻊ‬ ‫ﭼﮕﻮﻧﮕﯽ‬
‫و‬ ‫ﻧﻈﺮﺳﻨﺠﯽ‬
‫را‬ ‫اﯾﻤﯿﻠﯽ‬ ‫ﻣﺼﺎﺣﺒﻪ‬
‫اﻧﺠﻤﻦ‬ ‫اﻋﻀﺎي‬ ‫ﺑﺎ‬
‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬
‫ﺑﯿﺸﺘﺮﯾﻦ‬‫ﻣﻨﺎﺑﻊ‬‫ﻣﻮرد‬‫اﺳﺘﻔﺎده‬‫در‬‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬:‫اﺧﺒﺎر‬،‫ﺷﺪه‬‫آﻣﺎده‬
‫ﻫﺎي‬‫وﺑﮕﺎه‬،‫ﻫﺎ‬‫ﺷﺮﮐﺖ‬‫ﻧﺸﺮﯾﺎت‬،‫ﺗﺠﺎري‬‫ﻫﺎي‬‫ﮔﺰارش‬‫ﺳﺎﻻﻧﻪ‬،‫رﻗﺒﺎ‬‫ﻣﺸﺘﺮﯾﺎن‬‫و‬
،‫ﮐﺎرﻣﻨﺪان‬‫ﻫﺎي‬‫ﻧﺸﺎن‬‫ﺗﺠﺎري‬‫اﺳﺖ‬.2.‫ﺗﺮﯾﻦ‬‫ﭘﺮاﺳﺘﻔﺎده‬‫وﺳﺎﯾﻞ‬‫ﺗﻮزﯾﻊ‬
‫ﻫﺎي‬‫ﯾﺎﻓﺘﻪ‬‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬‫در‬‫ﺳﺎزﻣﺎن‬‫اﻧﺪ‬‫ﻋﺒﺎرت‬‫از‬‫ﭘﺴﺖ‬،‫اﻟﮑﺘﺮوﻧﯿﮏ‬
‫ﻫﺎي‬‫ﮔﺰارش‬،‫ﻓﺮدي‬‫اﯾﻨﺘﺮاﻧﺖ‬‫و‬‫ﻫﺎ‬‫ﺧﺒﺮﻧﺎﻣﻪ‬3.‫ﺗﻮزﯾﻊ‬‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬
‫ﺗﻮاﻧﺪ‬‫ﻣﯽ‬‫ﺑﺎ‬‫ﮐﻤﮏ‬‫ﻫﺎ‬‫ﻓﻨﺎوري‬‫ﺻﻮرت‬‫ﮔﯿﺮد‬‫اﻣﺎ‬‫ﺑﺎﯾﺪ‬‫ﺑﺮ‬‫اﻓﺮاد‬‫ﻣﺘﻤﺮﮐﺰ‬‫ﺑﺎﺷﻨﺪ‬

10. ‫ﻣﺘﺨﺼﺼﺎن‬‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬
‫ﺑﺮژرون‬‫و‬‫ﻫﯿﻞ‬)2002(‫ﻣﺘﺨﺼﺼﺎن‬‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬‫را‬‫ﺑﻪ‬‫ﺳﻪ‬‫ﮔﺮوه‬‫ﺗﻘﺴﯿﻢ‬
‫ﮐﻨﻨﺪ‬‫ﻣﯽ‬:
‫ﭘﺮوژه‬ ‫ﻣﺪﯾﺮ‬‫ﭘﺮوژه‬ ‫ﻣﺪﯾﺮ‬ ‫ﭼﺮﺧﻪ‬ ‫ﺳﺎﺧﺘﺎر‬ ‫ﺑﺎ‬ ‫آﺷﻨﺎﯾﯽ‬
‫اﻃﻼﻋﺎت‬)،‫اﻃﻼﻋﺎت‬ ،‫داده‬
‫ﻫﻮش‬ ‫و‬ ‫داﻧﺶ‬(
‫ﭼﺮﺧﻪ‬ ‫ﺳﺎﺧﺘﺎر‬ ‫ﺑﺎ‬ ‫آﺷﻨﺎﯾﯽ‬
‫اﻃﻼﻋﺎت‬)،‫اﻃﻼﻋﺎت‬ ،‫داده‬
‫ﻫﻮش‬ ‫و‬ ‫داﻧﺶ‬(
‫اﺣﺘﻤﺎﻻت‬ ‫و‬ ‫آﻣﺎر‬ ‫ﺑﺎ‬ ‫آﺷﻨﺎﯾﯽ‬
‫ﻧﺮم‬ ‫و‬‫آﻣﺎري‬ ‫اﻓﺰارﻫﺎي‬
‫اﺣﺘﻤﺎﻻت‬ ‫و‬ ‫آﻣﺎر‬ ‫ﺑﺎ‬ ‫آﺷﻨﺎﯾﯽ‬
‫ﻧﺮم‬ ‫و‬‫آﻣﺎري‬ ‫اﻓﺰارﻫﺎي‬
10
‫ﻣﺘﺨﺼﺼﺎن‬
‫اﻃﻼﻋﺎت‬
‫ﻣﺘﺨﺼﺼﺎن‬
‫اﻃﻼﻋﺎت‬
‫ﺗﺤﻠﯿﻠﮕﺮان‬‫ﺗﺤﻠﯿﻠﮕﺮان‬
‫ﭘﺮوژه‬ ‫ﻣﺪﯾﺮ‬‫ﭘﺮوژه‬ ‫ﻣﺪﯾﺮ‬
‫ﺗﺤﻠﯿﻞ‬‫اﻃﻼﻋﺎت‬ ‫ﮔﺮ‬/‫ﻣﺪﯾﺮ‬
‫اﻃﻼﻋﺎت‬
‫ﺗﺤﻠﯿﻞ‬‫اﻃﻼﻋﺎت‬ ‫ﮔﺮ‬/‫ﻣﺪﯾﺮ‬
‫اﻃﻼﻋﺎت‬
