Presentation made by Northpointer Vinita.S http://www.northpointindia.com/

1. URBAN STINT
Vinita Sudharman
PGP Mar Comm 2014-2015
MC – 21

2. Areas Covered:
▪ Seawoods
▪ Nerul
▪ Mansarovar
▪ Khandeshwar
▪ Panvel

3. Study of:
▪ Modern Retail Outlet
▫ Big Bazaar
▫ D Mart
▫ Other local supermarkets
▫ Convenience Stores
▫ Medical Stores

4. Research Objective:
To understand how promotions, services rendered
and the store environment helps in bringing in
more business in these stores
• In store self promotion
• In store brand PromotionPromotions
• Home Delivery
• Return PolicyServices
• Ambience
• Display & LayoutEnvironment

5. Research Methodology
▪ Observation
▪ Interview
▪ Clicking pictures, slyly obviously

6. Modern Retail Stores

7. Modern Retail Stores
Promotions

8. Modern Retail Stores
Promotions

9. Modern Retail Stores
Promotions

10. Recommendations for Promotion:
▪ Adequate use of Brand Promotions
• Increases income
• Looks colourful
▪ Practice more self promotion

11. ▪ Return Policy
▪ More counters to avoid
long queues
▪ Staff
▪ Parking
Modern Retail Stores
Services
Rendered

12. ▪ Customer friendly return policy
▪ Counter for less than 5 items
▪ Trained and co-operative staff
▪ Avoid towing by Traffic Police
Recommendation for
improving services

13. ▪ Ambience
▪ Product Display
▪ Layout - Grid
Modern Retail Stores
Store
Environment

14. Recommendation for
improving store
environment:
▪ Pay attention on ambience
▪ Cleanliness
▪ Make your store visually appealing

15. Modern Retail Stores

16. Convenience Stores

17. Convenience Stores
Promotion
s

18. ▪ Promote related products
▪ Better organized
Recommendations for Promotion:

19. ▪ Home delivery
▪ Credit system (Khata)
▪ Return policy
▪ Personal touch
▪ Store + House
Convenience Stores
Services
Rendered

20. ▪ Conversion rate is high
▪ Pay prompt attention
▪ Freebies
Recommendation for
improving services

21. Convenience Stores
Store
Environment
▪ More variety
▪ Less quantity
▪ Layout
▪ Not much free space
▪ Ambience is completely
ignored

22. ▪ Pay attention to ambience
▪ Space
▪ Cleanliness
Recommendation for
improving store
environment:

23. Medical Stores

24. ▪ Brand promotion is similar to
Convenience stores
▪ Tie ups with Clinics and Hospitals
▪ Stand alone v/s hospital medical
Medical Stores
Promotion

25. ▪ Mobile marketing
Expiry date, Dosage, quantity purchased
▪ Stop pushing different medicine to get
more margin
Recommendations for Promotion:

26. ▪ Not open 24 X 7
▪ Delivery only in case of urgent need
▪ Quick service
Medical Stores
Service
s

27. ▪ Keep open 24 X 7
▪ Delivery with extra charge
Ashraya Old Age Home
Recommendation for
improving services

28. ▪ Display of products
▪ Space
▪ Visibility
▪ Systematic arrangement
Medical Stores
Store
Environment

29. ▪ Emphasize more on “Medicines” than
FMCG
▪ Do not let a product go out of stock
Recommendation for
improving store
environment:

30. Phewwww..!!
Thank you
:’)