The Issue Of Tobacco Advertising

The Issue Of Tobacco Advertising
The issue of how tobacco companies try to influence teenagers into adulthood to consume tobacco was further highlighted in a legal case in the US that
resulted in a ban on certain adverts that were said to attract the young into smoking Camel cigarettes.
The supporters made a strong argument on the financial contribution of the tobacco industry to the Indian economy, in that they showed that not only
the profits made in tax were low, but the spending made on health as a result of smoking, surpassed the tax profits by one third of the tax revenue. In
regards to lost jobs as a result of decreased sales of tobacco products, it was claimed that a study found that there was a good chance for job creation, as
consumers will shift their money to other industries that require more workers than the tobacco industry.
Supporters of the ban used a research made by the World Bank which highlighted the positive results a total ban on tobacco advertising had in other
countries across the world. The same results were found by the UK government and these were presented by the supporters to strengthen their case.
Another robust piece of evidence was a research by the International Union against Cancer that clearly showed a slump in tobacco use of 14 to 37%
following a total ban of tobacco advertising. These reliable scientific pieces of evidence clearly showed that a ban on advertising of tobacco products
does work.
Arguments in opposition of the ban on tobacco advertising in India
The
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What Is Tobacco Advertising Targeting Children
Cigarette Advertising
Targeting Children
& Regulations Worldwide
Southern Illinois University Carbondale
JRNL 407 Social Issues & Advertising
Nadine Rueckner
Spring 2015
Introduction
Advertising in general influences everyone in many ways, particularly children imperiled by advertisements and its effects. (Raju & Lonial, 1989) I
think it is an important topic to protect the children from advertising, specifically from tobacco advertising, because we all know that smoking is not
good for your health, might cause cancer and could lead on to death.
Statement of Purpose
I want to show some examples of tobacco advertising and discuss especially why the industry selected children as a target group with a short history
and giving some examples how they targeting children. I also want to share the advertising regulations that were made all over the world to restrict
tobacco advertising in the countries particularly to children.
"Influence of cigarette advertising had the strongest and most consistent effect on the initiation of smoking"
(Fischer et al., 1991)
History
Before World War I broke out, the majority of the militaries were smoking pipe. Pipes and cigars were the most popular types of tobacco smoking at
this time. It emphasized the image of masculinity in the nineteenth–century. (Johnson & Johnson, 2014) This war initiated that cigarettes got more
popular any other type of smoking and soldiers and civilians had the opinion that cigarettes

Ban The Tobacco Industry From Advertising
Numerous countries around the world have passed legislation to ban the tobacco industry from advertising. These countries decided it was ethically in
their best interest to establish these laws in attempts to curtail the youth from smoking, and to slow down the growing health crisis. Protecting the
well–being of their citizens was their responsibility; that was the rationale that were explained to these citizens. Arguments have been made on each
side of the spectrum if these bans are viable to the stated purpose. India is very popular for tobacco production abroad and with the Indian people. In
1987 100 million Indian citizens were consuming tobacco products (BMG 1990). By the year 1996 over eight million citizens were sickened ... Show
more content on Helpwriting.net ...
Research also showed that smoking bans not only enhanced the environment but also people's professional
prospects. People simply used their finances on purchasing items other than tobacco. This could lead to more jobs the researched showed. According
to the study the numerous countries that had such advertising plans should great drops in consumer usage amongst the population. So with the
added benefits of better health, The proponents of the ban were totally against the big brother effect. Government is and shall not be in the business
of telling the people what to do, how to live their lives, what to consume. Why get in the way of a profitable industry; which makes money for the
government as well. Revenue from taxes collected from tobacco sales was responsible for 12% of the annual receipts (Icmrinda, n.d.). Also stated in
the study was India's rank as third largest producer of tobacco around the world. This in no doubt created a cause for the pause the opposition argued.
Subsequently; it was also argued that millions of citizens were employed by the manufacturers of tobacco products. What would happen to their jobs?
Would the ban cause serious damage to the economy? These were all very serious concerns that had to be considered and addressed. The dilemma that
the Indian

Tobacco Advertising Should Be Banned Essay
In recent year, non–governmental organization and other associations have been putting pressure on the government to ban cigarette production but
these products contribution of these products to the national GDP cannot be neglected. As a result, of the huge sum, the government gets from these
companies in the form of taxes it extremely difficult for the government ban the production of cigarettes but have instead resorted to banning
advertisements of these products. Is the government doing enough as it claims it is doing to protect it population from a product whose effect go
beyond harming secondary smokers as well?
Giving the health hazard that arises from tobacco, I am of the opinion that tobacco advertising be ban completely in Indian. Ethics is a system of
moral principles governing the appropriate conduct of a person or a group. It is a way of being human and having a feeling of compassion,
sympathy or regard for others the way we have for ourselves. There is this famous saying of Abraham Lincoln "When I do good, I feel good; when I
do bad, I feel bad. That's my religion." Managers of tobacco companies cannot pretend they do not know that tobacco is dangerous for our health.
Ethics is fundamental in any profession and is an integral part of any successful business today. If in our subconscious mind we are not comfortable it
mean the consequences of our action are unethical: then we are doing bad business. . Albert Schweitzer says, "Ethics is the activity of man

Tobacco Advertising
Introduction
Tobacco companies like Lorillard Tobacco Company who holds the brand Newport, makes billions of dollars off of advertisement, primarily focusing
on young adults. There are organizations whose primary mission is to end smoking within young adults. Organizations such as Truth, whose main goal
in society is to end tobacco advertisement in hopes of creating a positive impact on society. Truth advertisements are just as catchy as acigarette
commercial gaining the attention of teens and adults alike on the negative effects of smoking.
With advertisements from organizations like Truth, how is it that Newport and other cigarette brands are still profiting in sales? How are cigarettes still
on the market? Is it the price? ... Show more content on Helpwriting.net ...
Point of Sale Point of sale is the place where sales are made. On a bigger scale point of sale might be a mall, market, or city. On a smaller scale,
retailers consider point of sale to be the area surrounding the counter where customers pay. So figure 4 will be a perfect example of a point of sale
on a smaller scale. Products are positioned in a way that they will sell. Attracting target markets eye by providing eye level view of cigarettes and
products similar to it.
Jancey and Jones (2002) found that the tobacco industry claims that tobacco advertising and promotion are not aimed at those under age. It's accepted
that cigarette advertising and promotion play a part in a child's decision to smoke.
So in fact, the location itself in a store can influence just about anybody but its more persuading for the youth. Adults are aware of the side effects so
they don't fall as easily as the youth to the

