THE FUTURE OF THE CLASSROOM <ul><li>Integrating Social Media </li></ul>
#beac_soc
WHAT IS SOCIAL MEDIA?
 
 
 
PROFOUND CULTURAL SHIFT <ul><li>THE REALITY IS THAT WE ARE IN THE MIDST OF A  </li></ul>
67,000+ <ul><li>NUMBER OF PEOPLE JOINING LINKEDIN EVERY DAY </li></ul>
450,000,000 <ul><li>NUMBER OF PEOPLE ON FACEBOOK </li></ul>
830,000+ <ul><li>NUMBER OF PEOPLE JOINING FACEBOOK EVERY DAY </li></ul>CITY POPULATIONS 835,000 LA PAZ 816,000 LIVERPOOL 7...
55 <ul><li>NUMBER OF MINUTES THE AVERAGE USER SPENDS EACH DAY ON FACEBOOK </li></ul>
50% CONSUMERS WHO ARE MORE LIKELY TO BUY IF ENGAGED VIA SOCIAL SITES CHADWICK MARTIN BAILEY, FEB 2010
1,500,000 + BUSINESSES HAVE A FACEBOOK FAN PAGE 20,000,000+ PEOPLE JOIN A FAN PAGE EVERY DAY
66%  PERCENTAGE OF BRAND TOUCHPOINTS NOW GENERATED BY CUSTOMERS MCKINSEY QUARTERLY, JULY 2009
0.19% 6.49% CLICKTHROUGH RATE FOR AVERAGE BANNER AD CLICKTHROUGH FOR AVG FACEBOOK WALL POST VITRUE, AUGUST 2009 FORRESTER,...
 
WHY IS SOCIAL MEDIA IMPORTANT?
50% growth 70% drop
 
 
LET’S TALK ABOUT TWITTER
# hashtags @ replies D  direct messages RT retweet
 
 
 
THE BACKCHANNEL
WHAT IS THE BACKCHANNEL? Does anyone understand what is going on?
TREND: BACKCHANNEL IS BECOMING THE FRONTCHANNEL
 
HOW TO EMBRACE THE BACKCHANNEL
WELCOME THE BACKCHANNEL
RECRUIT A BACKCHANNEL TEAM
MAKE YOUR KEY POINTS TWEET-ABLE
ENCOURAGE PARTICIPATION
CREATE AN ARCHIVE
LEARN FROM THE BACKCHANNEL
HOW ARE CLASSROOMS USING SOCIAL MEDIA?
PURDUE UNIVERSITY: THE HOTSEAT
STANFORD: FACEBOOK OPEN OFFICE HOURS
UT DALLAS: THE TWITTER EXPERIMENT
VESTAVIA HILLS HIGH SCHOOL: TWEET LESSONS PLANS
CARDIFF UNIVERSITY: TWEPRINTS
NORTHWESTERN UNIVERSITY: NEWSMIXER
UNIVERSITY OF WISCONSIN: COVERITLIVE
STOCKHOLM UNIVERSITY: STREAMING SEMINARS
TREND: SOCIAL MEDIA CURRICULUM
MORE OPPORTUNITIES <ul><li>Class communication –  Teachers/lecturers could be encouraged to use Twitter as a way to commun...
IN SUMMARY: BACKCHANNEL BENEFITS <ul><li>Participation </li></ul><ul><li>Community Building </li></ul><ul><li>Instant Feed...
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Tribal DDB BEAC Presentation May 7

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What does the classroom of the future look like and how can educators use social tools to enhance the post-secondary experience.

