Presentation by Nick Jensen at #UFConnected on Feb. 20, 2015 at University of Florida.

1. FRIENDING
the class of
2020

2. nick jensen
@nickj47
#ufconnected

3. nebraska

4. nebraska

5. new york city

6. new york city

7. new york city

8. @hashtagnick

16. FRIENDING
the class of
2020

17. A GOOD HOCKEY PLAYER
PLAYS WHERE THE PUCK IS.
A GREAT HOCKEY PLAYER
PLAYS WHERE THE PUCK IS
GOING TO BE.
“
”

18. Teens
Multitask
Constantly

19. Teens tackle
6-7 tasks
Simultaneously

20. Middle Schoolers
stayed on task
for only 3 minutes

21. for only 3 minutes
#brevity

22. Generation
mobile

23. SDOFIJEOFISDFASOIEA
SDFJSDOFINSODIFNSOD
FNSODFNSODIFJSOIDF
ASDFNASLDKFNLSDFJO
SDIFJOSDFNWEFNAOW
EIFHOSFSSDFOISDUFP

24. TEENS LIKE TEXTING

25. Email is dead.

26. 65% of grade schoolers
will probably do work...
not yet invented.

27. Texting... FTW

28. FOMO

29. Teens document their
EXPERIENCES

30. I share
Therefore
I am

31. Seen

32. Seen
Watching

33. Seen Watching

34. NYU OFFICE OF
INTERACTIVE
MEDIA

35. NYU OFFICE OF
INTERACTIVE
MEDIA

37. WHERE THE
PUCK IS GOING
TO BE.
“
”

38. board of
directors

39. hashtagnyuon facebook,twitter,tumblr,
foursquare, instagram, pinterest,
spotify, and google+

40. SHRINK.
BUILD.
SHARE.
D
N
a

41. DNa
is
our

42. psychological size
of your university
SHRINKingthe

47. it’s just too far.

48. alumni pride

49. shared experiences

50. shared experiences

51. shared experiences

52. shared experiences

53. building community

54. better communications

55. communicating
with
faculty & staff

56. Hello,
It is my pleasure to present to you the top ten NEW and/
or EXPANDED initiatives we are launching for students
this fall. Best of luck with school opening and thank you
for your continuing support of Student Affairs.
One Word, One World
Freshmen and undergraduate transfers were given the
opportunity to submit a brief video or photo expressing
one word that best exemplifies them. We received
submissions from 37 countries, every school, and every
freshman site around the globe (New York, Abu Dhabi,
Shanghai, London, Paris, and Florence). The finalists
were played at the President's Welcome yesterday; this
three minute video will rock your world: One Word, One
World (and many Student Affairs programs) were
organized and promoted using social media such as
Facebook, Twitter, and Tumblr. The initiative was
managed by "hashtagNYU", a new presence in Student
Affairs that seeks to build digital community and connect
with students in new, thoughtful ways utilizing social
media.
Museum Gateway
All NYU students can now visit some of the city's finest
museums and cultural institutions for FREE by showing
their student NYUCard at participating institutions. Faculty
members, club advisers, and student leaders who wish to
plan visits for groups of 15 or more should contact our

64. ESSENTIAL STRATEGIES FOR A
STUDENT-STAFFED
SOCIAL TEAM

66. LET STUDENTS
BE CREATIVE
AGENTS

67. …AND DON’T LET
BUDGET BRING YOU
DOWN

68. crowdsourcing

70. don’t reinvent the wheel

71. GROW AND
LEARN
TOGETHER

72. BUILD LEADERS
EXCHANGE FEEDBACK
MAKE MISTAKES
CREATE COMMUNITY

74. BE FLEXIBLE
AND OPEN TO
CHANGE

75. BUILD
AN INTUITIVE
WORKFLOW

77. INTERN GUIDE

78. INTERN GUIDE

79. INTERN GUIDE

80. LAY DOWN THE
RULES FROM
DAY ONE

82. CONSISTENCY
WHY A STYLE
GUIDE?
1. PERFECT FOR BIG TEAMS
2. HELPS TRAIN NEW TEAM MEMBERS
3. ESTABLISHES ONE VOICE ACROSS PLATFORMS

83. TONE
CONSIDER
YOUR
AUDIENCE
HOW DO THEY
TALK ABOUT
THE WEATHER?

84. FORMAL VS. CASUAL

85. ATTENTION TO DETAIL

86. SET STANDARDS

87. PLATFORM-SPECIFIC

88. GRAPHICS ON SOCIAL MEDIA

89. GRAPHICS ON SOCIAL MEDIA

90. GRAPHICS ON SOCIAL MEDIA

91. BE SELECTIVE
WITH YOUR
TEAM

92. Qs
YOU HAVE FIVE HOURS AND ARE WORKING WITH
A SMALL GROUP. PITCH AN IDEA THAT SHARES THE NYU
STORY AND DETAIL YOUR ROLE WITHIN
THE GROUP DYNAMIC.
LIST FIVE THINGS YOU WOULD IMPLEMENT OR CHANGE
REGARDING SOCIAL MEDIA AT NYU.
WHAT’S THE STRANGEST THING ABOUT YOU?

