10 Steps to Lead Extension  into the 21st    Century       NETC 2012Dave King/Jim Langcuster
1. Understand the Basic Concepts – Access vs. Distribution – Democratization of Media – Extension as the original Open   S...
1. Understand the Basic Concepts – Access vs. Distribution – Democratization of Media – Extension as the original Open   S...
1. Understand the Basic Concepts – Access vs. Distribution – Democratization of Media – Extension as the original Open   S...
1. Understand the Basic Concepts – Access vs. Distribution – Democratization of Media – Extension as the original   Open S...
2. Strategic Thinking/DoingWe are moving into an era in which open networks generate wealth.Ed Morrison, Purdue
•What you provide:               3. Know What You Provide              – Audience Analysis (Rule #1)              – Sound ...
•What you provide:                     3. What you provide              – Audience Analysis (Rule #1)              – Sound...
•What you provide:                     3. What you provide              – Audience Analysis (Rule #1)              – Sound...
•What you provide:                     3. What you provide              – Audience Analysis (Rule #1)              – Sound...
4. Try Out New Technology
4. Try Out New Technology• Set boundaries.• Force yourself to fiddle.• It’s ok to quit     an experiment.
4. Try Out New Technology• Set boundaries.• Force yourself to fiddle.• It’s ok to quit     an experiment.
4. Try Out New Technology• Set boundaries.• Force yourself to fiddle.• It’s ok to quit     an experiment.
•Read—diversely                  5. Read—diversely
6. Look globally…•If not you, then who?
7. Biometrics of Networking• It’s not just about  connecting the  nodes and  configuring  routers
7. Biometrics of Networking• The value of a network  explodes as  membership  increases…the value  explosion sucks in more...
7. Biometrics of Networking• Value of a node in a  network rises  exponentially as more  nodes are added…  Called “Network...
8. Embrace Social MediaFor what it is…the new version of…   Extension Community Development.
9. Understand Our BusinessLearning and Education (in that order)
9. Understand Our BusinessEducation is knowledge, values, skills, attitudes…  …which can be beneficial to an individual.
9. Understand Our BusinessLearning is an ongoing process. We always learn, from birth till death.
10. Re-Frame your visionWithin the context of the organization—that’s your competitive advantage… Be a Reframer.
10. Re-Frame your visionCapitalism is being replaced by “Talentism”
10. Re-Frame your visionCapital is being superseded by creativity and the ability to innovate -- and therefore by human ta...
10. Re-Frame your visionCapital is being superseded by creativity and the ability to innovate -- and therefore by human ta...
10 Steps1 Understand Basic   6. Look Globally…   Concepts          7. Biometrics of2. Strategic            Networking   Th...
21st Century Land-Grantdave.king@oregonstate.eduLANGCJC@auburn.edu
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10 Steps to Lead Extension into the 21st Century

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by Dave King, Jim Langcuster
The future success of Extension depends on technology adoption and reaching new audiences. This presentation offers 10 specific steps technologists and communicators can take to help our enterprise engage new audiences and remain politically and socially viable.

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10 Steps to Lead Extension into the 21st Century

  1. 1. 10 Steps to Lead Extension into the 21st Century NETC 2012Dave King/Jim Langcuster
  2. 2. 1. Understand the Basic Concepts – Access vs. Distribution – Democratization of Media – Extension as the original Open Source organization – Curation
  3. 3. 1. Understand the Basic Concepts – Access vs. Distribution – Democratization of Media – Extension as the original Open Source organization – Curation
  4. 4. 1. Understand the Basic Concepts – Access vs. Distribution – Democratization of Media – Extension as the original Open Source organization – Curation
  5. 5. 1. Understand the Basic Concepts – Access vs. Distribution – Democratization of Media – Extension as the original Open Source organization – Curation
  6. 6. 2. Strategic Thinking/DoingWe are moving into an era in which open networks generate wealth.Ed Morrison, Purdue
  7. 7. •What you provide: 3. Know What You Provide – Audience Analysis (Rule #1) – Sound bites for leadership – Extension programming on new media – Create a coalition of the willing
  8. 8. •What you provide: 3. What you provide – Audience Analysis (Rule #1) – Sound bites for leadership – Extension programming on new media – Create a coalition of the willing
  9. 9. •What you provide: 3. What you provide – Audience Analysis (Rule #1) – Sound bites for leadership – Extension programming on new media – Create a coalition of the willing
  10. 10. •What you provide: 3. What you provide – Audience Analysis (Rule #1) – Sound bites for leadership – Extension programming on new media – Create a coalition of the willing
  11. 11. 4. Try Out New Technology
  12. 12. 4. Try Out New Technology• Set boundaries.• Force yourself to fiddle.• It’s ok to quit an experiment.
  13. 13. 4. Try Out New Technology• Set boundaries.• Force yourself to fiddle.• It’s ok to quit an experiment.
  14. 14. 4. Try Out New Technology• Set boundaries.• Force yourself to fiddle.• It’s ok to quit an experiment.
  15. 15. •Read—diversely 5. Read—diversely
  16. 16. 6. Look globally…•If not you, then who?
  17. 17. 7. Biometrics of Networking• It’s not just about connecting the nodes and configuring routers
  18. 18. 7. Biometrics of Networking• The value of a network explodes as membership increases…the value explosion sucks in more members, compounding the result. K.K.
  19. 19. 7. Biometrics of Networking• Value of a node in a network rises exponentially as more nodes are added… Called “Network Effect.” - John Seely Brown
  20. 20. 8. Embrace Social MediaFor what it is…the new version of… Extension Community Development.
  21. 21. 9. Understand Our BusinessLearning and Education (in that order)
  22. 22. 9. Understand Our BusinessEducation is knowledge, values, skills, attitudes… …which can be beneficial to an individual.
  23. 23. 9. Understand Our BusinessLearning is an ongoing process. We always learn, from birth till death.
  24. 24. 10. Re-Frame your visionWithin the context of the organization—that’s your competitive advantage… Be a Reframer.
  25. 25. 10. Re-Frame your visionCapitalism is being replaced by “Talentism”
  26. 26. 10. Re-Frame your visionCapital is being superseded by creativity and the ability to innovate -- and therefore by human talents
  27. 27. 10. Re-Frame your visionCapital is being superseded by creativity and the ability to innovate -- and therefore by human talents.
  28. 28. 10 Steps1 Understand Basic 6. Look Globally… Concepts 7. Biometrics of2. Strategic Networking Thinking/Doing 8. Embrace Social3. Know What You Media Provide 9. Understand Our4. Try Out New Business Technology 10. Re-Frame your5. Read—Diversely vision
  29. 29. 21st Century Land-Grantdave.king@oregonstate.eduLANGCJC@auburn.edu

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