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The Local Philanthropy Workshop: Facebook Campaigning in Romania

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This presentation is from The Local Philanthropy Workshop, hosted by TechSoup Romania, on September 1-4th, 2010. For more information visit:
http://www.techsoup-romania.org/node/2061

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The Local Philanthropy Workshop: Facebook Campaigning in Romania

  1. 1. Using Facebook for NGOs<br />
  2. 2. www.techsoup-romania.org/lpw<br />
  3. 3. Data<br />In June 2010: 253,360 new users joined in Romania<br /> - Coming in 3rd in the world for adoption for the month<br />In July 2010: 1,555,360 total number of users in Romania<br />July 21, 2010: 500 million total users worldwide<br />www.techsoup-romania.org/lpw<br />
  4. 4. Page vs Group<br />Pages and Groups:<br /><ul><li> Creation requires having an individual/personal account first
  5. 5. You can share admin access with other users’ personal accounts
  6. 6. Includes photos, comments, discussion, etc.
  7. 7. Updates appear in news feed
  8. 8. Can associate events</li></ul>www.techsoup-romania.org/lpw<br />
  9. 9. Page vs Group<br />Pages:<br /><ul><li> Administrators receive stat reports called “insights”
  10. 10. Can add applications to the Page
  11. 11. Can include “favorites”</li></ul>Why use a page? Could be right if you:<br /><ul><li> Have a membership on Facebook
  12. 12. Have engaging content or topics to share
  13. 13. Want to customize the branding and functionality</li></ul>www.techsoup-romania.org/lpw<br />
  14. 14. Page vs Group<br />Groups:<br /><ul><li>Admins and managers of the Group are visible
  15. 15. Can message all members directly</li></ul>Why use a Group? It might be right if you:<br /><ul><li> Have a more engaged group/membership
  16. 16. Don’t need extra functionality</li></ul>www.techsoup-romania.org/lpw<br />
  17. 17. Creating a Page<br />
  18. 18. Creating a Page<br />
  19. 19. Adding a Tab<br />
  20. 20. Adding Events<br />
  21. 21. Adding an Application<br />
  22. 22. Adding an Application<br />
  23. 23. Editing Applications<br />
  24. 24. Creating a Landing Page<br />Why do it?<br /><ul><li> Welcome visitors, introduce your work/staff
  25. 25. Highlight important actions or content
  26. 26. Ensure people understand your Page/organization</li></ul>How do use it? <br /><ul><li> Share short bio of staff member using the Page
  27. 27. Share “rules of engagement” for the Page
  28. 28. Invite visitors to take specific actions</li></li></ul><li>Content for Pages<br />What to do with your Page?<br /><ul><li> What kinds of content do your members already like to create/share?
  29. 29. What content is already on your website or of interest to your work?
  30. 30. Remember the strengths of Facebook:
  31. 31. Conversation
  32. 32. Power of networks
  33. 33. Gateway to more action
  34. 34. Remember the elements of social media:
  35. 35. Personal, real people
  36. 36. Normal language, not press releases
  37. 37. Real time, happening right now</li></li></ul><li>Creating a Group<br />
  38. 38. Facebook Connect<br />What is Facebook Connect?<br /><ul><li> Can use it for alternative login on other websites
  39. 39. Can include personal information and content on other websites
  40. 40. Transfer “friend” connections to other platforms
  41. 41. Privacy and other actions apply on any other site you have connected
  42. 42. Facebook Connect for Drupal, CiviCRM, Wordpress and many others</li></li></ul><li>Creating Campaigns<br />Where to start<br /><ul><li> Goals – what do you want to accomplish?
  43. 43. Objectives – how will you know if you are successful?
  44. 44. Messages – the message will impact your tools?</li></li></ul><li>Creating Campaigns<br />Creating Content<br /><ul><li> What will encourage others to join in/contribute/participate?
  45. 45. What will help you make impact or accomplish your goals?
  46. 46. What content is most compelling to someone who has already taken action, donated, or supported your work?
  47. 47. Sustaining participation is key.
  48. 48. What else is going on?
  49. 49. News and events
  50. 50. Other organizations or campaigns
  51. 51. Political, cultural or social issues</li></li></ul><li>Creating Campaigns<br />
  52. 52. Creating Campaigns<br /><br /><br /><br /><br /><br /><br />
  53. 53. Creating Campaigns<br />
  54. 54. Creating Campaigns<br />
  55. 55. Your Examples<br />Group Discussion<br /><ul><li> What are you currently working on?
  56. 56. What are the goals of your organization and how do they relate to the goals of the campaign?
  57. 57. What content do you have already have, what do you want to create?
  58. 58. What else is going on?
  59. 59. News and events
  60. 60. Other organizations or campaigns
  61. 61. Political, cultural or social issues</li>

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