Social Media: the Rainbow Theory
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Introduction presentation for social media starters, using the rainbow as a metaphor.
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Social Media: the Rainbow Theory
- 1. What’s at the End of Social Media PicturebyManicho by Nick Decrock, @ndecrock the rainbow theory
- 2. “If you want to spot a rainbow, you need to know where it starts or ends.” Define where you want need to start and want to achieve in the end. - Social Media, the Rainbow theory
- 4. Social Media has as many myths as the rainbow phenomenon.
- 5. Where will you be social tomorrow ?
- 6. Make your own rainbow
- 7. United Colors of Social Media The Conversation Prism by Brain Solis
- 9. Social media ≠ a hype
- 10. EGO TAKE PART EXPRESS CURIOUS your them us @ ndecrock Human drivers for Social Media Key cornerstones for every strategy People
- 11. are
- 12. curious
- 13. species, fill
- 14. in
- 15. this
- 16. need. People
- 17. just
- 18. want
- 19. to
- 20. be
- 21. part
- 22. of
- 23. something.
- 24. People
- 25. like
- 26. to
- 27. express
- 28. their
- 29. opinion.
- 30. *like*
- 32. print email web TV radio PR event social mail Social media ≠ a medium
- 33. Social Media ≠ Medium Social Media is the human connection between media.
- 34. The best investment in social media is ... ... an investment in marketing. people / product / price / promotion / ...
- 36. People want to talk about your product or brand. Give them a reason to. In average, there are almost 25 million conversations about brands ... per week. Look ! A rainbow ! Wow ...
- 37. Make your own rainbow !
- 39. How to let the sun shine ? How to get into the cloud ? How to look for that pot of gold ? LISTEN + LEARN PARTICIPATE + ENGAGE LEADS, LOYALTY + SALES
- 40. ✓ knowledge ✓ inspiration ✓ golden network ✓ new products ✓ better marketing ✓ yes ... money ! “Saying what we think gives us a wider conversational range than saying what we know” So what’s @ the end of social media ?
- 41. and enjoy the rainbow. Thank You PicturebyManicho Nick Decrock @ndecrock on Twitter