‫ﭼﺮﺧﻪ‬ ‫ﺳﺎﺧﺘﺎر‬ ‫ﺑﺎ‬ ‫آﺷﻨﺎﯾﯽ‬
‫اﻃﻼﻋﺎت‬)،‫اﻃﻼﻋﺎت‬ ،‫داده‬
‫ﻫﻮش‬ ‫و‬ ‫داﻧﺶ‬(
‫ﭼﺮﺧﻪ‬ ‫ﺳﺎﺧﺘﺎر‬ ‫ﺑﺎ‬ ‫آﺷﻨﺎﯾﯽ‬
‫اﻃﻼﻋﺎت‬)،‫اﻃﻼﻋﺎت‬ ،‫داده‬
‫ﻫﻮش‬ ‫و‬ ‫داﻧﺶ‬(
‫ﭘﺎﯾﮕﺎه‬ ‫ﺑﺎ‬ ‫آﺷﻨﺎﯾﯽ‬‫ﻫﺎي‬
‫ﻣﻮﺗﻮرﻫﺎي‬ ‫و‬ ‫اﻃﻼﻋﺎﺗﯽ‬
‫ﺟﺴﺖ‬‫و‬‫و‬ ‫ﺟﻮ‬
‫اﺳﺘﺮاﺗﮋي‬‫ﺟﺴﺘﺠﻮ‬ ‫ﻫﺎي‬
‫ﭘﺎﯾﮕﺎه‬ ‫ﺑﺎ‬ ‫آﺷﻨﺎﯾﯽ‬‫ﻫﺎي‬
‫ﻣﻮﺗﻮرﻫﺎي‬ ‫و‬ ‫اﻃﻼﻋﺎﺗﯽ‬
‫ﺟﺴﺖ‬‫و‬‫و‬ ‫ﺟﻮ‬
‫اﺳﺘﺮاﺗﮋي‬‫ﺟﺴﺘﺠﻮ‬ ‫ﻫﺎي‬
‫ﺗﺤﻠﯿﻞ‬،‫ﻣﺎﻟﯽ‬ ‫اﻣﻮر‬ ‫ﮔﺮ‬
‫ﺗﺤﻠﯿﻞ‬،‫رﻗﺎﺑﺘﯽ‬ ‫ﮔﺮ‬
‫ﺗﺤﻠﯿﻞ‬‫ﺑﺎزار‬ ‫ﮔﺮ‬
‫ﺗﺤﻠﯿﻞ‬،‫ﻣﺎﻟﯽ‬ ‫اﻣﻮر‬ ‫ﮔﺮ‬
‫ﺗﺤﻠﯿﻞ‬،‫رﻗﺎﺑﺘﯽ‬ ‫ﮔﺮ‬
‫ﺗﺤﻠﯿﻞ‬‫ﺑﺎزار‬ ‫ﮔﺮ‬
‫ﺗﺤﺼﯿﻠﯽ‬ ‫ﻣﺪرك‬ ‫ﺑﻮدن‬ ‫دارا‬
‫ﺑﺎﻻ‬ ‫ﺑﻪ‬ ‫ﮐﺎرﺷﻨﺎﺳﯽ‬
‫ﺗﺤﺼﯿﻠﯽ‬ ‫ﻣﺪرك‬ ‫ﺑﻮدن‬ ‫دارا‬
‫ﺑﺎﻻ‬ ‫ﺑﻪ‬ ‫ﮐﺎرﺷﻨﺎﺳﯽ‬
‫اﺣﺘﻤﺎﻻت‬ ‫و‬ ‫آﻣﺎر‬ ‫ﺑﺎ‬ ‫آﺷﻨﺎﯾﯽ‬
‫ﻧﺮم‬ ‫و‬‫آﻣﺎري‬ ‫اﻓﺰارﻫﺎي‬
‫اﺣﺘﻤﺎﻻت‬ ‫و‬ ‫آﻣﺎر‬ ‫ﺑﺎ‬ ‫آﺷﻨﺎﯾﯽ‬
‫ﻧﺮم‬ ‫و‬‫آﻣﺎري‬ ‫اﻓﺰارﻫﺎي‬

11. ‫رﻗﺎﺑﺗﯽ‬ ‫ھوﺷﻣﻧدی‬ ‫ﻓراﯾﻧد‬
‫ﭘﺮدازش‬
‫اﻃﻼﻋﺎت‬)‫ﻣﻨﺎﺑﻊ‬ ‫در‬ ‫ﺟﺴﺘﺠﻮ‬
‫ﻫﺎي‬‫ﺷﺒﮑﻪ‬ ،‫ﺛﺎﻧﻮﯾﻪ‬
‫اوﻟﯿﻪ‬ ‫ﻣﻨﺎﺑﻊ‬ ،‫اﻧﺴﺎﻧﯽ‬(
)،‫ﮔﯿﺮي‬‫ﻧﺘﯿﺠﻪ‬
،‫ﻣﻔﺎﻫﯿﻢ‬
‫ﭘﯿﺸﻨﻬﺎدﻫﺎ‬(
)‫ﭘﺮدازش‬ ‫و‬ ‫ذﺧﯿﺮه‬
‫اﻃﻼﻋﺎت‬( ‫رﻗﺎﺑﺗﯽ‬ ‫ھوﺷﻣﻧدی‬ ‫ﻓراﯾﻧد‬
‫ﭘﺮدازش‬
‫اﻃﻼﻋﺎت‬
‫و‬ ‫ﺗﺠﺰﯾﻪ‬
‫ﺗﺤﻠﯿﻞ‬
‫و‬ ‫اﻧﺘﺸﺎر‬
‫ﺗﻮزﯾﻊ‬
‫رﯾﺰي‬ ‫ﺑﺮﻧﺎﻣﻪ‬
‫و‬‫ﻫﺪاﯾﺖ‬
‫آوري‬ ‫ﺟﻤﻊ‬
‫اﻃﻼﻋﺎت‬
)‫ﻣﻨﺎﺑﻊ‬ ‫در‬ ‫ﺟﺴﺘﺠﻮ‬
‫ﻫﺎي‬‫ﺷﺒﮑﻪ‬ ،‫ﺛﺎﻧﻮﯾﻪ‬
‫اوﻟﯿﻪ‬ ‫ﻣﻨﺎﺑﻊ‬ ،‫اﻧﺴﺎﻧﯽ‬(
)‫و‬ ‫درﺧﻮاﺳﺖ‬
‫ﻣﺬاﮐﺮه‬(
)‫ارﺗﺒﺎﻃﯽ‬ ‫ﻫﺎي‬‫ﻓﻌﺎﻟﯿﺖ‬(
)،‫ﮔﯿﺮي‬‫ﻧﺘﯿﺠﻪ‬
،‫ﻣﻔﺎﻫﯿﻢ‬
‫ﭘﯿﺸﻨﻬﺎدﻫﺎ‬(

12. ‫رﮐﻮردﻫﺎ‬ ‫و‬ ‫اﻃﻼﻋﺎت‬ ‫ﻣﺪﯾﺮﯾﺖ‬ ‫ﻓﺮاﯾﻨﺪ‬)Records management(

13. ‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬ ‫در‬ ‫ﻫﺎ‬‫ﺷﺮﮐﺖ‬ ‫ﻫﺎي‬‫ﮐﺘﺎﺑﺨﺎﻧﻪ‬ ‫و‬ ‫رﺳﺎﻧﯽ‬‫اﻃﻼع‬ ‫ﻣﺮاﮐﺰ‬ ‫ﻧﻘﺶ‬
