The Indian film industry has grown significantly over the past century. India produced its first feature film in 1913 and by 2009 was producing over 2,900 films annually. The media and entertainment industry in India is now valued at $15.8 billion and growing at 18% annually. It is projected to reach over $60 billion in size within the next five years and continue growing at 9% each year. Stricter enforcement of copyright law will help combat piracy and support further growth of the film industry.

1. Akhil Maurya Shantanu Gaur Ambika Singhal
Nitin Shankar Ankit Laddha Geet Sabarwal

2. India's first feature film – named "King
Harishchandra" – was released in 1913.

3. In 2009, India produced a
total of 2961films.
Media and entertainment
industry is valued at USD 15.8
billion and with growth of 18%.
• Digitization of movies and increase
in the number of screens has
enhanced the movie going
experience.

4. Expected to reach a size of over
Rs 60,000 cr. in the next five years.
Projected to grow at a CAGR of 9 per
cent and reach US$ 3 billion by 2014.
Stricter enforcement of copyright law will
help the film industry in its fight with cable
operators.
Hollywood production studios are
targeting India for their future
ventures.

6. 7 P’S OF THE
FILM
INDUSTRY
PRODUCT
PLACE
PROMOTIO
N
PUBLICITY
PHYSICAL
EVIDENCE
PROCESS
PEOPLE

7. Reliability
Assurance
Tangibles
Empathy
Responsiveness
Interaction
Quality
Physical
Environment
Quality
Outcome
Quality
Service
Quality
Product
Quality
Price
Situational
Factors
Customer
Satisfaction
Personal
Factor

9. Customer
Satisfaction
 Entertainment
 Emotional Content
 Return on Investment
 Inspirational and Motivating Factor
 Initial Promotion
 Creative Content

10. Maslow pyramid &
movies
Self-
Actualization needs
Esteem needs
Belongingness and Love needs
Safety needs
Biological and Physiological
needs

11. Question- What is the most important attribute of
satisfaction whenever customer goes for the
movie?
Solution : Entertainment. 78% people of our
sample population feels that a movie is good if
it is entertaining.

12. Swot Analysis
STRENGTH:
•Large customer base
•Low cost of production and high revenues
•Growing middle class with higher
disposable income
WEAKNESS:
•Film production sector highly fragmented
• Lack of cohesive production
• Lack of distribution infrastructure
• Lack of efforts for media penetration in
lower socio-economic classes
OPPORTUNITIES:
•Rapid de-regulation in the Industry
•Rise in the viewership and the advertising
expenditure
•Increasing interest of the global investors
THREATS:
•Piracy, violation of intellectual property
rights pose a major threat to the film
making companies.
• Lack of quality content has emerged as a
major concern because of the 'Quick- buck'
route being followed in the industry.

13. Recommendation
s• Involvement of more specialized techniques for better satisfaction of
the customer.
• More and more marketing strategies should be innovated to get the
better attention of the customer.
• Customer oriented Products.
• Proper market research.
• Concentrate on more on associations for initial crowd.
• Organized methods of management should be implemented for the cost
cutting in film making method.
• Creativity shouldn’t be compromised at any stage and at any cost.

15. Thank you