2. Experienced Leadership supported by a talented Team of 40 Professionals.
Gaurav Mendiratta – Founder & CEO
Arun Gupta – Chief Technology Officer
A Masters from Univ. of Pennsylvania and
With 12+ years of Web
Social Media Evangelist with experience in
development, gaming and animation
Internet Applications, online video & Cable
experience, Arun is one of the pioneers in
Technologies. Prior to SocioSquare, Gaurav
web development. He has developed an
worked with Comcast for over 4 years.
application to automate development on
Shobhit Verma – Chief Data Scientist
A Masters in Computer Science from Univ.
of Pennsylvania & a graduate in statistics
from Indian Statistical Institute, Shobhit
has over 9 years of experience in
Quantitative Algorithms, Financial Modeling
and Statistical Pricing Strategies.
MAYA Software.
Amit Desai – Chief Marketing Officer
A Masters from Leeds Business
School, Amit is an accomplished, senior
marketing & communications professional
with 12+ years of experience in strategic
marketing, advertising, consumer
insight, brand & product strategy.
LEADERSHIP TEAM

3. THE OPPORTUNITY
 Social Advertising in Asia is $1B a year
market and growing at 40% YOY.
 Over 40 Million Pages on facebook, but
Worldwide
Social Media Market
$12 Billion/Year
(set to grow to $34
Billion by 2016)
only 600 sizable pages ( >50,000 fans) are
from India. Only ~200 have 1M+ fans.
 India has over 20,000 advertisers on
digital spending ~$450M a year, less than
Asia
Market
$1 B/year
40% YOY
Growth
5% of them are on facebook*.
*Estimate based on number of facebook pages and interactions with facebook India team.

4. SOCIOSQUARE
 Started in late 2011, SocioSquare is a Social Media agency with a team of 40
bright professionals, 20 retainer clients across sectors.

5. Unparalleled Access to few of the world’s best Researchers in this Domain.
Professor of Internet Commerce at The Wharton School with research focus
on Internet Marketing & Advertising. Cofounder of Yodle Inc. He has been
recognized at Top 40 business professors under 40 by Poets and Quants.
Prof. Kartik Hosanagar
Investor, Director, Key Advisor
Professor of Econometrics and Applied Statistics at University of Zurich.
His research includes non-parametric inference methods and large
dimensional covariance matrices.
Prof. Michael Wolf
Investor & Advisor
Prof Bell teaches Marketing Management at the Wharton School at
University of Pennsylvania. His research interests includes e-commerce;
traditional retail & individual choice; impulse & unplanned buying.
Prof. David Bell
Investor & Advisor
LIGHTHOUSE & ADVISORS

6. Welcome to adSpringr
A tool created to help new advertisers in India and Asia leverage the power
of Facebook advertising. Provide more flexibility, algorithmic bid optimization
and visualization power to advanced Facebook advertisers to achieve better
ROI from Facebook ads.

7. Differentiating Features
Optimization
Ad Creation
o
Ad Cloning & Target Merge Ad Creation.
o
Intelligent auto bidding.
o
Ad Creative Performance Tracker
o
Campaign Goals based on Likes/Actions/Clicks
o
Image Tagging & Repository creation for
o
Custom Campaign Rules (IF-THEN-ELSE).
ad copies & images.
Targeting
Analysis & Reporting
o
Automated Graphical Reporting.
o
Automated Client reporting and User
o
Pre-defined Targeting templates based on
industry/type of business.
access management.
o
o
Repository for Targeting Templates.
Visualization of Important Parameters
o
Campaign Scheduler

8. DEMO OF PROMINENT FEATURES

9. Custom Campaign Rules (If, Then, Else)

12. Multi Ad Creation through Tagging

16. Goal Based Campaigns Creation

18. Creative Performance Tracker and Campaign Analyzer

22. Graphical Reporting

26. THANK YOU