First impressions matter. When a storeowner first sees a potential customer, they gauge what kind of customer they will be. In any given customer interaction, an entrepreneur only has seven seconds to leave a lasting impression on new customers. If they fail to make an impact, it lowers the chances of a transaction being made.

1. Practical Aesthetics: Improving
Commercial Curb Appeal
through Native Lawns
U.S. Lawns

2. First impressions matter. When a storeowner first sees a potential customer, they gauge what kind of
customer they will be. In any given customer interaction, an entrepreneur only has seven seconds to
leave a lasting impression on new customers. If they fail to make an impact, it lowers the chances of
a transaction being made.
When it comes to attracting potential customers, having an eye-catching and visually appealing
storefront is influential in the buyer’s decision. Businesses can further improve their commercial curb
appeal by having a perfectly landscaped, carefully tended native lawn.
Marketing through Storefront Curb Appeal
Business curb appeal plays a huge part in swaying a customer's decision to take an interest in a brick-
and-mortar shop. According to a survey, 95% of customers are enticed to walk in the store and take a
gander because of a well-designed storefront—from well-placed signage to a creatively arranged
product showcase.

3. Creative use of commercial landscaping techniques and careful curation of grass and ornamental
plants can create a small, thriving ecosystem in between pavements and asphalts. A mix of
hardscaping, proper positioning of plant beds and choosing the right turfgrass for the lawn creates a
visually appealing aesthetic that draws in the eyes of potential customers. Even simple shrubbery and
flowers further beautify a store façade.
Eco-Friendly and Sustainable
Using plants native to the area adds another layer to the arresting beauty of a storefront. For
businesses aiming to reduce their carbon footprint, easily sourced native plants are advised. Such
plants do not need acclimatization or intensive care to properly grow. They can also be beneficial to
the general ecosystem due to pollination and the creation of oxygen. Proper irrigation techniques
can also reduce the water consumption for tending commercial front lawns.
An environmentally friendly front lawn can improve a storeowner's impression on eco-conscious
customers. This is perfect for entrepreneurs consider partaking in sustainable business practices.
It only takes seven seconds for a customer to have a first impression on a business. Improving the
visual appeal of a store's façade can sway potential customers or a simple passerby to take a chance
within a split-second.

4. Sources:
https://uslawns.com/locations/ok/tulsa/
https://www.forbes.com/sites/serenitygibbons/2018/06/19/you-have-7-seconds-to-make-a-first-
impression-heres-how-to-succeed/#d1b86b356c20
https://www.fs.fed.us/wildflowers/pollinators/documents/AttractingPollinatorsV5.pdf
https://www.microsoft.com/en-us/microsoft-365/growth-center/resources/best-ways-to-boost-
business-curb-appeal
https://smallbiztrends.com/2018/07/curb-appeal-ideas-small-business.html