1. How To Run A Successful Facebook
Marketing Campaign
Created By Cygnis
Media:http://www.cygnismedia.com/

2. Successful Facebook
Marketing Campaign
 Running a successful campaign on Facebook employs many
different tools and techniques. You can read about what
makes a successful campaign here, but there are some things
that you need to understand about what makes Facebook the
next big thing. Creating a memorable campaign on Facebook
requires greater understanding of the platform and
environment that it provides. In this post, you can read about
5 tips that will make you see Facebook in a new light and
harness its power for your next promotion

3. Major Factors For Successful
Facebook
Marketing Campaign
 It’s Fun to be Young
 Get Personal
 Empower Your Customers
 Timing And Spacing
 A Picture Speaks
 Bonus Tip. Create a Hype

4. It’s Fun To Be Young
• The first thing an advertiser should understand about
Facebook is its psychology. The entire world of Facebook
revolves around “fun”. It may be a small word but
understanding what fun is to young people today is the key to
creating a campaign that rocks on Facebook. “Fun” can be
defined as a lot of things – surprise, achievement, win,
triumph, collaboration, sensation. Simply put, Facebook is
gamified social networking. That explains why campaigns that
employ fun collaboration are an instant hit on Facebook.

5. Get Personal
• Since Facebook is essentially an online social platform, you
need to create very personal campaigns to penetrate into the
mind-set of the people. Don’t be afraid to show the softer
side of your brand to your customers. At the end of the day,
they don’t want to be buying from a rich company or a brand
name; they’re there to network with people and find
someone with similar interests. Engagement is crucial. Get
involved in conversations.

6. Empower Your Customers
• The best way to make your customers feel special is to give
them control and autonomy. The more they realise that you
are allowing them to make a difference, the more they will
flock to your campaign. Don’t underestimate the power of
doing good. Humanity isn’t dead, it’s just needs to be given a
chance; and if your campaign can do that, you’ve nailed CSR
and promotion all in one go.

7. Timing And Spacing
• Keep in mind that posting at the “right time” is necessary.
Understand your customers’ behaviour and find out when
they are most likely to be active on Facebook. “PageLever’s
seminal research on this topic revealed that the average page
only reaches 7% of its fans daily.” [Source: PageLever.com]
When you’re competing against posts from 600+ friends on
your customer’s News Feed, timing could make all the
difference in the world. Also, plan out how frequently you will
post reminders about your campaign for your customers to
see. Too many posts can nag them and too little can make
them forget all about you amidst the crazy photos from that
party last week!

8. A Picture Speaks
• You know the rest of the statement that follows, right? Adding
big, crisp visuals to your posts acts like a flag flying high above
the city skyline. It makes your posts more colourful and
attractive. Facebook’s research shows that photo albums,
pictures, and videos increase engagement more than a 100
per cent, more than content without visuals. Jackson Kayak,
for example, added a photo of puppies jumping with
excitement to tell its fans that “Weekend Is Here” – a post
that generated 125 likes and 25 shares!

9. Bonus Tip. Create a Hype
• Campaigns that motivate users to share content are the most
successful because then customers become your brand advocates
and people don’t trust anything more than a friend’s opinion. Keep
the “virality” factor in mind when creating concepts and ideas for a
Facebook marketing campaign. Put yourself in their shoes or test it
out on a group of individuals similar to your target audience. Would
you share it with a friend? Would they post it on someone’s wall?
Why?
• However, also bear in mind, that the concept alone may not make it
viral. You need to put in a little more effort. Facebook lets you buy
promotional spaces and sponsored stories in your customers’ News
Feeds. Videos like PSY’s Gangnam Style didn’t just go viral because
people shared it. They also went viral because people like Scooter
Braun bought the rights and put in some bucks to make them
appear on social media more than it normally would have.

10. Thank You
How To Run A
Successful Facebook
Marketing Campaign
Data Collect : http://www.cygnismedia.com/blog/facebook-marketing-campaign/