Ben &Amp; Jerrys Finance Report Essay

Ben & Jerrys Finance Report Essay
Group 1
Managerial Finance
26 Aug, 1999
A Little History: Ben & Jerry's, Vermont's Finest Ice Cream and Frozen Yogurt, was founded in 1978
in a renovated gas station in Burlington, Vermont, by childhood friends Ben Cohen and Jerry Greenfield
with a $12,000 investment ($4,000 of which was borrowed.) They soon became popular for their
innovative flavors, made from fresh Vermont ... Show more content on Helpwriting.net ...
They support projects which are models for social change – projects which exhibit creative problem
solving and hopefulness. The Foundation is managed by a nine member employee board and considers
proposals relating to children and families, disadvantaged groups, and the environment.
Ben & Jerry's is dedicated to the creation & demonstration of a new corporate concept of linked
prosperity. Their mission consists of three interrelated parts. Underlying the mission is the determination
to seek new and creative ways of addressing all three parts, while holding a deep respect for individuals
inside and outside the company, and for the communities of which they are a part.
Product: To make, distribute and sell the finest quality all natural ice cream and related products in a wide
variety of innovative flavors made from Vermont dairy products.
Economic: To operate the Company on a sound financial basis of profitable growth, increasing value for
their shareholders, and creating career opportunities and financial rewards for their employees.
Social: To operate the Company in a way that actively recognizes the central role that business plays in the
structure of society by initiating innovative ways to improve the quality of life
... Get more on HelpWriting.net ...

Bega Cheese Industry Analysis
Bega Cheese product Tasty Sticks are sold nationwide in Australian leading Supermarket such as Coles,
Woolworths and selected IGA stores. In total these Australian Supermarket listed operates over 4,995
stores across Australia–wide which is conveniently available for all shoppers across Australia (Westfamer,
2018) (Woolworths Group, 2018) (Metcash, 2018). The transportation of the products including Tasty
Sticks between the Bega dairy factor and the supermarket are handled by the transportation company
Wettenhalls (Wettenhalls, 2017). Wettenhalls transport has delivered 18 million pallets for a variety of
leading retail, food, beverage and grocery manufacturers in Australia including Bega Cheese products
each year who use trucks as the mode

Milk and Dairy Products
Advantages: Domestic market Vinamilk is the leading enterprise in Vietnam in manufacturing milk and
dairy products. Vinamilk holds 39% of the market share nationwide. The company has more than 220
distributors in the distribution system and over 140,000 outlets in Vietnam. Besides, our products are sold
in all systems of supermarket nationwide. Competition advantages We believe that our success up till now
and our prospects of future development are based on the combination of the following strengths: The
industry leader position, supported by good brand building strategy The diversity of products The wide
distribution network Stable relationships with suppliers to ensure high–quality milk The ability to do
market ... Show more content on Helpwriting.net ...
This division liaises with the marketing division, which updates the company with current consumers'
trends and preferences based on findings from market research organizations. We believe that the ability to
develop new products according to more and more high–demanding tastes of consumers is one of the key
factors which lead to our success and plays an important role in the growth in the future. With our effort to
develop our products to meet the latest trends, we have actively engaged market research companies to
study the trends and sales activities, consumers' feedback and media related to the food and beverage field
as well Good management team, proven by the business results Vinamilk has been managed by a team of
enthusiastic and experienced staff members. President Mai Kieu Lien has 30 years of experience in the
milk field in this company and has played a key role in the growth and development of the company. The
marketing staff is directed by Mr. Tran Bao Minh, who has 10 years of experience in marketing and brand
building in beverage industry and who is credited with having restored the brand image and having
conducted a product revolution. Other senior management members have averagely 25 years of
experience in manufacture, distribution and sales. We also have a strong junior management staff to assist
the senior staff and to make a contribution to the development of the company with their young age and
enthusiasm as well.

Case Study of Snow Band
Snow Brand Milk Products 'Crisis or Opportunity?' – Time for Corporate Revitalization Hong Kong
Baptist University 10 June 2010 Contents |1. |Executive Summary |1 | |2. |Problem Identification |2 | |3.
|Analysis |2 | |4. |Alternatives |4 | |5. |Recommendation |5 | |6. |Implementation ... Show more content on
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Japan further imposed an indefinite ban on US beef in 2003 after the confirmed appearance of Bovine
Spongiform Encephalopathy (BSE) in North America. 3. A new corporate governance structure, under
which outside directors play important roles in managerial decisions, was sanctioned by the revised
commercial code in April 2003. ← Economic factors 1. Due to the BSE outbreak in Japan in 2001 and the
subsequent beef mislabeling issues, consumers became leery of beef products in general and beef
consumption declined as a result. 2. Japanese consumers reported significant declines in their perception
of domestic beef as safe and healthy. ← Social factors 1. SBM has significantly lost public trust and
consumer confidence. 2. Post–war Japan had seen a rise in consumer activism and consumer groups'
prominence. 3. Consumers became more aware of and concerned about food safety issues. 4. Common
practices of beef mislabeling had led to a renewed call for ethics and integrity in Japanese businesses as
well as a call for business to attend to risk management. Internal Analysis: ← Corporate culture and
leadership: 1. Currently, SBM had a traditional Japanese management style of uncertainty avoidance and
harmonization, thus losing focus on customers and quality. Staff worked with a presupposition that a firm
existed for the sake of its managers and employees, which fostered

Marketing Analysis : Yogen Fruz
Contents
Executive Summary 2
Current Marketing Environment 3
SWOT Analysis 5
Strengths: 5
Weakness 6
Opportunities 6
Threats 7
Short–term and Long–Term Objectives 7
Marketing Strategy 8
Position 8
Pricing 8
Promotion 9
Product Strategy 10
Distribution 11
Bibliography 12
Appendix.........................................................................................................................................................14
Executive Summary
Yogen Fruz is a frozen yogurt company attempting to expand its number of stores within China. The brand
is built around the idea of using high quality healthy ingredients in their products while creating a unique
environment that customers will enjoy and want to return to. While most frozen yogurt competitors are
just entering the Chinese market, Yogen Fruz is already established ... Show more content on
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Throughout history, the Chinese have eagerly adopted new foods and ingredients. The target market of
Yogen Fruz has tendency to purchase the latest trends in whatever is tasty and nutritious. In the past, one
of the few foods that has not impressed the Chinese diet is dairy products. Currently, however, many dairy
products are gaining in popularity amongst the Chinese population. Things like yogurt, various forms of
milk, and especially ice cream are now common products. A lot of these dairy products are imported from
foreign countries, such as America, Singapore, and New Zealand.
In contemporary China, people not only focus on what's delicious, but also the health benefits that the
food product had to offer. Frozen yogurt is a hybrid food, offering both a delicious taste and health
benefits. The usage of fresh fruit and lower calorie ingredients has thrust frozen yogurt into popularity
amongst dessert lovers worldwide, while still capturing the health food sector of the market. High quality
and healthy food defined the Yogen Fruz culture and allow the company to appeal to its target market.
Part of this health food craze was sprung on by modernization. This modernization impacts Yogen Fruz's
target market interest's, such as Café culture, fashion trends, and eating habits. With modernization, young
females have an increasingly lucrative income and are willing to