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  • - How many of you are on Facebook? - How many of you are on Twitter? Active on Twitter?
  • What is Social Media? “ Community and collaboration on a scale never seen before.” – Lev Grossman, Time Magazine Web 2.0 began its rise in 2004 and was largely championed by bloggers and by technology journalists, culminating in the 2006 TIME magazine Person of the Year – “You” Since then it has become pervasive in all our web interactions
  • Social media online tools are a place to share information, connect with like-minded people, review products and services, and rate products and services…. Which sounds a lot like something we had in the old days:
  • The cocktail party! Only now we can share the information faster, with more people and in more creative ways than we ever could before. Example – I’ve been getting and giving travel advice from friends for years… where’d you go? Where’d you stay? How was it. Now in the social world, I can put out a question like ‘where to stay in Tofino with dog and 2-yr-old? And have answers in seconds from a wide range of friends and acquaintances. That’s social media.
  • And yet most of us in the room still think about social media like this. And really, show of hands, after hearing all of that… how many of your perceptions of social media is illustrated in the Venn diagram.
  • And these are not short checkins each day, or rare visits every week or so. The average Facebook user spends &lt;CLICK&gt; a total of 55 minutes on Facebook each day. Multiply that times hundreds of millions of people and you have a tremendous amount of time, attention and trust.
  • So what, you say. How does that help my business? Well it turns out that consumers are more likely to buy if they are engaged within social sites. 50% reported this year that they are more likely to buy from you if you live where they live online. During the greatest recession of our lives, this is a significant number.
  • How many of you have a business page on Facebook? More than 1.5 million businesses do. And did you know that every day, &lt;CLICK&gt; more than 20 MILLION people fan something? They tie their personal identity, their online affinity, to something. That’s powerful.
  • Each one of these online “fannings” is more than a click of a Join button. It becomes a touchpoint on someone’s facebook wall. And not just there. Consumers are creating brand representations and touchpoints around YOUR BRAND, everywhere. McKinsey estimates that 66% of all touchpoints are now generated by customers! I used to be the guy making those touchpoints! Not any more. Your brand has become OUR brand, owned by the collective We.
  • I used to create shiny, interactive banners that tried to get your attention. They had Flash, they had video, they had quizzes. They were distractions. And nowadays, they have an abysmal .19% clickthrough. But those customer-generated touchpoints now include things like Facebook Wall Posts. So I might fan Virgin America and as my friend, you might see that and wonder about it. Because of that inherent trust, wall posts have a 6.49% clickthrough. 34x the standard clickthrough of a banner.
  • Why does Social Media Matter? We are in an information age We are also in the “Free” era Both point to the death of traditional post-secondary education
  • More than ¾ of Cnds use Social Technologies. Spectators &amp; Joiners are the largest group. According to Forrester, Canada has one of the highest Joiner &amp; Spectator rates of all of the countries they profile.
  • Social tools are now mainstream with Canadians of all ages, and almost 100% pervasive with Gen Y – our current student demo Gen Y over-indexes all adults in every category.
  • Social tools are now mainstream with Canadians of all ages, and almost 100% pervasive with Gen Y – our current student demo Gen Y over-indexes all adults in every category.
  • Social tools are now mainstream with Canadians of all ages, and almost 100% pervasive with Gen Y – our current student demo Gen Y over-indexes all adults in every category.
  • Social tools are now mainstream with Canadians of all ages, and almost 100% pervasive with Gen Y – our current student demo Gen Y over-indexes all adults in every category.
  • Social tools are now mainstream with Canadians of all ages, and almost 100% pervasive with Gen Y – our current student demo Gen Y over-indexes all adults in every category.
  • - Online conversation about the topic or speaker taking place alongside live events - First popular at technology conferences, we’re now seeing this enter any presentation where WiFi connection, laptops and mobile devices are present in the audience
  • - Experiences and interactions typically relegated to the “backchannel” will become more important (and engaging) that the original content. - People will “tune in” to live events for the “frontchannel” interaction. Example of this from Olympics: hockey game was getting the backchannel experience
  • - Open your class with a slide that displays your Twitter username, or other social media handle - Create and display a hashtag for your lecture - This provides a visual cue that you welcome the backchannel to contribute
  • Professors at Purdue University have TAs helping them with this - Social media can enrich your presentation, but it’s an extra ball to juggle - Ask someone to monitor the backchannel during your presentation and relay feedback - Assign a second person to answer questions and add links to additional resources
  • Display ‘tweetbites’ in your presentation Ensure they are less than 140 characters (to allow for username) Tweet your key points during your lecture through powerpoint using “Slide Tweet”
  • Give your virtual audience a heads up that your lecture/presentation is about to start Let them know that you welcome their participation Create opportunities to participate - polling is easy with PowerPoint Twitter tools or PollEverywhere Display the backchannel when you want to focus on it, but otherwise it can be a distraction
  • - Twitter hashtag searches are not permanent - Create an archive with tools like “Twapper Keeper” to ensure the backchannel will be available later - This will become a great study tool for your students
  • Analyze the backchannel to see how your class was received Learn from it: drop/change what fell flat, clarify areas of confusion, and capitalize on what resonated most with the students Feedback is also likely to be more genuine and detailed than the typical class evaluation form
  • Tweet what was accomplished during each class Record to go back for future lesson plans Students can stay up to date on what they may miss
  • Consolidates twitter mentions about scientific papers Tags them with arXiv ID number, so students can track down the peer-reviewed papers themselves online
  • Student-built social network, for use in Journalism class Encourages students to explore using technology Provides insight into how social media works through a hands-on learning experience
  • Used to comment on proceedings, link to content, ask questions, and is a great tool to go back to for studying or for absent students to catch up (or participate from afar) To facilitate more active listening in lectures, one journalism prof encouraged students to use “CoveritLive” to provide a live updates on the current class lecture
  • Live streaming video Remote ‘attendance’, replay, virtual collaboration with other schools Ustream.com
  • Birmingham City University is offering a year-long Master’s degree in social networking Georgia Southern University offers a course called Making Connections: Facebook &amp; Beyond Utah State University offers a class called Blogs, Wikis, New Media for Learning
  • Tribal DDB BEAC Presentation May 7

