1. PRISM- The Future Is Here
AMAZE FOLED
Presented by Group 4
• Shahnaz Khan (05)
• Ajit Gupta (10)
• Mangesh Pandey
(32)
• Priyanka Patil (35)
• Nithish Pillai (40)
• Pratik Ziradkar (60)

2. Mission & Vision
 Mission statement:
PRISM is committed to developing a wide
range of innovative products and multimedia
services that challenge the way consumer’s
access and enjoy digital entertainment.
 Vision Statement:
To create exciting new digital
entertainment experiences for consumers by
bringing together cutting-edge products with
latest generation content and services.

3. Introduction
ABOUT OUR DISPLAY:
 Flexible in nature
 Organic Light Emitting Diode
 Made by layering stacks
 Unbreakable
 Lighter in weight
 Contains a solar power variant
Our display can be use as:
 Television
 PC Monitors
 Projector Screens

4. The 4 P’s
 Product
 Price
 Place
 Promotion

5. Market Segmentation
 Geographic segmentation
 Demographic
segmentation
 Psychographic
segmentation
 Behavioral segmentation

6. SWOT Analysis
Strengths Weaknesses
 Capability for Innovation
 Better quality in
affordable price
 Wider viewing angles
and improved brightness
 Response time
 Relatively new in market
 Public perception
 Reliability and trust
 Unmet demand
 Possibility of further
expansion
 Consumers moving
towards online shopping
 Market share dominated by
existing brands
 Price inflation
 Obsolescence of
technology
 Consumer consciousness
Opportunities Threats

7. Bases of Competition
 Customer Orientation
 Resource Orientation
 Marketing Orientation
 Geographic Orientation

8. Target Market Estimation:
(The figures are estimated figures as per the information provided by
the Census of India.)
 Only middle-level income group and higher level income
group, 20%
 Out of these 20% only a few would be keen to purchase the
product.
 We are planning to tap on the Virtual market as well.
 Various business Institutions
City Estimated Population
Mumbai 2,05,00,000
Bangalore 1,00,00,000

9. Product category along with its pricing
(The price of a product varies due to the variation in size.)
 Variation in the price differs due to the following aspects-
 Size of the screen demanded.
 Specifications being opted for.
 The number of features is even a factor affecting price factor.
 Another factor affecting the price range is the stand.
Product Price Range
Television/Projector Screen 30,000 – 10,00,000
PC Monitor 8,000 - 15,000

10. Total Cost:
 Production Cost:
In production, there are direct costs as well as indirect costs
included.
(The Average of Production Cost per unit is been taken up for each
category, selecting a standard size variant.)
Product Average Production Cost p.u.
Television/Projector Screen 2,00,000
PC Monitor 10,000

11. Total Estimated Cost for a quarter:
Expenditure Costs
Production Cost 46,00,000
Marketing Expenses 26,00,000
Other Expenses 18,00,000
Total Cost 90,00,000

12. Estimated revenue for a quarter:
Break Even Sales:
 Total sale = 90,00,000
 Total revenue = 79,50,000
With this we expect to attain Break even in the coming 2-3
years.
Product Category Estimated Revenue
Television/Projector Screens 2,50,000 * 30 = 75,00,000
PC Monitors 15,000 * 30 = 4,50,000
Total 79,50,000