Case Study Of Omni Channel

Case Study Of Omni Channel
The Omni–Channel Supply Chain
– Tejas Suhas Phene Abstract
Omni channel Supply Chain is the use of all physical and digital channels to offer a seamless,
innovative and unified customer experience. In an Omni channel supply chain orders are fulfilled
from numerous retail channels such as catalogue, web, stores and mobile. Omni Channel enables a
customer to order using one of these retail channels and get the order fulfilled from a totally
different channel.
Problem statement
Consumers today are increasingly demanding and expecting to be able to browse, buy and return
goods through various channels and not just the traditional in–store way. Further the growth of the
middle class means consumers have more discretionary income. To ... Show more content on
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Also top management focus is a must to further the Omni Channel Supply chain cause.
Streamlining of operations: Since there are multiple channels of fulfillment & multiple teams
working towards customer order fulfillment in any traditional supply chain, it is a herculean task to
realigntheir priorities and ensure organizational coordination which is supremely essential in an
Omni Channel Supply Chain.
Guaging Customer Buying pattern: With evolution of new technology every few years, consumer
adaptability to this technology determines the manner in which they buy. Due to this any one
solution framed to address this customer buying pattern will not be a permanent one. Hence Omni
Channel retailing needs to evolve with the changing times.
Aligning Inventory in the Supply chain: Omni channel's greatest challenge is tracking of inventory
among the numerous channels across the organizations supply chain. This is crucial for meeting the
customer expectation of ordering online for immediate or same day delivery, pick up in store or the
flexibility of returning/exchanging purchases online to physical
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Introduction To Tardis Travels Business Practices And The...
INTRODUCTION
Authorisation and Purpose:
The current CEO, of TARDIS Travel has requested this report on the 20th October 2014. The
purpose of this report is to investigate TARDIS Travels business practices and the current practices
of the online travel industry and to recommend how TRADIS Travel might best make a successful
transition into this environment. This will be done by investigating online business models to
identify a suitable model for TARDIS Travel. It will then identify and discuss a suitable marketing
and promotion strategy and discuss the benefits and challenges of the recommended strategy for
TARDIS Travel. Continuing on to developing a wireframe of the proposed website showing how it
will present to potential customers. It will also describe and discuss the implementations of the legal
and ethics issues that might arise in conducting this business online. While explaining the
technology infrastructure, including the hardware requirements, that would be required. Next it will
identify and explain the purpose and function of the type of software that would be suitable for
TARDIS Travel, while identifying the advantages and challenges of taking this organisation online.
Overall, the goal of this report is to give TARDIS Travel a clear recommendation for the
organisations online initiative.
.
Limitations
Constructed on all of material provided by TARDIS Travel, this report was assembled in order to
help TARDIS Travel to best understand the business

E-Tailing Persuasive Message
E–Tailing Many retailers have expanded their retail market to an online market. Using the internet to
sell their goods is known as e commerce. "Ecommerce allows consumers to electronically exchange
goods and services with no barriers of time or distance" (Network Solutions, n.d.). E commerce has
expanded rapidly in recent years due to its convenience for the consumer and the increase in
businesses that use electronic retailing (e–tailing). Businesses use different marketing methods in
order to reach their customers and attract new ones.
Direct Marketing Direct marketing is when businesses sell a product or service directly to the
consumer (B2C). With direct marketing, businesses have several options in marketing to their
consumers. ... Show more content on Helpwriting.net ...
We are asking the residents of this city to assist us in meeting this goal by participating in our
upcoming low cost spay and neutering clinics. We are also asking for your donations in order to get
our new training program up and running so that we may train some of our older dogs to assist the
elderly and disabled members of our community. Although the number of animals that are being
euthanized is on the decline, any animal put to death is a precious life lost. Countless numbers of
animals are being senselessly euthanized as a matter of population control. In order to reach our
goals, the shelter plans to begin training as many of the older animals as service dogs because these
animals are the least likely to be adopted out and the most likely to be euthanized. Hosting a low
cost vaccination clinic will help reduce the number of strays and unwanted animals in the
community. Euthanizing animals can no longer be used as a method of population control. We must
begin to use our cities unwanted animals in order to help our neighbors in the community that need
our help. Please help us by participating in our spay and neutering clinics or with a contribution to
get our program off and running. Together we can make this a no kill city and improve the quality of
life for our cities elderly and disabled.
Sincerely,
Your City Animal Shelter
References
Network Solutions. (n.d.). What is Ecommerce? Retrieved, May 10, 2010, from

The Disaster Recovery Plan And A Business Continuity Plan
Compared and contrasted business continuity plans with disaster recovery plans
A disaster recovery plan and a business continuity plan, are very important to all business and their
marketing plan. These plans provide detail strategies on how the business will continue to operate,
before, doing and after a disaster. About 25% of business that do not have these plans and are hit by
a disaster, fail to reopen. (Smith, n.d.). This is why a disaster and recovery and business continuity
plan are important to a business if they wish to withstand a disaster and reopen with little or no
problem.
The Disaster Recovery Plan (DRP) provides comprehensive strategy on the actions that employees
should follow doing and after a disaster. The plan should provide exit procedures, the online
communication instructions to make sure that all employees are accounted for and the main
communication and rally point, with the central hub. The hub should carry emergency supplies,
backup information, flashlights and other important items need for the safety of the business,
employees and their customers.
The Business Continuity Plan (BCP) enhances the DRP a few step further. It outlines how the
business will ran and managed after the disaster. It should outline how the business should continue
after a small disaster event, like a power outage to a major problem like a major storm that might
last a few days. Within the outline it should there should be information as to where the business
will operate,

A Brief Note On Btec Ict Level 3
According to BTEC ICT level 3, a brick and click organisation is a where a business has a
traditional store as well as online store. Brick and click organisations are becoming more popular as
online shopping has increased. There are many benefits to for a person to shop online rather than in
store, when you are purchasing goods in a store you have to count your total costs and this can be
embarrassing if you're at the counter and realise you do not have enough; e–commerce sites
calculate the shopping cart for you. Another benefit to customers is that you can shop in the comfort
of your own home which is ideal when there is bad weather. However, there needs to be a person
who is maintaining the site as well as updating prices and stock levels. Also, the business needs to
be aware of delivery costs especially if the order is to be sent to another country which can be costly
for the business. As smart phones are very common there are apps that are made specifically for
phones where you can purchase goods, such as eBay or Amazon. As Christy Moore currently only
has a brick organisation is very hard to for him to widen his range of customers. A click organisation
will give Christy more customers and will open his business to a wider audience.
Reasons
As said by BTEC ICT level 3, there are many reasons to why a business should have an online e–
commerce site; it can help with advertisement as you can make deals with other sites to let you
advertise on their site. They can then

Best Buy Individual Case Analysis
Brad Smith
Background and Problem Statement –
Best Buy Company, Inc. is the world's largest specialty retailer of name–brand consumer electronic
products. Product categories include home office, consumer electronics, entertainment software, and
major appliance products.
The Company currently offers over 6,000 products in these product categories. During fiscal 2000,
the Company increased its store count by approximately 15%, with the addition of 47 new stores,
including nine small–market stores and, as of December 2000, was operating more than 400 stores
in 41 states. The Company anticipates opening approximately 60 stores in fiscal 2001.
Best Buy was founded under the philosophy of providing customers with a wide selection of ...
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Industry Rivals – Industry Rivals such as Circuit City and Radio Shack have been hurt in some
markets due to the expansion of Best Buy, but by having a better customer service rating, some
customers are coming back.
New Entrants – The threat of new entrants is moderate. Moderate because of the high cost of entry,
but the relatively successful business model Best Buy has outlined.
Substitutes – The threat of substitutes is low. Yes you can shop at Wal–Mart for digital cameras, but
you do not have the selection or quality available to you.
Strengths –
Best Buy provides good quality products at a great price. They also understand that customers want
hassle free shopping, which draws consumers into their store to window shop. For many industries
this may not be strength, but for Best Buy it is.
By having the best price, Best Buy can afford to have window shoppers. They will be able to see all
of the new merchandise and if they do comparison shop, the will return to Best Buy.
Best Buy has been successful with their web presence; they have found another outlet for customers

to purchase products from Best Buy.
Weaknesses –
One of Best Buy's weaknesses is Customer Service. This is show from the high percentage of
customer service complaints written to Best Buy. According to PlanetFeedback Radio Shack and
even Circuit City have a better customer

