this a part of package on consumers offers and propositions for a telecom operator

1. Marketing B2C Propositions &
Offers
1
locked™
(BreakFree)™
Marketing B2C Propositions & Offers :
(BreakFree)
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M.Ghazizadeh
20/06/11

2. Introducing the new TaminTelecom offer : Break Free locked
2
Launch of a postpaid offer , “Break Free locked”, dedicated to the Young G & Premium segments.
Gain customers by offering new postpaid offer model . this is going to be the first launch of such an offer in the market . this offer is specially designed for those who always want to have edgy handsets + prestige of a postpaid offer but there is always the matter of affordability. selling post paid inject cash into our company and selling Handsets leverage our brand and gaining new customers and increasing loyalty , and finally being a planned offer will reduce the risk of heavy unpaid bills
Young generation + premium who want to have edgy handsets + postpaid offer + having control over their bills
1. cash injection in launch 2. brand position and leverage 3. part of experience in our stores 4. increasing loyalty 5. reducing the risk of heavy unpaid bills 6.having the lower churn rate in future
at launch
(BreakFree) locked™

3. Premium answers to customer expectations
3
They want high-end 3G handset
Competitive handset price
3G services with low prices
Select the postpaid talk plan that suits your usage and your budget
Customer expectations
Offer answers
never stop internet
entertainment , fun of use
free internet on fridays
Free Music Download TaminLive ! Get music , videos , games , news and… all on your cell phone
talk to their friends with low tariff
You can talk with 5 numbers of your friends and family with reduced tariffs
Chatting
IM free from …am to …pm
(BreakFree) locked™

4. IRR XX,XXX Per monthfor X month
XXX minutes on net
XX minutes off net
Unlimited Text
XX MB
IRR YYY,YYY Per monthfor X month
YYY minutes on net
YY minutes off net
UnlimitedText
UnlimitedMail
YY MB
…
IRR A,AAA,AAA Per monthfor X month
AAAA minutes on net
AAA minutes off net
UnlimitedSMS
UnlimitedMail
UnlimitedInternet
Out of bundle tariff plan
Item
Minute
On net
Minuteoff net
SMS
MMS
Data (Kb)
International
Video Call
Contents
Passes
Price
IRR XXX
IRR XXX
IRR XXX
IRR XXX
IRR X
Seededicated pricelist
Seededicated pricelist
Seededicated pricelist
Seededicated pricelist
Customer value proposition :
•Great Offers
•More competitive post paid tariff plan
•Free usage : Voice , SMS , Data
•Best Value for money = competitive tariffs + Competitive handset price
•Select the postpaid talk plan that suits your usage and your budget
•Bill payment vouchers
•Different Payment Options
•Monthly Bill
•Flexible in adding passes
•Gaming Service
Young Active
upper class
Target
From 200 $ + 5$ add credit
From 350 $ + 10$ add credit
From 500 $ + 15 $ add credit
From 650 $ + 20$ add credit
Unlimited SMSs
Unlimited SMS , Mail
Unlimited SMS , Mail , Internet
4
(BreakFree) locked™
Break 10
Break 20
Break 30
Break 40

5. Customer value proposition :
•prestige
•High-end handsets
•Get yours now with free data for a year!
•You will have the newest with the reduced rate
•Contract-based cell phones :Pay by instalment
•OTA
•Authorized Shop s` Support
•Different models for different tastes and budgets
Young Active
Premium-businessman
Target
Product description:
•xxxxx
•xxxxx
•xxxxx
•xxxxx
•xxxxx
Marketing B2C Propositions &
Offers
5
(BreakFree) locked™

6. 6
Your Plan
1) If some remains at the end of month (from your original plan) , you can carry it over the next month2) If you don`t use your monthly commitment for 2 month you will automatically be switched to generic tariff table3)If you go over your plan , you will be upgraded to next plan , if the price is more interesting for you! 4) As you finished your plan before the end of month and continue the tariff table will be automatically switched to general one
To get even better price , tune your offer with our optional pass range
Data Boost
Text Boost
Call Boost
International Roaming
Etc.
if your credit finished before end of the month, continue using or get boost passes
IRR XX,XXX
XX MB
IRR YY,YYY
XX MB + YY SMS
IRR ZZ,ZZZ
XX MB + YY SMS + A RBT
Enjoy your free usage & gift
X MB + X $ top up
X MB + Y SMS + Y $ Top up
X MB + Y SMS + Z $ Top up
X MB + Y SMS + A $ Top up + XRBT
Choose the plan you commit to pay every month
Break 10
IRR XX,XXX
break 20IRR YY,YYY
break 30
t IRR ZZ,ZZZ
break 40
IRR AA ,AAA
Choose the 3G handset you like to have
it will be b/w 200$ -350 $
it will be b/w 350 $ -500 $
it will be b/w 500$ -750$
Above 750$
(BreakFree) locked™