1. acebook : A social media
tool for everyone
Noha Saleh
2. What is Facebook?
An online social networking service
Offers Public features
Connects friends and acquaintances
Share pictures due to unlimited storage
available
Largest and fastest growing social media network
3. What does it look like?
A FB Profile
What is a timeline
How does it work?
4. What is a news feed
Why it is useful
How businesses can benefit
What is it useful for? News Feeds
5. What is it useful for? Fan Page
Connect with potential customers
Promote special discounts and coupons
Can be linked to aTwitter account to
draw traffic
Fan pages are easy to set-up through
the create page feature
6. What is it useful for? Check-ins
Facebook Places and check-Ins
Facebook Deals
Businesses can provide content according
to location
7. How businesses or other
organization use it?
Facebook and fan page forWCMC-Q
Interact with parents, prospective student and the
community
Share news and Press releases
Share photos, videos and blogs
Open channels with the community
Announce events
8. -What’s next?
Information is Power: FB & Google
Revolutions and turmoil?
Collapse of some financial institutions?
Hello everyone.I chose to talk to you today about Facebook as a social media tool that I believe it is the most widely used social networking tool in the world today and the reason I chose the title : A social media tool for everyone is based on what Mark Zuckerberg famously commented earlier this year that he doesn’t care so much about Facebook being cool anymore so long as it continues to be essential to our lives, like a basic need – a utility, like electricity.
1-Its name stems from the colloquial name for the book given to students at the start of the academic year by some American university administrations to help students get to know each other. - CEO: Mark ZuckerbergFounded: February 4, 2004, Cambridge, Massachusetts, United StatesFounders: Mark Zuckerberg, Dustin Moskovitz, Eduardo Saverin, Chris HughesFacebook is a free social networking website that allows registered users to create profiles, upload photos and video, send messages and keep in touch with friends, family and colleagues. The site, which is available in 37 different languages offers a variety of services and useful tools.2- FB includes public features such as:Marketplace - allows members to post, read and respond to classified ads.Groups - allows members who have common interests to find each other and interact.Events - allows members to publicize an event, invite guests and track who plans to attend.Pages - allows members to create and promote a public page built around a specific topic.Presence technology - allows members to see which contacts are online and chat.3-Users are able to search for friends and acquaintances by e-mail address, school, university, or just by typing in a name or location for search. When people become friends, they are able to see all of each others' profiles including contact information. E-mail notifications let users know when new friends have chosen to add them to their list or when someone has sent a message to them within the system.4-A popular feature on Facebook is the ability to share photographs uploaded from a phone, camera, or hard drive. As with other private information, users have the option to allow only friends to see their pictures or anyone. There is an unlimited amount of storage available, which is a major advantage of Facebook's photograph sharing capabilities.5-Facebook says it now has 1.11 billion people using the site each month, slightly more than the 1.06 billion reported three months earlier. It represents a 23 percent growth from a year earlier. .
- One of the advantages of FB is that you can create and download the FB application on your mobile. This will provide you with the flexibility of updating your status or checking news feed, checking-in in places as you go. For the purpose of this presentation all the description and screen shots provided here are from a the mobile application, but the information also applies to the FB website.Although the information FB needs to create an account is minimal ( name, birthdate and valid email account) you will be requested to complete your profile which is what people will see including your pictures, bio-data as well education, current employment and fields of interestI have shared here a screen shot of my personal timeline. As you can see all public information is displayed on this part of the Profile including your profile pictures, your friends list as well as your list of interest and whose posts you are followingOne way to control what people see is the Privacy setting feature which will be discussed later in this presentation
News Feed which is the center column of your home page—is a constantly updating list of stories from people and Pages that you follow on Facebook. News feed stories include status updates, photos, videos, links, app activity and likes.You can also check real-life comments from other FB users on the news feeds With the enhanced features on Facebook businesses can currently feed adverts and content by suggesting pages that some of your friends might have liked. The power of including contextually relevant information depending on the user locale made this tool very powerful to draw customers to products as in the example on this slide.
1- Due to the large number of users visiting this social platform, many businesses have turned to Facebook as a way to connect to potential customers. This can be done with a Facebook Fan page2- A Facebook Fan Pages' audience consists of "Fans." These are the Facebook users who have elected to ‘Become A Fan' of your business in order to receive updates about your business. The updates show up on that Facebook user's "wall" (a wall is a Facebook user's profile page) as they are added to the Fan Page. Many popular business Fan pages, including Victoria's Secret®, Toyota®, and Starbucks®, have thousands or tens of thousands of users who display Fan page updates on their walls.3- Fan pages need to include content to draw interactions. Although a fan can potentially turn into a customer, it is not until this social interaction has happened that this marketing tool can be considered successful.
1- Business owners are using Facebook Places for its “Check-in Deals” component. Facebook followers can check in to receive individual discounts, to be rewarded for encouraging their friends to save, and to receive savings for repeat visits. 2- Facebook deals can be used by companies to donate to charity. Deals also makes the “Like” button available, which allows your deals to appear in news feeds. That’s one way Facebook distributes your deals. Facebook’s “Deals Guide for Businesses”1 describes eight methods of distribution:Facebook home pageDeals page“Sponsored Deal” blurbsWall posts by usersNews FeedNotifications to people when their friends “Like” or buy the same dealsDeals tabEmails
These are more open ended questions:Most recently Google updated its strong search algorithm include Facebook comments and more dangerously note our search and sends it to a third party for advertisements. They also save these posts and gives them to third parties when demanded. This of course jeopardize you privacy. Of course the question remains what will happen when this information is shared with a potential employer, or an admissions committee or your health insurance company.Some government ban Facebook to control the amount of information their population have access to. What will happen if a more powerful nation acquires all this information and use it against another government? What if financial institutions buy information and use it against competition?Why FB is thought to thrive even more in the future?the single sign-on Facebook Connect tool can become the dominant gateway to your media, e-commerce, and mobile experiences.the social data has the potential of dramatically improving the user experience and target ads by accessing Facebook’s social graphThe potential of developing stronger data analytics
Source:Facebook StatisticsSource: Facebook Date Verified: 6.23.2013