Characteristics Of Fonterra
Introduction about Fonterra:
Fonterra is a company which deals with the all kind of dairy products. It is saturated in New Zealand. It is
the largest organisation of New Zealand which deals with the all kind of dairy product. It works with
others country to. It deals with the import and export of different dairy products all over the world like in
Australia, Japan. Fonterra has a turnover of 17 billion US dollar. It has a wide variety of dairy products
like milk, curd, yogurt, cream and many more products. Fonterra is found in 2001. It is the New Zealand
largest milk selling company.
Products of Fonterra:
As the Fonterra is the largest dairy product selling company of New Zealand it deals with all types of
dairy products like milk, cream, ... Show more content on Helpwriting.net ...
The good leader is one who deals with all the aspects of the organisation such that to overcome all the
deficiencies of the company and handle the entire needed task to develop the growth of the company. In
Fonterra it is important to have a good leadership as for the growth of the organisation. For the good
leadership growth leader must have a good skills like to deals in any kind of situations of Fonterra, must
have a good communication skills so that makes it more presentable.
There are certain factors that must a be followed by a good leader:
Judging yourself: A good leader must have a assess himself so they can check that where they stands By
judging yourself we can get the advantages and the deficiencies of the leader and that can be overcome at
the time.
Good Judgement: For the growth of Fonterra it must have a sharp perception about teh company such that
teh good leader has teh quality to identify what is happening in the organisation easily. If he or she is able
to check or handle or identify that waht is happening in teh organisation than it will help the Fonterra in its
future growth.
Certain factors fro effective

Swot Analysis Of Fonterra
1. Introduction
The purpose of this business report to be made is to specifically analyse a multinational company on how
well they use their marketing mix strategy from their original home country and the foreign market that
they venture in.
In this report, a well–known multinational company from New Zealand called Fonterra will be analyse on
how well their marketing strategy are and how they adapt their strategy and product to the new market
they venture into. To analyse their marketing mix strategy, the home country that is New Zealand will be
compare to the China market.
Fonterra are formed in 2001, by the merger of two big dairy companies in New Zealand that is the New
Zealand Dairy Group (NZDG) and Kiwi Co–operative Dairies. Fonterra received its daily supply of milk
from around 10,500 farmers in New Zealand that are also their shareholders. According to Fonterra,
(2016), it has three divisions New Zealand Milk, Fonterra ... Show more content on Helpwriting.net ...
According to Fonterra: Our Strategy (2016), since the global demand for dairy product are growing, they
will take these opportunities to grow their existence especially in the growing emerging markets.
The main marketing strategy for Fonterra is to take the opportunity in the growing demand of dairy
product in the world especially China. Fonterra sees there will be growing demand of 7% in China by
2020 (Fonterra, 2016).
2. Pricing
A statement provide by Fonterra, (2016), that 95 per cent of New Zealand total export are of milk
production and Fonterra cater 87 per cent of that. So there is no exact 'market price' for milk around the
world. But there is instead a price called the 'farm gate price' which are used worldwide to calculate the
price of the milk base on the price from which the milk are supply from the shareholders to Fonterra
which also excludes any costs

Good Greek Grill Inventory Management
GOOD GREEK GRILL
Inventory Management
TEAM # 8 SOM 306 California State University, Northridge
Table of Contents
Executive Summary
The operations management problem that our group chosen to discuss about occurs at a small, family
owned restaurant business called Good Greek Grill. Known best for their tasty greek food, the company's
primary problem is inventory management; trying to determine the order quantities and the method of lot
sizing and when to order so the company doesn't waste items with short life such as the dairy products that
uses like yogurt and milk. In the past the store has had been throwing away large quantities of dairy
products due to lack of forecasting the demand for dairy products as well as weak inventory planning
methods from unqualified employees. As a result, Good Greek Grill (G3) asked our group to help them
solve the problem since after getting a SOM class we are able to determine methods towards solutions of
Operational Management problems. The solution can be found by getting to know what is the current
reorder point and order quantity by using the EOQ (Economic Order Quantity) inventory model . Cost
cutting is essential as the store doesn 't get enough customers that are interested in the dessert and coffee
products that are offered in store. Yogurt is used in our dessert items which are the strawberry greek
yogurt and the black

The Production Of Animal Products For Human Consumption
The production of animal products for human consumption contributes over 14.5 towards global
greenhouse gas emissions, and is one of the biggest factors of climate change . Most consumers of meat
and dairy are uninformed of this fact, as they believe that transportation and the burning of fossil fuels are
the leading contributors towards global warming, and not the production of foods that they consume on a
daily basis and in large quantities. However, the consumers are not the only ones to blame; in America,
large meat and dairy corporations as well as the government are two forces that heavily advertise and
influence the consumption of animal products. In fact, companies such as Tyson Foods have successfully
lobbied for the Agriculture ... Show more content on Helpwriting.net ...
To change their diets of meat and dairy, people have to understand and adopt growth mindsets. When
people have a growth mindset, they believe that intelligence and talent are developed rather than fixed .
People who have growth mindsets are more open towards challenges, and make efforts to learn. The same
can be applied to changing one's diet to consume less meat and dairy. People with growth mindsets are
open towards new experiences. Consequently, they will be more willing to switch their diets to include
less meats and dairies. At the same people, people who are less likely to change their diets, 62% of
Americans , can learn to adopt a growth mindset, through understanding oneself, learning from
experiences, and seeing things from different perspectives and challenging oneself to take action . After
adopting a growth mindset, people can use positive psychology techniques to challenge themselves to
consume less animal products. For people to understand the reason why they need to consume less meat
and dairy products, they have to apply the concept of PERMA, the model of well–being. They need to
identify that their well–being is greater when eating less animal products and explain it using aspects of
PERMA. For example, consumers who have made an active change in their lives to change their diets can
explain their reasoning with experiencing more "Positive Emotion" – they receive

Cultural Factors Of Milka Milk
Back ground of the study
Most of the Sri Lankan people are using dairy product to get required vitamins and mineral and as well as
nutrition meal. The consumption of dairy products has increased dramatically in the 170s when the
government adopted open economic policies. Currently Sri Lanka is about 15–20 percent self –sufficient
with its milk products, through that level has been achieved mostly with imported milk powder.
(N.F.C.Ranaweera, n.d.)
Milka is a one of major supplier in the milk powder market in Sri Lanka and it a global, co–operatively–
owned dairy product manufacturing company. Its mother company is New Zealand and currently
expanded its business in to 35 countries around the world as the format as a multinational company.
According to Milka Sri Lanka Ltd was established in 1987 and become one of largest FMCG companies
in the country within 27 years as major brand with several brands of dairy products. ... Show more content
on Helpwriting.net ...
Factors affecting to dawn fall market
When evaluate the market and consumer buying behavior, recognized influenced factors affected to down
fall market in Milka milk powder. Cultural Factors
Culture defines as collective values, customs, norms, arts, social institution and intellectual achievement
of particular society. Cultural values express the collective principles, standards, and priorities of the
community. (Leon G.Schiffman, Joseph Wisenblit,S.Ramesh Kumar, 2015)
Cultural factors are that an individual learns at a very early stage of life due to socialization within the
family and other key institution.
Some of the influences of cultural factors to milka brand as below,
Influence of

