SlideShare a Scribd company logo
Hooray! 
watch 
NICK DECROCK 
@ndecrock 
The comeback 
of the
What time is it? 
Oh. It’s 5 past six. 
Nowadays people use their 
smartphone to know what time it is. 
Sales of wristwatches have declined 
since 2005. Being able to tell time 
is secondary to being fashionably.
1,200,000,000 watches. Every year. 
But in constant decline since 2005.
Global leaders 
in watchmaking 
2012 
Others 
30,1% 
Richemont 
15,7% 
Swatch Group 
18,3% 
Rolex 
LVMH/Bulgari 11,8% 
4,7% 
Citizin 
3,9% 
Fossil 
5,2% 
Seiko 
3,4% 
Patek Philippe 
3,0% 
Casio 
2,1% 
Audemars Piget 
1,7% 
Source: VLGS
Q 
Will people start 
wearing watches to tell 
time ... again? 
Comeback time?
Pebble showed the way … 
along with 68,928 early believers.
hNoowtic teh e ncuomulbdenr’ t tehveen ffriatm ine 
Within two hours of going live, the Kickstarter project had met the $100,000 goal. 
Within six days, the project had become the most funded project in the history of 
Kickstarter, raising over $4.7 million with 30 days left of the campaign. 
On May 18, 2012, funding closed with $10,266,844 pledged by 68,928 people.
Slide to 
unlock 
the 
market 
NEW KIDS 
ON THE 
BLOCK 
> PEBBLE 
> SAMSUNG 
> MOTOROLA 
> SONY 
> LG 
...
Time has come 
to disrupt the market (again).
Early ‘disruptors’ 
Seiko unveiled electronic 
quartz wristwatch in 1969 
Casio took 
electronic 
watches 
to the next 
level (1985)
Nokia envisioned 
the future 
(2008) 
Nokia envisioned the 
ultimate functionality that 
nanotechnology might be 
capable of delivering: 
flexible materials, 
transparent electronics and 
self-cleaning surfaces. 
But ... too much, too soon.
Samsung Pace of 
Sony SW2 
Motorola 360 
introductions is 
speeding up. 
GEAR 2 Pebble 
steel
Even Microsoft 
might come up 
with something ... 
[just kidding)
The $100.000.000 question now is: 
Can/will Apple surprise us?
Will Apple set the standard 
for the SmartWatch? 
Yes. And because of the following 6 reasons.
Reason 1: The Ecosystem 
Apple already has 800,000,000 iOS devices in play.
Reason 2: Money on the Wrist 
NFC + Fingerprint + PassBook + 800 mio iTunes accounts
Reason 3: Digital Health 
Pending FDA approval will turn iWatch into Medical Device
Reason 4: Talk to the Hand 
Your Siri assistant will always be on your side.
Reason 5: Life Controle Remote 
The internet of things is slapped 
around your wrist.
Reason 6: Fashion 
Fashion 
Fashion 
Fashion 
Fashion 
Design & Fashion talent are all aboard
watch 
NICK DECROCK 
@ndecrock 
So yes ... 
2014 will be the year 
of the 
Finally!

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The Comeback of the Watch

  • 1. Hooray! watch NICK DECROCK @ndecrock The comeback of the
  • 2. What time is it? Oh. It’s 5 past six. Nowadays people use their smartphone to know what time it is. Sales of wristwatches have declined since 2005. Being able to tell time is secondary to being fashionably.
  • 3. 1,200,000,000 watches. Every year. But in constant decline since 2005.
  • 4. Global leaders in watchmaking 2012 Others 30,1% Richemont 15,7% Swatch Group 18,3% Rolex LVMH/Bulgari 11,8% 4,7% Citizin 3,9% Fossil 5,2% Seiko 3,4% Patek Philippe 3,0% Casio 2,1% Audemars Piget 1,7% Source: VLGS
  • 5. Q Will people start wearing watches to tell time ... again? Comeback time?
  • 6. Pebble showed the way … along with 68,928 early believers.
  • 7. hNoowtic teh e ncuomulbdenr’ t tehveen ffriatm ine Within two hours of going live, the Kickstarter project had met the $100,000 goal. Within six days, the project had become the most funded project in the history of Kickstarter, raising over $4.7 million with 30 days left of the campaign. On May 18, 2012, funding closed with $10,266,844 pledged by 68,928 people.
  • 8. Slide to unlock the market NEW KIDS ON THE BLOCK > PEBBLE > SAMSUNG > MOTOROLA > SONY > LG ...
  • 9. Time has come to disrupt the market (again).
  • 10. Early ‘disruptors’ Seiko unveiled electronic quartz wristwatch in 1969 Casio took electronic watches to the next level (1985)
  • 11. Nokia envisioned the future (2008) Nokia envisioned the ultimate functionality that nanotechnology might be capable of delivering: flexible materials, transparent electronics and self-cleaning surfaces. But ... too much, too soon.
  • 12. Samsung Pace of Sony SW2 Motorola 360 introductions is speeding up. GEAR 2 Pebble steel
  • 13. Even Microsoft might come up with something ... [just kidding)
  • 14. The $100.000.000 question now is: Can/will Apple surprise us?
  • 15.
  • 16. Will Apple set the standard for the SmartWatch? Yes. And because of the following 6 reasons.
  • 17. Reason 1: The Ecosystem Apple already has 800,000,000 iOS devices in play.
  • 18. Reason 2: Money on the Wrist NFC + Fingerprint + PassBook + 800 mio iTunes accounts
  • 19. Reason 3: Digital Health Pending FDA approval will turn iWatch into Medical Device
  • 20. Reason 4: Talk to the Hand Your Siri assistant will always be on your side.
  • 21. Reason 5: Life Controle Remote The internet of things is slapped around your wrist.
  • 22. Reason 6: Fashion Fashion Fashion Fashion Fashion Design & Fashion talent are all aboard
  • 23. watch NICK DECROCK @ndecrock So yes ... 2014 will be the year of the Finally!