The Business Model Essay
The Business Model
Michael Lewis (2000: pages 256–257) scoffed at the whole attempt to formalize the definition of
business models when he wrote that " "Business Model" is one of those terms of art that were
central to the Internet boom: it glorifies all manner of half baked plans. All it really meant was how
you planned to make money."
In an abstract of his paper "A Mesoscopic Approach to Business Models: Nano Research on
Management" published in "Economic Issues in China" Dr. Junyi Weng stated that "Business
Model, a well known important and extensively used term by media, management consultancy and
business top managers, is just in an embarrassment that there is no consensus about its definition
and few papers in academic ... Show more content on Helpwriting.net ...
However, this paper chooses this definition as theoretical perspective of analysis for this paper
subject to the following modifications: A business model is overall framework and philosophy by
which a company (intends or) creates value in the market place through enhancement of its own
combination of raw or in–put materials to create products (tangible and intangible including
services), product packaging and systematic distribution in order to generate some or the best
possible profit.
We wish to adopt the principle enunciated by H. Chesbrough and R. S. Rosenbloom that The
Business model mediates between the technical and economic domain:
Measured in technical domain measured in economic domain
From this descriptive model a business model can be viewed as the activity processes, which are
combined and designed for generating advantage or profit for a company.
There are two levels of technological intervention in the Business endeavour, which we define as
"technology of production" and the "technology of trade." These two levels of technological
intervention call for a re–evaluation of business models either for modification or for re–invention.
The technology of production may bring about greater efficiency in production, improving quantity
or quality of

Wal Mart 's Ecommerce Innovator
MEMO
To: Burt Flickinger
From: Mali Zhao
Date: 10/21/2015
Re: Wal–Mart's ecommerce innovator: @WalmartLabs
Summary
Wal–Mart creates their data center called @Walmarts. They generate data from their customers and
operating Wal–Mart's mobile app, which is their strategy of ecommerce innovation. The local
grocery pickup location is Wal–Mart's strategy on online retailing. They maintain their everyday
lowest price to shoppers by using the Wal–Mart mobile app service of Barcode Scanning. The
mobile app will help the customer to compare the price with other stores to insure their lowest price;
otherwise Wal–Mart will pay the difference. Wal–Mart currently announced their "Shipping Pass" to
challenge their biggest online competitor's Amazon Prime.
Wal–Mart's Ecommerce Innovator: @WalmartLabs
Wal–Mart creates the technology behind their ecommerce called @WalmartLabs. It is the strategy
that Wal–Mart uses to improve their shopping experience for their customers. @WalmartLabs
redefines ecommerce for Wal–Mart in order to help their customers to save money and live better by
personalizing data. It helps them to better understand their customers both online and in–store. Their
job includes mainly operating the Wal–Mart Mobile. 6
They generate information from customers by using the Wal–Mart mobile app. In addition to using
mobile app to place online orders, the app have main services of special offers, store locator, and
planning efficient shopping trip to Wal–Mart. Customer can

E Commerce
Electronic commerce, commonly known as e–commerce, is a type of industry where buying and
selling of product or service is conducted over electronic systems such as the Internet and other
computer networks. Electronic commerce draws on technologies such as mobile commerce,
electronic funds transfer, supply chain management, Internet marketing, online transaction
processing, electronic data interchange (EDI), inventory management systems, and automated data
collection systems. Modern electronic commerce typically uses the World Wide Web at least at one
point in the transaction's life–cycle, although it may encompass a wider range of technologies such
as e–mail, mobile devices social media, and telephones as well.
Electronic commerce is ... Show more content on Helpwriting.net ...
E–commerce can be divided into:
E–tailing or "virtual storefronts" on websites with online catalogs, sometimes gathered into a
"virtual mall"
The gathering and use of demographic data through Web contacts and social media
Electronic Data Interchange (EDI), the business–to–business exchange of data
E–mail and fax and their use as media for reaching prospective and established customers (for
example, with newsletters)
Business–to–business buying and selling
The security of business transactions
Internationally there is the International Consumer Protection and Enforcement Network (ICPEN),
which was formed in 1991 from an informal network of government customer fair trade
organisations. The purpose was stated as being to find ways of co–operating on tackling consumer
problems connected with cross–border transactions in both goods and services, and to help ensure
exchanges of information among the participants for mutual benefit and understanding. From this
came econsumer, as an initiative of ICPEN since April 2001. www.econsumer.gov is a portal to
report complaints about online and related transactions with foreign companies.
There is also Asia Pacific Economic Cooperation (APEC) was established in 1989 with the vision of
achieving stability, security and prosperity for the region through free and open trade and
investment. APEC has an Electronic Commerce Stearing Group as well as

Cat On A Hot Tin Roof Analysis
An Analysis of Cat on a Hot Tin Roof
Cat on a Hot Tin Roof is a play written by Tennessee Williams that takes place on a southern
plantation. Self–made millionaire Big Daddy has been told that he is dying of cancer and the family
has gathered for his birthday in an attempt to secure his favor for the plantation inheritance. The
analysis of the play goes through the creation of such iconic characters as the wealthy southern
patriarch, Big Daddy, his middle–aged football hero son, Brick is lost soul. He has no goals or cares
in life and wants only for the return of his youth. He lets Maggie dominate his lie., reading from the
book examines the bitterness that comes with being untruthful, the complexities of family life, the
disappointments of aging, and pain of confronting one's own mortality.
The Two main characters, are son, Brick, who Big Daddy adores, and, his trophy wife, Maggie, and
Brick live in the mansion and the play deals extensively with their relationship. They are childless
and penniless, and Big Daddy would like nothing more than to have them conceive a child, an heir,
even though Brick's brother has five children and another on the way.
As the play opens, the reader is led to believe that Maggie is mistreated and verbally abused by
Brick. Although she is beautiful and states that she wants relations with Brick, he tells her he no
longer loves her and to "take a lover." (40). Brick states, "You keep forgetting the conditions by
which I agreed to stay with you." (35). "He adds" ––But how in hell on earth do you imagine––that
you're going to have a child by a man that can't stand you?" (63). The reader never learns the
conditions but is led to believe it is associated with the death of his best friend, Skipper and the
relationship between the three of them.
Brick appears to be the strong personality in the marriage. He is threatening and obnoxious, a result
of his heavy drinking; but in reality, he is a dysfunctional alcoholic and is weak. To get through his
day, he states over and over again, "I have to hear that little click in my head that makes me
peaceful" (101). He dwells on his lost past as a pro football player saddened by the loss of his youth,
the game, and the death of his former