Tobacco Advertising And The Indian Government
Tobacco Advertising and the Indian Government
An Analysis of the Case Study
In February of 2001, India joined many developed nations in a long–held and ongoing debate; that of the ethical responsibility of government in regards
to the advertising of tobacco products. By 2001 many other nations had already decided to either place bans on or strongly restrict the advertising of
tobacco products in an attempt to curb usage and thereby avoid the ill health effects associated with the product. While the notion of banning
advertisement had and continues to have many supporters, there are also critics who claim that banning advertising is akin to restricting rights and
questions the decision making abilities of capable adults. This essay will seek to discuss the pros and cons of banning advertisement of tobacco
products as it relates to the 2001 case study on the decisions faced by the government of India. The paper will also touch on ethical considerations and
personal opinion of the author on this topic of intense debate.
The arguments in favor of placing a ban on the advertising of tobacco products not only include the scientifically proven negative health impacts, but
also show concern for the usage of tobacco in teenagers and young adults. Critics of big tobacco claim that tobacco companies tailor their ads in a
manner that targets young people in order to maintain client base. There is also the issue of the government's ethical responsibilities and its role as an
enabler

How Tobacco Advertising Influences Young People.
How Tobacco Advertising Influences Young People.
At the age of fourteen, I had my first puff of smoke. Even before that I knew a lot of cigarette brands due to advertising. Since then I started
smoking and when I went to cafeterias and clubs the people who were promoting cigarettes would offer me a new brand to try and gave me free
packs of cigarettes and a lighter with their brand. They didn't mind how old I was, they just wanted to give them away and promote their product. But
except this kind of advertisement, I had seen lots of tobacco advertisements on billboards which made me believe that everything is ok if I smoke. This
is a false impression that tobacco advertisements picture to teenagers. Tobacco advertisements influence ... Show more content on Helpwriting.net ...
The second reason why tobacco advertising attracting teenagers should be forbidden is the positive impression which teenagers get from tobacco
advertising.
When teenagers see a tobacco advertisement showing smokers who are pictured with lots of friends, they feel they want to be cool or successful
socially. This is how the advertisements play into the natural insecurities of young people. Also when the teenagers see the Virginia Slims
advertisements they get the impression that smoking will make them beautiful and thinner. But this is not true, because it destroys the beauty. The
tobacco companies use this confusion that many young people think (KQED). The advertisements connect smoking with romantic relationships.
Because many people want to feel emotionally secure and physically attractive advertisements create a false impression between smoking and finding
the soul–mate. Another way to advertise their product is to put healthy, successful and thin role models to act in such a way to attract teens. A recent
report from the
National Cancer Institute strongly suggests that tobacco advertising and the depiction of cigarette smoking in movies can encourage teenagers to start
smoking
(Hayes 1). Also Hausa film Industry stars glamorize the smoking of cigarettes and the rate of this glamorization is very big. Young people imitate the
actors

Ban On Tobacco Advertising And The Conflict Of Interest...
Ban on Tobacco Advertisement in India
The discussion of advertising tobacco products is a controversial topic, there are relevant points on both sides of the argument, so it is hard to
determine a true ethical decision. India's government announced the bill banning tobacco companies from advertising their products in February 2001,
their goal is to prevent adolescents from taking up smoking or any other form of tobacco products. Initiating this bill is the government answer to an
ethical challenge, they are protecting the health of the entire country, rather than the financial future of one industry. (Bauer, 2016) Immediately, there
was an uproar that sparked this intense debate, arguments between health concerns versus constitutional rights. In this paper I would like to discuss the
pros and cons of banning the advertisement of tobacco products and the conflict of interest that it presents.
In favor of the ban, there are multiple countries, such as France, Finland, and Norway, that have made the decision to prohibit tobacco companies from
promoting their products. This ban extends to advertisements, as well as sponsorship of sporting and cultural events. While these countries have been
able to keep most of these ads off their television and radio outlets, there are still a few that have been able to sneak by, through international
programming. (IBS Center for Management Research, n.d.) Tobacco is currently the most dangerous consumer product out there, it is highly

Tobacco Advertising Is Illegal but Alcohol Is Not. Is This...
COMM 3P14 – Media Industries Tobacco Advertising is Illegal, but Advertising for Alcohol is not, Is This Hypocritical? Rebecca Stewart 4574927
Russell Johnston Seminar 3 November 11, 2012 Advertisements are a vital part of any company's marketing strategy, and are used to inform or
persuade an audience about a certain product or service. In fact, North American companies are among the world's highest advertisers (Boone et al.,
2010, 502). Today, an average consumer is exposed to hundreds of advertisements every day. It is when these companies attempt to promote a
dangerous product that restrictions must be, and have been put in place. For several years, Canada's regulations on tobacco advertisements have
become stricter, while... Show more content on Helpwriting.net ...
Marketers should make responsible decisions, and not just focus on generating profits, because it is legal. "Ads should address audiences not just
as consumers who care about material interests but as citizens who care about social virtues and the public good" (Hove, 2009, 35). The idea of
advertising alcoholic beverages is unethical. While there are mild restrictions in Canada regarding alcohol promotions, there is a demand for more.
Some provinces run ads that promote responsible drinking, or the dangers of drinking and driving in an attempt to shed light on alcohol abuse
(Boone, 2010, 525). However, these attempts do not cancel out the multitude of beer and liquor advertisements in today's media. Some alcohol
advertisements include the ideology that drinking a certain brand of beer will influence their social class, or improve their quality of life in some way.
This is extremely controversial. An article from the South African Journal of Psychology notes, "there are no laws against [alcohol] advertisements;
however, responsible corporate and professional action, would prevent the use of these advertisements from a social and moral standpoint" (Dubihela
& Dubihela, 2011, 209). Clearly, an ethical dilemma is present. The Canadian Radio–television and Telecommunications Commission is one
organization that has viewed alcohol advertisements critically. Since 1968 they have required broadcasters to report the number of alcohol related

Advertising Cigarettes and Chewing Tobacco Essay examples
Advertising Cigarettes and Chewing Tobacco
Tobacco, tumor causing teeth staining smelly puking habit. Advertising has become a way of life. The average American is exposed to 3,000
advertisements a day. These advertisements come from the television, radio, news–papers, billboard signs, and countless other ways. The advertisers
use different ways of attracting a consumer to buy their product. One of the strategies that the author will use is called appeals, which uses ethos
(ethics), pathos (feelings), and logos (logic). Some people believe it is and will continue to destroy life and moral values in our nation. The rhetorical
triangle is used very well in advertising; in some cases it is hard to catch the imbedded message. The ... Show more content on Helpwriting.net ...
The kids do not see before and after pictures of people who have smoked for years in the magazines or commercials. The youth also think they will
not get addicted. I also believe that by the time most people are the age twenty they have decided whether or not they are going to smoke or not.
Kids see attractive people in movies and commercials smoking, or cartoon animals smoking and they think it is cool. If a product, like cigarettes, will
make kids feel like they fit in, then they will do it even if the product will hurt them. This kind of audience, the youth, is very vulnerable because they
will do anything to get accepted by people.
The author for the audience of chewing tobacco is targeting young "blue collar" men ages eighteen to around thirty. The ads are targeting the young
men who work outside or like doing out door activities. In this Copenhagen ad the quote next to the rider says "I never walk when I can ride. And I
never ride without my cope." The ad has a younger man on a horse taking a dip and two other riders trying to catch up to him on the open range. In
this Grizzly chew ad the slogan is "Pinch Yourself". The ad contains two guys out in the woods having a day dream with two really big deer in their
"bubble". In The Skoal ad they have the slogan "A Pinch better" with a picture of a man who has a big Elk in his sights and a beautiful woman at his
side. This tells people who

