Social media marketing solution for track n-trail cafe - QPI Square

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Social media marketing solution for track n-trail cafe - QPI Square

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Social media marketing solution for track n-trail cafe - QPI Square

  1. 1. Social Media Proposal for
  2. 2. “ Our integrated solution gives you the power of the 3 major social media engines and 1RealLife technology – Integrating offline and online. Events ” Contests News Pictures            
  3. 3. Attracting Fans “ We build innovative domain specific Facebook apps, which will increase you reach 120x for every user ” This group will join on casual invitations Employees, Customers Partners, Well Wishers and Users who share genuine interest Connect to the larger user base using Facebook Apps. Incentivize approach. Makes them join. Target Inactive Users Spread Awareness Target Passive Users Needs a reason to connect
  4. 4. Recommended Apps Cycling Quiz Daily dose of cycling quiz to keep users engaged with thoughtful and fun filled information. Growth strategy. 1. Attract users with frequent goodies as prizes 2. Entice contestant’s friend circle to join via posts on contestant’s wall.
  5. 5. Recommended Apps Mr. & Ms Cyclist Contest Run vote contests on the following themes 1. Stylish biker 2. Cool Stunts 3. Creative bike Growth strategy. 1. Winners will be picked with the most votes 2. Convert every new vote to a new Fan
  6. 6. Engagement & Buzzzz… 1. Discussions • • • Engagement Strategy Did you know - News about cycling from around the world Discussion on Cycling routes Interview a cyclist every month. 2. Votes • • Vote for ideas for new bike Vote for ideas of new cycling location (best routes) 3. Events • • Events - at the café Events of races around the globe 4. Pictures • • • • Pictures of events Promote New cycles Old cycles – classics Winners
  7. 7. Track & Trail on Convert actions into social media feeds. Get word of mouth going on your Customer walls Reach Networks of your customers Who you couldn’t have tapped otherwise
  8. 8. Track & Trail on 1 An instant wall post to the customers wall Nancy Having my coffee at Track&Trail - Koramangala 30 minutes ago – Like - Comment Jack Enjoy your coffee! 25 minutes ago – Like - Comment 2 Build conversations…. Jessy You didn’t Call me 20 minutes ago – Like - Comment Imagine Sarah Where is this place? I wanna go too!!! automated wall posts from users as they visit your premises 18 minutes ago – Like - Comment 3 Promote awareness 4 Generate more business
  9. 9. Track & Trail on Mathew Testing the new BMX 1 An instant wall post to the customers wall 30 minutes ago – Like - Comment Jack Can you even cycle? Never seen you without a ca 25 minutes ago – Like - Comment 2 Build conversations…. Promote new bikes on every test rider’s every test riders wall Jessy Good move. I have been doing it for 2 months.. Feeling very proud of myself 20 minutes ago – Like - Comment Sarah How is it? And what does it cost? 18 minutes ago – Like - Comment 3 Promote awareness 4 Generate more business
  10. 10. Track & Trail on LIVE FEEDS For events on contestant’s wall ” On Registration I am participating in the upcoming Track & Trail cycle race 2012 at Bangalore On Completion Finished 6th in the Track & Trail cycle race. Thanks for all the support
  11. 11. Track & Trail on Connect 1RealLife to your loyalty program and get social posting for CheckIns Shopping Contests Feedback / Reviews Any Idea you can imagine
  12. 12. Thank you

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