Amazon's Competitive Analysis
Competitive Analysis
Competitors are the firms that compete to serve the same customers in the same marketplace.
Competitors can compete directly or indirectly. Competition happens on two levels: Product or
service competition.
Due to the shift of focus for Amazon, it has become the "Earth's biggest anything store". Its
competitors have expanded from just online book retailers Barnes and Nobles and Borders to top
audio retailers CDNOW.com and online auction house e–bay.com. Amazon has an overall lead of
40% market share against the other online retail firms. Their international business has more than
doubled over the past 2 years
Amazon's primary value chain includes purchasing/sourcing, marketing, distribution and after–sales
services, ... Show more content on Helpwriting.net ...
The lunched of Amazon.com in July of 1995 was the creation of a new and bold way of doing
business on the Internet. Amazon.com forced the traditional physical world brick and mortar retailer
in the book industry to change the way they target the industry's consumers and then epitomized
Business–2–Consumer e–retailing. Although, Amazon.com started as an online bookstore,
The bricks and clicks mantra revolves around the idea that the winning –– and profitable –– formula
for electronic commerce success is leveraging the best of the physical and virtual worlds. In theory,
it should give physical retailers venturing on to the Web an edge over pure dot–com e–commerce
companies because they can efficiently extend their existing infrastructure and complement their
real world stores. So far, the most successful retailers have been those that have taken an aggressive
approach to the Internet like Amazon. The bricks–and–clicks model is gaining momentum as the e–
commerce market matures. A growing number of retailers have finally gotten serious about doing
business on–line, now that fast–moving dot–com players such as Amazon.com Inc., eBay Inc. and
eToys Inc. have carved out market niches.
By creating an independent on–line unit that has the freedom to develop its own merchandising and
marketing strategies, Amazon has the freedom and flexibility to capitalize on opportunities. Toys
"R" Us Inc. stumbled when

Sexuality In Tennessee Williams Cat On A Hot Tin Roof
In the play Cat on a Hot Tin Roof, Williams explores a theme of sexuality. The story focuses on
Brick and his wife, Margaret. Margaret cares deeply for Brick and refuses to leave his side. Brick is
ashamed of his sexulity in the play. When he was younger he was great at sports and had a very
close relationship with his friend, Skipper. As I read the play I could see The crutch now bounds and
helps create a juxtaposition of his former self. When Brick was younger he was happy being with
Skipper, but now he attempts to escape. In the play the motif is the click in Brick's head. All he
wants throughout the play is to have the click occur. When the click occurs he can finally go to sleep
in peace. "The click I get in my head when I've had enough of this stuff to make me peaceful"
(Williams 26). A urge to escape can be seen in many of Williams' play. Big Mama is a over caring
and overreaching character in the play. She attempts to have everything be perfect. Big Daddy is an
angry man who refuses to see that people care for him. These two character share a similar
connection with Williams' father and mother. Big Daddy aggression towards his family is similar to
how Williams' father became filled with aggression in his later years. ... Show more content on
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The truth is hard to accept for many members of the play. Big Mama want to believe that Big Daddy
is going to be fine and that he cares for her. She refuses to believe that Big Daddy would treat her in
such a terrible way, "... for three years now you have been gradually taking over. Bossing. Talking.
Sashaying your fat old body around the place I made." (Williams 58). Big Mama deeply hurt by
what Big Daddy has said, just attempts to pass it off as if he isn't feeling himself. She has been
nothing but loyal to him, but he only sees it as her trying to get what he has made. Brick cannot
accept his feelings for Skipper and is forced to confront them while talking to his

Cat On A Hot Tin Roof Character Analysis
As one of the most advanced species on Earth, humans have developed unique ways of perceiving
and reacting to life altering events. While some individuals are able to directly address their past,
others may utilize coping mechanisms as a means of indirectly dealing with their past. Furthermore,
the development of someone's coping mechanism is usually dependent upon the age of the
individual and the severity of their life altering event. Some coping mechanisms are considered
negative as the behavior is harmful to the individual and their surrounding peers, while other coping
mechanisms are considered positive since it is not self–destructive. These positive and negative
coping mechanisms are present in Brick from Cat on a Hot Tin Roof, by Tennessee ... Show more
content on Helpwriting.net ...
The source of Bone's fantasies comes from a specific event in her past and is triggered by one
individual, Glen, her step–father. When Bone was a child, Glen molested her while they were in a
car waiting outside a hospital. Since no one was there to catch Glen in his horrific act, Bone is left
wondering what had happened. In addition to this, Glen violently beats Bone whenever he has the
chance. These horrific acts enable Glen to belittle Bone, and strip her of her power; however, Bone
uses her fantasies as a coping mechanism and way to regain power. This is first seen when Bone
narrates one of her fantasies that include her being tied up and running out of a fire. Bone states, "I
would imagine being tied up and put in a haystack while someone set the dry stale straw ablaze... I
am not sure if I came when the fire reached me or after I had imagined escaping it," (63). While at
first glance, Bone's fantasies may look as if Glen still has control over her since some of her sexual
include Glen himself or assault. However, through these fantasies Bone is able to cope with her past
experiences and enjoy her sexuality, something she never experience through Glen's abuse. Later in
the text, Bone's fantasies shift from including fire to her being beaten by Glen while people are
forced to

An Analysis Of Tennessee Williams Cat On A Hot Tin Roof
It's a natural instinct for a human that they will escape when they face something that they fear.
They will present self–defence mechanisms like drinking, quitting, and becoming dreadfully
indifferent in everything. In "Cat on a Hot Tin Roof", Tennessee Williams presented to us a
character that can't endure the truths in his life––––Brick. Brick is a coward who is escaping from
reality.
To begin with, Brick is an alcoholic who gives up his life because he is dread of the truth. After
Skipper's death, he become really stressed because he think he is the person who 'killed' Skipper; he
abandoned Skipper and married Maggie instead of him, Brick firmly believes that's why Skipper
committed suicide. After Skipper's death, he feels guilt so he started

E-business: Easy Learning Outcome
Chap14: E–Business
Multiple Choice
1. What is the buying and selling of goods and services over the Internet?
A. E–business
B. E–commerce
C. E–market
D. E–mall
Ans: B
Level: Easy
Learning Outcome: 14.1
Response: This is the definition of e–commerce.
2. What is the conducting of business on the Internet, not only buying and selling, but also serving
customers and collaborating with business partners?
A. E–business
B. E–commerce
C. E–market
D. E–mall
Ans: A
Level: Easy
Response: This is the definition of e–business.
3. Which of the following represents any business that sells its products or services to consumers
over the Internet?
A. B2B
B. B2C
C. C2B
D. C2C
Ans: B ... Show more content on Helpwriting.net ...
A. Electronic auction
B. Forward auction
C. Reverse auction

D. All of the above
Ans: B
Level: Easy
Response: This is the definition of forward auction.
16. What type of online auction occurs when buyers use it to purchase a product or service, selecting
the seller with the lowest bid?
A. Electronic auction
B. Forward auction
C. Reverse auction
D. All of the above
Ans: C
Level: Easy
Response: This is the definition of reverse auction.
17. What is a community of interest?
A. People interact with each other on specific topics, such as golfing and stamp collecting
B. People come together to share certain life experiences, such as cancer patients, senior citizens,
and car enthusiasts
C. People participate in imaginary environments, such as fantasy football teams and playing one–
on–one with Michael Jordan
D. None of the above
Ans: A
Level: Easy
Response: This is the definition of a community of interest.
18. What is a community of relations?
A. People interact with each other on specific topics, such as golfing and stamp collecting
B. People come together to share certain life experiences, such as cancer patients, senior citizens,
and car enthusiasts
C. People participate in imaginary environments, such as fantasy football teams and playing one–
on–one with Michael Jordan
D.