American Tobacco Advertising History
Throughout American history, tobacco has been a prominent feature in carving the landscape of this nation's civilization and culture. From Native
American medicine to snuff to pipe cigars, tobacco has permeated the history of the United States in multiple forms. However, no tobacco product has
been more integral to modern American culture than the cigarette––a relatively 'young' commodity, in contrast to its predecessors. The birth of the
cigarette was the gateway to modern American advertising and consumer culture. The cigarette's American journey has been an intensive one, from its
beginnings in the late 1800s as a modest, unpopular offshoot in the Duke & Sons. tobacco company to its rise to cultural acclaim in the mid–twentieth
century. ... Show more content on Helpwriting.net ...
In 1934, during the depths of the Great Depression, material comfort was something nonexistent, or ephemeral to most working class Americans.
However, cigarettes brought about a sense of "solidarity" (Brandt, 90). No matter how rich or how poor you were, anyone could enjoy a cigarette. The
most wealthy stars smoked the same brands as the most hard–hit, poverty–stricken men and women. The ad, The Height of Good Taste, likely exploited
this oneness. The beautiful woman depicted was not just targeting fashion–forward women. It was also directed towards the desire of the most
'depressed'–– maybe, for them, jewels and dresses were out of the question, but a puff of a Lucky Strike cigarette would always remain an affordable

Argument On The Tobacco Advertising
ARGUMENT ON THE TOBACCO ADVERTISING
On Feb 6, 2001 Government of India (GOI) dropped a bombshell on the tobacco Industry when it announced that it would shortly table a bill banning
Tobacco Companies from advertising their products and sponsoring sports and cultural events. The people that support the government plan on banning
Tobacco Companies from advertising their product, believe state had the right to intervene in the overall interest of the citizens. They also cited the
example of drugs like cocaine, which was, banned in the world over. Most of the people that support the ban believe that so far it as happened in some
international countries like France, Finland and Norway, it is constitutional to ban the product from advertising.
In fact, according to the World Health Organization (WHO), tobacco accounted for over 3 million deaths in 1990, the figure rising to 4.023 million
deaths in 1998. It was estimated that tobacco related deaths would rise to 8.4 million in 2020 and to 10 million in about 2030, they strongly believe
existent of tobacco will definitely increase the number of early death.
Furthermore, Internal industry documents2 released in the United States, described 14–24 year olds as 'tomorrow 's cigarette business. ' In a case
which started in 1991 and ended in 1997, RJ Reynolds Tobacco company, marketer of Camel cigarettes, was forced to withdraw its mascot, Joe Carmel,
remove an animated camel from all its advertisements, after the

Ban All Advertising From The Tobacco Industry
In 2001, there was an argument by the government of India trying to decide whether or not it was a good idea to ban all advertising from the tobacco
industry. The government's main goal was to find a way to reduce the number of teenagers using tobacco. The government believed that these
advertisements encouraged teens to start smoking or to continue smoking if they were doing it already. As expected, this situation created a lot of
tension between the government and the tobacco industry. This created two sides: those in favor of the ban, and those against it.
Those in favor of the ban argued that the government had the moral responsibility to make sure teens weren't smoking. They pointed out that tobacco
causes millions of deaths every year, so it was important that the youth never started smoking in the first place. They also argued that the
advertisements were too colorful or looked like cartoons which would get too much attention of children and, eventually, it would drive them to
become smokers. The other argument that was made was that other countries had already done it, so India could do it as well. Finland, France, and
Norway had implemented bans on advertising for tobacco products acting on what they believed was the best interest of their citizens. Part of the
argument was that banning advertisements wasn't illegal, therefore, there was nothing to stop the government from implementing it. However, the
government was warned that a ban like this would only work

The Ban On Tobacco Advertising
On Feb 6, 2001, Government of India announced a bill banning Tobacco Companies from advertising their products and sponsoring sports and cultural
events. The objective was to discourage adolescents from consuming tobacco products and also arm the Government with powers to launch an
anti–Tobacco Program.
Summarize the arguments for the ban on tobacco advertising in India.
Advocates of free choice opposed to these prohibitions, saying these amounted to unwarranted intrusion by the state into the private lives of its citizens.
Supporters stay countries like France, Finland, and Norway had already imposed similar bans.
According to the World Health Organization(WHO), tobacco accounted for over 3 million deaths in 1990, the figure rising to 4.023 million deaths in
1998. It was estimated that tobacco–related deaths would increase to 8.4 million in 2020 and 10 million in about 2030.
However, a study on tobacco consumption and employment showed that effective policies to reduce smoking were likely to increase, and not decrease
employment. The reason for this was that when people stopped smoking, the money did not disappear from the economy. It was spent on other goods
and services, which the study showed, were more labor intensive.
A World Bank report had pointed out that policymakers who wanted to control tobacco should be aware of the fact that bans on advertising and
promotion would prove effective, only if they were comprehensive covering all media and all uses of brand

The Argument Against Ban On Tobacco Related Advertising
WRITTEN ASSIGNMENT: UNIT 4– ETHICS CASE STUDY
The arguments in favor of the ban on tobacco related advertising in India are plentiful. First, proponents of the ban assert that the state has the right to
intervene in the name of public health. Second, there are other precedents for dangerous or potentially dangerous products' advertising being restricted
such as firearms or pharmaceuticals. Third, tobacco related deaths are projected to increase over the next few years and we need to take action to stem
the flow of new users. Fourth, youth targeted advertising campaigns are wrong and the tobacco industry's own released documents indicate that the
14–24 year old demographic is targeted as "tomorrow's cigarette business", these campaigns need to stop to reduce the number of young people
getting addicted to cigarettes. Fifth, policies aimed at reducing tobacco use are forecast to increase employment despite the tobacco industry itself
contracting due to the fact that the money spent on tobacco products does not leave the economy if not spent on those products but actually is used on
more complex products. Finally, complete bans on tobacco marketing result in reduced use of tobacco products over time according to studies in
Norway, Finland, New Zealand and France, but the ban needs to cover all media outlets.
Those opposed to the ban on tobacco advertising in India have their own logic for opposing the restrictions. Oppositionists first assert that a restriction
on