Fonterra Co Operative Group Limited
Fonterra Co–operative Group Limited
Fonterra has priority to ensure in providing good quality of dairy with good performances, at the same
time enhancing the Corporate Social Responsibility (CSR). Fonterra portray a CSR image through mainly
from official website, annual report and social media like Facebook, twitter and YouTube.
Fonterra emphasises social and environmental aspect in portraying CSR image. As for the social, Fonterra
makes contribution to the farmers. First, it has focused more on programme on–farming to ensure the
farmers to work responsibly and efficiently in managing the use of natural resources and able to produce
high quality of milk and dairy products (Fonterra, 2014). It also ensures the considerations of food safety,
environmental and animal welfare is taking into account. Fonterra also organises Dairy Development
programme which it is a programme that sharing the dairy expertise with all people especially the farmers.
This programme is targeting the farmers to produce milk in large quantity while gaining profit in the safe
environment (Fonterra, 2014). Fonterra has developed Supply Fonterra programme where it supports the
farmers and industry to maintain and grow a sustainable supply of milk. It sets a standard for environment
and food safety and gives support in assisting the farmers to meet the requirements of the standard and
future–proof their farm (Fonterra, 2014).
Fonterra also contribute to the communities. The community activities are

Case Study : Fonterra Dairy Product Essay
4.716 INTERNATIONAL MARKETING
INDIVIDUAL ASSIGNMENT
ON
FONTERRA DAIRY PRODUCT
Submitted To: Dr. Nitin Raj Seth
Module: 4.716 International Marketing
Submitted by: Payyavala Subash
Student ID: 20140782
INDEX Pg. No
1. Executive Summary 3
1.1 Organization
1.2 Product/service
1.3 Key market characteristics needed for the product/service to be successful
1.4 suggested target market and its basic characteristics
1.5 Marketing mix strategy
2. Comment on expected marketing challenges 4
3. Promotional challenges and issues of your target country 6
4. Suggest solutions to these challenges 7
5. Development and distribution of the proposed product/service 10
Reference 12
1. Executive Summary:
This assignment is about Fonterra Company entering into Russian market with product cheese. And also
includes about the challenges faced by company when you enter into new market and also

Presentation
Marketing strategy of Vinamilk CORP The brand name "Vinamilk"most powerful brand was voted as a
"famous brand" and a group of 10. Strong domestic distribution . WEAKNESS Materials accounting for
percentage of 60% – 70% product price should the price increase. Currently, buying fresh milk from
households provided about 25% of raw materials for the company left most is imported. Risks associated
with raw materials, the company may face risks of exchange rate. MARKET SHARE 75% of the milk
market share in Vietnam. CUSTOMERS ANALYSIS Anybody has demands. The rate of malnutrition.
COMPETITOR ANALYSIS Having many Competitors of the company. Market share of these company is
less than Vinamilk company. COLLABORATORS Dairy farms ... Show more content on Helpwriting.net
...
The price policy a. Price stability Vinamilk maintaining price stability since mid–2008. Vinamilk 's price
on the market is only about 1/3 of the price of foreign milk. With price milk, Vinamilk accept the
reduction or offset interest from the business several different product lines to share the burden with
consumers spending, not the hole. b. Policies more expensive for better quality When the current product
value is positioned high in the minds of consumers, the new product positioning completely favorable. A
series of brand of Vinamilk be upgraded as: Dielac up Dielac Alpha colostrum colostrum of Vinamilk,
Friso Friso Gold, Dumex Dumex Gold. c. Policy unchanged but higher quality The low value product
positioning, Vinamilk use the form located higher value but unchanged. Typically locating the pasteurized
milk and yogurt. d. Purchase price of the policy Vinamilk Policy: The more pasture, urbanization, good
breeding conditions but transported far lower price. At the same time always seasonally adjusted purchase
price and the price of milk in the world. In addition, the company also support prices for some models of
sustainable development (case of dairy cooperatives Ever Growth – Soc Trang price buy higher than
100d/kg).  Effective pricing strategy of Vinamilk : Significant profit margin increased from 24.3% in
2006 to 31.7% in 2008. Although fluctuating raw material prices in

Food Class Experiment: Cream Separation in Yogurt
Cream Separation in Yogurt Introduction Yogurt is a result of fermenting skimmed low–fat–milk using
lactic acid bacteria ADDIN EN.CITE Marth2009290(Marth, Elmer H. and James
L.S.)2902906Marth,Elmer H., James L.S., Applied Dairy Microbiology2009New York Dekker(
HYPERLINK l "_ENREF_8" o "Marth, 2009 #290" Marth, Elmer H. and James L.S.). This definition
tells us that Yoghurt is an acid gel. It is observed that the sour cream production was initially delayed by
production of Yogurt since it involves the same process ADDIN EN.CITE Condratenko
M.2003289(Condratenko M. and Simon G.; Hongyu Wu, Greg J. H. and John R. M.)2892896Condratenko
M.,Simon G.,Bulgarian Yoghurt2003BulgariaSofia pubHongyu Wu200130330330317Hongyu Wu,Greg J.
H., John R. M.,Effects of ultrasound on milk homogenization and fermentation with yogurt starterjournal
of food science technolojgyjournal of food science technolojgy211132182001( HYPERLINK l
"_ENREF_3" o "Condratenko M., 2003 #289" Condratenko M. and Simon G.; HYPERLINK l
"_ENREF_6" o "Hongyu Wu, 2001 #303" Hongyu Wu, Greg J. H. and John R. M.)The growth and
production of yogurt has been there for many years ADDIN EN.CITE H.G.1997287(Kessler H.G.;
Andrews, Anthony T. and Jennifer V.)28728717Kessler H.G.,The structure of fermented milk products as
influenced by technology and consumption in Texture of fermented milk products and dairy desserts
Proceeding of IDF Symposium Proceeding of IDF Symposium93–
105561997Andrews20062952952956Andrews, Anthony T.,

Indian Consumers Spending Patterns On Frozen Desserts
Indian Consumers Spending Patterns on Frozen Desserts VishakhaRaut&AniketAmbardekar Abstract The
research paper talks about how product attributes and demographic variables affect the decisions of
consumers to re–purchase frozen desserts. The data was collected from sixty – three respondents across
various age groups, income levels, gender, etc. Vadilal's, Amul and Mother Diary have a higher usage rate
as compared to other brands. Frozen desserts are generally preferred during special occasions than regular
use. Moreover, there were relationships between re–purchase decision and demographics.
INTRODUCTION Frozen desserts is the universal name given to desserts that are made by freezing
liquids, semi–solids and sometimes even solids. They can be based on flavoured water i.e. shave ice,
sorbets, snow cones, etc., on fruit purees like sorbet, on milk and cream i.e. ice creams, on custards, on
mousse and many others. The term Frozen Dessert is often used for products that are identical to the taste
and texture of ice cream but do not meet the legalized definition of the term. Frozen Desserts are often
made with vegetable oil i.e.mellorine as opposed to milk or cream. In the recent past there has been a
substantial evolution in the category of ice–cream and frozen desserts. A decade ago this category was
limited to traditional flavours of ice–creams such as vanilla, chocolate, kesarpista, mango, elaichi,
butterscotch, kulfi, etc. In the recent years, this category has grown and

