AMFI is the apex body for asset management companies in India and is registered with SEBI. It aims to establish the mutual fund industry as professional and maintain high ethical standards to protect investors. AMFI conducts training and certification programs for intermediaries, prescribes a code of conduct for members, interacts regularly with SEBI on regulatory guidelines, represents the industry to government bodies, works with CRISIL to develop performance indices, conducts investor awareness programs nationwide, and performs ongoing research on the industry.

1. Investment Management
Role of AMFI

2. Association of Mutual Fund in India (AMFI)
AMFI is a registered body with SEBI acting as apex body of Asset
Management Companies in India.
The aim of AMFI is to establish the mutual fund industry in India as a
professional and healthy market. It tries to build the industry on
ethical lines maintaining a high standard of performance so as to
protect the interest of mutual fund industry and the unit holders.

3. Role of Association of Mutual Fund in India
(AMFI)
1. Registration of intermediaries
2. Prescribing code of conduct
3. Interaction with SEBI
4. Representing the regulators
5. Index complication
6. Investor awareness programme
7. Conduct of research

4. Role of Association of Mutual Fund in India
1. Registration of Intermediaries
AMFI conducts training programs for the intermediary in the mutual
fund industry. Those who qualify are registered and given an ARN
number (AMFI Registration Number). It has a national level
certification programme in which both corporates and individual get
the certification as intermediaries.

5. Role of Association of Mutual Fund in India
• Prescribing code of conduct
In order to promote healthy practices among its member, AMFI
developed and prescribed a code of conduct. This is to be followed by
members and people connected with the activities of mutual fund and
asset management in one way or another.

6. Role of Association of Mutual Fund in India
• Interaction with SEBI
It also interacts with SEBI regularly and works as per SEBI guidelines
relating to the mutual funds. As mutual funds are very big investors in
stock market, there is need for SEBI to monitor the mutual fund
industry.

7. Role of Association of Mutual Fund in India
• Representing the registers
AMFI represents the Government of India and Reserve Bank of India in
all matters relating to the mutual fund industry.

8. Role of Association of Mutual Fund in India
• Index Compilation
For the benefit of investors, AMFI works with CRISIL and develop
indices. These are useful for the investors to measure the performance
of his investment. It also carries on market study relating to the mutual
fund industry jointly with CRISIL.

9. Role of Association of Mutual Fund in India
• Investor Awareness Programme
AMFI also conducts awareness programmes all over the country so as
to educate the investors about the working and performance of mutual
fund, the investment principles, the criteria to select the mutual fund
and measuring the performance of mutual fund and analyzing track
records.

10. Role of Association of Mutual Fund in India
• Conduct of Research
AMFI conducts continuous research and study about the mutual fund
industry, investor protection, healthy practices for the industry and
designing the training programmes for the intermediary etc.