The Ban Of The Tobacco Advertising
Government involvement is often a subject of controversy and raises questions on when it should and shouldn't be involved. There can always be a
case made either way based on personal viewpoint and what issue is being discussed; this is no different when looking at the Indian Government's
deliberation over tobacco marketing and the usage of tobacco impacting their economy and population. The Government of India proposed bans on
tobacco advertising leading to arguments for and against, it is however important to analyze both sides those in favor an those against, and any conflicts
of interest that may be involved.
Taking a closer look at those in favor of the tobacco advertising bans there are several factors to be considered. The Government of India wasn't the
first country to deliberate over such a decision, but rather was following in the footsteps of countries like France, Finland, and Norway all of whom
had already chosen to enact advertising bans on tobacco. One of the first arguments to be made in favor of the advertising bans was that the
government had the right to step in and protect the overall health of its citizens "citing examples like cocaine, a drug banned the world over". In 1981
in Belgium then 1991 in France court rulings were made declaring that bans on tobacco advertising were in fact not unconstitutional, "as it was based
on the need to protect public health, and did not curtail the freedom of trade". Questions were then brought up regarding what

Essay on Tobacco Advertising
Introduction
To say that tobacco advertising stimulates tobacco sales may seem a simple and moderate statement. In reality, tobacco control activists often meet
serious opposition in defending this fact. Achieving the restriction or banning of tobacco advertising is one of the fiercest battles to face. Tobacco
lobbyists usually assert that advertising does not increase the overall quantity of tobacco sold. Rather, the tobacco industry maintains that advertising
merely enhances the market share of a particular brand, without recruiting new smokers.
These arguments are not always easy to counter. This Factsheet gives health advocates the arguments and research data needed to face well–prepared
tobacco lobbyists in public debate. The data ... Show more content on Helpwriting.net ...
A recent meta–analysis of 48 econometric studies found that tobacco advertising significantly increased tobacco sales ([2]). Recent reviews by the
United States Institute of Medicine ([3]), the United States Department of Health and Human Services ([4]) and the World Health Organisation ([5])
reached the same conclusion.
Research within a country before and after an ad ban
These studies compare tobacco consumption before and after a complete ban on advertising, controlling for other factors. Although such studies may be
complicated by inadequate of data collection or poor implementation of the ban, they have yielded convincing data that a complete ban on advertising
makes an important contribution towards reducing smoking prevalence.
Selected studies are summarised in the table below.
Country, year Description of anti–tobacco measures Effect
Norway, 1975
Complete ban on advertising and sponsoring, coupled with health warnings, public information and age limits on sales
Long–term reduction of smoking prevalence by 9% ([6], [7])
Finland, 1977
Complete ad ban, no smoking in public buildings, age limit on sales, strong public information campaigns
Reduction of cigarette consumption of 6.7% (6)

Canada, 1989
Complete ban on advertising and sponsoring, with higher tobacco prices
Corrected for price increases, a long–term reduction of smoking

Ban On Advertising For Tobacco Smoking
The topic for this case study is the ethics of government policy in regards to a ban on advertising for tobacco smoking. On Feb 6, 2001, the
Government of India announced they would impose a ban on advertising for tobacco smoking. Healthcare reports identified smoking tobacco was the
leading cause of preventable deaths. Smoking tobacco caused cancer, lung disease, chronic obstructive pulmonary disease (COPD), emphysema and
chronic bronchitis. The increase in illness and death related to tobacco smoking prompted the Indian Government to propose a ban of all forms of
tobacco advertising. Their intent of initiating such a movement was for the welfare of its citizens. In this paper I will summarize the view points in
favor of the ban, the opposing arguments, the conflict of interest as it pertains to the government in India, and my personal opinion on how it should be
handled within the government.
The following are the view points of those in favor of the tobacco–advertising ban in which the state intervene for the best interest of the citizens of
India. The World Health Organization (WHO) stated, "tobacco accounted for over 3 million deaths in 1990, the figure rising to 4.023 million deaths
in 1998." A more astonishing fact as described by WHO, "it was estimated that tobacco related deaths would rise to 8.4 million in 2020." Secondly, the
tax contribution from cigarettes only accounted for 0.14% of the G.D.P and the health cost was estimated to 0.21% of the G.D.P.

Big Tobacco Advertising
Marketing options for big tobacco companies fizzled after the original Surgeon General report was published which prohibited the mass advertisement
of tobacco in America. The push for smoking cessation for all in the United States has become big business. Long gone are the days of tobacco ads
showing young adults enjoying themselves on beaches and at parties smoking cigarettes. Now, electronic cigarettes (E– cigs), nicotine patches and
gums, and pharmaceutical cessation aids are being marketed. Tobacco companies continue to fight for the freedom to market and enlist consumers,
sighting that smoking is voluntary, and the choice should be made by the consumer not the government.
Teens and Smoking
The Center for Disease Control (CDC), estimates ... Show more content on Helpwriting.net ...
At this point I have smoked cigarettes for approximately ten years. I have a daughter, husband, and a blossoming career in the nursing field. I
know the need to quit smoking is there for all the reasons I stated, but the habit remains. In the past, I have tried nicotine gum and the prescription
Chantix in efforts to quit but my addiction remains. I had a brief period of success, lasting five months without a single cigarette, but quickly
reverted after knowing that I had the ability to quit. Where is the logic in that? This exercise allowed me to reflect on the how I go to this point,
also how I still have the opportunity to avoid further damage to my body. However, smoking dulls my tension and irritability, the comfort I receive
from smoking seems to be my biggest fear in quitting. Since this exercise, I have limited my cigarette use, cutting out my second smoke break at
work. Small steps are going to contribute to my success in smoking cessation, but I am grateful for the opportunity to write my feelings down and
share them with you. I have every motivation to quit smoking and plan on fulfilling this goal. Hopefully, by this time next year I will be a bonafide
nonsmoker lecturing and shaking my head at current smokers