Britannia Essay
Britannia, a company which started in Kolkata, has been a major player is the biscuit industry and the
Indian food markets for a long time. They offer a variety of food products such as biscuits, bread, cake,
rusk and dairy products such as cheese, milk etc. Due to their wide range of products, they are considered
one of the biggest brands in the market, making the small investment on the company to millions of
rupees in wealth for Britannia's shareholders. For example, as Britannia started in 1997, it was one of the
first companies to pioneer innovations such as the Cream Cheese and many flavors to their cheese cubes
& spreads across India, which ended up in their dairy products making 10% of their revenue. Along with
this, their focus on quality and freshness won them awards such as the Golden Peacock National Quality
Award and the Ramakrishna Bajaj National Quality Award. As of today, ... Show more content on
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The strategies adopted by Britannia were as follows, It aims at providing strong quality of products and
customer satisfaction with major focus on customer satisfaction, this is main reason behind its success.
Customer relationships and customer retention has always been the main differentiating factor between
Britannia and its competitors in Indian market. It continuously looks for its competitors strategies in order
to strategize its counter strategy.
As there is a growing emphasis on global thinking and making corresponding local marketing plans for
Britannia, it has brought variation in products depending on different locations and the economic status of
the people. In November 2012, BIL hired Salman Khan to endorse its Tiger range of products. The actor
promoted the core values of the Tiger brand range because of his own style and personality. They make
advertisement according to convenience of the people and the feature of the

Case Study Of Danone
The paper points at the analysing and evaluating the reason of Danone's agility and key factors in the
current environment present opportunities and threats in the relation to Danone's agility. Lastly, a series of
strategic and operational recommendations to senior management regarding the preservation and
enhancement of the Danone's agility have been provided in this report. In this paper, we did research and
discussion to enhance the quality of the report and we have used calculations and table to prove our
opinions, we compared Danone with its competitor in Diary industry –Nestle. The information are used in
the paper can be found in the references. Initially, The research draws attention to the fact that Danone's
agility because the ... Show more content on Helpwriting.net ...
After the merger, BSN Gervais Danone acquired and took over a series of Europe based food and
beverage producing organizations, such as Général Biscuit and Volvic, to enter into the international
market. In 1994, its name was officially changed to Groupe Danone and it became just Danone since
2009.
In order to focusing on producing healthy products and supplements, Danone gradually sold its beer,
sauce, cereal and biscuit businesses in the last 15 years, narrowing its core business lines to only four:
fresh dairy product, water, early life nutrition and medical

business plan Essay
Fast 'n Fresh Premium Ice Cream Parlor
Fast 'n Fresh
Ice
Cream
"Fast 'n Fresh– – good for you!"
Statement of Purpose
The purpose of this business plan is to support a request for a 75,000 five–year bank loan to purchase
equipment and inventory as part of the financing for a start–up sole proprietorship, Fast 'n Fresh Premiun
Ice Cream
Parlor. The business will be owned by Daniel W. Beese and will be located in leased space at 858 Success
Ave in the new Riverside Faire shopping center, Jacksonville, FL 32211. The owner will provide a
minimum of 75,00 in initial equity.
The business will serve healthy and premium ice cream, yogurt, ... Show more content on Helpwriting.net
...
As the business develops, sandwich preperation and eventually ice cream preperation wil be moved in
house.
Fast 'n Fresh Premium IceCream Parlor will be successful because it is based on solid market research,
demonstrating that there is a demand for an ice cram shop selling premium products. It will be located in
the most desirable retail space in Jacksonville, FL, and the owner has a track record of proven success.
Product and Service
At Fresh 'n Fresh Ice Cream the owner Daniel W. Beese does not only sell ice cream and sandwiches, he
sells convience, cleanliness, polite clerks and the best customer service in Jacksonville, FL. Fast 'n Fresh
Ice Cream
Parlor's is unlike anyonelse. They use only the finest ingredients available.
All of their 5 homemade flavors are all unique flavors. The five flavors are
Vanilla, Chocalte, Butter Pecan, Strawberry, Neapolitan including sugar and waffle cones. Fast 'n Fresh
Ice Cream Parlor can't compete on every part of the ice cream business; they hope to dominate one part of
the market by using better products then everyone else.
Market
Market analysis is favorlable toward the ice cream business in

Jacksonville, FL. According to Business Facts, the overall ice cream market is expected to grow by a total
of 25% between 1998 and 2003. Ice Cream is a popular

Reasons For Changing The Global Dairy Industry Essay
New Zealand has always been known worldwide as the home of top–class dairy. Touted as being the
largest processor of milk in New Zealand; Fonterra is a dairy co–operative that processes more than 85%
of their dairy products that are exported globally
According to Woodford (2008), "in 2001 Fonterra had a market share in excess of 95 percent of all NZ–
produced milk, this will have declined by the 2008/09 season to about 90 percent, with further declines
likely". Milk forms the base of dairy products and dairy products was the most substantial contributor to
New Zealand's Gross Domestic Product up until the last 18 months. During this time, the prices of dairy
products continued to decrease significantly and also caused declined in the Global Dairy Trade (GDT)
auction. The culmination of these changes has caused vast challenges for New Zealand's economy. This
paper will seek to research and discuss general aspects surrounding the reasons for on–going changes in
the global dairy industry; specifically as it relates to the in New Zealand operations of Fonterra. It will
seek to examine the effects of these changes from different angles on the subject, such as, universal and
financial aspects.
Keywords: Fonterra, New Zealand, dairy industry, milk According to a September 1, 2015 article in the
NZ Scoop, "Fonterra's forecast farmgate milk price, which is the price setter in the New Zealand dairy
industry, is $3.85/kgMS for the current season, the lowest in a decade"

