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Netwealth educational webinar: How to amplify your business brand and differentiate yourself from competitors
- 1. Amplifyingyour businessbrand Presented by Julie Bennett Principal 64 Media 1 November 2018
- 2. Julie Bennett, Principal, 64 Media Julie is a former senior finance journalist who worked for Australian media personality David Koch as the inaugural editor of Wealth magazine and is a former managing editor of a suite of financial services publications, including Money Management. In her current role as owner and principal of 64 Media, she provides communication solutions and counsel to Australian financial services brands.
- 6. • Your website, newsletter and seminars contain compliant copy. Use the content already in these to inform new content. • Create blogs around issues that you can help solve. These also need to tick the compliance box. • In the era of click bait, blogs are better being too short than too long.
- 7. • Host your blogs on your website • Create business social media accounts and share your blogs • Consider using a platform like Hootsuite • Join social media groups and contribute to conversations • Create your own groups
- 9. Business use of social media • 47% of Small businesses • 49% of Medium businesses • 60% of Large business 9 in 10 businesses with a social media presence use FACEBOOK Consumers • 24% use social media to follow brands; 41% of people aged 31-39 • 64% more likely to trust a brand if it interacts positively on social media https://www.sensis.com.au/about/our-reports/sensis-social-media-report The 2018 Yellow Social Media Report
- 10. Then, think bigger, but… Before you begin talking to the media, do your research, test your opinions on family, friends, colleagues and clients. It’s easy to be misunderstood, so practise, practise, practise.
- 12. Resources Use the resources you already have at your fingertips – your website, newsletter, social media accounts. Allocate time to marketing, prepare a plan and schedule activities.
- 17. Our top tip …have a really interesting point of view and be a reliable source
- 20. Become a consumer champion Be upfront regarding who you are and who you represent, define your own values and live them. If you are aligned to a brand with values that don’t match your values, leave it as soon as you can. Seriously.
- 21. | netwealth23 Disclaimer This information has been prepared and issued by Netwealth Investments Limited (netwealth), ABN 85 090 569 109, AFSL 230975, RSE L0000192). It contains factual information and general financial product advice only and has been prepared without taking into account your individual objectives, financial situation or needs. The information provided is not intended to be a substitute for professional financial product advice and you should determine its appropriateness having regard to your particular circumstances and seek any independent financial or other professional advice you may require. The relevant disclosure document should be obtained from netwealth and considered before deciding whether to acquire, dispose of, or to continue to hold, an investment in any netwealth product. While all care has been taken in the preparation of this document (using sources believed to be reliable and accurate), no person, including Netwealth, or any other member of the netwealth group of companies, accepts responsibility for any loss suffered by any person arising from reliance on this information.