93. WE ARE
HASHTAGNYU
THIS IS OUR
CULTURE CODE

94. Our
culture
is Our
secret sauce

95. WE ARE
NEVER DONE
TWEAKING
THE RECIPE

96. This is
who we are
and where
we are going

120. Hanna Armour
whoever decided to give JSex control of the
hashtagNYU instagram account should be running
our school. best instagrams ever. #Legs
#LegsIsSoCute #JSexLovesLegs
7 minutes ago near New York

128. SOCIAL
MEDIA
TRAINING
#NYUSOCIAL

129. REPRESENTING NYU
ON SOCIAL
What does your
office do?
How will social
help your mission?
Who will be your
audience?
ONE TWO THREE

130. REPRESENTING NYU
ON SOCIAL
Which platforms? Is it sustainable?
FOUR FIVE

131. 500+TWITTER ACCOUNTS
300+FACEBOOK PAGES

132. CSAW_NYUPoly @csgsnyu @digitalarun @FalesLibrary @fcnyu @FemSocietyNYU @FurmanCenterNYU @gallatinbc @gdnyu @GoddardH
GradActing @GSASconvocation @hashtagnyu @HousieMaguire @ITP_NYU @kidsofnyu @KimmelCenterNYU @LiveWellNYU @LostandFo
Lsabroad @masstransitnyu @mccNYU @MSSO_NYU @nharmonics @NYU_Bioethics @NYU_Comp_Lit @NYU_CSA @NYU_CSAAH @NYU_CUSP @N
nyu_ds @NYU_GSAS_GSG @NYU_GSAS_MA @NYU_IGC @nyu_journalism @NYU_LGBTQ @NYU_LS @NYU_Poly_grad @nyu_vli @NYU
NYU1831Fund @NYU2010 @NYUAB @NYUAbuDhabi @nyuACU @NYUADResEd @NYUAfricaHouse @NYUAKPsi @NYUAlumni @NYUAlumn
NYUambassadors @nyuapabridge @NYUart @NYUATHLETICALUM @NYUAthletics @nyubabyscience @NYUBanking @NYUBasketball @NYU
nyubookstores @NYUCAB2013 @NYUCampusCash @NYUCampusMedia @NYUCarlyle @nyucheer @NYUCivicTeam @NYUCMEP @NYUCom
NYUCompStore @NYUCSALS @NYUCSL @NYUCWP @NYUDanceTeam @NYUDigiComm @NYUDining @NYUDiso @NYUDL @NYUDocFilm @nyue
NYUEnglishUG @NYUentrepreneur @NYUePoly @NYUfasp @NYUGallatin @NYUGameCenter @NYUgirlproblemz @NYUGlobalGreeks @NYUGlo
NYUGlobalTech @NYUGovRelations @nyugradfilm @NYUGradHalls @NYUGramercy @NYUGreeks @nyugreen @NYUHeyman
NYUHigherEdProg @NYUhomecoming @nyuhospitality @NYUHousing @NYUHumanities @NYUICC @NYUIdeaExchange @NYUIFA @nyuiilj @NYUinf
NYUinLondon @NYUInnovation @NYUIntEdProgram @NYUIRA @NYUITHelpdesk @NYUJLPP @NYUKanbarFilmTV @NYUKimmelCenter @
NYULawLibCirc @nyulawreview @NYULawRevue @NYULibraries @NYULMC @NYUlocal @NYUMadridhub @NYUMarron @NYUMensVolley @N
NYUMusicBiz @NYUmusictech @NYUnews @NYUNightlife @nyuniversity @NYUnrhh @NYUNursing @NYUOGS @NYUopened @NYUOrtho @NYUOu
nyupanhel @NYUParis @nyupb @NYUPCR @NYUPedSurgery @NYUPerfStudies @nyupoly @NYUPolyDean @NYUPolyGradLife @NYUPo
NYUPolyk12STEM @NyuPolyOSA @NYUPolySHPE @NYUPostdoc @NYUPrague @NYUPress @NYUPRLeague @NYUPublishing @NYUPublis
NYUPubSocialMed @NYUQuidditch @NYURedtailHawks @NYUResAd @NYUReynolds @NYURotaract @NYURudin @NYUSBS @nyuscaevents @NYU
NYUSchackAlumni @NYUScience @NYUSCPS @NYUSeniorWeek12 @NYUShanghai_ @nyushrm @nyusilver @nyuskirball @NYUSoccer @nyu
NYUSpring @NYUSRC @nyussc @nyusteinhardt @NYUSteinhardt1 @NYUSteinhardt2 @NYUStern @NYUStern_ @NYUStern_IBEX @NYUSte
NYUSternAlum @NYUSternAlumni @nyusternalumsea @NYUSternCBA @NYUSternCCWP @NYUSternClubs @NYUSternEBS @NYUSte
NYUSternEEX @NYUSternEMBA @NYUSternEMTA @NYUSternExecEd @NYUSternFinAid @NYUSternGBA @NYUSternGFA @NYUSte
NYUSternGroups @NYUSternLSG @NYUSternMSBA @NYUSternOCD @NYUSternOSE @NYUSternOSL @NYUSternRisk @NYUSternSEA @NYUSt
NYUSternUP @NYUStrawFest @NYUStreak @NYUsummer @NYUSweatNShop @nyuSWIB @NYUSyd @NYUTelAviv @NYUTischAlumni @NYUTisch
NYUTischNews @NYUTischSchool @nyutix @NYUTKD @NYUTorchJournal @nyutorchtech @NYUTrinity @nyutv @NYUViolets_WBB @N
nyuwagner @NYUWashingtonDC @NYUWassEmployer @nyuwasserboss @NYUWasserman @NYUWeinstein @nyuwelcomeweek @Nyuwom
NYUZTA @oarsNYU @orlhs_nyu @OverheardatNYU @OverheardatStern @PalladiumNYU @Penenberg @PeterBlairHenry @profga
profjoesal @profsamuels_nyu @ProjectPayAttn @PURNYU @ra_nyu @RAcouncilNYU @ranycs @rayjosen_nyu @RCLAWagner @
seniorstories @silver_usga @social_neuro @SocialChangeNYU @SocialMediaNYU @SocMeStern @SteinhardtEarth @Steinha
So Many to Follow