Tobacco Advertising : A Worldwide Marketing Campaign
Tobacco Advertisement
According to the World Health Organization, "each year 6 million people die due to tobacco related illnesses. If current trends continue, it is
projected that by 2030, tobacco will be responsible for more than 8 million deaths each year and 80% of these premature deaths will be among people
living in low– and middle–income countries." Tobacco advertising is a worldwide marketing campaign that displays bright and colorful images that
appeal towards teens and young adults. These images portray false ideal of masculinity, youth, and freedom. The prohibitions of tobacco advertising
should be enforced by the government in order to prevent tobacco industries from targeting undeveloped countries with poor education, reduce tobacco
related illnesses, and limit the access of tobacco to children. With the limitation of tobacco advertising, methods to prevent tobacco can be sanctioned
by the government to eradicate the appeal of cigarettes packages. By limiting the appeal of tobacco packages, health risks and related deaths from
tobacco will substantially reduce along with the attraction of new consumer. Some countries has enforced laws that requires tobacco companies to
inform their consumer about the inimical effect of their product. In Thailand, "the law requires graphic health warnings on cigarettes, occupying 85
percent of the top of the front and back principal display areas. Health warnings also are required on loose tobacco (which is often

Ethical Issues for Advertising Tobacco Products Across
Ethical issues for advertising tobacco products across borders. A case for Social Contract Theory
Question 1: How can SCT and ISCT address the controversial nature of advertising and promoting cigarettes across international borders?
Base on the case study, The Social Contract Theory (SCT) generates a workable framework for solving ethical issues: * Sets main principles relevant to
the organization in question * Recommends different principles for different communities * Determines the suitable marketing practices * Allows for
theory of norms and values
SCT captures two different types of social contracts– hypothetical and actual contracts used in living communities. It is the foundation of rules within
communities with ... Show more content on Helpwriting.net ...
Thus, Winfield has to concern the underage smoking to commit do not sell its products for the customers who are under 18 years old. Another
example, from my own experience, when the customers purchase any beer or alcohol at the shops, club or bar, he customers have to show ID card to
ensure that they are over 18 years old to buy these products.
Question 3: In your opinion, does BAT pay sufficient attention to ethics when they market across national borders?
From my opinion, BAT is not par sufficient attention to ethics when they market across national border, although BAT commit with the local countries
to protect and follow the local community's norms through SCT. Because BAT understood the risks and bad effects oftobacco when people smoke
cigarettes that the reason why Australia and USA are countries which have strict policies to restrict tobacco's promotion, advertisement and
communication with public. BAT took advantages of loose rules in some developing Asia countries and Euro zone in terms of advertising and promoting
cigarette in public to expand BAT's marketing campaigns at these communities. The general trend in Asia and Euro zone will be similar with Australia
and USA, BAT should maintain the way of marketing and communication in Euro and Asia countries as Australia and USA. Besides that, BAT can
diversify their business in another way not only focusing on tobacco such as medicine field as producing nicotine for analgesics

The Ban of Tobacco Advertising in India
On February 6, 2001, Government Of India (GOI) announces a bill about banning Tobacco companies from advertising their product and sponsoring
sport and cultural events. The bill mission is to reduce consumption of tobacco products. This paper is based on information provided by the case study
and is divided into four section. The first section summarizes arguments in favor of the ban on tobacco advertising in India. The second section
summarizes arguments in opposition of the ban on tobacco advertising in Indian. The third sections discuss the conflict of interest issue as it pertains to
government in India. And the last section offers some suggestion on what government should do in regards to tobacco advertising.
Favor in the ban of tobacco Advertising
Some advocates argue that these ban is the same as government effort to meddle their citizen private lives, but other argue that government did have
right to intervene in the overall interest of their citizen.
There are many countries in the world that already did similar bans. In 1991, French constitutional council declared that French government ban on
tobacco is not based on nothing. As this ban is needed to protect their citizen health.
Many fears that tobacco advertisements will influence children and young adult to smoke. It is become concern, especially since it is noted that future
cigarette business lay on the age 14–24 years old. California government has done some effort to prevent that. For example, California

The Ban On Advertising Tobacco Products
The ban put on advertising tobacco products in India has caused a lot of debates. Some say it violates the constitution, others say it saves lives. Each
side sets a valid argument, but which side is right? These bans do not only exist in India. They have been put into action in many different countries as
well. Tobacco use kills 5.4 million people a year, averaging at about half of all smokers. (W.H.O.–Facts) I think that everyone is aware of how bad
tobacco use is for your health. What people may not seem to realize, is that advertisements play a large role in these deaths. Among people in India,
74.4% of school children ages 13–15 were exposed to pro–cigarette billboards in 2009. (Sinha DN.) When putting these facts together, something
begins to seem morally corrupt about these numbers. This is why I can understand the concern that people have regarding the heavily advertised
tobacco products. When advertising for a company, there are many ethical dilemmas that a manager may face. Even if management is aware of the
negative impacts their product can have on their consumers, they are still held responsible to advertise their product. Because of this obligation,
managers are succumbed to conceal the truths about their product. They continue to advertise from a positive perspective, leaving their consumers
unaware of the other bad side effects. In my opinion, these facts could be supported for or against the ban on tobacco. On one side, a business is
clearly using

Pro Tobacco Advertising
Although tobacco advertisements are banned, people still consume it. The ban started in 1971 and since then has become even more strict on the
sponsoring and promotion of tobacco brand logos. Now, all tobacco ads used, dissuade users from consuming. Advertisements in general can be
obnoxious and tiresome, but they are sometimes necessary for the seller to get their point across. Ads are either trying to get money from the
consumer or driving to change a person's mind positively. The main reasoning for the creation of advertisements is to persuade the viewer or audience
through the evocation of ethos, pathos, and logos, to have a change of mind about the product. The ads I chose are both similar, but have different goals
towards their audience.... Show more content on Helpwriting.net ...
This ad has an emotional appeal to the audience, as the result of both objects is not something people really look forward to: death. Of course,
nobody wants to die, its only human nature. Looking at this ad, the viewer might start questioning him or herself emotionally, thinking about the
loved ones around them. In the end it will only hurt the people who care for them. A simple yet powerful logical appeal towards its audience is
accomplished ambiguously or dualistically. I think it questions the viewer or smoker rationally, why they would want a slow and painful death. The
viewer can choose to die "quick" or "slow", either option, you're going to die so you might as well choose the bullet, a fast and less painful choice.
But that is not what it is suggesting, it seems to be getting at the point that death by either choice is unnecessary and ignorant of the user.
This type of advertisement is selfless in that it seeks to achieve satisfaction from the possibility of stopping its intended audience from smoking and
nothing more. It even asks at the bottom of the picture if the individual needs help. Following up with a smokeline expresses concern for the person.
In its design, the layout has a depressing background. This gloomy image is possibly representing what comes along with each deed. A glowing white
font captures the viewer's eyes, but is present to sort of highlight and make it clear that the

