NMPignite: The Creative Rennaissance
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It’s an exciting time to be in digital marketing. Why? Because I would like to propose that we are in the midst of a creative renaissance in digital. Just like the advent of one point perspective transformed media in the 15th century, we are at a time where we have the unique opportunity to bring together media, creative and technology in a way that has never been done before.
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NMPignite: The Creative Rennaissance
- 1. ©2018 JOYSTICK INTERACTIVE. ALL RIGHTS RESERVED. The Creative Rennaissance Twitter: @DaveRosowsky JULY 2018
- 3. We’re in a Creative Renaissance.
- 6. ...tools don’t get interesting until they get technologically boring.” - Clay Shirky. “
- 7. CREATIVE TECH DC LAUNCH AD SERVER Timeline. 1994 1996 2000 2006 2008 2012 2018 BANNER ADS
- 8. 1994: The first banner Ad.
- 10. How the simple banner took down one of America’s largest airlines.
- 13. CREATIVE TECH Timeline. BANNER ADS 1994 1996 2000 2006 2008 2012 2018 DC LAUNCH AD SERVER RICH MEDIA SOCIAL AD LAUNCH SOCIAL PEAKS
- 14. 2001: Flash and Rich Media.
- 15. 2005: Modern Ad Technology.
- 16. 2006: Social Ad Launch.
- 17. How a little known Senator from Illinois took the world by surprise.
- 19. CREATIVE TECH Timeline. 1994 1996 2000 2006 2008 2012 2018 BANNER ADS DC LAUNCH AD SERVER RICH MEDIA SOCIAL LAUNCH SOCIAL PEAKS PROGRAMMATIC HTML5 ADS
- 20. 2010: Programmatic and RTB.
- 21. 2012: Launch of DoubleClick Bid Manager.
- 22. CREATIVE TECH Timeline. 1994 1996 2000 2006 2008 2012 2018 BANNER ADS DC LAUNCH AD SERVER RICH MEDIA SOCIAL PEAKS PROGRAMMATIC HTML5 ADS TODAY SOCIAL LAUNCH
- 23. We’re in a Creative Renaissance.
- 24. Programmatic buying is everywhere. 84% Display 60% Mobile 58% Video 26% Social 26% Search 14% TV 13% Audio 07% Outdoor
- 26. © Google Inc. 2017. All rights reserved. PUT RACKET IN CART BUT DID NOT PURCHASE PREVIOUSLY PURCHASED A RACKET Personalization with dynamic creative...
- 28. Data, Technology & Analytics Enable Collaboration. CreativeMedia Experience Data, Technology & Analytics
- 29. Final Thought.
- 31. Los Angeles 4551 Glencoe Ave, Ste 330 Marina del Rey, CA 90292 310-845-6319 Thank you! Dave Rosowsky COO 702-521-7975 dave@joystickinteractive.com New York 36 E. 20th Street, 3rd Floor New York, NY 10003 646-597-6558 London The Stanley Building 7 Pancras Square London, N1C 4AG +44 (0)749 502 2208 Santo Domingo Corporativo 2010 Av. Gustavo Mejía Ricart Ste 303 Santo Domingo, DR 809-562-6921 ©2018 JOYSTICK INTERACTIVE. ALL RIGHTS RESERVED.