Business Plan
Fast ‘n Fresh Premium Ice Cream Parlor 858 Success Avenue Jacksonville, FL 32211 904–555–1212(T)–
904–555–1211(F) Fast ‘n Fresh Ice Cream "Fast ‘n Fresh– – good for you!" Prepared By Daniel Beese
Submitted To: Jacksonville National Bank 2461 Money avenue Jacksonville, FL 32224 Statement of
Purpose The purpose of this business plan is to support a request for a 75,000 five–year bank loan to
purchase equipment and inventory as part of the financing for a start–up sole proprietorship, Fast ‘n
Fresh Premiun Ice Cream Parlor. The business will be owned by Daniel W. Beese and will be located in
leased space at 858 Success Ave in the new Riverside Faire shopping center, Jacksonville, FL 32211. The
owner will ... Show more content on Helpwriting.net ...
They do not sell sandwiches. The next competitor is La Petite Cafe. La Petite is another ice cream parlor,
located one block over on Pine Avenue. Despite it's upscale name La petite only serves the low grade ice
cream, unlike Fast ‘n Fresh which only serves premium. They sell shakes and no sandwiches. They also
only sell sugar cones which might be a liability for their business. Teh last local competitor is Superior
Flavors. Superior Flavors is a major national chain with four locations in Jacksonville, FL. The closest
Superior Flavors is four miles away . Superior Flavors is well known for their creative yogurt and ice
cream flavors. Their products are priced moderately and they do not serve sandwiches. Superior Flavors
has a competitive advantage with it's name recognition. Fast ‘n Fresh has a advantage beacuse it offers
sandwiches. Personnel The business will operate using local University, Community College, and high
school students as it's principle employees. This will reflect a youthful, invigorating image consistent with
its "Fast ‘n Fresh –– good for you!" slogan. The manager will be an experienced person from one of the
owner's other businesses. A special employee benefit will be Fast ‘n Fresh Premium Ice Cream Parlor
scholarships covering tuition and books. This offer will only be good after employees complete the ninety
day probation period. The majority of the employees will be part time with a full time

Essay Quantitave Plating
BioSci 101 – Lab Section 810
QUANTITATIVE PLATING
PURPOSE
The purpose of this lab is to see the effects of pasteurization while emphasizing the process for serial
dilutions.
PROCEDURE
See references (1)
RESULTS
As the dilution factor increased for both the raw milk (unpasteurized) and pasteurized milk samples, the
number of colonies decreased. The number of cells/mL in the pasteurized milk sample is considerably less
than the number of cells/mL in the raw milk sample.
RAW (UNPASTEURIZED) SAMPLE Dilution Factor | Number of Colonies | Number of cells/mL | 10–3 |
TMTC | TMTC | 10–4 | TMTC | TMTC | 10–5 | TMTC | TMTC | 10–6 | 284 | 284,000,000 cells/mL | 10–7
| 44 | 440,000,000 cells/mL | | AVERAGE | ... Show more content on Helpwriting.net ...
This demonstrates that raw milk contains a lot of bacteria even after multiple serial dilutions. In the 10–3
pasteurized sample, the plate exhibited 71,000 cells/mL. The results of the additional dilution samples
contained too few colony forming units to count. However, in the 10–7 dilution, although the plate
demonstrated 12 colonies, there should have been no colony forming units on this plate. The reasons for
this could have been that this sample was contaminated from "double–dipping" the sample before
dispensing it onto the plate or when using the pipette, it mistakenly was inserted in a higher concentration
sample and then immediately to a lower concentration sample before it was dispensed onto the plate.
The results suggest that pasteurization kills most pathogens in milk by brief exposure to relatively high
temperature. This was demonstrated most beneficially with the 10–6 and 10–7 dilutions wherein the raw
milk exhibited 284,000,000 cells/mL and 440,000,000 cells/mL respectively and the pasteurized milk had
too few cell colony forming units to even count. Unpasteurized milk is not healthy for people to drink. For
example, in a study performed in December of 2001, the bacteria Campylobacter jejuni, a microaerophilic
bacteria commonly found in animal feces, was found in unpasteurized milk at an organic dairy farm in
Wisconsin and caused 75 people, ages 2 to 63, to become ill.

Milk and Dairy Products
Consumer behaviour in dairy products in Kosovo 311 ANALYSIS OF CONSUMER BEHAVIOUR IN
REGARD TO DAIRY PRODUCTS IN KOSOVO Bytyqi Hysen*, Vegara Mensur**, Gjonbalaj Muje,
Mehmeti Hajrip, Gjergjizi Halim, Miftari Iliriana and Bytyqi Njazi* ABSTRACT Consumer behaviour in
Kosovo in respect of dairy products (white cheese, yoghurt, fruit yoghurt, Sharri cheese, curd and
caciocavalo) was studied during 2007 using different socio–economic variables assessed by so–called
evaluation criteria 1–5. The objective of study was to possibly identify effect of different variables on
consumer decision upon purchase of dairy products. Dairy products were perceived differently at various
types of purchasing places. The most important socio–economic variables ... Show more content on
Helpwriting.net ...
About two third of total milk and milk products produced in Kosovo is considered to be used for family
consumption or sold in "green market", while one third is imported (3). Last year history in Kosovo is
characterized with transition process of centralized economy to oriented open and free market approach.
Many economies of developing countries do not pay attention and undervalue the consumer behaviours.
Kapsdorferova and Nagyova (6) present the consumer as a last component but most important one in food
chain. About consumer behaviours on milk products, different studies (8,9) show existence of significant
differences between consumer behaviours in different countries. J. Agric. Res., 2008, 46(3) Consumer
behaviour in dairy products in Kosovo 313 Study of consumers' behaviours has multi–plural value like:
studying the relation between needs for food products and daily ration taken, especially analyzing
different socio–economic group; of high importance, investigation of different effects of marketing (i,e.
advertisements, leaflets, etc.) socioeconomic characteristics upon consumer decision for milk and milk
products supply, etc. (5, 7). The objective of study was to identify consumer behaviours in regard to dairy
products (white cheese, yoghurt, fruit yoghurt, Sharri cheese, curd, and

Sanlu Milk Crises
OSCM6120
Sanlu Milk Crises #1
Background
On 12 September 2008, Sanlu Group, the biggest producer of milk powder in China, rocked the country
when it admitted that its infant formula had been contaminated with the toxic chemical melamine. China's
national inspection agency extended its investigation to other dairy manufacturers across the nation.
Shockingly, products of 21 other dairies, including some famous Chinese brands, also tested positive for
melamine. Due to consumption of melamine–laced milk products, more than 56,000 infants and young
children had become sick and four babies had died from kidney failure by the end of September. The
melamine scare also resulted in many countries recalling and banning goods using milk products ... Show
more content on Helpwriting.net ...
The worse is neither Sanlu nor local government inspect/ supervise these milk collection stations, not to
mention some of the station were found operating without valid licenses. The outsourcing which aims cost
control only with no control of quality leads to crisis is not a surprise. Response from Sanlu
There were some shockingly basic steps ignored along the way. As of 3rd Aug 2008, for instance, when
the formula recall was in full swing, there was nothing on Sanlu's website to suggest anything odd was
going on. No announcement. No recall information. No advisory to customers. Not hotline. No news since
14th Aug.
As well as the government officials in Shijiazhuang city had failed to report the contamination to
provincial and state authorities (until 9 September) in violation of rules on reporting major incidents
involving food safety. According to the People's Daily, Sanlu wrote a letter to Shijiazhuang city
government on 2 August 2008, asking for help to "increase control and coordination of the media, to
create a good environment for the recall of the company's problem products....to avoid whipping up the
issue and creating a negative influence in society."

