3. Who is an influencer?
An influencer has the ability to change
behavior or impact purchase decisions
in a given context. On the social web,
influencers have earned an engaged
audience by producing content on
specific topics
4. How influencers drive social
engagement?
CREATES SHARES TWEETSLIKES COMMENTS
SOCIAL INFLUENCERS
create direct brand
endorsements
THEIR AUDICENCES
drive endorsements
through engagement with
influencer content
The consumer has raised
their hand and said “I am
interested”.This is now also
getting correlated with the
increase in sales.
5. The Power of Influence
5K ~ 50K
Unique Monthly Visitors
16X
higher average
engagement rates
than paid media and
owned alternatives
25. HOW TO TARGET AND
IDENTIFY ADVOCATES
AND INFLUENCERS
26. Find the Right Power Influencers
Start by creating a profile of these ideal
influencers through different platforms
AGE GENDER LOCATION
PLATFORM AVERAGE AUDIENCE SIZE
27. Reach out to influencers the Right Way
Keep it simple.
Introduce your brand via email
State the interest
Describe the mutual exchange value
/ gratification
28. Social Currency: The Mutual
Exchange Value
Social currency can be divided into five categories
CONTENT BRAND RECOGNITION PRODUCTS, SAMPLING
UNIQUE EXPERIENCES SWEEPSTAKES
When brands repurpose influencer content on their
owned channels, it outperforms the brands own
content by an average of 3 ~ 10X
30. I am a high-energy, confident professional with
an infectious enthusiasm for technology. As a
highly organized and friendly professional,
received industry recognition and awards by
winning various digital marketing activities for
Coca-Cola in EFFIES and IAMAI awards for
campaigns like ‘Sprite Teen Till I Die’ and
‘Facebook Feature Phone Campaign’ to
increase recruitment and frequency for the
brand among mobile phone users. Possess a
strong technical background by completing B-
Tech in computer systems and working as a
programmer. My hobbies include watching
Sci-Fi movies and reading books on business
and digital marketing.
ABOUT ME