Experts at NHANCE Digital can combine the best practices from AI and social media marketing to drive sales and increase customer engagement for your brand.

1. 5 Ways a Social Media
Marketing Agency In
London Can Leverage AI

3. Are you still running away from artificial intelligence? You got to stop! AI is
the present and future. From your shopping carts to healthcare apps, it is
everywhere. So why not include it in your social media marketing strategy?
AI can significantly help you crack the customer code and leverage insights.
Here are five ways a social media marketing agency in London can utilise AI.
 Use AI chatbots for customer engagement: Gone are the days when your
customer had to wait hours to get a response from the marketing team.
Today AI bots are providing faster and smarter solutions. They also help
in engaging the customers. In 2017, beauty brand Sephora’s chatbot
started giving beauty advice to users. It began with a quiz to better
understand the client’s needs. AI chatbots also assist in order
replacements and product searches.

4.  Enhance visual content strategy: Do you know how your videos and
pictures will perform before you post them? Well, AI tools enable you to
predict the visual content’s performance by analysing trends. These power
tools tell you how the viewers will react to images or videos based on their
composition, colour palette, texture, and other elements.
 Use AI for content creation & distribution: One of the challenging parts of
content creation is coming up with new shareable and engaging ideas
every day. AI-powered tools can help you search trending content ideas.
Moreover, other tools can help you repurpose content, such as creating
tweets from URLs, documents, etc. You can also use AI tools to automate
marketing processes like scheduling posts.

5.  Employ sentiment analysis to manage brand reputation: Social listening
is integral to social media marketing in a landscape where customers are
more vocal than ever. Sentiment analysis is a natural language processing
method that allows you to track customer conversations on the internet.
Such analysis is performed on text data to understand brand and product
feedback, customer needs, etc. AI tools help you monitor the conversation
and gather the information that is decoded to get insights.

6.  Track and monitor campaign progress: The ultimate goal of creating content on
social media can range from spiking sales to receiving engagement and reaching
target customers. But how do you know if your content did its job? AI tools can
help you track and monitor the campaign’s performance. After getting the
results, you can optimise them as and when required. It also enables you to
identify the shortcoming in your current campaign. Furthermore, you can also
determine who engages with your content the most and at what time.
 Final words:
AI is not a threat to marketers but a helpful friend if you know how to use it
correctly. The experts at NHANCE Digital can combine the best practices from AI
and social media marketing to drive sales and increase customer engagement for
your brand. Additionally, an SEO agency in Birmingham can merge SEO with social
media to produce seamless marketing campaigns leveraging their benefits.

7. Contact US
Address:- 168 Church Road Hove, England BN3 2DL
Website:- https://www.nhancedigital.com/
Info:- info@nhancedigital.com
Contact Number:- 01273921401