‫دو‬‫ﭼﺎﻟﺶ‬‫ﻣﺮاﮐﺰ‬‫رﺳﺎﻧﯽ‬‫اﻃﻼع‬‫ﻫﺎ‬‫ﺷﺮﮐﺖ‬:
.1‫ارزﺷﯽ‬)‫ﻣﺰﯾﺘﯽ‬(‫اﺳﺖ‬‫ﮐﻪ‬‫اﯾﻦ‬‫ﻣﺮاﮐﺰ‬‫ﺑﺮاي‬‫ﺳﺎزﻣﺎن‬‫اﯾﺠﺎد‬‫ﮐﻨﻨﺪ‬‫ﻣﯽ‬
.2‫دﯾﮕﺮي‬‫ﺳﺮﻋﺖ‬‫رﺷﺪ‬‫و‬‫ﺗﺤﻮل‬‫ﻓﻨﺎوري‬‫اﻃﻼﻋﺎت‬
‫ﻣﺸﮑﻞ‬ ،‫ﺑﯿﺸﺘﺮ‬ ‫اﻃﻼﻋﺎﺗﯽ‬ ‫ﺧﺪﻣﺎت‬ ‫ﺑﻪ‬ ‫ﻫﺎ‬‫ﺷﺮﮐﺖ‬ ‫ﻧﯿﺎز‬ ‫وﺟﻮد‬ ‫ﺑﺎ‬ ‫ﮐﻪ‬ ‫اﺳﺖ‬ ‫اﯾﻦ‬ ‫دارد‬ ‫وﺟﻮد‬ ‫اﻣﺮوزه‬ ‫ﮐﻪ‬ ‫ﻧﮕﺮاﻧﯽ‬
‫دارﻧﺪ‬ ‫را‬ ‫ﺷﺪن‬ ‫ﺑﺴﺘﻪ‬ ‫ﺑﻪ‬ ‫ﺗﻬﺪﯾﺪ‬ ‫ﺣﺘﯽ‬ ‫ﯾﺎ‬ ‫و‬ ‫ﺑﻮدﺟﻪ‬ ‫ﮐﻤﺒﻮد‬.‫ﺧﻮد‬ ‫ﺗﻮﺟﯿﻪ‬ ‫ﺑﻪ‬ ‫ﻗﺎدر‬ ‫ﺑﺎﯾﺪ‬ ‫ﻫﺎ‬‫ﮐﺘﺎﺑﺨﺎﻧﻪ‬ ‫رو‬ ‫ازاﯾﻦ‬
‫ﺷﺎﻣﻞ‬ ‫ﮐﻪ‬ ،‫ﺑﺎﺷﻨﺪ‬:‫اﻟﻒ‬(‫ب‬ ‫ﺧﻮد؛‬ ‫ﻫﺰﯾﻨﻪ‬ ‫ﺗﻮﺟﯿﻪ‬(‫ﮐﺮدن‬ ‫ﻫﻤﺎﻫﻨﮓ‬‫ﺧﺪﻣﺎت‬‫ﮔﯿﺮي‬‫ﺗﺼﻤﯿﻢ‬ ‫ﻓﺮآﯾﻨﺪ‬ ‫ﺑﺎ‬ ‫ﺧﻮد‬
‫دﻻﯾﻞ‬ ‫ﺧﻮد‬ ‫ﺑﺮاي‬ ‫ﺷﺮﮐﺖ‬ ‫وﻇﺎﯾﻒ‬ ‫و‬ ‫اﻫﺪاف‬ ‫و‬ ‫ﻣﺪﯾﺮان‬‫ﺑﯿﺎورﻧﺪ‬ ‫اي‬‫ﮐﻨﻨﺪه‬‫ﻗﺎﻧﻊ‬.
‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬ ‫در‬ ‫ﻫﺎ‬‫ﺷﺮﮐﺖ‬ ‫ﻫﺎي‬‫ﮐﺘﺎﺑﺨﺎﻧﻪ‬ ‫و‬ ‫رﺳﺎﻧﯽ‬‫اﻃﻼع‬ ‫ﻣﺮاﮐﺰ‬ ‫ﻧﻘﺶ‬
‫دو‬‫ﭼﺎﻟﺶ‬‫ﻣﺮاﮐﺰ‬‫رﺳﺎﻧﯽ‬‫اﻃﻼع‬‫ﻫﺎ‬‫ﺷﺮﮐﺖ‬:
.1‫ارزﺷﯽ‬)‫ﻣﺰﯾﺘﯽ‬(‫اﺳﺖ‬‫ﮐﻪ‬‫اﯾﻦ‬‫ﻣﺮاﮐﺰ‬‫ﺑﺮاي‬‫ﺳﺎزﻣﺎن‬‫اﯾﺠﺎد‬‫ﮐﻨﻨﺪ‬‫ﻣﯽ‬
.2‫دﯾﮕﺮي‬‫ﺳﺮﻋﺖ‬‫رﺷﺪ‬‫و‬‫ﺗﺤﻮل‬‫ﻓﻨﺎوري‬‫اﻃﻼﻋﺎت‬
‫ﻣﺸﮑﻞ‬ ،‫ﺑﯿﺸﺘﺮ‬ ‫اﻃﻼﻋﺎﺗﯽ‬ ‫ﺧﺪﻣﺎت‬ ‫ﺑﻪ‬ ‫ﻫﺎ‬‫ﺷﺮﮐﺖ‬ ‫ﻧﯿﺎز‬ ‫وﺟﻮد‬ ‫ﺑﺎ‬ ‫ﮐﻪ‬ ‫اﺳﺖ‬ ‫اﯾﻦ‬ ‫دارد‬ ‫وﺟﻮد‬ ‫اﻣﺮوزه‬ ‫ﮐﻪ‬ ‫ﻧﮕﺮاﻧﯽ‬
‫دارﻧﺪ‬ ‫را‬ ‫ﺷﺪن‬ ‫ﺑﺴﺘﻪ‬ ‫ﺑﻪ‬ ‫ﺗﻬﺪﯾﺪ‬ ‫ﺣﺘﯽ‬ ‫ﯾﺎ‬ ‫و‬ ‫ﺑﻮدﺟﻪ‬ ‫ﮐﻤﺒﻮد‬.‫ﺧﻮد‬ ‫ﺗﻮﺟﯿﻪ‬ ‫ﺑﻪ‬ ‫ﻗﺎدر‬ ‫ﺑﺎﯾﺪ‬ ‫ﻫﺎ‬‫ﮐﺘﺎﺑﺨﺎﻧﻪ‬ ‫رو‬ ‫ازاﯾﻦ‬
‫ﺷﺎﻣﻞ‬ ‫ﮐﻪ‬ ،‫ﺑﺎﺷﻨﺪ‬:‫اﻟﻒ‬(‫ب‬ ‫ﺧﻮد؛‬ ‫ﻫﺰﯾﻨﻪ‬ ‫ﺗﻮﺟﯿﻪ‬(‫ﮐﺮدن‬ ‫ﻫﻤﺎﻫﻨﮓ‬‫ﺧﺪﻣﺎت‬‫ﮔﯿﺮي‬‫ﺗﺼﻤﯿﻢ‬ ‫ﻓﺮآﯾﻨﺪ‬ ‫ﺑﺎ‬ ‫ﺧﻮد‬
‫دﻻﯾﻞ‬ ‫ﺧﻮد‬ ‫ﺑﺮاي‬ ‫ﺷﺮﮐﺖ‬ ‫وﻇﺎﯾﻒ‬ ‫و‬ ‫اﻫﺪاف‬ ‫و‬ ‫ﻣﺪﯾﺮان‬‫ﺑﯿﺎورﻧﺪ‬ ‫اي‬‫ﮐﻨﻨﺪه‬‫ﻗﺎﻧﻊ‬.

14. ‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬ ‫در‬ ‫ﮐﺘﺎﺑﺪار‬ ‫ﺟﺎﯾﮕﺎه‬
‫ﮐﻪ‬ ‫آﻧﺠﺎ‬ ‫از‬‫اول‬ ‫ﻧﻘﺶ‬ ‫اﻃﻼﻋﺎت‬‫را‬‫ﯾﺎ‬ ‫اﻃﻼﻋﺎت‬ ‫ﻣﺘﺨﺼﺺ‬ ‫ﺣﻀﻮر‬ ،‫دارد‬ ‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬ ‫اﻧﺠﺎم‬ ‫در‬
‫واﺣﺪ‬ ،‫ﺷﺮﮐﺖ‬ ‫در‬ ‫ﮐﻪ‬ ‫زﻣﺎﻧﯽ‬ ‫وﯾﮋه‬ ‫ﺑﻪ‬ ‫اﺳﺖ؛‬ ‫ﺿﺮوري‬ ‫ﮐﺘﺎﺑﺪار‬‫ﻫﻮﺷﻤﻨﺪي‬‫اداره‬ ‫ﺗﯿﻤﯽ‬ ‫ﺻﻮرت‬ ‫ﺑﻪ‬ ‫رﻗﺎﺑﺘﯽ‬
‫ﺷﻮد‬‫ﺑﺎﺷﻨﺪ‬ ‫ﺳﻬﯿﻢ‬ ‫آن‬ ‫ﻓﺮاﯾﻨﺪﻫﺎي‬ ‫از‬ ‫ﺑﺴﯿﺎري‬ ‫در‬ ‫ﺗﻮاﻧﺪ‬ ‫ﻣﯽ‬ ‫و‬.
‫راه‬‫ﻫﻮﺷﻤﻨﺪي‬ ‫اﻧﺠﺎم‬ ‫و‬ ‫رﻗﺎﺑﺘﯽ‬ ‫اﻃﻼﻋﺎت‬ ‫ﮐﺴﺐ‬ ‫ﺑﺮاي‬ ‫ﭘﯿﺸﺮﻓﺘﻪ‬ ‫ت‬‫اﻃﻼﻋﺎ‬ ‫ﻣﺮﮐﺰ‬ ‫و‬ ‫ﮐﺘﺎﺑﺨﺎﻧﻪ‬ ‫ﯾﮏ‬ ‫اﻧﺪازي‬
‫ﺷﺮﮐﺖ‬ ‫در‬ ‫رﻗﺎﺑﺘﯽ‬‫ﻣﯽ‬ ‫ﺿﺮوري‬ ‫ﻫﺎ‬‫ﺑﺎﺷﺪ‬.
‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬ ‫در‬ ‫ﮐﺘﺎﺑﺪار‬ ‫ﺟﺎﯾﮕﺎه‬
‫ﮐﻪ‬ ‫آﻧﺠﺎ‬ ‫از‬‫اول‬ ‫ﻧﻘﺶ‬ ‫اﻃﻼﻋﺎت‬‫را‬‫ﯾﺎ‬ ‫اﻃﻼﻋﺎت‬ ‫ﻣﺘﺨﺼﺺ‬ ‫ﺣﻀﻮر‬ ،‫دارد‬ ‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬ ‫اﻧﺠﺎم‬ ‫در‬
‫واﺣﺪ‬ ،‫ﺷﺮﮐﺖ‬ ‫در‬ ‫ﮐﻪ‬ ‫زﻣﺎﻧﯽ‬ ‫وﯾﮋه‬ ‫ﺑﻪ‬ ‫اﺳﺖ؛‬ ‫ﺿﺮوري‬ ‫ﮐﺘﺎﺑﺪار‬‫ﻫﻮﺷﻤﻨﺪي‬‫اداره‬ ‫ﺗﯿﻤﯽ‬ ‫ﺻﻮرت‬ ‫ﺑﻪ‬ ‫رﻗﺎﺑﺘﯽ‬
‫ﺷﻮد‬‫ﺑﺎﺷﻨﺪ‬ ‫ﺳﻬﯿﻢ‬ ‫آن‬ ‫ﻓﺮاﯾﻨﺪﻫﺎي‬ ‫از‬ ‫ﺑﺴﯿﺎري‬ ‫در‬ ‫ﺗﻮاﻧﺪ‬ ‫ﻣﯽ‬ ‫و‬.
‫راه‬‫ﻫﻮﺷﻤﻨﺪي‬ ‫اﻧﺠﺎم‬ ‫و‬ ‫رﻗﺎﺑﺘﯽ‬ ‫اﻃﻼﻋﺎت‬ ‫ﮐﺴﺐ‬ ‫ﺑﺮاي‬ ‫ﭘﯿﺸﺮﻓﺘﻪ‬ ‫ت‬‫اﻃﻼﻋﺎ‬ ‫ﻣﺮﮐﺰ‬ ‫و‬ ‫ﮐﺘﺎﺑﺨﺎﻧﻪ‬ ‫ﯾﮏ‬ ‫اﻧﺪازي‬
‫ﺷﺮﮐﺖ‬ ‫در‬ ‫رﻗﺎﺑﺘﯽ‬‫ﻣﯽ‬ ‫ﺿﺮوري‬ ‫ﻫﺎ‬‫ﺑﺎﺷﺪ‬.

