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USING WORDPRESS WITH
SOCIAL MEDIA TO EDUCATE AND
  INTERACT WITH CLIENTELE
Using Wordpress as  Social Media to Educate and Interact with Clientele
THE
                                  PROBLEMS
• Our Sites were OLD and Out of Date
• Most of our faculty did not actively
  participate in updating the program areas on
  their sites
• No Content Management System – many of
  our faculty didn’t feel comfortable updating
  their sites
• No ability to update on mobile platforms
• Did not integrate with Social Media
Using Wordpress as  Social Media to Educate and Interact with Clientele
Using Wordpress as  Social Media to Educate and Interact with Clientele
Using Wordpress as  Social Media to Educate and Interact with Clientele
WAKULLA
                                                           COUNTY
              Comparing Wakulla Hits January - May to Previous Year
250


200


150


100


 50


  0




                                     2012    2011




      HITS JAN-MAY 2011: 3,315              HITS JAN-MAY 2012: 10,529
Hits 2011:
                                                                                972,673
                                                                          Hits 2012:
                                                                                2,018,942
         Hits Compared from January – May on District Website
35,000


30,000


25,000


20,000


15,000


10,000


 5,000


    0




                             Hits 2012 (Wordpress)   Hits 2011 (Static)
The Challenge of
Microblogging from the field:

Solution needs to be quick and simple with little
  distraction to our clientele and programs
Not the Place or Time for Tags and Coding
Using Wordpress as  Social Media to Educate and Interact with Clientele
Wordpress iOS
Using Wordpress as  Social Media to Educate and Interact with Clientele
•Point
             •Shoot
             •Email




•Blog Post
•Tweet
•FB Post
Wordpress is a Home that
   complements Social Media
• Prolongs the life of Tweets
  and Facebook posts
• Provides a searchable index
  blogs and information
• Not limited to 180 characters
Using Wordpress as  Social Media to Educate and Interact with Clientele
What’s Next…




Help from Divers and Fishers
Using Wordpress as  Social Media to Educate and Interact with Clientele
Using Word-Press as Social Media to
Educate and Interact with Clientele
      – A County Perspective
Les Harrison
Wakulla County (FL) Extension Director
May 29, 2012
All Extension
Work is Local
Clients Need
   must be
  Grouped
We can no longer
                              depend solely on
                             paper and the post
                               office to reach
• Expensive                       clientele.
• Ignores Client Stratification
• Too Slow
• Too Easy to Miss
Reach Clients
with a new tools
  Subscription
 Management
    System
Using Wordpress as  Social Media to Educate and Interact with Clientele
Client Self
Selection &
Management
Agents
Manage “the
Message” and
   Data
County Extension
                 Faculty can now
                    easily push
               information as they
                  see it, video it,
                teach it, study it.




http://x.co/kc5g
Results

•Speed, versatility, reduced distribution
costs and greater resource efficiencies.
•A comprehensive digital information and
clientele management system.
•Effective use of new, user-friendly
technologies.
•Searchable record of information
presented.
•MORE CLIENTS REACHED WITH MORE
INFORMATION
Questions?

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Using Wordpress as Social Media to Educate and Interact with Clientele

  • 1. USING WORDPRESS WITH SOCIAL MEDIA TO EDUCATE AND INTERACT WITH CLIENTELE
  • 3. THE PROBLEMS • Our Sites were OLD and Out of Date • Most of our faculty did not actively participate in updating the program areas on their sites • No Content Management System – many of our faculty didn’t feel comfortable updating their sites • No ability to update on mobile platforms • Did not integrate with Social Media
  • 7. WAKULLA COUNTY Comparing Wakulla Hits January - May to Previous Year 250 200 150 100 50 0 2012 2011 HITS JAN-MAY 2011: 3,315 HITS JAN-MAY 2012: 10,529
  • 8. Hits 2011: 972,673 Hits 2012: 2,018,942 Hits Compared from January – May on District Website 35,000 30,000 25,000 20,000 15,000 10,000 5,000 0 Hits 2012 (Wordpress) Hits 2011 (Static)
  • 9. The Challenge of Microblogging from the field: Solution needs to be quick and simple with little distraction to our clientele and programs
  • 10. Not the Place or Time for Tags and Coding
  • 14. •Point •Shoot •Email •Blog Post •Tweet •FB Post
  • 15. Wordpress is a Home that complements Social Media • Prolongs the life of Tweets and Facebook posts • Provides a searchable index blogs and information • Not limited to 180 characters
  • 17. What’s Next… Help from Divers and Fishers
  • 19. Using Word-Press as Social Media to Educate and Interact with Clientele – A County Perspective Les Harrison Wakulla County (FL) Extension Director May 29, 2012
  • 21. Clients Need must be Grouped
  • 22. We can no longer depend solely on paper and the post office to reach • Expensive clientele. • Ignores Client Stratification • Too Slow • Too Easy to Miss
  • 23. Reach Clients with a new tools Subscription Management System
  • 27. County Extension Faculty can now easily push information as they see it, video it, teach it, study it. http://x.co/kc5g
  • 28. Results •Speed, versatility, reduced distribution costs and greater resource efficiencies. •A comprehensive digital information and clientele management system. •Effective use of new, user-friendly technologies. •Searchable record of information presented. •MORE CLIENTS REACHED WITH MORE INFORMATION

