The art of getting what you want!

1. The power
of
PERSUASION
- Neha Ghorad

2. By DEFINATION
• persuasion is a process aimed at changing a person's (or a group's)
attitude or behaviour toward some event, idea, object, or other
person(s), by using written, spoken words or visual tools to convey
information, feelings, or reasoning, or a combination thereof.

3. Words
are
Powerful

5. Profiling your customers
• What do they currently believe to be true?
• What are their objections to doing what you’ll be persuading them to do?
• What are their primary influences?
• What motivates their behaviors?
• What outcomes are most attractive to them?
• What would limit implementation, use and acceptance of your persuasion
objective?

6. • Sympathy
• Laughter
• Greed
• Social influence
• Basis
(values, standards, judgements, Attitude, motives, ethics, beliefs)

8. 6 principles of Persuasion
1. Reciprocity
2. Scarcity
3. Authority
4. Commitment
5. Consensus
6. Likeability

9. Reciprocity
We feel obligated to return favors to people who have done favors for us in the past.

10. Scarcity
We value information and commodities that are scarce

11. Authority
We believe what trustworthy and credible experts say

12. Commitment
People are most likely to do what is consistent with what they have done in past

13. Consensus
People trust the power of the crowd

14. Likability
People are more likely to say yes to people they like