Regal Cream Products : A Private Australian Company...
Regal Cream Products is a private Australian company trading as Bulla Dairy Foods (Bulla). They own
five percent of the market share of Ice Cream in the Australian market, against competitors such as Nestle
and Streets. This plan assumes that Bulla is seeking to increase market share and will address the initial
stages of market share appropriation – increasing brand awareness, preference and intention to purchase.
The plan was based on a combination of a brief provided by the client and some independent market
research.
It was established that this IMC plan be based on three key objectives;
1. Increase brand awareness by 30% amongst target audience by February 2015
2. To obtain intention to purchase Real Dairy Ice Cream among 10% of target audience 2 by July 2015
3. Increase brand preference by 20% amongst target audience by February 2016
The media strategy will be developed around the key campaign "Bulla is for Ice Cream" and will consist
of sales promotions, direct marketing, interactive marketing, print and broadcast.
To achieve these objectives, Bulla must develop a message strategy (Bulla is for Ice Cream) that is
consistent with it's brands value proposition, with a particular view to increase awareness, preference and
trial.
It recognises Bulla's strong brand and value proposition and recommends leveraging off this. It presents a
set of viable communications solutions that will increase brand awareness, which will, in turn, increase
market share.
Table of

Marketing Principles Of The Packaging Of Contemporary...
2.2. Marketing principles in the creation of packaging of contemporary dairy brands 2.2.1. Materials used
in dairy packaging Milk Two biggest milk products are milk powder and fluid milk. Traditionally, milk
powders are packaged in steel, plastic or fibre cans sealed by aluminium foil and a plastic lid with vacuum
or gas packaging technique to reduce oxidation, while fluid milk for retailing purposed is packaged in
refillable glass bottles (Khetarpaul & Punia, 2012, p.142). However, the packages of fluid milk have been
changed to single–serve standard/waxed paperboard cartons, plastic containers of various compositions
and polyethylene (PE)–coated pouches in today's market (Robertson, 2012, p.514). It is dependent on the
type of materials that the packages can reduce the impact of the light–induced deterioration of milk quality
and flavour. Also, the use of pigments, or colours, in printing and packaging process is proven to be
effective in protecting milk from light–induced deterioration (Robertson, 2012, p.514). Yogurt & Cream
The most common plastic material in yogurt packaging is thermoformed High Impact Polystyrene (HIPS)
in the form of small cups or large tubs with aluminium foil/plastic laminates or paper/plastic laminates lids
(Robertson, 2012, p.520). Pigments such as titanium dioxide (TiO2) are also commonly applied on these
yogurt packages in order to enhance the appearance as well as shield the products from light (Robertson,
2012, p.520). On the other

Mycobacterium Avium Subspecies Paratuberculosis Case Study
The zoonotic potential of Mycobacterium avium subspecies paratuberculosis (MAP) has been established
owing to similarities in clinical findings and pathological lesions between Johne's disease (JD)
(Paratuberculosis) in animals and Crohn's disease (CD) in humans. Clinical symptoms of paratuberculosis
results in chronic intermittent diarrhea, fever, weight loss and remission and relapse, with
unresponsiveness to antibiotics leading to progressive wasting, emaciation and death. Pathological lesions
of paratuberculosis in human and animals are characterized by chronic intestinal granulomatous
inflammation (Momotani et al., 2012). MAP has widest host range from domestic to wild ruminants
including primates and human beings (Singh et al., ... Show more content on Helpwriting.net ...
Live MAP bacilli has been reported in milk of woman suffering with Crohn's disease (Naser et al., 2000;
2009; Bannantine et al., 2014). Pasteurized milk and dairy products also carry MAP bacilli as it withstands
pasteurization temperature (Slana et al., 2008; Shankar et al., 2010; Singh et al., 2016; Stephen et al.,
2016). Similarly baby milk powder prepared from MAP containing milk could expose children and
immuno–compromised people at high risk to MAP infection (Hruska et al., 2011). Its long survival (upto
250 days) and dormancy in the environment sources as soil and water pose a threat for the spread of the
disease (Larsan et al., 1956; Singh et al., 2012). Widespread presence of MAP in humans and animals in
India may be due to failure of currently available diagnostic reagents. Disease is most effectively
identified by cultivation and isolation of MAP from feces but being expensive and having long incubation
time (up to 16 weeks) and false negatives in samples that have low concentrations of MAP, this method
exhibits its limitation (Collins, 1996; Garg et al., 2015). Though nucleic acid based PCR approaches are
confirmatory test but sometimes have poor sensitivity as PCR cannot distinguish between pass–through
bacilli are those arising from colonization of

The Goulburn Valley: Where Is It?
The Goulburn Valley
Where is it?
The Goulburn Valley is situated to the north of the state of Victoria, just above the Melbourne Region.
Biomes
A biome is a large geographical area of distinctive plant and animal groups, which are adapted to that
particular environment. The climate and geography of a region determines what type of biome can exist in
that region. Major biomes include deserts, forests, grasslands, tundra, and several types of aquatic
environment. As can see on the topography map, The Goulburn has two Biomes:–
1. Grassland in central, northern, west and south–west of the region and 2. Temperate forest in the south–
east.
What is grown in the Goulburn.
This region is known for the dairy; about 13% of Australians milk comes from The Goulburn Valley.
There are nearly 3,000 commercial dairy farms in the Goulburn Region, with 12 factories receiving milk
in the area. Goulburn region dairy products include milk, butter, cheeses, yoghurt, and dried milk
products. Same other product grown are Apples, apricots, peaches, pears, plums, nectarines, kiwi fruit,
oranges, lemons, limes and cherries. Fruit is a big intrust bring a profit of 335m a year for the region
Agriculture in the Goulburn
Many of the farming methods in this region are from the British and some have being added over time.
This region was filled with trees and native wild life but when the white came a lot of the land was cleared
and made farms or for grazing animals. There are about 820

Essay On Six Months To Break A Behavior
Some people say that it takes six months to break a habit. However, I personally think it requires more of
a mental change rather than just a physical change to break a behavior regardless if it's six months or
shorter. In this case, I had two weeks to change a behavior I did on a daily basis. For this paper I worked
on two things that I wanted to work on. First, It was not wearing makeup for a week and second, I really
wanted to subtract dairy products from my diet. After I give a reflection of my experience, I will being to
talk about my internship and how we encourage a change behavior within our families. I wanted to focus
eliminating dairy products in my daily intake and find a substitute if possible. I didn't realize how much
milk, cheese and eggs I ate throughout the day until I had to find a habit to change. I would eat cereal in
the morning because it was the easiest breakfast, eggs for either breakfast or dinner and cheese with
almost everything I ate. At school, It seemed like I would gravite my way to dairy products naturally like
pizza, sandwiches, or coffee. Taking dairy products out of my diet has always been something I wanted to
try doing, but I never seemed to happened. Reason being, I believe dairy products affect my digestive
system and might be causing me to have acne more than usual(that's just my theory).When I started, I
substituted milk for Almond milk and didn't eat or buy anything made with eggs or cheese. During this
week, I struggled a lot with