Tobacco Advertising And Its Influence On The World
A global hot topic that has been on debate for decades and does not appear to go silently into the night is the influence of tobacco advertising and its
influence on the populous. Recently to join the discourse was the government of India versus the tobacco conglomerates. The Indian government hopes
to follow suit of many other nations including: France, Finland, Norway, Canada and New Zealand who already imposed bans on cigarette advertising
with successful results. The tobacco industry, however, holds their position that by placing a ban on advertising is controlling the opinion of the masses
not allowing them to make their own decision of right and wrong. The government has the difficult task of weighing out the ethical issues of what
causes more harm in the future, to allow tobacco advertisers to continue with business as usual or to out a halt on their advertising all together.
In a poll conducted by the World Health Organisation (WHO), tobacco accounted for over 3 million deaths in 1990, rising to 4.023 million deaths in
1998, estimating that tobacco related deaths would rise to 8.4 and 10 million in 2020 and 2030 respectively. (IBS Center for Management Research,
2010) As many other governments before that of India had decided was that a government needs to intervene when the overall welfare of its people
are at risk. Governments such as France declared the ban on cigarette advertising to not be unconstitutional because it was in the best interest of its
people. In

Should Tobacco Advertising Be Banned?
In recent year, non–governmental organization and other associations have been putting pressure on the government to ban cigarette production but
these products contribution of these products to the national GDP cannot be neglected. As a result, of the huge sum, the government gets from these
companies in the form of taxes it extremely difficult for the government ban the production of cigarettes but have instead resorted to banning
advertisements of these products. Is the government doing enough as it claims it is doing to protect it population from a product whose effect go
beyond harming secondary smokers as well?
Giving the health hazard that arises from tobacco, I am of the opinion that tobacco advertising be ban completely in Indian. Ethics is a system of
moral principles governing the appropriate conduct of a person or a group. It is a way of being human and having a feeling of compassion,
sympathy or regard for others the way we have for ourselves. There is this famous saying of Abraham Lincoln "When I do good, I feel good; when I
do bad, I feel bad. That's my religion." Managers of tobacco companies cannot pretend they do not know that tobacco is dangerous for our health.
Ethics is fundamental in any profession and is an integral part of any successful business today. If in our subconscious mind we are not comfortable it
mean the consequences of our action are unethical: then we are doing bad business. . Albert Schweitzer says, "Ethics is the activity of man

India 's Ban On Tobacco Advertising
India in 2001 proposed a ban on tobacco advertisement in an effort to curb tobacco use with adolescents. It was met with sharp criticism from the
tobacco industry. However, some saw it as a great move by the government in looking after the welfare of its citizens. I hope to explore in the essay
each side's voice as well as deal with the myriad of issues the government faced upon the bans proposal. Lastly I will give my opinion on what position
the government should take.One the main arguments for this proposed ban was that the tobacco industry was targeting children. In fact citing an
internal documents from the tobacco industry that referred to 14 to 24 year olds as their targets (Reynold, 2010). Recognizing this report for India
was extremely important. Due to the increased health problems of smoking by targeting a younger age bracket they would effectively increase the
weight the government had to carry when it comes to providing health care for its citizens. The government also had in its favor the fact that in all
but one case smoking use by young people had decreased when these bans where put in effect. The government's argument for banning tobacco ads
can be summed up pretty simply. They were trying to watching out for the safety of their citizens and were working toward the betterment of India.
The government had the advantage of being able to take the moral high road and being able to paint the tobacco industry as the "devil".The Nays in
this case were represented

How To Regulate Alcohol And Tobacco Advertising
Alcohol and tobacco advertising is not a new concept to this world. Alcohol and tobacco advertising has been going on since the mid 1900's. During
this time, alcohol and tobacco ads were on the TV almost as much as regular programs (Danna). This source is credible because the author has written
many articles for the Chicago Tribune before. When alcohol and tobacco advertising first started they actually argued that smoking and drinking was
beneficial for the human body. Since then, the Alcohol and Tobacco Tax and Trade Bureau and many other departments have tried to put in laws and
acts to help regulate the advertisement of alcohol and tobacco. For example, laws such as the "Federal Cigarette Labeling and Advertising Act of 1965",
and the ... Show more content on Helpwriting.net ...
This is because alcohol and tobacco advertising is almost everywhere. For example, billboards, magazines, and television (Hackbarth). So far, the
government has taken a decent amount of actions when it comes to helping the regulation of advertising alcohol and tobacco products. These are the
reasons why the government should try to maybe add a few more stricter laws to help regulate the advertising of alcohol and tobacco in The United
States of America. This is because it is really starting to show the effects that it has on the kids when they're younger because they get influenced by
the ads and they think that it is okay to use tobacco and

Banning The Advertising Of Tobacco Use
n this essay, I will discuss the positives and negatives related to countries banning the advertising of tobacco use, the complexities of the argument,
finished with my own perspective. This is a highly argumentative debate that countries of the free world have argued for several decades.
I'll start by explaining the dangers of smoking tobacco. According to the Center of Disease Control (CDC) in the United States of America, tobacco use
contributes cancers of and not limited to: mouth, esophagus, throat, and lungs.
On February 6, 2001, India signed into law, a restriction that prevents tobacco manufacturers from advertising the sale of tobacco. According to a
report found on the website icmrindia.org, it was described as a "bombshell" in India.
This law is not uncommon globally. These types of laws have been a gradual occurrence for the past 30+ years. The United States of America was an
early, freedom based, country to enact such a law. The law they created was signed into law on April 1, 1970. Countries that followed the United State's
lead, were France, Finland, and Norway. This is such a controversial topic, that it has found it's arguments to their higher courts.
ARGUMENTS IN FAVOR OF THE BAN ON TOBACCO IN INDIA
It is believed that when countries ban the advertising of tobacco, consumption drops. It is also believed that it sets a standard, of health morality, for it's
citizens to live by. When it's citizens stand behind a law that limits

The Ban Of Tobacco Product Advertising
Introduction
The topic of marketing, tobacco, and ethics is a fantastic topic to stimulate conversations on ethics in general. In 2001 India considered the banning of
tobacco product advertising which led to a huge debate in ethics, marketing and the role of government. The many deaths and lives touched negatively
by tobacco while corporate entities have gotten rich is a battle ground rich with examples and research. I personally am an ex–smoker and smoked for
over 15 years of my life before I quit. There are many good reasons to quit smoking but smoking always my choice. I have seen many different
regulations applied and experienced the pressures of graphic pictures on packs of cigarettes that are designed to influence your desire to quit
personally. Is it ethically okay to ban smoking advertising?
Supporting the Ban
There are easily many reasons to support the banning of advertisement of tobacco products. The obvious reasons can be the smell, the public health
risk, and simple things like fire hazards. Underlying the obvious there are numerous other reasons to support the need to ban tobacco with far more
complex arguments and concerns like the targeting of children and impacts on the medical system of a nation. As a matter of ethical considerations, the
purpose of a government is usually the protection or greater good of a nation and its people. This makes a direct point that a government has
responsibility to protect its people and smoking kills undoubtedly