15. ‫ﻋﺪم‬ ‫دﻻﯾﻞ‬‫ﮔﯿﺮي‬‫ﺑﻬﺮه‬‫ﻣﺮاﮐﺰ‬ ‫از‬‫ﻫﺎ‬‫ﺷﺮﮐﺖ‬ ‫رﺳﺎﻧﯽ‬‫اﻃﻼع‬:
‫ﭘﯿﺪاﮐﻨﻨﺪ؛‬ ‫را‬ ‫ﻧﯿﺎزﺷﺎن‬ ‫ﻣﻮرد‬ ‫اﻃﻼﻋﺎت‬ ‫ﺧﻮدﺷﺎن‬ ‫ﺗﻮاﻧﻨﺪ‬ ‫ﻣﯽ‬ ‫ﻫﺎ‬‫ﺷﺮﮐﺖ‬ ‫ﻣﺘﺨﺼﺼﺎن‬ ‫و‬ ‫ﮐﺎرﮐﻨﺎن‬
‫ﻣﺮﮐﺰ‬ ‫ﺧﺪﻣﺎت‬ ‫از‬ ‫رﺿﺎﯾﺖ‬ ‫ﻋﺪم‬‫رﺳﺎﻧﯽ‬‫اﻃﻼع‬‫ﺷﺮﮐﺖ؛‬
‫ﻣﺮﮐﺰ‬ ‫وﺟﻮد‬ ‫از‬ ‫آﮔﺎﻫﯽ‬ ‫ﻋﺪم‬‫رﺳﺎﻧﯽ‬‫اﻃﻼع‬‫ﺷﺮﮐﺖ؛‬ ‫در‬
‫ﻣﺮﮐﺰ‬ ‫از‬ ‫اﻃﻼﻋﺎت‬ ‫درﺧﻮاﺳﺖ‬ ‫رﺳﯿﺪن‬ ‫ﻧﻈﺮ‬ ‫ﺑﻪ‬ ‫دﺷﻮار‬‫رﺳﺎﻧﯽ‬‫اﻃﻼع‬‫ﻣﺮاﺟﻌﺎن؛‬ ‫ﻧﻈﺮ‬ ‫از‬ ‫ﺷﺮﮐﺖ‬
‫ﻣﺮاﮐﺰ‬ ‫ﺗﻮﺳﻂ‬ ‫ﺷﺪه‬ ‫اراﺋﻪ‬ ‫ﻣﺤﺼﻮﻻت‬ ‫و‬ ‫ﺧﺪﻣﺎت‬‫رﺳﺎﻧﯽ‬‫اﻃﻼع‬‫ﺑﺎﺷﺪ؛‬ ‫ﻫﺰﯾﻨﻪ‬ ‫ﺑﺮ‬ ‫ﻣﺒﺘﻨﯽ‬ ‫اﺳﺖ‬ ‫ﻣﻤﮑﻦ‬
‫ﻫﻮﺷﻤﻨﺪي‬ ‫ﺧﺪﻣﺎت‬ ‫و‬ ‫اﻃﻼﻋﺎت‬ ‫اراﺋﻪ‬ ‫در‬ ‫ﻣﺮاﮐﺰ‬ ‫اﯾﻦ‬ ‫ﺗﻮاﻧﺎﯾﯽ‬ ‫از‬ ‫اﻃﻤﯿﻨﺎن‬ ‫ﻋﺪم‬.
‫ﻋﺪم‬ ‫دﻻﯾﻞ‬‫ﮔﯿﺮي‬‫ﺑﻬﺮه‬‫ﻣﺮاﮐﺰ‬ ‫از‬‫ﻫﺎ‬‫ﺷﺮﮐﺖ‬ ‫رﺳﺎﻧﯽ‬‫اﻃﻼع‬:
‫ﭘﯿﺪاﮐﻨﻨﺪ؛‬ ‫را‬ ‫ﻧﯿﺎزﺷﺎن‬ ‫ﻣﻮرد‬ ‫اﻃﻼﻋﺎت‬ ‫ﺧﻮدﺷﺎن‬ ‫ﺗﻮاﻧﻨﺪ‬ ‫ﻣﯽ‬ ‫ﻫﺎ‬‫ﺷﺮﮐﺖ‬ ‫ﻣﺘﺨﺼﺼﺎن‬ ‫و‬ ‫ﮐﺎرﮐﻨﺎن‬
‫ﻣﺮﮐﺰ‬ ‫ﺧﺪﻣﺎت‬ ‫از‬ ‫رﺿﺎﯾﺖ‬ ‫ﻋﺪم‬‫رﺳﺎﻧﯽ‬‫اﻃﻼع‬‫ﺷﺮﮐﺖ؛‬
‫ﻣﺮﮐﺰ‬ ‫وﺟﻮد‬ ‫از‬ ‫آﮔﺎﻫﯽ‬ ‫ﻋﺪم‬‫رﺳﺎﻧﯽ‬‫اﻃﻼع‬‫ﺷﺮﮐﺖ؛‬ ‫در‬
‫ﻣﺮﮐﺰ‬ ‫از‬ ‫اﻃﻼﻋﺎت‬ ‫درﺧﻮاﺳﺖ‬ ‫رﺳﯿﺪن‬ ‫ﻧﻈﺮ‬ ‫ﺑﻪ‬ ‫دﺷﻮار‬‫رﺳﺎﻧﯽ‬‫اﻃﻼع‬‫ﻣﺮاﺟﻌﺎن؛‬ ‫ﻧﻈﺮ‬ ‫از‬ ‫ﺷﺮﮐﺖ‬
‫ﻣﺮاﮐﺰ‬ ‫ﺗﻮﺳﻂ‬ ‫ﺷﺪه‬ ‫اراﺋﻪ‬ ‫ﻣﺤﺼﻮﻻت‬ ‫و‬ ‫ﺧﺪﻣﺎت‬‫رﺳﺎﻧﯽ‬‫اﻃﻼع‬‫ﺑﺎﺷﺪ؛‬ ‫ﻫﺰﯾﻨﻪ‬ ‫ﺑﺮ‬ ‫ﻣﺒﺘﻨﯽ‬ ‫اﺳﺖ‬ ‫ﻣﻤﮑﻦ‬
‫ﻫﻮﺷﻤﻨﺪي‬ ‫ﺧﺪﻣﺎت‬ ‫و‬ ‫اﻃﻼﻋﺎت‬ ‫اراﺋﻪ‬ ‫در‬ ‫ﻣﺮاﮐﺰ‬ ‫اﯾﻦ‬ ‫ﺗﻮاﻧﺎﯾﯽ‬ ‫از‬ ‫اﻃﻤﯿﻨﺎن‬ ‫ﻋﺪم‬.

