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Social Media: the Rainbow Theory
The document discusses the key drivers and cornerstones for successful social media strategies. It notes that humans are naturally curious and want to be part of something, to express their opinions and engage in conversations. Social media provides a way for people to discuss brands and products. The document advocates listening to what people say online, learning from the conversations, and actively engaging and participating to build loyalty and drive leads and sales. It argues that social media is about human connections rather than just a medium, and that the best investment is in using it for marketing by giving people reasons to talk about a brand.
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Social Media: the Rainbow Theory
- 1. What’s at theEnd of Social Media PicturebyManicho by Nick Decrock, @ndecrock the rainbow theory
- 2. “If you wantto spot a rainbow, you need to know where it starts or ends.” Define where you want need to start and want to achieve in the end. - Social Media, the Rainbow theory
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- 4. Social Media has asmany myths as the rainbow phenomenon.
- 5. Where will you besocial tomorrow ?
- 6. Make your ownrainbow
- 7. United Colors of Social Media The ConversationPrism by Brain Solis
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- 9. Social media ≠a hype
- 10. EGO TAKE PART EXPRESS CURIOUS your them us @ ndecrock Human driversfor Social Media Key cornerstones for every strategy People
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- 32. print email web TV radio PRevent social mail Social media ≠ a medium
- 33. Social Media ≠ Medium SocialMedia is the human connection between media.
- 34. The best investment insocial media is ... ... an investment in marketing. people / product / price / promotion / ...
- 36. People want totalk about your product or brand. Give them a reason to. In average, there are almost 25 million conversations about brands ... per week. Look ! A rainbow ! Wow ...
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- 39. How to let the sun shine ? Howto get into the cloud ? How to look for that pot of gold ? LISTEN + LEARN PARTICIPATE + ENGAGE LEADS, LOYALTY + SALES
- 40. ✓ knowledge ✓ inspiration ✓golden network ✓ new products ✓ better marketing ✓ yes ... money ! “Saying what we think gives us a wider conversational range than saying what we know” So what’s @ the end of social media ?
- 41. and enjoy therainbow. Thank You PicturebyManicho Nick Decrock @ndecrock on Twitter