India 's Tobacco Advertising Ban
India 's Tobacco Advertising Ban
The World Health Organization (WHO) reports that worldwide, five million tobacco users die annually and estimates that one million Indians die each
year prematurely from tobacco use (2015). As late at 2009, India was "the world's second–largest consumer and third–largest producer of tobacco"
(Economist, 2009, p. 5). In an attempt to reduce consumption, India introduced its first adverting ban on tobacco in 1990, followed in 2003 by the
Cigarettes and Other Tobacco Products Act (COTPA) to close loopholes and further regulate tobacco adverting. This paper examines the arguments for
and against these advertising bans and explores whether or not tobacco creates a conflict of interest when governments profit from the tobacco industry.
For the Ban
The most compelling reason to ban tobacco advertising is the growing body of evidence linking tobacco ads to increased tobacco use, particularly
children. Studies following a 1998 settlement prohibiting U.S. tobacco companies from targeting American youth have shown a steady decline, with
the lowest levels in forty years of teenage smoking reported in 2015. Despite COTPA, Indian youth's exposure tocigarette advertising has increased in
part because of aggressive point–of–sale marketing, promotional support of music and sporting events, through social media, and smoking portrayed in
Bollywood films. Multiple authorities agree that a ban on tobacco advertising has to be all–encompassing and free from

Tobacco Companies Using Advertising Tactics That Target...
Tobacco companies should be prevented from using advertising tactics that target teenagers. There has always been controversy as to how tobacco
companies should prevent using advertising tactics to target teenagers. As controversial as this is tobacco companies shouldn't advertise teen smoking.
Many teens may be lured to believe cigarette advertising because it has been part of the American Culture for years, magazine ads and the media target
young people, and these companies receive a drastic increase financially; however, the advertising by these cigarette companies has disadvantages such
as having to campaign against their own company, limiting their cigarette advertising and becoming a controversial dilemma as to encouraging
teenagers ... Show more content on Helpwriting.net ...
Usually, on television shows or on magazine articles there has to be an advertisement promoting cigarettes. Not only does the tobacco industry
encourage teenagers to start smoking, but it enforces smoking to continue well on into their adulthood. Tobacco companies advertise in magazines,
promote their products in convenience stores and market their brands through websites and social networks. Many of these tobacco industries get
publicity and attract more young customers when using the newly in media to promote their products. Many of these tobacco companies don't
understand that tobacco advertising is a huge public health issue that increases smoking. Tobacco company advertising and promoting is the start of
the use of tobacco among teenagers. Now, these media and magazine advertisements about cigars have caused teenagers to be exposed to cigarette
advertising. Not only that but also these teenagers find ads appealing and also increase their desire to smoke. Cigarette companies spent about $8.37
billion on advertising and promotional expenses in the United States in 2011. Cigarette tobacco companies spend billions of dollars each year to
market their products. Advertising has been a multi–million dollar projects for these companies especially when teenagers are involved. Now, these
companies make about $35 billion annually, as well as causing six million deaths. Tobacco companies make money

How Does Tobacco Advertising Affect Children
Children's Introduction to Tobacco Products
As a result of anti–tobacco organizations, there have been laws enacted meant to prevent tobacco–favored media from being viewed or consumed by
children in the United States. Much to the chagrin of anti–tobacco organizations, tobacco products continue to be widely consumed not only within the
United States, but also around the world, and tobacco companies continue to produce advertisements appealing to younger generations. While
companies such as Philip
Morris wish to promote the prosperity of their business by attempting to recruit younger smokers, organizations like Tobacco Free Kids wish to limit
the reach of advertisements aimed at younger audiences in hopes of preventing further smoking deaths. ... Show more content on Helpwriting.net ...
The passage of the FSPTCA built on the standing tobacco control laws, as well as added important provisions which banned fruit and candy–flavored
cigarettes, prevented tobacco sales to youth, put restrictions on certain tobacco advertisements, and required health warnings on tobacco products
(Campaign). The FSPTCA has been moderately successful in limiting children's access to tobacco products in the United States, tobacco brands like
Marlboro continue to advertise their product in a manner that is appealing to young adults in other countries where there are fewer limitations on
access and content of advertisements.
Tobacco Free Kids and other anti–tobacco companies greatly supported the Family
Smoking Prevention and Tobacco Control Act. With the passage of the FSPTCA, the FDA is required to closely regulate the tobacco industry in the
United States to ensure that tobaccorelated products and media are not easily accessible by minors. The FSPTCA does not police the content of most
cigarette ads beyond the location of such advertisements (adult magazines

Tobacco Advertising Essay example
Tobacco Advertising
Tobacco is one of the most popular products in today's market, but in order to be universally known, it needs to be advertised either by magazines and
newspapers or by posters but not by television as " due to mounting clue of health dangers television commercials for smoking were banned beginning
in 1971" (The Columbia Encyclopedia, 2). Tobacco advertising is much popular these days and we can support that it is the ВЁ food ВЁ of tobacco
industries in order to keep them alive. Moreover, companies that make tobacco advertising can cause many problems to each society and also they can
affect consumers to a great extent. So, solutions must be found in order the consumers to be protected, either smokers or ... Show more content on
Helpwriting.net ...
" But although conflict as to the effects of smoking and bans on smoking by certain religious groups, the use of tobacco continued to develop " (The
Columbia Encyclopedia, 1). " The roots of advertising exist thousands of years in the past. One of the first known ways of advertising was the outdoor
display, usually an eye–catching sign painted on the wall of a building. In medieval times word–of–mouth praise of products gave rise to a simple but
effective form of advertising, the use of so–called town criers. The criers were citizens who read public notices aloud and were also employed by
merchants to shout the praiser of their waves. Although graphic forms of advertising appeared early in history, printed advertising made little
headway until the invention of the printing press. In the end of 19th century many companies began to produce packaged products under brand
names. This increase was used in a new period in the history of advertising. Previously, such everyday household goods as sugar, soap, rice, molasses,
butter, milk, lard, beans, confectionery, candles, and pickles had been sold in nearby shops from bulk packages. As a conclusion, consumers had
seldom been
aware of, or inspired by, brand names. Public–relations specialists have advertising as a way of communication, that is why outdoor posters,