16. ‫و‬ ‫ﺗﻐﯿﯿﺮات‬‫ﻫﺎي‬‫ﻧﯿﺎزﻣﻨﺪي‬‫ﻣﺮاﮐﺰ‬‫رﺳﺎﻧﯽ‬‫اﻃﻼع‬
‫ﺗﺒﺪﯾﻞ‬‫ﺳﯿﺎﺳﺖ‬‫اﻃﻼﻋﺎﺗﯽ‬‫ﮐﺘﺎﺑﺨﺎﻧﻪ‬‫را‬‫از‬‫ﯾﮏ‬‫ﺳﯿﺎﺳﺖ‬‫ﻣﻨﻔﻌﻞ‬‫ﺑﻪ‬‫ﯾﮏ‬‫ﺳﯿﺎﺳﺖ‬‫ﻓﻌﺎل‬ ‫ﺗﺒﺪﯾﻞ‬‫ﺳﯿﺎﺳﺖ‬‫اﻃﻼﻋﺎﺗﯽ‬‫ﮐﺘﺎﺑﺨﺎﻧﻪ‬‫را‬‫از‬‫ﯾﮏ‬‫ﺳﯿﺎﺳﺖ‬‫ﻣﻨﻔﻌﻞ‬‫ﺑﻪ‬‫ﯾﮏ‬‫ﺳﯿﺎﺳﺖ‬‫ﻓﻌﺎل‬
‫اﯾﺠﺎد‬‫ﺑﺮﻧﺎﻣﻪ‬‫ﻫﺎ‬‫و‬‫ﻫﺎي‬‫دوره‬‫آﻣﻮزﺷﯽ‬‫ﻣﺪاوم‬‫ﮐﺴﺐ‬‫ﺗﻮاﻧﻤﻨﺪي‬‫ﻫﺎي‬‫ﻣﻮرد‬‫ﻧﯿﺎز‬‫ﺑﻪ‬‫ﻣﻨﻈﻮر‬
‫ﻫﻤﮑﺎري‬‫در‬‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬
‫اﯾﺠﺎد‬‫ﺑﺮﻧﺎﻣﻪ‬‫ﻫﺎ‬‫و‬‫ﻫﺎي‬‫دوره‬‫آﻣﻮزﺷﯽ‬‫ﻣﺪاوم‬‫ﮐﺴﺐ‬‫ﺗﻮاﻧﻤﻨﺪي‬‫ﻫﺎي‬‫ﻣﻮرد‬‫ﻧﯿﺎز‬‫ﺑﻪ‬‫ﻣﻨﻈﻮر‬
‫ﻫﻤﮑﺎري‬‫در‬‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬
‫ﺗﺒﺪﯾﻞ‬‫ﺳﯿﺎﺳﺖ‬‫اﻃﻼﻋﺎﺗﯽ‬‫ﮐﺘﺎﺑﺨﺎﻧﻪ‬‫را‬‫از‬‫ﯾﮏ‬‫ﺳﯿﺎﺳﺖ‬‫ﻣﻨﻔﻌﻞ‬‫ﺑﻪ‬‫ﯾﮏ‬‫ﺳﯿﺎﺳﺖ‬‫ﻓﻌﺎل‬ ‫ﺗﺒﺪﯾﻞ‬‫ﺳﯿﺎﺳﺖ‬‫اﻃﻼﻋﺎﺗﯽ‬‫ﮐﺘﺎﺑﺨﺎﻧﻪ‬‫را‬‫از‬‫ﯾﮏ‬‫ﺳﯿﺎﺳﺖ‬‫ﻣﻨﻔﻌﻞ‬‫ﺑﻪ‬‫ﯾﮏ‬‫ﺳﯿﺎﺳﺖ‬‫ﻓﻌﺎل‬
‫دﺳﺘﺮﺳﯽ‬‫ﺑﻪ‬‫ﻣﻨﺎﺑﻊ‬‫و‬‫ﭘﺎﯾﮕﺎه‬‫ﻫﺎي‬‫آﻧﻼﯾﻦ‬‫و‬‫ﻣﺠﻤﻮﻋﻪ‬‫ﺑﺎﮐﯿﻔﯿﺖ‬‫از‬‫ﻣﻨﺎﺑﻊ‬‫اﻃﻼﻋﺎت‬‫ﭼﺎﭘﯽ‬‫ﻣﺘﻨﺎﺳﺐ‬
‫ﺑﺎ‬‫اﻫﺪاف‬‫و‬‫ﻫﺎي‬‫ﻓﻌﺎﻟﯿﺖ‬‫ﺷﺮﮐﺖ‬
‫دﺳﺘﺮﺳﯽ‬‫ﺑﻪ‬‫ﻣﻨﺎﺑﻊ‬‫و‬‫ﭘﺎﯾﮕﺎه‬‫ﻫﺎي‬‫آﻧﻼﯾﻦ‬‫و‬‫ﻣﺠﻤﻮﻋﻪ‬‫ﺑﺎﮐﯿﻔﯿﺖ‬‫از‬‫ﻣﻨﺎﺑﻊ‬‫اﻃﻼﻋﺎت‬‫ﭼﺎﭘﯽ‬‫ﻣﺘﻨﺎﺳﺐ‬
‫ﺑﺎ‬‫اﻫﺪاف‬‫و‬‫ﻫﺎي‬‫ﻓﻌﺎﻟﯿﺖ‬‫ﺷﺮﮐﺖ‬

17. ‫ﮔﯿﺮي‬‫ﻧﺘﯿﺠﻪ‬
‫ارزش‬‫ﺳﻨﺘﯽ‬‫ﻣﺮاﮐﺰ‬‫اﻃﻼﻋﺎت‬‫ﺷﺮﮐﺖ‬‫ﺑﻪ‬‫ﻃﻮر‬‫اي‬‫ﻓﺰآﯾﻨﺪه‬‫ﺑﻮﺳﯿﻠﻪ‬‫ﻓﺸﺎرﻫﺎي‬‫اﻗﺘﺼﺎدي‬‫و‬‫ﻣﺤﯿﻂ‬
‫دﯾﺠﯿﺘﺎﻟﯽ‬‫ﺑﻪ‬‫ﭼﺎﻟﺶ‬‫ﮐﺸﯿﺪه‬‫ﺷﺪه‬‫اﺳﺖ‬.
‫ﻫﺎي‬‫ﮐﺘﺎﺑﺨﺎﻧﻪ‬‫ﺗﺨﺼﺼﯽ‬‫ﻃﻮر‬‫ﺑﻪ‬‫ﺑﺎﻟﻘﻮه‬‫ﻣﮑﺎﻧﯽ‬‫ﺑﺮاي‬‫آوري‬‫ﺟﻤﻊ‬‫و‬‫ﻣﺪﯾﺮﯾﺖ‬‫اﻃﻼﻋﺎت‬‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬
‫ﻫﺎﺳﺖ‬‫ﺷﺮﮐﺖ‬.
‫ﮐﺘﺎﺑﺪاران‬‫ﻣﺘﺨﺼﺼﺎﻧﯽ‬‫دﯾﺪه‬‫آﻣﻮزش‬‫ﺑﺮاي‬‫دادن‬‫اﻃﻼﻋﺎت‬‫ﻣﻨﺎﺳﺐ‬‫ﺑﺮاي‬‫ﮐﺎرﺑﺮ‬‫ﻣﻨﺎﺳﺐ‬‫ﻫﺴﺘﻨﺪ‬
‫ﮔﯿﺮي‬‫ﻧﺘﯿﺠﻪ‬
‫ارزش‬‫ﺳﻨﺘﯽ‬‫ﻣﺮاﮐﺰ‬‫اﻃﻼﻋﺎت‬‫ﺷﺮﮐﺖ‬‫ﺑﻪ‬‫ﻃﻮر‬‫اي‬‫ﻓﺰآﯾﻨﺪه‬‫ﺑﻮﺳﯿﻠﻪ‬‫ﻓﺸﺎرﻫﺎي‬‫اﻗﺘﺼﺎدي‬‫و‬‫ﻣﺤﯿﻂ‬
‫دﯾﺠﯿﺘﺎﻟﯽ‬‫ﺑﻪ‬‫ﭼﺎﻟﺶ‬‫ﮐﺸﯿﺪه‬‫ﺷﺪه‬‫اﺳﺖ‬.
