Building an Engagement & Communications Plan
Why communicate? <ul><li>Fosters community between reunion cycles </li></ul><ul><li>Builds trust and engagement with your ...
What to communicate? <ul><li>What interests your class? </li></ul><ul><ul><li>News about the college / Alumnae Association...
How to communicate? <ul><li>Class newsletters </li></ul><ul><li>Class website </li></ul><ul><li>Social media (Facebook, Tw...
When to communicate? <ul><li>Have a rhythm  </li></ul><ul><li>MHC annual events </li></ul><ul><li>NOW as you get your reun...
Example Communications Plan Message Vehicle Timing Owner Class updates e-newsletter Quarterly Secretary Immediate MHC news...
Best Practices - websites
Best Practices - birthdays
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Reunion Communications Plan

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  • You were elected by your class … now what? It ’s important that you stay visible as leaders between now and your reunion. Keep up the momentum!
  • You know best what your class is interested in … book recommendations. MHC recipes, history, alums in the news… keep it tailored and keep it interesting.
  • Pick vehicles that work for your class. How do your classmates receive information? Pick vehicles that are manageable for your class board and that you can commit to delivering.
  • Monthly/ quarterly … we know when we will receive the Quarterly, your class should know when they will hear from you. First day of classes, Founder ’s Day, Mary Lyon’s birthday, Jterm Do not commit to more than you can handle.
  • Create a calendar and stick to it … integrate it into your personal calendar and commitments.
  • Reunion Communications Plan

    1. 1. Building an Engagement & Communications Plan
    2. 2. Why communicate? <ul><li>Fosters community between reunion cycles </li></ul><ul><li>Builds trust and engagement with your class </li></ul><ul><li>Creates new connections between classmates and the college </li></ul><ul><li>Most importantly, your classmates want to know about reunion – SO TELL THEM! </li></ul><ul><ul><li>75% of 2010 attendees said they checked their class website for reunion information, but... </li></ul></ul><ul><ul><li>Only 27% said the information on the website was helpful </li></ul></ul>
    3. 3. What to communicate? <ul><li>What interests your class? </li></ul><ul><ul><li>News about the college / Alumnae Association </li></ul></ul><ul><ul><li>Stories about classmates </li></ul></ul><ul><ul><li>Class events (mini reunions, etc.) </li></ul></ul><ul><ul><li>Milestones (first class baby, first class alumnae daughter, etc.) </li></ul></ul><ul><ul><li>Specifics about your reunion plans and things to build excitement </li></ul></ul>
    4. 4. How to communicate? <ul><li>Class newsletters </li></ul><ul><li>Class website </li></ul><ul><li>Social media (Facebook, Twitter, YouTube) </li></ul><ul><li>MHConnect </li></ul><ul><li>Birthday cards </li></ul><ul><li>Personal communication </li></ul><ul><li>Interactive (quiz, contest) </li></ul>
    5. 5. When to communicate? <ul><li>Have a rhythm </li></ul><ul><li>MHC annual events </li></ul><ul><li>NOW as you get your reunion planning underway </li></ul>
    6. 6. Example Communications Plan Message Vehicle Timing Owner Class updates e-newsletter Quarterly Secretary Immediate MHC news Facebook page Continual Secretary Personal congrats Email/ Phone Continual President NYC Mini-Reunion Mini reunion March 20-22 Reunion chairs Reunion plans Website As new information is available Reunion chairs
    7. 7. Best Practices - websites
    8. 8. Best Practices - birthdays

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