    1. 1. THE FUTURE OF THE CLASSROOM <ul><li>Integrating Social Media </li></ul>
    2. 2. #beac_soc
    3. 3. WHAT IS SOCIAL MEDIA?
    4. 7. PROFOUND CULTURAL SHIFT <ul><li>THE REALITY IS THAT WE ARE IN THE MIDST OF A </li></ul>
    5. 8.
    6. 9. 67,000+ <ul><li>NUMBER OF PEOPLE JOINING LINKEDIN EVERY DAY </li></ul>
    7. 10. 450,000,000 <ul><li>NUMBER OF PEOPLE ON FACEBOOK </li></ul>
    8. 11. 830,000+ <ul><li>NUMBER OF PEOPLE JOINING FACEBOOK EVERY DAY </li></ul>CITY POPULATIONS 835,000 LA PAZ 816,000 LIVERPOOL 789,000 ATHENS 779,000 ZAGREB 777,000 STOCKHOLM 743,000 AMSTERDAM 739,426 SAN FRANCISCO 725,000 RIGA 610,000 VILNIUS 602,000 SEATTLE 587,000 OSLO 582,000 DUSSELDORF 578,000 VANCOUVER
    9. 12. 55 <ul><li>NUMBER OF MINUTES THE AVERAGE USER SPENDS EACH DAY ON FACEBOOK </li></ul>
    10. 13. 50% CONSUMERS WHO ARE MORE LIKELY TO BUY IF ENGAGED VIA SOCIAL SITES CHADWICK MARTIN BAILEY, FEB 2010
    11. 14. 1,500,000 + BUSINESSES HAVE A FACEBOOK FAN PAGE 20,000,000+ PEOPLE JOIN A FAN PAGE EVERY DAY
    12. 15. 66% PERCENTAGE OF BRAND TOUCHPOINTS NOW GENERATED BY CUSTOMERS MCKINSEY QUARTERLY, JULY 2009
    13. 16. 0.19% 6.49% CLICKTHROUGH RATE FOR AVERAGE BANNER AD CLICKTHROUGH FOR AVG FACEBOOK WALL POST VITRUE, AUGUST 2009 FORRESTER, 2008 38x more. Why the difference? The first is an intrusion/distraction. The other is news involving a trusted friend.
    14. 18. WHY IS SOCIAL MEDIA IMPORTANT?
    15. 19. 50% growth 70% drop
    16. 22. LET’S TALK ABOUT TWITTER
    17. 23. # hashtags @ replies D direct messages RT retweet
    18. 27. THE BACKCHANNEL
    19. 28. WHAT IS THE BACKCHANNEL? Does anyone understand what is going on?
    20. 29. TREND: BACKCHANNEL IS BECOMING THE FRONTCHANNEL
    21. 31. HOW TO EMBRACE THE BACKCHANNEL
    22. 32. WELCOME THE BACKCHANNEL
    23. 33. RECRUIT A BACKCHANNEL TEAM
    24. 34. MAKE YOUR KEY POINTS TWEET-ABLE
    25. 35. ENCOURAGE PARTICIPATION
    26. 36. CREATE AN ARCHIVE
    27. 37. LEARN FROM THE BACKCHANNEL
    28. 38. HOW ARE CLASSROOMS USING SOCIAL MEDIA?
    29. 39. PURDUE UNIVERSITY: THE HOTSEAT
    30. 40. STANFORD: FACEBOOK OPEN OFFICE HOURS
    31. 41. UT DALLAS: THE TWITTER EXPERIMENT
    32. 42. VESTAVIA HILLS HIGH SCHOOL: TWEET LESSONS PLANS
    33. 43. CARDIFF UNIVERSITY: TWEPRINTS
    34. 44. NORTHWESTERN UNIVERSITY: NEWSMIXER
    35. 45. UNIVERSITY OF WISCONSIN: COVERITLIVE
    36. 46. STOCKHOLM UNIVERSITY: STREAMING SEMINARS
    37. 47. TREND: SOCIAL MEDIA CURRICULUM
    38. 48. MORE OPPORTUNITIES <ul><li>Class communication – Teachers/lecturers could be encouraged to use Twitter as a way to communicate with students about homework, room changes, time changes, class preparation, further reading etc. </li></ul><ul><li>Conference news – Conference tags (#tags) can be added in posts to identify updates as conference news. In following a conference you’re able to receive live news from an event and gain ‘insider knowledge’ that only the insiders are getting. </li></ul><ul><li>Q and A sessions – Stuck on your homework? Not sure what the next class is about? Was there any reading to do? What room is it being held in? Who’s the guest speaker? If in doubt ask your class mates, surely one of them will know the answers. </li></ul><ul><li>Distance learners – Using Twitter to communicate with distance learners has the potential to offer students greater learning support and encouragement throughout their courses. </li></ul><ul><li>Networking – As a social networking application Twitter also provides the perfect space to monitor new developments in your subject area on an international scale. </li></ul>
    39. 49. IN SUMMARY: BACKCHANNEL BENEFITS <ul><li>Participation </li></ul><ul><li>Community Building </li></ul><ul><li>Instant Feedback </li></ul><ul><li>Research </li></ul><ul><li>Study Tool </li></ul>
    40. 50. Thank You

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