‫ﻫﺎي‬‫ﮐﺘﺎﺑﺨﺎﻧﻪ‬‫ﺗﺨﺼﺼﯽ‬‫ﻃﻮر‬‫ﺑﻪ‬‫ﺑﺎﻟﻘﻮه‬‫ﻣﮑﺎﻧﯽ‬‫ﺑﺮاي‬‫آوري‬‫ﺟﻤﻊ‬‫و‬‫ﻣﺪﯾﺮﯾﺖ‬‫اﻃﻼﻋﺎت‬‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬
‫ﻫﺎﺳﺖ‬‫ﺷﺮﮐﺖ‬.
‫ﮐﺘﺎﺑﺪاران‬‫ﻣﺘﺨﺼﺼﺎﻧﯽ‬‫دﯾﺪه‬‫آﻣﻮزش‬‫ﺑﺮاي‬‫دادن‬‫اﻃﻼﻋﺎت‬‫ﻣﻨﺎﺳﺐ‬‫ﺑﺮاي‬‫ﮐﺎرﺑﺮ‬‫ﻣﻨﺎﺳﺐ‬‫ﻫﺴﺘﻨﺪ‬

18. ‫ﭘﯿﺸﻨﻬﺎدﻫﺎ‬
‫ﺗﻘﻮﯾﺖ‬‫ﻫﺎي‬‫ﺷﺎﯾﺴﺘﮕﯽ‬‫اﺻﻠﯽ‬‫ﺑﻪ‬‫ﻋﻨﻮان‬‫ﻣﺘﺨﺼﺼﺎن‬‫اﻃﻼﻋﺎت‬
‫روزرﺳﺎﻧﯽ‬‫ﺑﻪ‬‫اﻓﺮاد‬‫ﺷﺎﻏﻞ‬‫در‬‫ﻣﺮاﮐﺰ‬‫و‬‫ﻫﺎي‬‫ﮐﺘﺎﺑﺨﺎﻧﻪ‬‫ﺗﺨﺼﺼﯽ‬‫و‬‫دﺳﺖ‬‫ﯾﺎﻓﺘﻦ‬‫ﺑﻪ‬‫ﻫﺎي‬‫ﺻﻼﺣﯿﺖ‬‫ﻻزم‬
‫ﺑﺮاي‬‫ﻣﺸﺎﻏﻞ‬‫ﻣﺮﺑﻮﻃﻪ‬
‫ﺗﺴﻬﯿﻞ‬‫ﻫﻤﮑﺎري‬‫ﺑﯿﻦ‬‫ﻣﺘﺨﺼﺼﺎن‬‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬‫و‬‫ﻣﺘﺨﺼﺼﺎن‬‫اﻃﻼﻋﺎت‬
‫اﻓﺰاﯾﺶ‬‫ﻫﻤﮑﺎري‬‫در‬‫اﻣﻮر‬‫رﻗﺎﺑﺘﯽ‬‫و‬‫ﺑﺎزارﯾﺎﺑﯽ‬‫ﺷﺮﮐﺖ‬‫و‬‫ﮐﺎرﺑﺮان‬‫و‬‫ﺑﺮﻗﺮاري‬‫ارﺗﺒﺎط‬‫ﺑﺎ‬‫ﮔﺮوه‬‫ﻫﺎي‬
‫ﻣﺸﺘﺮﯾﺎن‬‫و‬‫درك‬‫ﻧﯿﺎزﻫﺎ‬
‫ﭘﯿﺸﻨﻬﺎدﻫﺎ‬
‫ﺗﻘﻮﯾﺖ‬‫ﻫﺎي‬‫ﺷﺎﯾﺴﺘﮕﯽ‬‫اﺻﻠﯽ‬‫ﺑﻪ‬‫ﻋﻨﻮان‬‫ﻣﺘﺨﺼﺼﺎن‬‫اﻃﻼﻋﺎت‬
‫روزرﺳﺎﻧﯽ‬‫ﺑﻪ‬‫اﻓﺮاد‬‫ﺷﺎﻏﻞ‬‫در‬‫ﻣﺮاﮐﺰ‬‫و‬‫ﻫﺎي‬‫ﮐﺘﺎﺑﺨﺎﻧﻪ‬‫ﺗﺨﺼﺼﯽ‬‫و‬‫دﺳﺖ‬‫ﯾﺎﻓﺘﻦ‬‫ﺑﻪ‬‫ﻫﺎي‬‫ﺻﻼﺣﯿﺖ‬‫ﻻزم‬
‫ﺑﺮاي‬‫ﻣﺸﺎﻏﻞ‬‫ﻣﺮﺑﻮﻃﻪ‬
‫ﺗﺴﻬﯿﻞ‬‫ﻫﻤﮑﺎري‬‫ﺑﯿﻦ‬‫ﻣﺘﺨﺼﺼﺎن‬‫ﻫﻮﺷﻤﻨﺪي‬‫رﻗﺎﺑﺘﯽ‬‫و‬‫ﻣﺘﺨﺼﺼﺎن‬‫اﻃﻼﻋﺎت‬
‫اﻓﺰاﯾﺶ‬‫ﻫﻤﮑﺎري‬‫در‬‫اﻣﻮر‬‫رﻗﺎﺑﺘﯽ‬‫و‬‫ﺑﺎزارﯾﺎﺑﯽ‬‫ﺷﺮﮐﺖ‬‫و‬‫ﮐﺎرﺑﺮان‬‫و‬‫ﺑﺮﻗﺮاري‬‫ارﺗﺒﺎط‬‫ﺑﺎ‬‫ﮔﺮوه‬‫ﻫﺎي‬
‫ﻣﺸﺘﺮﯾﺎن‬‫و‬‫درك‬‫ﻧﯿﺎزﻫﺎ‬

19. ‫ﻣﻨﺎﺑﻊ‬
‫ﻗﺎﺳﻤﯽ‬ ‫ﻓﺎﻃﻤﻪ‬ ‫و‬ ‫ﺣﺴﯿﻦ‬ ،‫دوﺳﺖ‬ ‫وﻇﯿﻔﻪ‬)1386.(‫ﺗﻐﯿﯿﺮ‬ ‫ﺣﺎل‬ ‫در‬ ‫ﻣﺘﻮﺳﻂ‬ ‫و‬ ‫ﮐﻮﭼﮏ‬ ‫ﺗﺠﺎري‬ ‫ﻫﺎي‬ ‫ﺳﺎزﻣﺎن‬ ‫ﺑﺮ‬ ‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬ ‫ﺗﺎﺛﯿﺮ‬.‫ﻧﻮﯾﻦ‬ ‫ﺗﺠﺎرت‬ ‫و‬ ‫اﻗﺘﺼﺎد‬ ‫ﻧﺸﺮﯾﻪ‬.