Examples Of Sexual Repression In Cat On A Hot Tin Roof
Sexual repression in Cat on a Hot Tin Roof Sexual repression is a psychological disorder where
people cannot admit their sexuality to others because they feel ashamed about it. Suppressing these
intense feelings can lead to emotional stress. Some will even feel the need to abuse substances as a
coping mechanism. The consequences of repressed sexuality are explored in the play Cat on a Hot
Tin Roof, where author Tennessee Williams looks at homosexuality and alcoholism, two issues he
faced during his lifetime. Williams is able to express himself through the play's protagonist, Brick,
who struggles with these very same things. In the play however, Williams goes a step further by
looking at how repressed sexuality not only affects the individual, ... Show more content on
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Brick has difficulty accepting the fact that he might be gay and, as such, does not open up about his
feelings. This constant repression leads to a poor relationship between him and his wife that lasts
throughout the play. Brick's repression causes Maggie to feel confined, although she does not seem
to know why at first. In one scene in the play, Maggie tries to get Brick to talk about the memory of
his friend, Skipper, but he just replies by pouring himself a drink. She clearly tries to facilitate
Brick's opening up to her about his feelings but he simply turns to alcohol as the constant cure to his
problems. Brick, as well as many repressed homosexuals, suffer from alcoholism as a consequence
to repression (Sutton). Maggie does not approach Brick's sexuality in a sympathetic way. She says,
in reference to Skipper, "You two had something that had to be kept on ice, yes, incorruptible, yes!"
(Williams 44). Maggie explains to Brick which indicates that she knew the true nature of Brick and
Skipper's relationship and how Skipper's memory will always be everlasting. She does not
sympathize with him and reminds him that it should be "kept on ice", encouraging him to keep his
feelings

Advantages Of Brick And Click
Brick and Click
The definition of brick and click is a business in which a company that sell products both on high
street shops as well as online (on the internet). This is also known as brick and mortar. Brick and
click method is used to gain profit by manufacturing and selling products based on customer's
preferences. Examples of brick organisation are Quality Foods, Poundland and Primark. These
organisations sell products only on the high street. Examples of click organisations are Amazon,
eBay, Wowcher and ASOS. These organisations sell products only online, they don't have shops on
the high street. Tesco, ASDA and Next are both brick and click organisations. These organisations
sell products online as well as offline.
Advantages of brick and click
Disadvantages of brick and click
The advantages of brick and click organisations are that their customer can access and shop anytime,
anywhere from electronic device or go to the shop physically.
Brick and click businesses need a physical location and people to conduct transactions, meaning that
there will be other expenses such as rent and utilities bills. So, the business will need to pay for
those.
People who cannot visit the shop on high street, they can easily access to their online website and
can shop from any electronic device and will be delivered ... Show more content on Helpwriting.net
...
For safe and secure online shopping, Tesco is now using the Verified by Visa security programme
which is introduced by Visa and the Secure Code system which is from MasterCard. Tesco is very
safe to shop online with as they store all the details securely, including all payment card details.
Moreover, they are trustworthy as they are held in compliance with the law and are kept

Case Study Of Omni Channel Supply Chain
The Omni–Channel Supply Chain – Tejas Suhas Phene Abstract Omni channel Supply Chain is the
use of all physical and digital channels to offer a seamless, innovative and unified customer
experience. In an Omni channel supply chain orders are fulfilled from numerous retail channels such
as catalogue, web, stores and mobile. Omni Channel enables a customer to order using one of these
retail channels and get the order fulfilled from a totally different channel. Problem statement
Consumers today are increasingly demanding and expecting to be able to browse, buy and return
goods through various channels and not just the traditional in–store way. Further the growth of the
middle class means consumers have more discretionary income. To ... Show more content on
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Figure below shows that among respondents, 36% currently offer order–online–and–pickup–at–
thewarehouse, 29% allow consumers order in store for home delivery, 22% allow mobile orders to
be picked up at the warehouse and 20% offer warehouse pickup of orders placed in the store. Nearly
half of respondents (figure below) said they are not testing new fulfillment strategies, but 16% are
either utilizing or considering home delivery from local stores, 15% either do or plan to offer
Sunday delivery, 12% are either using or investigating customer delivery in which an in–store
shopper delivers goods, and 11% are using or interested in locker pickup. A smaller number–4%–are
considering drone delivery and bike/messenger

Week 4 Workshop Questions Essay
Workshop Questions – Week 4
1. Search the Web for a company that is purely Web based. Next, find the Web site of a competing
company that is a hybrid (i.e., they have a traditional brick–and–mortar business plus a presence on
the Web).
ASOS vs Westfield
(a) Explain the pros and cons of dealing with each type of company.
An example of a company that is purely Web based would be ASOS and an example of a competing
company that is a hybrid would be Westfield.
One of the pros of ASOS being a click–only company is that they will have less overhead costs.
This is because they do not need a building and thus, no property maintenance costs. That being the
case, they can also sell their products at a greater discount. One of the ... Show more content on
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2. Walmart Vs Amazon
(a) Compare Walmart's and Amazon's e–Commerce Business Models. Which is stronger? Explain
your answer.
First off, Amazon is a pure play company and Walmart is a hybrid. By looking at both their
websites, they are pretty similar in terms of the layout and whatnot. However, Walmart being a
brick–and–click store most definitely has a less user–friendly website as compared to Amazon
whose sales is focused mainly only on their website.
For instance, Amazon recognizes you and when you return to their website, they suggest items
based on what you have bought before. Customers can then make purchases with one click of the
mouse. The site is easy to use and fun to boot.
Furthermore, Walmart's website is said to be plain boring as compared to Amazon.com. The eye–
glazing treatment begins at the home page, which is a long list of categories. And when you try
buying something on Walmart.com, they don't even give you the basics, only a jargon–filled quickie
list of features with no explanations. Besides that, surprisingly they have fewer choices as compared

to Amazon. On the other hand, when you try to buy something on Amazon, especially books (books
being what Amazon started their business with), you get reviews from Amazon itself and also from
customers who have used the products. They also alert you to related products and a table for you to
compare similar products. These are some of the

Brick & Mortar vs. Online Stores
Saving money takes time and sensible planning. As an online business owner saving money leads to
further funds for the business. Both forms of shopping have their own positives and negatives. With
careful research, there are many deals to find when combing both brick and mortar and online
shopping. When choosing to shop online or at a brick and mortar store, start by weighing the pros
and cons of each established method of shopping. When shopping online a consumer is are able to
browse multiple stores while sitting in their pajamas, no driving from store to store, and there is no
need to deal with overcrowded stores. Time is not an issue, browsing online for a pair of shoes
might start at three in the morning or five at night. Online ... Show more content on Helpwriting.net
...
They have a rewards card that when used in store will add major discounts on gasoline purchases.
The rewards card does not work with online purchases. There is wiggle room on the price in a brick
and mortar store, while online haggling is far more difficult if not impossible. While looking at a
display model of a dishwasher with a scratch across it, ask the clerk if they will take an additional
percentage off for the cosmetic blemish. There are also stores that may participate in a barter
system; this is especially true of smaller artisan style stores. Mama always said it does not hurt to
ask. Maybe a trade of some pickled corn relish will get a handmade scarf in return. Other ways to
lower a price in store would be coupons and even using competitors' coupons. Scanning the
Sunday's ads may prove more advantageous than imagined. There is a personal satisfaction with
being able to walk out with the purchase immediately. Yet there are many distractions in brick and
mortar stores. Remember the layout out of many stores have been meticulously researched to make
a consumer purchase items they do not need. Endcaps, which are the ends of an aisle, hold items to
catch a consumer's eye; with a deal they cannot refuse. Do not forget the impulse buys, which are
items closest to the checkout area. They add further costs to the overall purchase; keep that in mind
when proceeding to the checkout. Most people know the feeling of going to

