NYU Office of Interactive Media — Social Media Training
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Training for NYU students and administrators on best practices to engage digital community. Trainings were given from 2013-2017 (has not been updated and does not comprehensively reflect the current social media landscape).
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NYU Office of Interactive Media — Social Media Training
- 6. WHO IS IN THE ROOM?
- 8. GENERATION Z
- 9. 8 SECONDS
- 12. What does your brand do? How will social help your mission? Who will be your audience? ONE TWO THREE REPRESENTING ON SOCIAL
- 13. FOUR FIVE REPRESENTING ON SOCIAL Which platforms and why? Is it sustainable? How is it getting done? SIX
- 15. UTILIZE NYU ASSETS BE POSITIVE BE MINDFUL OF THE LARGER BRAND EXPECTATIONS
- 16. LOGO USE LANGUAGE GUIDE SOCIAL MEDIA ICONS NYU STYLE GUIDES Constantly being updated. Keep an eye on nyu.edu/styleguide.
- 17. USING THE NYU LOGO
- 18. USING THE NYU LOGO
- 19. USING THE NYU LOGO
- 20. BE REAL BE SMART BE NICE DIGITAL RESPECT Details at nyu.edu/hashtagnyu.
- 21. STRATEGY HOW TO BE AWESOME 1. TONE 2. CONSISTENCY 3. CONTENT 4. ENGAGEMENT
- 22. TONE CONSIDER YOUR AUDIENCE HOW DO THEY TALK ABOUT THE WEATHER?
- 26. SET STANDARDS
- 28. GRAPHICS ON SOCIAL MEDIA
- 29. GRAPHICS ON SOCIAL MEDIA
- 30. GRAPHICS ON SOCIAL MEDIA
- 31. CONSISTENCY WHY A STYLE GUIDE? 1. PERFECT FOR BIG TEAMS 2. HELPS TRAIN NEW TEAM MEMBERS 3. ESTABLISHES ONE VOICE ACROSS PLATFORMS
- 32. CONTENT ARE WE ADDING VALUE OR ADDING NOISE?
- 34. QUALITY
- 35. RELEVANCE
- 36. RELEVANCE
- 37. FREQUENCY
- 38. TIMING
- 41. OPTIMIZE
- 43. OPTIMIZE
- 44. ENGAGEMENT SOCIAL IS A TWO-WAY STREET OR MORE LIKE A TRAFFIC CIRCLE
- 45. ENGAGE WITH THE GOOD
- 46. ENGAGE WITH THE GOOD
- 47. ENGAGE WITH THE GOOD
- 48. ENGAGE WITH THE GOOD
- 49. ENGAGE WITH THE GOOD
- 50. ENGAGE WITH THE BAD
- 51. ENGAGE WITH THE BAD
- 52. ENGAGE WITH THE BAD
- 53. ENGAGE WITH THE BAD
- 54. AVOID THE UGLY
- 59. STRATEGY KEY TAKEAWAYS 1. USE A RELEVANT TONE AND VOICE 2. EMPLOY A COHESIVE STYLE ACROSS PLATFORMS 3. CREATE CONTENT THAT ADDS VALUE 4. OPTIMIZE PLATFORMS INDEPENDENTLY 5. PROACTIVELY ENGAGE WITH YOUR AUDIENCE 6. RETURN THE HIGH-FIVE
- 60. EVENTS HOW TO SHARE EVENTS 1. INFORMATION 2. TEXT 3. IMAGERY
- 62. LANDING PAGES
- 63. DRIVE TRAFFIC
- 64. 2012 CLASS ACTIVITIES BOARD
- 65. NYU SPRING WEDNESDAY, MARCH 13, 2015 7:00 - 9:00 PM WASHINGTON SQUARE ARCH For more info, follow @NYUSpring on Twitter or visit http://bit.ly/roommatenightout NYU SPRING AND UNIVERSITY PROGRAMS PRESENT
- 66. GRAPHICS WORKFLOW 1. COMPILE COMPELLING IMAGERY
- 67. GRAPHICS WORKFLOW 2. EDIT FOR SOCIAL
- 68. GRAPHICS WORKFLOW 3. DRAFT TEXT
- 69. GRAPHICS WORKFLOW 4. CREATE PRINT MATERIALS WEDNESDAY MARCH 13, 2015 7-9 PM WASHINGTON SQUARE ARCH @NYUSpring bit.ly/roommatenightout
- 70. NYU WORLD TOUR Notice how these don’t have links, location info, or extra details within the artwork.
- 71. NYU WORLD TOUR
- 72. EVENTS KEY TAKEAWAYS 1. CREATE A LANDING PAGE, NOT AN ACCOUNT 2. DRIVE TRAFFIC TO ONE PLACE 3. USE TEXT MINIMALLY 4. CREATE COMPLEMENTARY GRAPHICS
- 73. RESOURCES BEYOND THE PLATFORMS 1. EDITORIAL CALENDARS 2. SCHEDULING CONTENT 3. LINK SHORTENERS 4. ANALYTICS 5. OUR TEAM
- 74. EDITORIAL CALENDARS PLAN & CREATE MOST CONTENT IN ADVANCE
- 76. SCHEDULING CONTENT SET CONTENT TO BE PUBLISHED THROUGHOUT THE WEEK
- 78. LINK SHORTENERS MAKE CUSTOM URLS AND TRACK THEIR PERFORMANCE
- 83. TUMBLR ANALYTICS
- 85. OUR TEAM WE ARE ALL IN THIS TOGETHER 1. CONSULTATIONS 2. PEER REVIEWS 3. ACCOUNT AUDITS 4. GENERAL FEEDBACK
- 86. NEXT STEPS COMING VIA EMAIL 1. SURVEY: WAS THIS USEFUL? 2. STRATEGY WORKSHEET 3. OIM STYLE GUIDE 4. EVENTS CHECKLIST 5. PLATFORM PRO TIPS 6. CERTIFICATE #NYUSOCIAL