)9(،143–161.‫از‬ ‫ﺑﺎزﯾﺎﺑﯽ‬http://www.magiran.com/magtoc.asp?mgID=4460&Number=9
Saayman,A., Pienaar,J., Pelsmacker, P., Viviers,W., Cuyvers,L., Muller ,M L.,& Jegers, M. (2008). Competitive
intelligence: construct exploration, validation and equivalence. Aslib Proceedings, 60(4), 383–411. DOI:
10.1108/00012530810888006
Bergeron, P. & Hiller, C. A. (2002). Competitive intelligence. Annual Review Of Information Science And
Technology, 36(1), 353–390. DOI: 10.1002/aris.1440360109
Competitive Intelligence Foundation 2006. State of the art: competitive intelligence(a competitive intelligence
foundation research report 2005 -2006, executive summary. Available:
http://www.scip.org/pdf/f_060608_stateofart_sum.pdf
Edgar, W. (2004). Corporate Library Impact, Part I: A Theoretical Approach. Library Quarterly, 74(2), 122–151.
DOI: 10.1086/382844
Fleisher, CS & Bensoussan, BE (2007). Business and Competitive Analysis: E®ective Application of New and
Classic Methods. Upper Saddle River, New Jersey: FT Press.
-
‫ﻣﻨﺎﺑﻊ‬
‫ﻗﺎﺳﻤﯽ‬ ‫ﻓﺎﻃﻤﻪ‬ ‫و‬ ‫ﺣﺴﯿﻦ‬ ،‫دوﺳﺖ‬ ‫وﻇﯿﻔﻪ‬)1386.(‫ﺗﻐﯿﯿﺮ‬ ‫ﺣﺎل‬ ‫در‬ ‫ﻣﺘﻮﺳﻂ‬ ‫و‬ ‫ﮐﻮﭼﮏ‬ ‫ﺗﺠﺎري‬ ‫ﻫﺎي‬ ‫ﺳﺎزﻣﺎن‬ ‫ﺑﺮ‬ ‫رﻗﺎﺑﺘﯽ‬ ‫ﻫﻮﺷﻤﻨﺪي‬ ‫ﺗﺎﺛﯿﺮ‬.‫ﻧﻮﯾﻦ‬ ‫ﺗﺠﺎرت‬ ‫و‬ ‫اﻗﺘﺼﺎد‬ ‫ﻧﺸﺮﯾﻪ‬.
)9(،143–161.‫از‬ ‫ﺑﺎزﯾﺎﺑﯽ‬http://www.magiran.com/magtoc.asp?mgID=4460&Number=9
Saayman,A., Pienaar,J., Pelsmacker, P., Viviers,W., Cuyvers,L., Muller ,M L.,& Jegers, M. (2008). Competitive
intelligence: construct exploration, validation and equivalence. Aslib Proceedings, 60(4), 383–411. DOI:
10.1108/00012530810888006
Bergeron, P. & Hiller, C. A. (2002). Competitive intelligence. Annual Review Of Information Science And
Technology, 36(1), 353–390. DOI: 10.1002/aris.1440360109
Competitive Intelligence Foundation 2006. State of the art: competitive intelligence(a competitive intelligence
foundation research report 2005 -2006, executive summary. Available:
http://www.scip.org/pdf/f_060608_stateofart_sum.pdf
Edgar, W. (2004). Corporate Library Impact, Part I: A Theoretical Approach. Library Quarterly, 74(2), 122–151.
DOI: 10.1086/382844
Fleisher, CS & Bensoussan, BE (2007). Business and Competitive Analysis: E®ective Application of New and
Classic Methods. Upper Saddle River, New Jersey: FT Press.
-

20. ‫اداﻣﻪ‬‫ﻣﻨﺎﺑﻊ‬
Fuld, L. M. (1995). The new competitor intelligence : the complete resource for finding, analyzing, and using information
about your competitors. New York: J. Wiley, c.
Marin, J., Poulter, A. (2004), Dissemination of Competitive Intelligence, Journal of Information Science, Vol. 30, No. 2, pp.
165– 180
from http://www.ventes-marketing.com/References/Intelligence concurrentielle/Articles/CI Overview.pdf
Jin, T. & Bouthillier, F. ( 2007). What do competitive intelligence professionals do?: A pilot study. Information Sharing in a
Fragmented World: 35th Annual Conference of the Canadian Association for Information Science. McGill University,
Montreal. May 10-12. http://www.cais-acsi.ca/proceedings/2007/bao_2007.pdf
Jin, T., & Bouthilier, F. (2008). Information behavior of competitive intelligence professionals: a convergence approach.
Proceedings of the 36th annual conference of the Canadian Association for Information Science (CAIS), Vancouver.
Jin ،T .& Ju ،B. (2014). The corporate information agency: Do competitive intelligence practitioners utilize It ?Journal of the
Association for Information Science ‫و‬ Technology .65)3(،589–608. Retrieved from
http://onlinelibrary.wiley.com/doi/10.1002/asi.22993/pdf
Jin ،T. (2011). Understanding the role of corporate information agencies in competitive intelligence practices.Special
Libraries Association.. Retrieved from Http://www. Sla. Org/wp-content/uploads/2013/01/First-Draft_JIN. Pdf. Retrieved
from http://www.sla.org/wp-content/uploads/2013/01/First-Draft_JIN.p
Svoboda, O. (1991). The special library as a competitive intelligence centre. The Electronic Library, 9(4/5), 239–243. DOI:
10.1108/eb045074
‫اداﻣﻪ‬‫ﻣﻨﺎﺑﻊ‬
Fuld, L. M. (1995). The new competitor intelligence : the complete resource for finding, analyzing, and using information
about your competitors. New York: J. Wiley, c.
Marin, J., Poulter, A. (2004), Dissemination of Competitive Intelligence, Journal of Information Science, Vol. 30, No. 2, pp.
165– 180
from http://www.ventes-marketing.com/References/Intelligence concurrentielle/Articles/CI Overview.pdf
Jin, T. & Bouthillier, F. ( 2007). What do competitive intelligence professionals do?: A pilot study. Information Sharing in a
Fragmented World: 35th Annual Conference of the Canadian Association for Information Science. McGill University,
Montreal. May 10-12. http://www.cais-acsi.ca/proceedings/2007/bao_2007.pdf
Jin, T., & Bouthilier, F. (2008). Information behavior of competitive intelligence professionals: a convergence approach.
Proceedings of the 36th annual conference of the Canadian Association for Information Science (CAIS), Vancouver.
Jin ،T .& Ju ،B. (2014). The corporate information agency: Do competitive intelligence practitioners utilize It ?Journal of the
Association for Information Science ‫و‬ Technology .65)3(،589–608. Retrieved from
http://onlinelibrary.wiley.com/doi/10.1002/asi.22993/pdf
Jin ،T. (2011). Understanding the role of corporate information agencies in competitive intelligence practices.Special
Libraries Association.. Retrieved from Http://www. Sla. Org/wp-content/uploads/2013/01/First-Draft_JIN. Pdf. Retrieved
from http://www.sla.org/wp-content/uploads/2013/01/First-Draft_JIN.p
Svoboda, O. (1991). The special library as a competitive intelligence centre. The Electronic Library, 9(4/5), 239–243. DOI:
10.1108/eb045074