Hot Tin Roof
Cat on a Hot Tin Roof starts like it ends, with drama. It is set on a plantation in Mississippi and there
is never a dull moment on the plantation. Every single character has their own distinct personality
that makes the reading of this play an exciting time. Although the personalities are fun to read about,
the difference in personalities creates drama in the house. The story is centered around the Pollitt
family as members of the family try to convince Big Daddy to leave them the plantation when he
passes. Cat on a Hot Tin Roof by Tennessee Williams is an exciting play that is focused around the
drama of a Mississippi family.
The plot of Cat on a Hot Tin Roof is a very interesting one. It all starts in the main setting of the
story, Brick ... Show more content on Helpwriting.net ...
The first Character that needs to be mentioned, Brick, is the quietest and most reserved character in
the play. Brick is a former football player and a famous announcer. (Williams 149). Brick is in a
constant battle with himself throughout the whole story. This being because he has started drinking
at all times so that he can hear a click in his head and become peaceful. The reason that he drinks is
because he feels he is responsible for his friends Skipper's death. Brick's drinking is important to the
play because it shows his disinterest in almost everything that occurs during the book. For example,
while the will of Big Daddy's is being discussed, Brick is outside on the balcony having a drink.
Gooper says to Maggie during this scene "Why don't you go out there and drink with Brick?"
(Williams 149). This also is important because it shows that they characters in the play realize that
Brick has no interest in anything besides his drink. Brick is an interesting character because he is the
only one who does not thrive for Big Daddy's love, yet he is the only one who receives it. Brick can
also be described as a character who is disgusted. He is disgusted with many events in this play."Cat
on a Hot Tin Roof was heralded by some as the play in which homosexuality was at last to be
presented without evasion" (Bentley). This quote by critic Eric Bentley stands true because the idea
of homesexuality in the play is another reason Brick is disgusted. He is disgusted with the world for
the most part because nobody understand that his and Skipper's relationship was not a homosexual
one.He states "Why can't exceptional friendship, real, real, deep, deep friendship! between two men
be respected as something clean and decent" (Williams 117). This could be a reason that he is also
sort of disgusted with women. Critic Jere Huzzard says "Clearly both father and son had enjoyed a
physical competency

The Impact Of E Commerce On Retail Industry
The impact of E–Commerce on the 'Retail Industry'
August 8
2016
The Findings and Analysis of customer information on an e–commerce platform. The Improved
Marketing techniques of e–commerce. Security issues associated with conducting business over the
internet and the methods used to combat these security vulnerabilities' on e–commerce and the use
of social media e–commerce the conventional method of conducting business today
The Main Elements of E–Commerce and the impact of E–Commerce on 'Retail Industry'
MODULE CODE:PM203
STUDENT NAME: CHAWAPIWA LEMANI
STUDENT ID: 29087
SUBMISSION DATE: 08/08/2016
Table of Contents
I. Introduction 2
II. Findings and Analysis 2
III. The impact of e–commerce on 'Retail Industry. 2
IV. Impact of e–commerce on brick and mortar business model 3
V. Customer information and how it is used on an e–commerce platform. 3
1. Notice 4
2. Choice: opt in or out? 4
3. Access and accuracy 4
4. Data security and integrity 4
5. Redress and enforcement 4
6. Revision of policy 4
7. Posting a privacy policy 4
VI. The Improved Market Techniques Of E–Commerce. 4
VII. Security issues that are associated with conducting business over the internet and the methods
that are used to combat this security 4
VIII. Security products and services 5
IX. Consumers need to be sure that: 5
X. E–business needs to be sure that: 6
XI. E–Commerce and the Social Media. 6

Conclusion 6
Recommendations 6
References 6
Bibliography 7
Appendices 8
I. Introduction
E–Commerce

It has been said that, "Denying what you feel will not make it go away. It ensures that it never gets
resolved." If individuals live their life in denial, then they cannot hold themselves accountable when
they do something wrong. The play, Cat on a Hot Tin Roof by Tennessee Williams takes place on a
Southern plantation in the Mississippi delta. The Pollitt family consisting of Big Daddy and his sons
Brick and Gooper, are living in a world where they are vying for prestige and power. Hunger for
social influence is of great importance during the 1950s in the South. The need for superiority is
essential as Brick and Gooper fight for Big Daddy's estate. This family is trying to hold onto the past
as cotton farmers as neighboring plantations were ... Show more content on Helpwriting.net ...
Brick is going through a hard time in his life as his best friend Skipper, recently passed. As a result,
Brick resorts to drinking in an effort to live in the past. The effects of Brick's excessive drinking is
evident when Big Daddy asks him, "Is that why you quit sports announcing, because of this liquor
problem?" (Williams 85). His son replies with stating the alcohol as his reason. Brick is throwing his
life away and his potential as a result of drinking. He thinks that his excessive use of alcohol will
make him a happier person. Big Daddy is trying to inform him that drinking will destroy his life and
makes that clear when he says, "Don't do it, hold onto your life. There's nothing else to hold onto... "
(Williams 86). Big Daddy is trying to instill the saying, "Carpe Diem, Seize the Day" into his son's
mind. He wants his son to take advantage of the opportunities being present to him. The father does
not want Brick to take anything for granted but he may still be too young and too drunk to
understand that concept. When Big Daddy asks him why he drinks, Brick says, "DISGUST!"
(Williams 107). Big Daddy wants him to elaborate on his disgust and Brick starts to talk about the
word mendacity. The negative effects of lies and deceitfulness is on full display when Brick is upset
about somebody lying to him. The irony is that Brick is

Brick And Click Company Case Study
Brick–and–Click Companies
Although many brick and mortar companies may have initially debated whether to add an online e–
commerce channel for fear of channel conflict with their offline retailers, agents or their own stores,
most eventually added the Internet as a distribution channel after seeing how much business was
generated online. Even Procter and Gamble, which used traditional physical channels for
distribution exclusively for years, is selling some big brands such as Tide, Pampers and Olay online,
in part to be able to examine consumer shopping habits more closely. Managing the online and
offline channels has thus become a priority for many firms.
Adding an e–commerce channel creates the possibility of a backlash from retailers, brokers, agents,
and other intermediaries. The question is how to sell both through intermediaries and online. ...
Show more content on Helpwriting.net ...
As their penetration and adoption of 3G increases, and as easy payment options and various apps for
mobile phones are developed, m–commerce will take off.
In some countries, m–commerce already has a strong foothold. In the United States, mobile
marketing is becoming more prevalent and taking all forms. Retailers such as Amazon, CVS, and
Sears have launched m–commerce sites that allow consumers to buy books, medicine, and even
lawn movers from their smart phones. The travel industry has used m–commerce to target
businesspeople who need to book air or hotel reservations while on the move.
One Nordstrom salesperson increased the amount of merchandise he sold by 37 percent by sending
text messages and e–mails of news and promotions to the cell phones of his customers. Mobile
marketing can have influence inside the store too. Consumers increasingly re using a cell phone to
text a friend or relative about a product while

Business Is The Organization Of Conducting Business
1.0 Introduction
E–Business is the organisation of conducting business by means of the web. According to the Retail
Week (Bowden, 2015), online sales have developed by 14% from 2013 to 2014 with it surpassing
£100bn. The expanding popularity of online retail predicts that online sales are predicted to increase
by 12% in 2015. This report will explore the future for retailers like Marks and Spencer and the key
characteristics required for continued successful operations.
2.0 Findings
A bricks and clicks business model is one where a business conducts business both offline and
online. The word 'bricks' refers to doing business in person and the word 'clicks' refers to online
purchases and transactions. According to the E–Commerce Times ... Show more content on
Helpwriting.net ...
As it can be seen in Figure 1, there has been a constant rise in online click and collect sales. This
could be due to the benefits that online click and collect offers customers with as well as the luxury
of online purchasing. For instance, customers are not charged postage for their order as it is
distributed straight to the store. Not only does this save money, it also avoids the hassle of missed
home conveyance. Also, the usage of online click and collect ordering permits busy customers to cut
in–store shopping completely out of their agendas in order to save time. Ordering online means that
in–store pickup is quick and simple, and can be accomplished within just a few minutes. Moreover,
the service completely eliminates the disappointment of not being able to find products in stores
because of low stock levels as items are in stock online and are available for shipping. This results in
eliminating the need for trips to numerous shops. (Figure 2)
Figure 2 shows online shopping activities performed by various devices from August 2014 to
October 2014. The graph above shows that 82% of the internet users that were part of the survey
used their PCs to shop online whereas 27% of the internet users utilised their smartphones to place
orders on the web. Mintel (2014) proposes that shoppers are cautious about submitting

