2. How do you pronounce this brand names?How do you pronounce this brand names?
What do these companies make?What do these companies make?
3. Listen to a radio programme about brandListen to a radio programme about brand
names. Which of the brands…?names. Which of the brands…?
• Is named after a Greek goddess?Is named after a Greek goddess?
• Is named after the company’s founder?Is named after the company’s founder?
• Has a name which means “three stars”?Has a name which means “three stars”?
• Is named after a very large number?Is named after a very large number?
• Has a name which means “sound” plus “boy”?Has a name which means “sound” plus “boy”?
4. Listen again and answer theseListen again and answer these
questionsquestions
• What do the “I” and “K” in IKEA stand for?What do the “I” and “K” in IKEA stand for?
• What did Samsung originally sell?What did Samsung originally sell?
• What was Nike’s original name?What was Nike’s original name?
• Why did Sony’s founders choose its name?Why did Sony’s founders choose its name?
• What does the man say about the spelling ofWhat does the man say about the spelling of
“Google”?“Google”?
