Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Leveraging Students to Drive Your Brand Story

121 views

Published on

The best brand stories are those that tell the stories of your customers — how they were served and taken care of, how your product or experience fit into their lives in meaningful ways, and cultural marketing of "people like us do things like this" to create belonging and community.* As colleges and universities, we have thousands of students who can not only contribute to your brand story, but to help drive it.

This presentation was made at the American Marketing Association's Symposium for the Marketing of Higher Education in November 2017 in Atlanta.

Published in: Marketing
  • Be the first to comment

  • Be the first to like this

Leveraging Students to Drive Your Brand Story

  1. 1. Leveraging students to drive your brand story
  2. 2. Nick Jensen Community & Experience Strategist
  3. 3. A NARRATIVE SHAPED BY STUDENTS FOR STUDENTS
  4. 4. what’s missing in the telling of the NYU story. How would you fix it? what role does social media play in community at nyu? what are 5 things you would change regarding social media at nyu?
  5. 5. ATTENTION TO DETAIL
  6. 6. SET STANDARDS
  7. 7. This is N.Y.U.
  8. 8. This is N.Y.U.
  9. 9. This is N.Y.U.
  10. 10. This is N.Y.U.
  11. 11. This is N.Y.U.
  12. 12. This is N.Y.U.
  13. 13. nick.jensen@nyu.edu

×