Editor's Notes

  1. Introduction
  2. Show old Jefferson Sitehttp://jefferson.ifas.ufl.edu/index-old.shtmlMany sites were hardly ever updated. Most content was static, had endless loops of links…Agriculture > Crops > Agronomic Crops > links to EDIS…***The big one is integration with Social Media. How do we tap into Social Media, how do we do it without creating an enormous amount of work for our agents, and how do we tie it all together?
  3. We have great social networking sites that our clients use every single day, like Facebook, Twitter, YouTube. What Wordpress offered us was a simple way to tie them all together automatically. *And we can do that through the RSS feeds. Through RSS feeds we can syndicate our posts, newsletters, and upcoming events out to all these social media sites automatically. To get the most bang for our buck on this, we decided to go with a Wordpress Multi-site installation. That way we could have separate RSS feeds for each individual program area. Many of our program areas have their own Facebook or Twitter sites. That way the local county 4-H Facebook site isn’t filled up with Agriculture articles, and vice versa. Keeping the RSS feeds separate also makes since, so we can push targeted, relevant information out other sites and our clients without pushing irrelevant data to them as well.The third leg of that stool that we developed is the UF/IFAS Subscription Management System. Here, clients can sign up to receive information on topics or newsletters they are interested in through email.
  4. How do we push our RSS feeds out to the social media sites? We tried a few different options, but the one we settled on was Twitterfeed.com. It’s a free, third party service that allows you to pull from any RSS feed and publish that information on multiple social media sites automatically. Since we opted for the Multi-Site installations, we can push only the relevant program areas to our Social Media sites. Or in cases where a county may only have one Facebook or Twitter site, we can still push several RSS feeds to that site.
  5. Not only did we want a way to share our feeds with social media sites, we wanted to be able to share them with each other.We turned to an Auto-blogging software called WP-Robot to help us with this.WP-Robot reads our RSS feeds and will copy the post onto another blog in the network. This is useful in several ways:Primarily we needed it to syndicate our newsletters across the district. We didn’t want every county to have to repost a newsletter article on their own site every time someone wrote one. WP-Robot allows all our agents to enter their articles in a central location on the District website, and then copies it out to all the county websites automatically.WP-Robot also allows us to share posts between neighboring counties or counties that lack expertise in a particular program area. a. For example, perhaps you have 2-3 nearby county offices that often do shared 4-H events. You could set up a 4-H site for that tri-county area that would push that feed out to all three of those counties every time a new post was made. b. Another example, suppose you have a smaller county that doesn’t have a Horticulture agent. …
  6. The impact of all of this was dramatic. We launched a majority of our county’s Wordpress sites in January of this year.Comparing the hit data from January – May of this year (in the Green) verses last year (in the Gray), you can see even one of our smaller county offices like Wakulla had a dramatic increase.** They went from about 3,300 hits this time last year to about 10,500 this year.
  7. Our District website saw huge improvement as well.We went from about 972k hits this time last year to over 2 million hits so far this year.Obviously this isn’t just because we changed the look or format of our site to Wordpress. The key is the integration and automation that Wordpress allows with Social Media. TRANSITION TO LES/SCOTT:I’ve brought with me two of our agents to share their experience with the new Wordpress system, and different ways they are using Wordpress with Facebook, Twitter, YouTube, and the SMS system to help bring this all together.
  8. Using JetPack Stats Plug-in – number one referring term “Artificial Reef”. Request from Advisory Members and Public. We are giving them a way to help. Utilizing their assets, resources, skills, and motivation. Anticipate this will be successful. Have to address how to handle public records requirements for Florida.