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How Can A Link-Building Agency Aid In Media Monitoring?
1. How Can A Link-Building
Agency Aid In Media
Monitoring?
2.
3. No one remembers who came in second!
There is nothing more accurate than this line when it comes to SERPs. The
second page of the search results is a sad place, and you know it! So
naturally, you do not want your website to end up there. Right?
Your target customers can find their answers in the first three to five top
results, so they never bother to scroll down the first page, let alone go to the
second one. So if you are not in the top 10 for your target keywords, you are
losing leads.
SEO companies in Liverpool have several on-page and off-page SEO
techniques, such as link building, to help you rank high on the SERPs. But
can media monitoring help you optimise your link-building efforts?
4. What is media monitoring in link building?
Have you ever eavesdropped? Maybe in the gym or a coffee shop? Media
monitoring is similar to that but for your brand (and is more productive).
Media monitoring is when you pay close attention to gathering information
about a brand, person, or topic across all digital social platforms. It is
beneficial for a brand because you can stay up-to-date with the latest
trends without using too many resources.
But how does a link-building agency use media monitoring? Using media
monitoring, SEO experts can identify relevant media outlets and content
creators who are talking about a brand or topic. You can use this
information to approach and create relationships with them to get high-
quality backlinks. The possibilities are endless! Help them with additional
resources, offer to contribute guest blog posts, articles, or interviews, etc.
5. Why is media monitoring essential for successful
link building?
Increase your brand’s online visibility and reputation with media
monitoring. Here are three media monitoring methods that work effectively:
6. Keep an eye out for brand mentions: Are your customers talking
about you on Twitter, Instagram, blogs, forums and other online
communities? You can quickly identify when and where your brand is
being mentioned online through media monitoring tools. It will help you
identify potential link-building opportunities.
Reach out and collaborate: Once you identify those who can help you
with effective link-building, reach out to them for collaboration. But do
not jump in empty-handed. Prepare a solid pitch and address the
fundamental questions of why and how.
Finding relevant topics: Creating killer content is the key to effective
link-building. Media monitoring helps you get the pulse of the industry
and understand the customer chatter. Therefore, while your
competitors scramble to get the next most relevant topic, you already
have it! Thus media monitoring helps you generate value for the
audience and bask in its glory (also known as website traffic and online
visibility).
7. In the end:
Are you ready to explore link building from a new perspective? At NHANCE
Digital, we never let you come second (on search results). Enjoy high-
ranking website content with awesome SEO services. Contact us today to
learn more!