Retailing and Online Brand Strength
Original Article
The role of retailer mindset and promotional resources in strengthening online brands
Received (in revised form): 25th April 2012
Deborah A. Colton is an Associate Professor of Marketing and International Business at the E.
Philip Saunders College of Business, Rochester Institute of Technology. Her research interests
include online marketing strategies and international marketing. She has articles published in the
Journal of International Marketing, the Journal of World Business and the International Journal of
Electronic Marketing and Retailing. With co–authors, her papers have earned awards at the
American Marketing Association's Educators' conferences and is the 2009 recipient of the S. Tamer
Cavusgil Award. She ... Show more content on Helpwriting.net ...
However, little research has considered characteristics and actions that may help retailers build their
brands online. This study aims to ﬁll that gap by considering retailer mindset and promotional
resources from the theoretical perspective of the resourcebased view of the ﬁrm. This examination
may reveal the resources that support a strong online brand, allowing researchers and practitioners
to ascertain the relative value of investments in resources. Until the mid–1990s, many traditional
corporations were not active in online retailing, leaving the 'door wide open' for Internet start–ups,
known as 'pure plays'. Since then, traditional retailers (a.k.a. bricks–and–clicks) have made
substantial strides in establishing a presence on the Web. Of the $126.4 billion in sales in
2009, bricks–and–clicks accounted for 39.4 per cent; pure plays 34 per cent; catalog retailers 14.5
per cent and consumer product manufacturers 12.1 per cent.1 Early on, some argued that pure plays
would dominate the online retailing landscape given their lower cost structures and greater
knowledge about operating online. Others suggested that bricks–and–clicks would lead online
retailing as their brands are stronger, their customer bases are larger and their distribution networks
are established. Interestingly, both bricks–and–clicks and pure plays are

What Factors Affect Competition Between The Online And...
What factors affect competition between the online and brick–and–mortar divisions of the business?
Biggest and most popular example of click and mortar model is the Amazon store which was
previously just an e–commerce store but recently has shifted its model from an online store to a
brick and mortar store. Factors that effected the decision and made a competition between the two
choices are; the increasing competitors, ever increasing demand of customers and the exposure of
products. Amazon is an online store that needs no recognition and customers are always satisfied
with their products. As the number of customers is increasing, customer segments is also increasing
day by day. Amazon is now a whole sale provider to many local and international businesses. This
has led to the fact that customers want to check their orders before buying them and this is not
feasible with only being an online store. Moreover, Development of technology has led to an
increase in competition between online stores. Now there exists unlimited number of online stores in
every country having multiple branches leading to the fact that they provide cheaper services to
customers. Keeping this in view Amazon is now compelled to change its traditional style of
business. Apart from this, Amazon has also realized that having a physical store, where customers
can shop like regular markets would give an extra value proposition to the company. (Lee, 2014) o
Why would customers choose one or the other as

BA 3103 Critical Analysis Paper Pier 1
Kristin Colgan Dr. Andy Hornett BA 3103 MWF 9am October 30, 2014 Critical Analysis Paper on
Pier 1 Imports Pier 1 Imports has earned a place as one of the leading competitors in the home
furnishing industry with a focus on their brick–and–mortar storefronts. Alex Smith, CEO, believes
that shopping for home furnishings is a visual impulse buy and has concentrated on creating an in–
store experience for customers with bold, colored textiles and tableware. Pier 1 excels in its strategy
as a niche differentiator with the right product selection in the specialty segment of home
furnishings. So, why did Pier 1 Imports decide to maintain its brick–and mortar strategy in the
height of the e–commerce era? This paper will help us better understand ... Show more content on
Helpwriting.net ...
A major opportunity for Pier 1 is their expansion online through social media and e–commerce
sales. The introduction of a mobile site in late 2012 was a starting point which Pier 1 could build
upon and create an online virtual store where customers can play a simulation which helps them
design a room. The simulation can help the consumers visualize the products in their home which
takes the shopping experience a step further. And finally, a potential threat to Pier 1 is the increasing
popularity of mobile sites like Pinterest which promote do–it–yourself home decoration ideas and
instructions. While this threat is extremely low, it could impact sales of furnishings and decorations.
Figure 4: Force Field Analysis of Pier 1 creating an online virtual store with simulation Forces
Propelling Forces Restraining Increase online sales Gives the customer an experience similar to the
in–store experience Allows customers to interact with a virtual design coach Relatively low startup
cost of upgrading website with simulation Potential decrease in sales at brick–and–mortar stores The
Force Field Analysis helps us to understand a situation Pier 1 faces and look at the propelling and
restraining forces involved. The forces propelling Pier 1 to create an online virtual store are the
potential increase in online sales with the relatively low startup cost of

How Did Sears Once Become The Nation's Biggest Retailer
13–18 According to the principles of retail strategy , how did Sears once become the nation's biggest
retailer?
Price Decision– where a retailer's price policy must fit its target market and positioning, product and
service assortment, the competition, and economic factors. In Sears's case they had massive volume
and low price.
Product Assortment and Services Decision– Retailers must decide on three major product variables;
product assortment, services mix and store atmosphere. Sears had a wide range of different store
brand products and quality national products. There were products for all types of people!
Promotion Decision– Retailer's use and or all five promotions tools– advertising, personal selling,
sales promotion, public relations ... Show more content on Helpwriting.net ...
Pricing decisions weren't properly made which led the company to lose $1.4 billion
13–20. What is the relationship between the current Sears corporate strategy and its marketing
struggles?
Sears current corporate strategy is responsible for Sears marketing struggles. Sears isn't a consumer
focused company; they focus more on the financial aspects of their company more. The improper
structure of Sears has led to their problems. The lack of customer thinking and marketing strategy
has taken a devastating toll on Sears.
13–21. Assess Sears's efforts to become a true brick–and–click retailer.
Brick– and– click is when company operates both on an online store as well on an offline store and
integrates the two into a single retail strategy. One of Sears's bright spots is online sales. The "brick"
side of Sears's revenue dropped, while Sears "click" side increase leading them to be sixth largest
retailer in the United States. As Sears managed to do well online Sears's stores are enhancing
shopper option, offering customer a Shop Your Way loyalty program, which can lead to increased

Essay about Amazon.Com Case Study
Amazon.com
1. How would you define Amazon's industry? What difficulties do you encounter identifying
primary competitors and key lines of business?
Amazons primary industry is electronic commerce. At its core Amazon is an electronic commerce
retailer. But over the years the brand has developed into something grander. Originally the company
started out as an online bookstore but now has diversified its inventory to include dvds, software,
video games, electronics, furniture, apparel, food, toys, and jewelry. Amazon has also become a
producer of their own brand of consumer electronics, most notably their line of Kindle e–book
readers, Fire Tablets, Fire TV, Fire phone, and is now a leading provider of cloud computing
services. Now Amazon ... Show more content on Helpwriting.net ...
What do all these sites have in common? They are all multi–channel bricks and clicks meaning that
in addition to an online shopping experience, they also offer a traditional retailing experience as well
in the form of physical stores. Yet the site above all of them and most popular in terms of internet
traffic is Amazon.com. So how has Amazon achieved its current level of success without a physical
manifestation of itself? Success at its core is often a case of being good and lucky. Amazon was no
exception to the rule. From the start Jeff Bezos and his team did a lot of things well. A well–
conceived business plan and an innovative business model that immediately set them apart from
other online e–tailers and put them on the road to success. The ability to improve on its supply chain
and distribution model, to take advantage of advancements in information management, to brand,
market, and advertise itself correctly, and to execute all these initiatives successfully enabled
Amazon to rise above its initial competitors and establish an enduring foothold in the market. An
emphasis on customer service and relations ensured that a large percentage of new customers would
turn into repeat clientele. Amazon successfully took the artificial and inhuman component of online
shopping and put a caring human element into the act of clicking a button.
3. Given its internet base, can Amazon's success be