Bulla Essay
A study of the marketing environment and strategy of Bulla dairy Bulla's Background It is the second–
quickest developing brand in Australia, the 34th biggest brand in Australian stores, and the business sector
pioneer for packaged cream, dessert, solidified yogurt, curds and drinking yogurt. Its corporate
development has been as productive as the development in the quantity of relatives included in the
business throughout the years. Our system is that we'd like to build the extent of our business that is
universal." Market Background of Bulla Bulla contrasts from a considerable lot of its bigger rivals, who
have evacuated a number of the "genuine" fixings out of their items after some time with a specific end
goal to stay fiscally practical. ... Show more content on Helpwriting.net ...
Diminishes, the business sector pioneer as of late as 2011, is in second place (17%); in front of Streets
(12%). Coles (6%) is the most prevalent of the market brands Australians' ice cream buying habits: 2013
vs 2014 The item will be accessible through Coles and free retailers, in pack sizes of 900ml and 120ml
(with a spoon in the cover). The flavor variations, similar to the Cloud 9 brand name, propose liberality
and idealism: Limoncello Bliss, Vanilla Heaven and Strawberry Dream – what might as well be called
plunging into Fifty Shades of Gray? "The objective business sector is 25–54–year–old females, who need
'permissable liberality', who will react to the wellbeing signs while being pulled in by the contemporary
pack plan and the suggestive flavors," says Reec Bulla COmpitiore Bulla's rivals – multinationals – have
entry to an immense pipeline of new items from abroad markets. What Bulla is hoping to make is another
item improvement (NPD) channel that will convey new and novel items to advertise. This move is pegged
to "supercharge" Bulla's advancement pipeline, for both retail and nourishment administration

Common Dietetic Strategy For Reducing Energy Intake
1. Is this a peer–reviewed journal? 5 points
Yes, the Journal of the Academy of Nutrition and Dietetics is a peer–reviewed journal.
2. What is the purpose of this research? 10 points
A common dietetic strategy for reducing energy intake while still maintaining nutritional adequacy is to
replace full–fat dairy products with reduced–fat varieties. The purpose of this study was to examine the
dietary outcomes of this strategy in the context of weight loss by comparing the amount, type, and nutrient
contribution of dairy products consumed by overweight individuals participating in a weight–loss trial. A
secondary aim was to determine whether individuals complied with a recommended intake of reduced–fat
dairy product based on individual requirements. The researchers hypothesized that the intake of fat and
energy from dairy products would decrease, and a greater number of individuals would meet the
recommended number of diary product servings after 3 months of participation in the weight–loss trial.
3. Who or what was being studied? 10 points
In the present study, a secondary analysis was conducted on data from 118 participants who were enrolled
in a 12–month weight loss trial, the Smart Study. The Smart Study was conducted from 2008–2010 in
Australia by researchers at the University of Wollongong. Participants in the Smart Study were locally
recruited through media advertising. After withdrawals, a total of 86 participants were included in the
present analysis. The majority

The Consumption Of Dairy Products From My Diet Essay
Eliminating Dairy People often times attempt to practice healthy behaviors, but usually, it's difficult to
sustain these goals. Some may pursue a healthy lifestyle, by either incorporating healthy habits or
eliminating unhealthy behaviors. Given my case, I intend to eliminate the consumption of dairy products
from my diet. Some may wonder what exactly is unhealthy about dairy products, others might be
informed about the high amounts of fat within dairy products, and a few might be aware of the long list of
side effects from the consumption of dairy. Oftentimes, people need to be informed on how their habits
have an effect in order to make a few changes in their lifestyle. Initially, I became aware of the dairy
industry from documentaries, but through time I learned more significant and shocking facts. For this
experience, I began to eliminate dairy from my diet since September and continue this processed until
present day. Throughout this process I came across a lot of surprises, obstacles, and achievements. In
class, we were told change or eliminate a health behavior to improve our overall lifestyle. Most students
shared their interest in being more active, quit smoking, or eating more healthy foods. Personally, I wanted
to focus on something that not only affected me but also others. Therefore, I decided to eliminate dairy
products from my diet. At first, I felt like it made no sense to others, but I remained confident in my
decision. Besides, I felt like this was an

Marketing Plan For Green Fresh Entry Plan
INTERNATIONAL MARKETING PLAN Meadow Fresh Entry Plan in Japan NAME: Sanjay Suthar
Student ID: 140005901 Submitted to: MR. Arjan Van der Boon Content: 1. Executive
Summary........................................... 1.1 Background of company 2.
Opportunity....................................................... 3. Objectives......................................................... 4.
Country Market Environment Analysis............... 4.1 Culture 4.2 Legal 5. Competitive
Analysis.......................................... 6. SWOT Analysis.................................................... 7. Market Entry
Plan............................................... 8. Product............................................................... 9.
Price................................................................... 10. Distribution...................................................... 11.
Promotion........................................................ 12. Market Size...................................................... 13.
Revenue........................................................... 14. Additional Research.......................................... 15.
Reference............................................................ 1. Executive Summary: Meadow Fresh Ltd. are planning
to expand their market globally to a new international market in which they decided to choose the country
Japan and choose the target market

Proteolysis in Cheese Ripening
Proteolysis in Cheese Ripening: Proteolysis is one of the most complex biochemical events in cheese
ripening that contributes to the typical taste, texture, and aroma of every cheese variety. This fundamental
process in cheese ripening is caused by agents from several sources such as indigenous milk enzymes,
lasting coagulant, and enzymes from secondary flora. As a result of its importance, proteolysis has been a
key subject of active analysis in the past decade as new evaluation techniques are used to examine it and
its patterns.
Enzymes in Rennet Coagulated Semi–hard Cheeses: Since proteins are regarded as long microscopic
chains, the production of cheese is dependent on the capability of protein chains to link and create a
mesh–like network, which is known as coagulation (Hill, n.d.). When these proteins thicken in water, they
not only trap the water in the coagulation but they also transform the liquid to a semisolid gel. The most
important enzyme that causes cheese–making gelation is rennet that transforms liquid milk into a soft gel
once it's added to warm milk. Most of the cheeses produced across the globe were and are still
manufactured traditionally through enzymatic coagulant removed from the abomasa of milk–fed calves
(Sousa, Ardo & McSweeney, 2001). The extracted enzymatic coagulant is commonly known as calf
rennet, which is a term used to explain any enzyme used to coagulate or curdle milk and contains two
enzymes ("Cheese", n.d.). The two proteolytic

Danone and S√ºta≈ü
DANONE AND SÜTAŞ Danone and Sütaş Brand Description Danone is one of the biggest dairy
corporate groups in the world and has an extensive portfolio of brands and products. Brand idea In the
dairy products sector in Turkey, both company has a reputable brand image. The brand idea of both
company focus to the natural products. Danone shows this with "Bringing health trough food to as many
people as possible". On the other hand, Sütaş defends this idea with "Following us, take you to goodness
and natural flavor.". Both company works hard to support the main idea of the brands. Danone supports
the organization to improve the milk suppliers and farmers and to raise milk production standards to the
European levels such as 'Farmer ... Show more content on Helpwriting.net ...
However, Danone's Activia has been loved by women more than Yovita so we can see that Activia's
market share is 55 percent and Yovita's 45 percent. Most consumers think that Sütaş's Yovita is a follower
of Activia in probiotic sector. On the other hand, in daily or pasteurized milk products, most consumers
think that Sütaş much more natural and healthy compare to the Danone. However, with the increase in the
number of dairy products manufacturer, some consumers have been started to think that Danone and Sütaş
more expensive that the quality they offer. Point of Parities and Differences of Brands Sütaş and Danone
are the most powerful rivals of each other in the market. On the other hand, we can see that there are many
differences as well as similarities. Sütaş in dairy products sector from 1975, but Danone has been serving
from 1998 in dairy products, from the end of 2007, it has been serving in baby and nutrition product
sector. When we look at the production and distribution channels of the firms, Danone makes production
in seven different cities around Turkey while Sütaş manufactures in two facilities. Two companies give a
big attention to distribution channels to reach each part of Turkey. However, Sütaş give much more
attention and labour to daily produced milk so it uses its distribution channels more effectively to deliver
product produced every day in 12

