...owned media

1. digital Strategy #DS
6
content marketing and owned media

2. marketing aims to sell a product, content
marketing is selling the idea of productAgencyInc, 2017

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6. before embarking on content
let’s consider online journeys…

7. ..so, why bother with
content marketing?

8. ...lead generation/lead nurturing
...increase sales
...increase awareness
...increase retention
...support brand evangelists

9. good content marketing is…

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16. markets are conversations

17. What’s good content?

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21. Photo by Emilio del Prado - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/61139301@N00 Created with Haiku Deck

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23. ...we need to plan

24. Bosomworth, 2017

25. ...hub and spoke model

26. twitter
...good interaction and sharing of fan content/tweets
...pinned tweet is of benefit
... Great for generating leads to web content/hub
...build a community

27. facebook
...links (preview) in content to drive traffic to ‘hub’
...minimal written content, more visual content
...more conversations
...develop a brand authentic voice

28. instagram
... portray a visually stylish brand
...stories that last 24hours, drive immediacy
...high engagement rate – 4.2%

29. YouTube
...what videos do your audience watch?
...Hero, Hub, Hygiene
...more conversations
...shareable, interactive, authentic

30. …following the 70:20:10 rule

31. ...visual and auditory
...at every digtial interaction
...transparent and honest
...core to marketing
...across paid, owned and earned
the future of content is…

32. …print?
the future of content is…