Horribly unbearable. The majority of people have been in a situation that could be described as just
that; unbearable. Most would give up; they would find a way out of the situation they despise so
dearly. Then there are those that know their situation is unbearable, but genuinely fear what their life
would be like without the situations they have become so used to. These people are afraid to jump
into the unknown, just like a cat would be on a hot tin roof. In Cat on a Hot Tin Roof by Tennessee
Williams, there are two characters who would be classified as cats, who decide to stick it out on the
roof. Brick Pollitt and Big Mama Pollitt are both burdened with the marriages they occupy.
However, both of them make the decision to fight the heat, and resist the jump off of their roof; this
place they know as their own comfort zone. Disgusted by a secret he has kept for far too long, Brick
drinks away his horrid past. When he gets just the right amount of alcohol in his system, a click
sounds in his head, and a peace flows over his being. This click also triggers a tolerance of his
bothersome wife, Maggie, and a way of accepting every mistake made in the past. Brick fears the
unknown, or perhaps any situation involving the truth about his feelings for his late best friend,
Skipper, Big Daddy: I'm suggesting nothing. But Gooper an' Mae suggested that there was
something not right exactly in your– Brick: "Not right"? Big Daddy: Not, well, exactly normal in
your

E-business: Marketing and Customer Value Proposition
INDIVIDUAL ASSIGNMENT E–BUSINESS
NAME : NUR ALIZA BINTI AFANDI
NO ID : 1111101611
INTAKE : DMG JULY 2011
LECTURER'S NAME : MADAM NOR IZZATI BT NOR AZIZ
SUBMISSION DATE : 19th SEPTEMBER 2012
CONTENTS NO | CONTENTS | PAGE NO | 1 | INTRODUCTION | 3 | 2 | QUESTION 1 | 4 | 3 |
ADVANTAGES AND DISADVANTAGES | 5 | 4 | QUESTION 2 | 6–7 | 5 | QUESTION 3 | 8–10 | 6
| CONCLUSION | 11 | 7 | REFERENCE | 12 |
INTRODUCTION
I'm Nur Aliza Binti Afandi student Multimedia College, no ID 1111101611 wish to implement
assignment individual E–business given by Puan Izzati. In this assignment, Puan Izzati has gave
assignment that should to the all students. For first question, ... Show more content on
Helpwriting.net ...
A company either sells its goods at average industry prices to earn higher profits than its competitors
or it sells at below–industry prices, trying to profit by gaining the market share. M'cdonalds,Ikea,
and Southwest Airlines is an example of a company with a cost leadership strategy.
c) Focus Strategy * Focus strategy is just what it sounds like: concentrate on a particular customer,
product line, geographical area, market niche, etc. The idea is to serve a limited group of customers
better than your competitors who serve a broader range of customers. A focus strategy works well
for small but aggressive businesses. Specifically, companies that do not have the ability or resources
to engage in a nationwide marketing effort will benefit from a focus strategy. Focus can be based on
cost or differentiation strategy. It involves focusing the cost leadership or differentiation on a small
scale. The idea is to make your company stand out within a specific market sector.
d) Competitive Advantages * A competitive advantage is one gained over competitors by offering
consumers better value. You increase value by lowering prices or increasing benefits and services to
justify the higher price. Differentiation and cost leadership strategies search for competitive
advantage on a broad scale, while focus strategies work in a narrow market. Sometimes, businesses
look for a combination strategy to please customers looking for multiple

Differences in Ethical, Legal, Regulatory Issues in B2B...
Differences in Ethical, Legal, and Regulatory Issues in Business–to–Business and Business–to–
Consumer Web Sites Like traditional brick–and–mortar establishments, business–to–business (B2B)
and business–to–consumer (B2C) Web sites face ethical, legal, and regulatory concerns. Although
both B2B and B2C sites share similarities in web–based jurisdictional issues and general ethical
considerations, each site has its own specific concerns due to the end–user relationship of the
consumer versus business (Schneider, 2004). Whether the end–user is a business or consumer, there
is usually a transaction or sale of a particular product or service. Since the Internet launches online
business into the global marketplace, businesses should be ... Show more content on Helpwriting.net
...
The B2B environment might have concerns such as non–disclosure agreements with vendors,
electronic copyright issues, and vendor agreements. Since the business might have a vendor in
another country, it would also be important for the business to be cognizant of international business
laws. Both businesses involved in the B2B relationship might also want to ensure that business
contract language establishes which laws will govern any issues concerning jurisdiction in case of
litigation. Schneider (2004) also notes that international business confuses the tax laws for many
organizations conducting business on the Web (p. 316). Unlike the B2B relationship, B2C e–tailers
would not likely have concern regarding contracts as consumers purchase product directly from a
business. Many business Web sites contain information for consumers to peruse such as privacy
policy information, a disclaimer, or terms and conditions for using the site. Privacy also falls under
legal issues for the B2C relationship and, "some countries are far more restrictive than others in
terms of what type of information collection is acceptable and legal" (Schneider, 2004, p. 316).
Consumers enter credit card and other personal information through electronic retail sites, so it is
essential for the site to be secure. Other legal issues that might arise in the B2C relationship include
misrepresentation of company products or services. Regulatory

E Commerce : Online Shopping
Unit 8 – E–Commerce
Online shopping has caused many changes economically and socially. The rapid rise of online stores
has caused changed for current stores to move to e–retail to reach a wider audience and to save
money on things like renting out a building to set up. Now that most stores have a store to visit and
an online store, it's become much easier to distribute their products to a wider audience. Some
people could be unable to leave their homes (due to disabilities and/or other issues), so it's much
useful when a particular store also has an online store. It also helps if there aren't any physical stores
around a particular area or if the store ships internationally, they can just order online and have it
arrive. In addition, some stores even have some products and items that aren't even sold in physical
stores, and are only exclusive to their own online store. Because of reasons like that, more people
are drawn to shop online as it gives people access to every single product they have on sale, and the
customers don't have to spend time travelling to reach a store, when they can browse for however as
long as they like in the comfort of their own home.
Bricks and clicks is a jargon term for a company or business who use online and physical outlets
such as HMV, Argos and Tesco's. Brick stores are businesses and companies who only have an
exclusive psychical store, and don't have a website for customers to access. The reason why they're
referred to as 'bricks' is

The Structural Characteristics Of The Television...
QUESTION 1 – Sony's TV Business Keeps Fading to Red 1. Discuss the structural characteristics of
the television manufacturing industry using the Five Competitive Forces. a. Competitors: The
competition is really high in the television manufacturing industry because there are several major
players. Therefore, price competition is created. b. Substitutes: The internet and the computer is a
strong substitute since all channels can be accessed on the web as well. Furthermore, small and hand
held devices like IPhones and IPads are also substitutes. c. New entrants: The threat of new entrants
is low since the television manufacturing market is fading away. High capital requirements,
switching costs and economies of scale are barriers to entry. In addition, the television
manufacturing industry market is saturated with competitors. d. Power of buyers: The power of
buyers in this industry is high. The main reason for this is that several of the buyers have multiple
choices to choose from. Many competitors are offered discounts and gifts in order to attract buyers.
Another reason is online shopping. It has increased the bargaining power of buyers. Buyers are price
sensitive and demand very high quality. e. Power of suppliers: The bargaining power of suppliers is
low. Television manufacturers represent big contracts for suppliers. They are forced to cut their
prices. Many manufacturers are starting to produce their own components in–house. This was they
have on costs and time of