Restricting Tobacco Advertising Essay
Restricting Tobacco Advertising
Should tobacco advertising be restricted? This is a very controversial issue. There is the idea that young children that smoke started smoking because of
advertisements, but there is also the idea that children start smoking for other reasons. Many big, well–known tobacco companies like RJ Reynolds are
being sued for their advertisements. On Monday April 20th, 1998 the jury heard a testimony from Lynn Beasly, the marketing vice president of the RJ
Reynolds Tobacco Company. The courts believed that the advertisement was directed towards children under the age of 18, due to a document from
the RJ Reynolds Board of Directors showing that they set a goal to increase the company's market share among 14 ... Show more content on
Helpwriting.net ...
Smokers have almost twice the risk of having coronary heart disease as nonsmokers. Smokers' risk of getting lung cancer is approximately 14 times
than that of nonsmokers. It has taken many years for tobacco products deadly effects to be scientifically documented. Tobacco companies spend
approximately $14 million a day on advertising. Students who own cigarette promotional items are more than four times more likely to begin smoking,
compared to those who do not own these items. Eighty–six percent of people between 12 and 17–years old who smoke prefer the three most heavily
advertised brands. Only about one–third of adult smokers choose these brands. Almost ninety percent of adult smokers began at or before age 18. A
recent study showed that thirty–four percent of teens began smoking as a result of the tobacco company's promotional activities. Tobacco companies
loose 3,000–5,000 customers each day, more than 1,000 die from using tobacco as intended, the rest die of other causes. The tobacco industry targets
1.63 million new smokers a year to compensate for those that quit or die. The average age of new smokers in the United States right now is 12. Since
the 1980s, big tobacco companies have supported a number of efforts to reduce youth access to cigarettes at retail. Thirty percent of teens that smoke
say that they were able to obtain cigarettes from retail stores. Thirty–two percent of kids who smoke say they borrow

Ban Tobacco Advertising Is The Right Move
In 2001, the Government of India proposed a bill that would place a ban on tobacco ads to discourage the use of tobacco products among the
teenagers. This decision gave rise to a huge debate about the ethical responsibility of the government on the use of tobacco products. In this analytical
essay, the arguments of the proponents that are both in favor and opposed to the ban will be summarized, while discussing the conflict of interest that
exists among the government and the tobacco companies. Lastly, final thoughts and opinions will be provided of why the Government of India 's
decision to ban tobacco advertising was the right move. This will be done in light of the case study found at icmrindia.org titled "Ban on tobacco Ads
by the Government of India".
Those in favor
Those in favor put forth the argument that smoking kills millions of people every year and that these figures are on the rise. Furthermore, that animated
figures such as that of "Joe Camel" cigarettes is enticing young children to take up smoking is a huge concern. They also point out the examples of
other nations which have deemed it constitutional to place such bans on tobacco advertising. They claim that studies have shown that in these countries
the consumption of tobacco products among the younger crowd has dropped. It is also claimed that the ban itself won 't hurt the economy because in
reality the revenue the government receives from the tobacco industry does not offset the costs it creates.

Ban Tobacco Advertising Is The Right Move
Introduction
In 2001, the Government of India proposed a bill that would place a ban on tobacco ads to discourage the use of tobacco products among the
teenagers. This decision gave rise to a huge debate about the ethical responsibility of the government on the use of tobacco products. In this analytical
essay, the arguments of the proponents that are both in favor and opposed to the ban will be summarized, while discussing the conflict of interest that
exists among the government and the tobacco companies. Lastly, final thoughts and opinions will be provided of why the Government of India 's
decision to ban tobacco advertising was the right move. This will be done in light of the case study found at icmrindia.org titled "Ban on tobacco Ads
by the Government of India".
Those in favor
Those in favor put forth the argument that smoking kills millions of people every year and that these figures are on the rise. Furthermore, that animated
figures such as that of "Joe Camel" cigarettes is enticing young children to take up smoking is a huge concern. They also point out the examples of
other nations which have deemed it constitutional to place such bans on tobacco advertising. They claim that studies have shown that in these countries
the consumption of tobacco products among the younger crowd has dropped. It is also claimed that the ban itself won 't hurt the economy because in
reality the revenue the government receives from the tobacco industry does not offset the costs it

The Tobacco Advertising Ban
Some of the arguments which support the placing of the tobacco advertising ban in India are:
В· Some might feel that people's freedom of choice is being affected by this ban imposed by the government but it could also be argued the state
should be able to intervene in a situation where its subordinates' health is at risk, just like a father looks after his underage baby who is not aware of
what is good or harmful for him. The country's government would be doing what is best for its citizens even if they disagree with the decision as it is
being carried for their greater good.
В· Countries like Belgium and France declared that banning tobacco was not unconstitutional as the right to freedom of trade right was not being
affected and at the same time the good health of its nationals was being persued. This same argument can be applied to the people of India and its
tobacco firms as they are still allowed to offer their products in shops and other establishments. The advertising ban would not hinder their right to trade
their products with the community.
(Morris, P., 2011).
В· The RJ Reynolds Tobacco company, in the US, was found guilty of trying to incite under age citizens to smoke and had to remove its mascot, Joe
Camel, from its advertising campaign as it was deemed that this figure was appealing to young people and would increase their interest in starting to
smoke. It was also revealed that this firm was viewing young people between the ages of

Tobacco Advertising Essay
Tobacco Advertising Although the Tobacco Industry recently paid enormous fines to the US Government and Individual states, they continue to
promote smoking and influence young human beings world wide to use their products through multi dimensional advertising. For decades Americans
were not told the truth about the dangers of smoking. The media stayed silent because it did not want to lose the hundreds of millions of dollars it
made from cigarette advertising. The hopeful result of the tobacco lawsuits would be that the advertising target market would not be the young. The fact
that the Tobacco Companies lose three thousand to five thousand customers each day causes the industry to look for replacements ... Show more content
on Helpwriting.net ...
A very popular technique used in propaganda is plain folk. This is a technique when advertising makes the average American citizen feel he can relate
to the people in the advertisement. For instance, an advertisement in Men's Health depicted a family camping trip with a honorable father smoking
while singing around a campfire to his kids. Also, an additional promotion that was found in this magazine was a healthy in shape man smoking. This is
an unrealistic situation for healthy and well–respected fathers. Another way people are shielded from the negative reality of tobacco use is through
celebrities. This is called testimonial techniques of propaganda. Testimonial technique is an extremely important and controversial method. This
technique is when a celebrity or notorious person gimmicks people into the product by making it seem better because they use it or promote it. One
example of this is Emmit Smith using chewing tobacco. His slogan, " Pinch between your cheek and gums", is catchy and appealing to football fans.
This is a extremely unhealthy promotion for young athletes. The catch with a testimonial technique is it might appear as though the celebrity enjoys a
product when in reality he/she has never touched it.
The last technique of propaganda is Bandwagon. The bandwagon technique makes people feel like they should go along with the crowd. This
technique usually succeeds because most people have a deep

The Issue Of Tobacco Advertising

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