The document outlines a social media action plan between QPI and Landmark. It includes setting up social media pages and profiles, agreeing on creative assets and storyboards, and a daily posting schedule across Facebook, Twitter and other platforms. Key action items are assigning owners and timelines to the setup and first posts, with the goal of having everything in place within 48 hours of previous steps. The storyboard then outlines examples of different types of daily posts including greetings, facts about Landmark and the city, featured projects, and educational topics.