What Is Macy's Strategic Marketing
Trident University
Sopapan Raburn
MKT501: Strategic Marketing
Module 3 Case
Dr. Ronald Zallocco
Distribution and Marketing Plan–Case Marketing has evolved into the mainstream trade and
business world. The emergence of Internet use has turned out to be a major game changer in the
industry. The desire to dump the brick–and–mortar (B&M) for online shopping is so tempting, but
you should wait and hold your horses. Brick–and–click (B&C) retailing as well as multichannel
shopping are new kids on the block. Multichannel shopping permits customers to shop with
electronics such as tablets, smartphones, laptops or even in stores. Consequently, B&C allows
customers to do the same but should additionally collect their wares from a ... Show more content on
Helpwriting.net ...
Not only was this an effect of the changes brought by the Internet, but also a step to compete with
successful online retailers like Amazon. In the first year of online operations, Macy's quarterly sales
rose by 16% on its website. In the previous year, their online sales grew by 29% amidst a 7% drop
in overall sales. Furthermore, industry estimates approximately its 2018 online sales to amount to
$1billion. To better manage both online and offline channels, Macy's must mix bricks and clicks.
Recent surveys by Forrester and Shop.org indicated that almost half of a total of 117 vendors that
were gaged had no plans to reduce the budget on online marketing, despite the recession. Macy's
henceforth, in their online operation expansion, should incorporate marketing on both online
platforms as well as physical ones: their offline stores. This is attainable through the following
initiatives: firstly, store delivery for online purchases and lastly, click and collect at specified outlets.
John Lewis, the departments manager in high–class retailer chain, reiterates the kind of relationship
that online and offline shopping has; they compliment each other (Birchall, 2009). Online sales in
the vicinity can jump by 20–40% overnight when a new shop opens as stated Noel Saunders who
happens to be the leader of the division near the Olympic Stadium in London. Moreover, close to a
third of online customers pick up their wares in

Brick and Mortar Retail vs. E-Commerce. What Is the Solution?
Brick and Mortar Retail vs. E–commerce
What is the Solution?
1. Executive Summary Although the recent development of the Internet has skyrocketed business
sales for the average e–commerce company, there are many advantages that they are missing out on
that a brick and mortar organization can provide. So where is the ultimate middle–ground a firm can
search for when aspiring to provide quality products and quality customer service in the most
efficient way? The following is a discussion on the differences between brick and mortar retail and
e–commerce followed by a description of what the final solution is to solve this problem.
2. Introduction In a world where technology is changing every day, traditional businesses are
becoming ... Show more content on Helpwriting.net ...
This convenience gives consumers immediate feedback on exactly what they are looking for at the
precise time. Second, e–commerce offers sellers an opportunity to reduce costs while at the same
time provide market expansion since e–commerce is open to anyone with access to the Internet. E–
commerce minimizes the need for a physical store as well as the need for staff members; thus
reducing overall labor expenses. "Internet technologies also permit sellers to track the interests and
preferences of their customers with the customer's permission and then use this information to build
an ongoing relationship with the customer by customizing products and services to meet the
customer's needs" (E–commerce advantages). Not only has e–commerce exploded over the past
decade, but year after year, organizations are reaping the benefits of profitable earnings and
successful customer service due to their ongoing ability to satisfy needs via the Internet. A fourth
advantage e–commerce presents is lower transaction costs. The reason for this is because e–
commerce employs an automated order tracking and billing system, therefore, allowing consumers
to oversee the entire business cycle from ordering, building, shipping, etc. For example, Dell tracks
each computer through the entire manufacturing and shipping process, thus, allowing customer to
see exactly where their order is at any given time

Symbolism, Imagery and Allegory in Cat on a Hot Tin Roof...
Symbolism, Imagery and Allegory in Cat on a Hot Tin Roof and A Streetcar Named Desire
Tennessee Williams said, in the foreword to Camino Real, "a symbol in a play has only one
legitimate purpose, which is to say a thing more directly and simply and beautifully than it could be
said in words." Symbolism is used, along with imagery and allegory to that effect in both Cat on a
Hot Tin Roof and A Streetcar Named Desire. Both plays tend to share the same kinds of symbols
and motifs; sometimes they achieve the same meaning, sometimes not. It is possible that Williams'
took elements from A Streetcar Named Desire to make Cat on a Hot Tin Roof a success. After the
success of A Streetcar Named Desire, Williams' next 2 plays The ... Show more content on
Helpwriting.net ...
[Italics Williams']
(Cat. P.27)
This dialogue is symbolic of Brick's decision to take an ideal past over an uncertain future. The
`click' in Brick's head is his escape; it echoes the click of the phone when he hung up on Skipper. It
means that he doesn't have to face the truth anymore just like he didn't with Skipper. The alcohol
leads to the click and the click leads to escape. At the end of the play, Maggie removes both of
Brick's crutches until he satisfies her physically in trying for a baby. This is symbolically forcing
Brick to face the future before wallowing in the past.
In A Streetcar Named Desire, one of the first things Blanche does when arriving at Elysian Fields is
"look around for some liquor" (Streetcar p.120), just as she looks for an escape from her own past.
This symbolism puts new meaning in Blanche's line "[looking down at the glass, which shakes in
her hand]: You're all I've got in the world, and your not glad to see me!" it leaves one wondering
whether she is talking to Stella or to the liquor at this point.
Both Brick and Blanche have idealised their pasts beyond reach. Brick sums this up, stating, "those
high hurdles have gotten too high for me, now." (Cat p. 53) This imagery of the high hurdles is
symbolic of the unattainable past Brick strives for. Boxhill believes that Brick saw Skipper as a
symbol of a "marriage of pure souls" (Boxhill p.113). Griffin sums up Brick's

Archetypes of Cat on a Hot Tin Roof
Richey 1
Katelynn Richey
Mr Ricketts
AP English Literature and Composition
08 December 2011
Term Paper
Carl Jung, an analytical psychologist, stated that "archetypes are a tendency or instinctive trend in
the human unconscious to express certain motifs or themes" ("Dreams, Health, Yoga, Mind &
Spirit"). In the play Cat on a Hot Tin Roof by Tennessee Williams, Williams uses many archetypal
images and personas, such as the tragic hero or the stern father figure, to convey the overall
complexity of the plays many themes and characters as a way for the audience to connect with and
recognize the familiar structures and personas seen in everyday society and family.
An archetype, or "an original model or pattern from which ... Show more content on Helpwriting.net
...
This is exactly what Big Daddy does; once his own fears of dying are out of the way, he was able to
see the decline of Brick's emotional state and when Brick was at his weakest in the play, Big Daddy
was there to offer advice and knowledge. When Big Daddy confronted Brick about his problem he
offered insight as well as wisdom to try to understand the cause of his dependency; however, he was
also very stern and forceful in his approach which could characterize him as a stern father figure. He
is tolerant of many things including the idea of his son being homosexual, and his insufferable wife
whom he shows nothing but disdain and cruelty towards, but the one thing he will not tolerate is
lying. He, being intolerable toward this specific issue, creates a chasm between himself and the
household, who are all accused of lying and treachery. He, being the stern father figure, showed this
intolerance of lying when he spoke to Brick about his indecision over who will inherit his property.
The complexity of Big Daddy's character contributes to the idea that the father is the all knowing
head of the household. With Big Daddy, an archetypal theme of immortality is presented in the play.
Before the play begins, Big Daddy believed that he was dying from cancer; however, he was then
told by his doctor that he was no longer going to die and he was simply diagnosed with a spastic
colon. While thinking he was

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