133. CONTENT
ARE WE
ADDING VALUE
OR ADDING
NOISE?

134. CONTENT
QUALITY
RELEVANCE
FREQUENCY
TIMING

135. ENGAGEMENT
HOW TO
BE AWESOME

138. are we listening?

139. SOCIAL IS
A TWO-WAY STREET
OR MORE LIKE
A TRAFFIC CIRCLE

140. ENGAGE
WITH
THE GOOD

141. ENGAGE
WITH
THE GOOD

142. ENGAGE
WITH
THE GOOD

143. ENGAGE
WITH
THE GOOD

144. ENGAGE
WITH
THE BAD

145. ENGAGE
WITH
THE BAD

146. AVOID
THE
UGLY

147. IT’S NOT ROCKET SCIENCE
Engagement

148. IT’S NOT ROCKET SCIENCE
Engagement

151. WE CRAVE
HUMAN INTERACTION
RETURN THE
HIGH-FIVE

152. RETURN THE HIGH-FIVE

153. RETURN THE HIGH-FIVE

154. RETURN THE HIGH-FIVE

155. ATTEMPT TO SOLVE PROBLEMS

156. ATTEMPT TO SOLVE PROBLEMS

157. RESOURCES
BEYOND
THE
PLATFORMS
1. EDITORIAL CALENDARS
2. SCHEDULING CONTENT
3. LINK SHORTENERS
4. ANALYTICS

158. EDITORIAL CALENDARS
CREATE MOST
CONTENT IN
ADVANCE

159. TRELLO
EDITORIAL CALENDARS

160. SCHEDULING CONTENT
SET CONTENT
TO BE
PUBLISHED
THROUGHOUT
THE WEEK

161. BUFFER
SCHEDULING CONTENT

162. LINK SHORTENERS
MAKE CUSTOM
URLS AND
TRACK THEIR
PERFORMANCE

163. BITLY
LINK SHORTENERS

164. ANALYTICS
MEASURE
YOUR SUCCESS
OFTEN

165. FACEBOOK INSIGHTS
ANALYTICS

166. TWITTER ANALYTICS
ANALYTICS

167. CROWDBOOSTER
ANALYTICS

168. EVENTS
HOW TO
LEVERAGE
SOCIAL MEDIA

169. DON’T
CREATE A
PAGE

170. USE
SIMPLE
GRAPHICS

171. NYU WORLD TOUR
Notice how these
don’t have links,
location info, or extra
details within the
artwork.

172. NYU WORLD TOUR

173. NYU WORLD TOUR

174. NYU WORLD TOUR

175. BE REAL
BE SMART
BE NICE
DIGITAL RESPECT
Details at nyu.edu/hashtagnyu.

176. Be
Real

177. Be
Smart

178. Nice
Be

179. nick.jensen@nyu.edu
THANK YOU.