The Food Product Of Raw Milk
Introduction Bacteria can be more commonly transmitted through the intake of a food product. Due to
high possibilities in transmission and contamination biologist test food product routinely. Through the use
heterotrophic plate count the number of bacteria present within the food sample can be determined. This
number can indicate whether or not the food is highly harmful and how fast food product will spoil. If the
food product like meat contains over 106 bacteria per gram it can case disease. Biologist indicate that the
most common food born bacteria present are Campylobacter, Salmonella, Listeria, Clostridium, Vibro,
and S. aureus. The bacteria counted will only be the ones capable of growing in environmental conditions
provided. For this experiment the food product Bison will be used and diluted and plates will be counted
for each dilution sample. Then the CFU/g will be determined for each sample. The processing of raw milk
is known as pasteurization. This method deals with assuring the milk is free from bacteria before it has
been distributed so the public can use. Pasteurization allows for the nutritious properties to be kept and
destroy the harmful microorganisms. The dairy product is also grade based on the fat content of animal,
fat of product, temperature animal and temperature of pasteurization and cooling process. A grade A
indicates that all the listed measures are met. Using the plate count method and determining the coliform
number can indicate if milk

Benefits Of An Alternative Product For Fresh Dairy Products
income of urban residents is 5–7 times higher than those in the rural areas, therefore, purchasing power
has mainly concentrated in urban areas. Meanwhile more than 70% of the population live in the rural
areas, this is a major challenge for businesses in raising the proportion of rural milk drinking. Due to the
nature of the dairy sector, all consumers considered that its useful value is nutritional for them and their
loved ones. Consumers are always thinking in one direction that the higher the price is, the higher the
quality is. While the Vietnam fresh milk market has been dominated by the large firms, Vinamilk will not
succeed if they position a similar product. Therefore, with a different positioning, by focusing on creating
an alternative product for fresh dairy products, they will create a strong position in the consumers mind.
Based on the survey, we found that, apart from cow 's milk, many customers, especially those of women
and older people, like soy milk because it does not contain much fat and effects which is good for their
health. Therefore, Vinamilk should take interest in this issue to create a new product, such as soy milk to
satisfy those customers. According to the survey on the purchasing criteria of the consumer, the proportion
of respondents selects the criteria respectively as followed: – Reputation of the product: 17% – Price: 14%
– Quality: 25% – Trademarks: 9% – Suggestions from experience: 13% – Style and design: 5% –
Promotions: 7% –

Case Analysis : Fonterra Co Agent Group Essay
Section one 1. Fonterra Co–agent Group Limited is a rancher claimed co–agent dairy organization. The
organization was built up in 2001 after government deregulation took into account the merger of the two
biggest New Zealand dairy co–agents at the time, New Zealand Dairy Group and Kiwi Co–agent Dairies.
From that point forward, Fonterra has extended to more than one hundred nations around the world, and
has turn into the world 's biggest dairy exporter. Fonterra confronts numerous difficulties all through its
universal operations and creation, a couple are highlighted beneath: – competing with a portion of the
biggest FMCG makers when attempting to extend their marked organizations universally; –Managing the
potential clashes between agriculturists who need the most elevated milk pay out and open unit holders
who need benefits and profits; –Ensuring that drain supply is secured and introduction to climate
conditions, for example, dry spells are overseen; and – Protecting brand value taking after nourishment
wellbeing alarms and turning out to be better outfitted to manage sustenance security challenges 2.
Explain why a company such as Fonterra uses principles such as a lean manufacturing in its operation.
Answer: The use of Lean manufacturing defines numerous types of waste that make a production system
inefficient and costly. These are: – Over–creation: Producing excessively, too early. – Inventory: Extra
creation

Swot Analysis For Almarai Company
Almarai Company SWOT analysis overview
Almarai Company is a leading integrated consumer food company in the MENA region, the Saudi Arabia
Company has a strong revenue record with varies products on offer. However, the company faces main
threats in terms of the location of its operations and their weak liquidity position is a risk to the company
compared with competitors. On the other hand, the company is weary of future epidemics that can hit the
diary industry and shifting raw martial prices that can have serious effect on their financial revenues.
Nevertheless, the rising demand of healthy and low fat diary products in the UK is an opportunity that can
help Almarai lead the market with key healthy products.
STRENGTHS
The UK milk and dairy products are leading in the food and beverage ... Show more content on
Helpwriting.net ...
(Diary products UK report, 2013)
There are four main competitors for Almarai when entering the UK market with the Fresh yogurt
products, these companies have been established for years and have a loyal consumers that have been
buying their old and new products. We will look each company different products and what structure they
have that resulted in financial success within the UK market.
Danone Ltd
Danone Ltd is one of four UK subsidiaries of Groupe Danone – a French company that produces fresh
dairy products, water and medical nutrition. In 1999 the Danone Ltd is the subsidiary launched the
yoghurt brand Actimel, which followed by successful drinks Activia, Okaya and Shape. A reported annual
turnover of $21bn, the company operates currently in over 135 countries with 100,000 employees.
(Danone,

Advantages Of Fonterra
Strategic management is an essential part for every company which wants to develop in this severe
competitive world. Right strategy can help the firm become leader in that industry market and make huge
profit while the wrong one would force the firm to be bankruptcy. To see how strategic decision can affect
the operation of a company, this study will analyze the case of Fonterra – one of the leading dairy products
providers all over the world. Fonterra was found by the merger of the two–biggest co–op in New Zealand,
namely New Zealand Dairy Group, Kiwi co–operative Dairies with an export agent – New Zealand Dairy
Board. On average, every year the company produces around 22 billion liters of milk, of which 95% is
exported throughout the world ... Show more content on Helpwriting.net ...
Firstly, being operated by experts and experience professional is how Fonterra is making it differ from
other dairy companies. Furthermore, together with the sharing culture, the company itself has widen their
expertise and experiences of professionals to other staffs and farmers to make them more competitive,
more powerful, more innovative as well as more profitable (Fonterra). An ambitious strategy, namely V3,
is an as precise strategy as it identifies clearly the path that the company will apply to do the best of them.
With all necessary components, this V3 strategy including volume, value and velocity will help them
become more reputable and engage more with clients and suppliers to reach a global

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