As a digital marketing agency in London, we understand that amongst the several aspects of marketing, customer relationship management and sentiment analysis are two fundamental concepts in the present landscape as the customer continues to rule.
QuickMetrix is a powerful social listening tool that helps businesses and organizations to monitor their brand reputation, track relevant conversations, and gather insights on their audience. Social listening is the process of monitoring social media channels and other online platforms for mentions of a brand, product, or topic. QuickMetrix makes this process easier by providing a comprehensive dashboard that allows users to track and analyze social media conversations in real-time.
One of the key features of QuickMetrix is its ability to gather data from a wide range of sources, including social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube, as well as blogs, forums, and news sites. This allows users to get a complete picture of what people are saying about their brand, products, or industry, and identify trends and patterns that can inform their marketing and communication strategies.
QuickMetrix also allows users to create custom reports and dashboards, making it easy to share insights with team members or stakeholders. Users can set up alerts to notify them when specific keywords or topics are mentioned, allowing them to respond quickly to emerging trends or issues. This is particularly important for businesses that need to respond to customer feedback or address negative comments in a timely manner.
Overall, QuickMetrix is a powerful tool for businesses and organizations that want to monitor their brand reputation, track relevant conversations, and gather insights on their audience. Its comprehensive dashboard, sentiment analysis capabilities, and custom reporting features make it easy to stay on top of social media conversations and make data-driven decisions about marketing and communication strategies.
Kate Austin-Avon of Advokate, LLC, delivered this presentation on Developing Your Brand on Thursday, October 22, 2015, at SUNY Adirondack for the Adirondack Business Development Partnership and the Adirondack Regional Chamber of Commerce.
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QuickMetrix is a powerful social listening tool that helps businesses and organizations to monitor their brand reputation, track relevant conversations, and gather insights on their audience. Social listening is the process of monitoring social media channels and other online platforms for mentions of a brand, product, or topic. QuickMetrix makes this process easier by providing a comprehensive dashboard that allows users to track and analyze social media conversations in real-time.
One of the key features of QuickMetrix is its ability to gather data from a wide range of sources, including social media platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube, as well as blogs, forums, and news sites. This allows users to get a complete picture of what people are saying about their brand, products, or industry, and identify trends and patterns that can inform their marketing and communication strategies.
QuickMetrix also allows users to create custom reports and dashboards, making it easy to share insights with team members or stakeholders. Users can set up alerts to notify them when specific keywords or topics are mentioned, allowing them to respond quickly to emerging trends or issues. This is particularly important for businesses that need to respond to customer feedback or address negative comments in a timely manner.
Overall, QuickMetrix is a powerful tool for businesses and organizations that want to monitor their brand reputation, track relevant conversations, and gather insights on their audience. Its comprehensive dashboard, sentiment analysis capabilities, and custom reporting features make it easy to stay on top of social media conversations and make data-driven decisions about marketing and communication strategies.
Kate Austin-Avon of Advokate, LLC, delivered this presentation on Developing Your Brand on Thursday, October 22, 2015, at SUNY Adirondack for the Adirondack Business Development Partnership and the Adirondack Regional Chamber of Commerce.
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Branding is the process of investigating, designing, and adding to your company a distinctive feature or collection of features so that customers can start associating your brand with your goods or services. Branding is an iterative process that involves getting in touch with the hearts of your clients and your company.
Advokate's Branding Presentation, to be presented during LocalFest: Stuff Made Here, on Saturday, September 6, 2014, at 3:15 p.m. in Suite 204 at The Shirt Factory in Glens Falls, New York
This is the presentation on Branding that Advokate gave at the Albany Chamber of Commerce for the Small Business Development Center of the University At Albany.
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Research, recognize, and respond - the 3 R's CB Social consultant, Kristin Clifford, covered in her presentation at the 2011 Marketing Planning and Analysis Conference in Chicago.
<< I apologize for the minor formatting funkiness that happened when this uploaded. >>
This Branding Presentation, part of a September 19, 2013 seminar by Kate Austin-Avon of Advokate, answers the following important questions:
1. What is Branding?
2. Why Branding is Relevant to Your Business
3. What Elements Comprise a Successful Brand
4. How Often a Brand Should be Updated
5. Where to Start
This presentation was part of the Adirondack Business Development Partnership, a collaboration between the Adirondack Regional Chamber of Commerce and the Small Business Development Corporation. It was presented at SUNY Adirondack's Regional Higher Education Center.
Contact Advokate for a worksheet to jumpstart the process of developing YOUR brand!
Kate Austin-Avon
www.advokate.net
(518) 353-2121
kate@advokate.net
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Branding is the process of investigating, designing, and adding to your company a distinctive feature or collection of features so that customers can start associating your brand with your goods or services. Branding is an iterative process that involves getting in touch with the hearts of your clients and your company.
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www.advokate.net
(518) 353-2121
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3. Your favourite artist launched a new album; the songs are mind-blowing. You
love them. You write the nicest comments, share them with your friends, and
tag the artists on your social media. From a marketing point of view, what is all
this? These are your sentiments and emotions over a particular product or
brand. Does analysing this sentiment have any impact on digital marketing?
Hear it from a digital marketing agency in London.
What is sentiment analysis?
Similarly, your customers feel a certain way about your brand and share their
opinions on social media. Analysing these emotions to understand customers’
needs, preferences and feedback is known as sentiment analysis. They can be
positive, negative or neutral.
It is an effective way to evaluate written or spoken language to determine the
nature and extent of the expression. Sentiment analysis gives a useful
indication of how the customer felt about their experience. It is an umbrella
term encompassing opinion mining, text identification, and more.
4. Today it is more relevant than ever, and as a digital marketing agency in
London, we are here to tell you its importance and role in digital marketing.
5. Why is sentiment analysis important?
The key benefits of sentiment analysis are as follows:
1. Improves customer service.
2. Allows a better understanding of customer needs and preferences through
more profound and advanced insights.
3. Helps marketers discover new digital marketing strategies.
4. Prepares the team for crisis management.
5. Increases revenue of the organisation.
Above mentioned are the broader advantages of sentiment analysis. But how
does it fit in digital marketing?
6. What is its role in digital marketing?
The prime function of sentiment analysis is to decode customer emotions.
Whereas, often, digital marketing campaigns are the ones that give rise to
those emotions. Therefore, they are entwined with one another. Today
customers are not only expressive about a brand’s product or service but also
about their content.
Identifying which content they enjoy or do not gives a clear guideline to the
marketers. They can design similar campaigns or curate content that engages
the audience. In case a campaign fails, the team can use its insights next
time.
Sentiment analysis can also generate content ideas and push sales. Now, this
may sound complex, but it is not. When your customers tell you what they
like about your product or service, you know what to show them in your
upcoming posts. Through negative reviews, you can curate content that
addresses their concerns, increasing your credibility.
7. In the end:
As a digital marketing agency in
London, we understand that amongst
the several aspects of marketing,
customer relationship management and
sentiment analysis are two fundamental
concepts in the present landscape as the
customer continues to rule. However, for
the king to notice your brand or
product, you must be visible too. Thanks
to SEO for making that possible.
However, cracking the SEO code takes
work. There is local SEO, on-page SEO,
and off-page SEO. But which one do you
need? Confused? Let the experts at
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